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UK MNers: Complete a survey for Homebase - you could win a £100 Homebase voucher NOW CLOSED

(41 Posts)
AngelieMumsnet (MNHQ) Thu 20-Mar-14 14:24:31

We've been asked by the team at Homebase to find out about Mumsnetters' opinions on co-buying. The survey is open to all UK MNers - whether you love or don't know about co-buying!

Here's what Homebase say "Co-buying is a brand new way of shopping with Homebase which is all about earning rewards and discounts on the products that you really want. You'll get to help choose the products that Homebase put on offer, and by sharing the deals with your friends and family you can push the price lower for everyone. Each Co-buy only lasts for a few hours and there are only ever a limited number of each product available, so it's a lot of fun! What's more, if you bring in more other buyers than anyone else you could be in with a chance of winning a product for free."

This survey is open to all UK MNers.

Click here to complete the survey.

Everyone who takes part will be entered into a prize draw where one winner will receive a £100 Homebase voucher.

Thanks and good luck with the prize draw!

MNHQ

CointreauVersial Fri 21-Mar-14 17:22:21

Done the survey. Am utterly bemused by the whole concept. confused

Agree I don't really understand your concept, sounds too complex!

I would like to add that I think Homebase is fab, you have some really nice stuff, way better than b&q!!

SuffolkNWhat Fri 21-Mar-14 18:44:21

Message withdrawn at poster's request.

flamingtoaster Fri 21-Mar-14 22:06:16

I've done the survey. I hope if this does start that we don't all end up with lots of spam!

Manchesterhistorygirl Sun 23-Mar-14 16:52:50

Quite frankly given the shoddy quality of the last thing I bought form home base is don't think you could give me their products for free!

crochetfish Sun 23-Mar-14 18:25:55

Done the survey. Think an example of how it might actually work would be good though?! Bit confused!

BackforGood Sun 23-Mar-14 19:08:13

Have to agree with everyone else. If I've understood it right, I can't see how this would actually work in RL confused

Cocolepew Sun 23-Mar-14 19:57:04

Did it , have no idea what they are talking about confused

ChaffinchOfDoom Sun 23-Mar-14 21:29:12

is it if you buy 3 BBQs at once you get a massive discount?

BiscuitsAreMyDownfall Sun 23-Mar-14 21:43:08

I dont get it either and I very much doubt if I were to buy a piece of furniture (for example) that suddenly a friend would want to buy the same thing too.

Aliama Mon 24-Mar-14 08:01:04

Maybe it's like wowcher or something like that. Email-based, i'm guessing. Not liking the concept of spamming your friends and family in order to get cheaper stuff though.

No idea... why can't stores just have one decent honest price and do away with specials and discounts? It's very tiring

Alibabaandthe40nappies Mon 24-Mar-14 14:18:29

It sounds like an online version of an Usbourne books/Pampered Chef thing.

The idea is that you e-mail/ring friends and family and persuade them to buy whatever the co-buy is that day - hoping enough buy to get the price lower to take advantage of yourself.

Have I got that right MNHQ?

If so, grim concept.

Fillybuster Mon 24-Mar-14 14:35:15

I think the concept can work well for some bigger-ticket items (such as barbeques or power-tools) if customers both a) want to secure a discount, and b) if the perceived value of buying from Homebase (as opposed to any other on- or off-line retailer) means they are willing to wait to achieve critical mass to purchase from Homebase rather than anywhere else.

Most of the co-purchasing schemes I'm aware off tend to be independent; I'm not sure how this would work when run by a single retailer to a closed user group...isn't that just the same as running price promotions or limited period only discounts on a closed basis? hmm

I've done the survey and am also a bit confused. I also think that none of my friends would be daft enough to buy something they didn't want just so I could get a couple of quid off!!

gleegeek Mon 24-Mar-14 15:50:12

Done but also confused!

whereisshe Tue 25-Mar-14 08:58:11

Done, but agree with the othrrs - it's confusing.
If you want to tap people's social networks to sell more stuff it's going to make a lot of people uncomfortable. And if you make the discounts very limited time only you'll run into the problem that people aren't just at a loose end waiting to pop down to homebase when their friends call about a discounted lightbulb.

