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an offer of free ice cream from Ann Summers will attract as many children as adults

(202 Posts)
dontaskforthe99 Thu 10-May-12 10:14:47

Driving on the motorway on Friday (family in car) We passed an ice cream van that offered on the back - 'Free ice cream - Grab a mouthful'. On the back of the van was the web address Along the side of the van it proclaimed 'Summer of Sex'. Am I overreacting to think that kids seeing this may well go to the website to see how they can get their free ice cream only to be confronted by a selection of dildos? I did phone and email the company but got no response.

fridakahlo Thu 17-May-12 00:36:39

They should not be running this highly inapropriate campaign in the first place.
I mean associations with hardcore porn on the highstreet, that's going right through libralism out to the pornification of society as a whole.

TheWomanFormerlyKnownAsSGM Wed 16-May-12 12:50:06

Definitely don't look 18. They should have been checking IDs.

MmeLindor. Wed 16-May-12 12:03:02

she looks v young

Our campaign is targeted at adults and the I Scream Van staff were briefed to target over-18’s only - while also being executed inside school hours

Hmm. Didn't look like they were targeting over 18s.

MmeLindor. Wed 16-May-12 11:52:10

14 or 15 maybe?

Would they be served in a pub?

MmeLindor. Wed 16-May-12 11:45:12

nice pics on the side of the van

MmeLindor. Wed 16-May-12 11:44:15

This girl is not 18 is she?

And <boak> at the mum doing this with her teenage daughters

weeonion Wed 16-May-12 09:43:33

thanks twfkasgm wink

TheWomanFormerlyKnownAsSGM Wed 16-May-12 09:34:43

Actually, this is the text of the journal:

LOS ANGELES — The Screaming O and the Scream Team have teamed with U.K. retailer Ann Summers for the “I Scream” truck tour, handing out free ice cream and sexy treats across the British countryside.

And for a snapshot of their best “O-faces,” fans get a chance to win baskets full of Screaming O goodies.

“It’s been great fun traveling the countryside with the Ann Summers team and seeing what kinds of O-faces our products inspire across the pond,” The Screaming O partner Keith Caggiano said. “There’s nothing quite like interacting one-on-one with your fans — especially when there are Screaming O sex toys and sweet treats involved!”

The Ann Summers I Scream Van took off from Newcastle and headed to Manchester, Liverpool, London and Birmingham. “To the Scream Team’s delight, the crowds have been nothing but thrilled to take part in the festivities with a constant crowd surrounding the truck. Knowing that only the most authentic, ridiculous and giggle-inducing O-faces make the cut in the contest, British Screaming O fans have made sure to make sweet, silly love to the camera,” the company said.

TheWomanFormerlyKnownAsSGM Wed 16-May-12 09:34:02

Here's an interesting article which demonstrates Ann Summers links with one of the major producers of hardcore porn who were on the I-scream tour:

trigger warning it is a link to a pornography industry journal and contains explicit photographs.

fridakahlo Tue 15-May-12 21:23:06

Well, they were hardly going to turn around and admit to a bit of sly advertising to the under 18's.
It does not change the fact it is a very ill thought out campaign or a well executed piece of marketing that is doing exactly what they planned it to do. hmm

Tiggy shock

You're not old


blapbird Tue 15-May-12 16:13:37

hmm hmm hmm

blapbird Tue 15-May-12 16:13:19

Here is the email I got back from Ann Summers;

Dear Blapbird,

Our campaign is targeted at adults and the I Scream Van staff were briefed to target over-18’s only - while also being executed inside school hours. The use of innuendo within our language aims at an adult audience which allows us to take care when marketing to our target audience. The use of the I Scream Van is based on our summer offer and campaign, using a product which is symbolic of summer.
As with any of our campaigns, we do not want to cause offence or upset and we apologise to any individuals that have been upset by the messaging of our campaign.


Communications Team

TiggyD Sun 13-May-12 22:08:23

As an extremely kinky old pervert, even I find this very tacky.

dontaskforthe99 Sun 13-May-12 21:37:11

The ASA is saying it can't act if AS own the van. But what if they have rented the van for the campaign (more likely?) Then surely they would have to act. I don't really understand how it is OK to put what they like on the side of a van they own rather than on rented advertising space. Does this mean that Tesco, Sainsbury's etc. could put any spurious claim on the side of their delivery vehicles? Either the manner of their marketing is acceptable or not. This definitely crosses a line.

Message withdrawn at poster's request.

MmeLindor. Sun 13-May-12 20:28:35

Yes, it is odd. Not much new content in last months.

Message withdrawn at poster's request.

fridakahlo Sun 13-May-12 20:01:22

Not before that article, no. What was the career women campaign? Must admit that one passed me by.

MmeLindor. Sun 13-May-12 19:48:18

oh look

He started a DadNet. Anyone heard of it?

Message withdrawn at poster's request.

MmeLindor. Sun 13-May-12 19:28:03

Thinking back to the "Career Women make Bad Mothers" campaign. That was on buses, was it not?

Or did they have billboards too?

edam Sun 13-May-12 18:08:32

Good grief. What a stupid, tawdry idea. I gather the 'promotion' is over - if they try it again, I suggest anyone who lives in an area targetted by this horrible campaign asks their MP to raise it on the floor of the Commons, and tips off the local paper. Seems as if there is a glaring loophole in the regulations.

SardineQueen Sun 13-May-12 16:54:59

In London the buses are all run by TFL and so they do get to decide what they will put on their buses or not. I guess if it's a private company they can put anything they want on their vehicles?

Wheezo Sun 13-May-12 16:11:22

Wasn't it Boris who had ultimate authority (in London anyway) to prevent the Christian group who was advocating that they could pray away being gay on the side of buses in response to the Stonewall bus campaign (vehicle advertising)? Just wondering who does have authority to licence this that can be complained to.

Am pretty sure they must need a food hygiene licence and a street traders' licence for this but doubt whether this covers the advertising aspect.

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