This topic is for feedback on Mumsnet product tests. If you'd like test a product on Mumsnet please mail

Swap your usual spread for Flora Buttery and you could win a £200 John Lewis voucher NOW CLOSED

(95 Posts)
AngelieMumsnet (MNHQ) Fri 18-Oct-13 14:45:46

We've been asked by Flora to find 200 MNers to try out Flora Buttery spread over the course of a couple of weeks.

Flora says: "Lovingly blended for a flavoursome buttery taste, Flora Buttery has a splash of buttermilk mixed in with our natural sunflower goodness. So you can smooth it over toast, daub it on hot asparagus or melt it into spuds for a little extra indulgence. It’s also great for baking and even pan-frying, so we’d love you to give it a try and let us know what you think"

Those selected will be given a voucher, which can be used to buy Flora Buttery 500g at most major supermarkets.

Selected testers will then need to swap their regular spread, butter or oil for Flora and use it for cooking, baking and spreading over the 2-week period.

This product test is open to all UK MNers with at least one child living at home.

The testing period will be from 4th to 17th November. During this time, you'll need to post your feedback on a thread on MN. Please only sign up if you and your family are available to take part during this time period.

If you'd like to take part, please sign up here.

Thanks and good luck,


Kveta Fri 18-Oct-13 14:54:53

signed up!

MissPlumBroughtALadder Fri 18-Oct-13 15:16:10

God this is insane! I cannot believe you encouraging people to use a nasty chemical mess containing oxidised fatty acids instead of something natural like butter! Nutritional science is firmly reaching the consensus that saturated fat is not harmful, and that it is damaged plant oils, such as those used in spreads like this, which contribute to inflammatory disease processes like heart disease.
Speaking as a nutritionist I am really disappointed to see this spread being promoted on Mumsnet. I think the most 'family friendly' message you could be imparting would be to eat real food, not something created in a factory and containing ingredients which, throughout human history, have never been consumed in the manner or quantity being presented here.

PolterGoose Sat 19-Oct-13 16:17:12

MissPlum hmm

Margarine is to butter what a nutritionist is to a dietician. IMHO.

florencebabyjo Sun 20-Oct-13 16:25:10

I am interested to taste this as no margerine I have ever had tasted anything like butter.

aaaaagh Sun 20-Oct-13 23:52:19

signed up.

magnumicelolly Mon 21-Oct-13 11:07:04

Agree with Miss Plum. I won't change from 'my usual spread' (butter!) to flora for even a guaranteed £200! Ta very much anyway!

KateCroydon Mon 21-Oct-13 11:07:47

I am not swapping butter for anything. Delicious, delicious butter. Scurries off to toast a crumpet.

Ughughugh Mon 21-Oct-13 12:28:50

Agree entirely with MissPlum and Magnum.
You can't bribe me to eat that vile stuff! smile

Swap olive oil and butter for processed rubbish? No way!

I'm glad I'm not alone in this view.

ouryve Mon 21-Oct-13 13:19:33

Another one holding tightly onto my butter (though I use yeo valley spreadable for sarnies as that is at least mostly butter, whisked up with a bit of oil and my kitchen is always hot or cold and rarely anything in between, so either I can't keep butter out of the fridge or it's still hard if I take it out of the fridge)

mignonnetteZOMBIEKILLEROFHQ Mon 21-Oct-13 14:01:04

I use butter in moderation. I have family members who use olive oil based products including a DH who spread his bread with EVOO.

RawCoconutMacaroon Mon 21-Oct-13 14:34:42

Missplumb, you beat me to it. Agree.

Natural animal fat, minimally processed, or a fake approximation thereof, put through many high temperature and chemical processes, dyed to look like butter and appalling high in omega 6... I know which is rather cook with, eat and feed to my children.

Margarine or any type of fake fat will never darken my door again (or my fridge!).

RawCoconutMacaroon Mon 21-Oct-13 14:43:31

Ouryve, try KerryGold butter - pure butter but its soft enough to spread from the fridge. Tastes absolutely fabulous too.

MissStrawberry Mon 21-Oct-13 15:02:53

Coincidentally I bought Flora Buttery at the weekend when I sent DS2 to get a tub of margarine and he got this one.