Millipedewithherfeetup Tue 25-Mar-14 17:21:21

Done the survey, but like some others have not got the foggiest on what it's all about ! Hey ho could still do with the vouchers though !

allthatglittersisnotgold Thu 27-Mar-14 12:49:49

Totally think it's ridiculous! I mean I "get" it, but who really says oh i'm going to get paint for living room, then has 2 or 3 friends who also need paint (of the same colour?) Same with flooring etc, what are the chances of everyone wanting the same flooring. Then organising everyone to buy at the same time.

What a ball ache. I can barely find time to organise my own life, let alone control other peoples!

CointreauVersial Thu 27-Mar-14 12:59:14

My thoughts exactly, allthatglitters.

Perhaps it's just been badly communicated. Twenty bemused MNers can't be wrong!

Windmillsinthesand Thu 27-Mar-14 16:54:36

Have no clue what they are talking about but would quite like to win some vouchers.

jellyandcake Thu 27-Mar-14 17:10:09

I really don't think this idea would work!

EldonAve Thu 27-Mar-14 17:55:29

http://www.mumsnet.com/co-buy

Is Homebase going to be an MN co buy then?

Clear as mud! I guess if there is something on offer you will get advance notice. Say its a lawnmower and you know your dad and your next door neighbour need a new one too you all go together or order online using a code(?) and get it cheaper?
Maybe?
wineBeing drunk by homebase when this was devised/communicated?!

Ive done it but as a marketing director I think they need to seriously look at the person scripting the promotional material!

AnneEyhtMeyer Thu 27-Mar-14 23:29:47

Have completed the survey but am dubious about the concept.

As I have said in the survey, I think Homebase need to focus on making their shops look less like a closing down sale before they worry about anything else.

ValenciaOrange Fri 28-Mar-14 18:13:20

I have no idea what they are talking about or how it will work. Sounds very time consuming to me.

Done.

Haven't a clue how it would work confused

ImAThrillseekerHoney Sun 30-Mar-14 11:37:03

I think perhaps it could work online if you had a big Facebook network. And having seen the big Xmas Bargains/Amazon Black Friday/S&B threads, it might be well possible to arrange something where MN-ers get together to sign up to a co-buy deal. There have definitely been things where ten people on a thread have all bought the same thing - a 99p recliner chair for example grin, but also specific things in the Boden sale, MN scarves, waterproof bum-covering coats......

Solo Sun 30-Mar-14 12:38:55

Glad I'm not the only confused person here! thought it was me grin

It would have to be a really really significant discount for it to be worth it eg a 99p chair grin

Could do with the vouchers though wink

I think Alibaba is along the right lines.

And she is right, it is a grim concept. I fear it would fuel a buying frenzy, people snapping up deals just because it is a deal or people buying items they don't necessarily want / need because their friends are co-ercing them into it...
And, worst of all, you would end up with the exact same product as your friends and family. And who wants that?
And in this financial and environmental climate that is morally and ethically wrong in my book. N

I won't take part.

<gets off high horse and bows out>

BobaFetaCheese Sun 30-Mar-14 19:47:32

^What NumberNine said, can't imagine anything worse than having identikit houses with friends and family.

Might be worth it on white gloss paint or something everyone can use?

GoEasyPudding Mon 31-Mar-14 10:35:05

It just sounds very complicated. This wouldn't be worth any ones time.

All we want is low prices and good value on quality products. Quite simple.

I agree. If I have a need for a certain product I research the options available, determine the one I want, search for the best price and go ahead and buy it.
I would not want to share it round my friends, convincing them they want or need it just to get the price down and then end up with the exact same item as my social circle / family.

I really, honestly, don't see the point.

Homebase, stop faffing around and just deliver good quality products at a competitive price.

That's all!

IneedAwittierNickname Mon 31-Mar-14 22:49:33

I don't care if I understand the concept or not, I'd love to win either way grin
Plus my house is in desperate need of new paint!

ClaudetteWyms Tue 01-Apr-14 12:27:44

I did the survey but am none the wiser as to what co-buying is. They need to explain it without all the puff.

StrawberryCheese Tue 01-Apr-14 16:58:18

My DH works for Homebase and has nooooo idea what this is about. They have just relaunched their website though so I'm guessing it's linked to that.

CollectorofCookbooks Wed 02-Apr-14 02:04:20

Done but what a strange concept. I neither want to be sold to by my friends, nor sell onto them! Can't think of anything worse.

AngelieMumsnet (MNHQ) Wed 02-Apr-14 09:27:48

Thanks for all your comments, we'll pass your feedback on to Homebase smile

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