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WANTED parent entrepreneurs willing to share experiences to help inform support for start-ups?

(1 Post)
MEDIA: busfull Fri 04-Mar-16 18:02:54


Are you a parent entrepreneur willing to share your experiences to help inform support for start-ups? Please contact

My name is Nichola Phillips, I’m a mum of two boys and also a lecturer and researcher in consumer psychology at De Montfort University. I’m currently working with Dr Natalia Vershinina, a gender and entrepreneurship specialist at Birmingham University, on a research project focussed on entrepreneurs whose start-ups have emerged from and are organised around parenthood.

We are concerned that the ‘mumpreneur’ label (love it or loathe it) and gendered ideas about what entrepreneurship is, how it’s done and who does it could be limiting our understanding of the nature of support parents really require to start-up and succeed.

We are particularly interested in speaking to mumsnetters (mums or dads) whose start-up ideas emerged from their day to day experiences (or frustrations) as parents rather than situations in which previous work experiences have been the driving force (even if you draw on existing skills honed at work).

We would like to talk to you about your motivations and aspirations, challenges encountered and how and why you use mumsnet: Understanding how parents acquire the resources and courage to undertake entrepreneurial ventures is a key contribution this study aims to make.

Whatever the size of your business, whether or not you consider yourself a successful entrepreneur (or even if you’re not sure you are an entrepreneur) if you’d be willing to share your experiences both positive and negative, we would really like to hear from you.

Interviews will take no longer than an hour and can be conducted in person or via the telephone or Skype. We can have a general chat about the project and how you might be able to help first and set a time and place that’s convenient for you. All information you share with us will remain anonymous and if you have any questions or concerns about the study or taking part please do get in touch. Within around 10-15 interviews we hope to gain insights that reflect the true diversity of experiences of parent entrepreneurs in the UK.

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