When I met DH I started using the flora in a circle tub but have bought most spreads over the years. Recently I have been using Lurpak spreadable and I love it but no one else finds it easy to use so I have several in the fridge.

I still have concerns as to the health benefits of a margarine like spread over butter and would be interested in knowing some facts.

Done. I like free stuff and the fewer people that sign up, the higher my chances of getting some money before Christmas.

Rosina71 Mon 21-Oct-13 16:03:21

Used Flora for some years as husband had high cholesterol, but after listening to an industrial chemist, we gave up margarine instantly. Evidently it is 'almost plastic' in its composition, and never goes off. That was enough for me - butter tastes so much better and we do need some cholesterol of the right kind to repair cells etc. - what we don't need is any more chemicals!

madhairday Mon 21-Oct-13 16:16:57

I got some of this as a substitute in my shopping not long ago and it was utterly vile. Tasted very chemical tbh. I use Lurpak Spreadable or pure butter (tesco value perfectly good) and would not go back to marg, and certainly not this type of marg, the olive spreads are better for you I think but they are yuk too.

No, absolutely not.

ouryve Mon 21-Oct-13 18:14:18

Thanks, Raw. I'll give it a go because the YV spread isn't always easy to come by. I like the actual butter for baking and cooking (and on MY toast, on the rare occasion I eat it!).

ouryve Mon 21-Oct-13 18:17:51

Good thinking, SpareTime. I've done product tests of stuff I've turned out to hate, in the past.

Rosina - all the processed stuff mixed with margarine to make it palatable does go off. Very off.

LegArmpits Mon 21-Oct-13 18:24:13


PolterGoose Mon 21-Oct-13 18:36:14

ouryve M&S do a lovely spreadable butter with no added oil. It's firmer than YV but much tastier.

sewingandcakes Mon 21-Oct-13 19:18:59

I've signed up; it'll be hard to stop me from using butter though! Nothing else I've tried is as good on toast, or in pastry...

Wuldric Mon 21-Oct-13 19:36:52

Okay, so what exactly is Flora Buttery? Every butter substitute I have ever tasted, tastes of plastic. Will this taste of plastic? A whiff of a carrier bag on toast?

4yoniD Mon 21-Oct-13 20:00:07

Flora buttery is vile, it has a horrible aftertaste. And previously to trying it, I liked every margarine I ever tasted and had no particular preference as they were all good - from own brand soya margarine through to I Can't Believe It's Not Butter.

ShreddedHoops Mon 21-Oct-13 23:48:20

Ha! See everyone I know in real life uses crap like this and judges me for using real butter for everything (or occasionally olive oil for pizza bases or tomatoey sauces. I get through 2 butters a week and more if baking, and that's only two adults and a toddler! Plus the toddler eats plain butter sticks, which he seems to enjoy hmm

Not something pretending to be butter with some dubious health benefits but definite higher profit margin for the manufacturers...

I love MN.

RawCoconutMacaroon Tue 22-Oct-13 07:50:30

Shredded, the toddler eating butter is quite usual - they are growing so fast they need a lot of calories and nutrients - butter is jam-packed with both. I have yet to any young child eat mouthfuls of "spread", I think their Little tastebuds know that stuff is not actually food!

Wrt everyone else you know eating spreads, don't let them make you feel defensive - eating real natural foodstuffs with real ingredients is just common sense, and the tide is turning,wrt animal fats being "bad" and veg seed oils being "good", even fairly mainstream advice is starting to change (just a little), with regards to animal fats/cholesterol (you can eat eggs after all, for example), and the fact that seed oils are not good due to omega 6 content.
There are even a few studies about butter being better than spreads (although these usually also tell you to limit fat intake sad).

We'd all be a lot healthier if we eat more like our great grandparents c100 years ago.

EverythingUnderControl Tue 22-Oct-13 09:03:46

Oh dear. We use Flora and I bought some of the Buttery one at the weekend to try.

I must admit I prefer real butter on my toast (as a treat) but always went along with all the usual stuff about margarine being healthier.

So having clicked on the thread thinking oh maybe I could do the survey, you've all practically convinced me to switch to butter nowconfused

Is there anything I can read up further on this? Dh may take some persuading.

Is the consensus for salted or unsalted? (I think salted tastes nicer personally)

YoungBritishPissArtist Tue 22-Oct-13 09:25:46

I've got no DC so not eligible anyway.

I'll take real butter over fake food, any day of the week.

YoungBritishPissArtist Tue 22-Oct-13 09:26:45

EverythingUnderControl - I prefer Slightly Salted grin

I've never come across this hatred of margarine spreads before! shock

Have signed up as I've never tried Flora Buttery and I'll happily give it a go.

Is butter more expensive than margarine?
I worry butter is more fattening than margarine?
Can someone find me a link, or list the facts of why spreads are so terrible?

I must admit I don't buy butter purely because my mum never did. It isn't wise to use her logic really though as we were always given sugar free/low fat/processed stuff in general when we'd have been better with wholesome, from scratch type foods. hmm

ShreddedHoops Tue 22-Oct-13 20:54:49

I have a butter dish so it stays out of the fridge and therefore soft. We use it within a week so it doesn't go off - if it goes a bit yellow it's still fine. I always have about 8 in the fridge - it's like loo rolls or baby wipes, I live in fear of running out!

Cheaper than spreads. I use unsalted as have a baby and do lots of baking. I might get some salted too though... I have Maldon, maybe I could make my own. Although that's a bit too much faff.

Nothing nicer than mushrooms fried gently in loads of butter, with a clove of garlic. Or seeded bread toasted with lashings of it. Or chicken, cooked on a really high heat with loads of butter in a frying pan til the butter browns the chicken. Mmm.

ShreddedHoops Tue 22-Oct-13 21:00:12

YourHand - I don't think butter will make you fat grin sugar is the culprit in most cases nowadays - I'd advise anyone wanting to lose weight to up their fat and protein drastically, and cut down on sugary stuff. I don't low carb but I do add masses of fat and salt to my food and don't tend to feel bloated or ravenous like I used to when I avoided fat, plus my skin and general health is better. Eggs, butter, cream in every sauce is my motto grin I'm a slim size 10 btw.

RawCoconutMacaroon Tue 22-Oct-13 22:11:34

Even the daily fail says butter is healthier (but yes, there are actual studies).

Sorry can't live link from phone.

ouryve Tue 22-Oct-13 22:50:48

I'll definitely try that one, polter - it's our weekly ASD friendly food shop of choice!!!

magnumicelolly Wed 23-Oct-13 18:07:10

I've come back to this thread after posting near the start and am surprised to see so many people agreeing! Looks like the tide is turning against 'fake food' as someone upthread called it! So... this thread went well for Flora! Ha!

fie181 Thu 24-Oct-13 21:59:17

Yep will give a go please

Boggler Sat 26-Oct-13 16:41:41

Im sorry but no prize can be worth eating flora :-(

k8thegr8 Mon 28-Oct-13 09:07:48

Done smile

Snowlike Mon 28-Oct-13 12:14:51

Not a chance am I eating flora - yuck! Why eat manufactured flavoured fat when you could just eat the real thing?

greathat Thu 31-Oct-13 20:43:43

HMMM I do like butter. I like a trip to the harvester so I can put real butter on my bread rolls

I got the trial but haven't received anything through the post sad

Same here MummyB nothing has arrived.

No sign of a voucher yet.

PurpleCrazyHorse Sun 10-Nov-13 17:46:07

Me neither. But did buy a Flora Buttery the other week as on offer so have tried baking with it. I usually bake with value marg for cakes anyway!

Tidypidy Mon 11-Nov-13 13:51:11

I've been selected but no voucher yet and time is running short! Has the trial been rescheduled?

MN can someone please fill us in about this trial???. I haven't received any voucher or heard anymore about it since I had the email to say I'd been chosen.

Willemdefoeismine Tue 12-Nov-13 10:55:56

Maybe Angelie (who sent out the info to tell us we'd been selected) is on holiday?Just looked back at the confirmation of selection email and it's dated 31st October, so nearly a fortnight ago!

AngelieMumsnet (MNHQ) Tue 12-Nov-13 11:24:29

Hi everyone, so sorry for the delay - we'll update you as soon as we can.

Willemdefoeismine Tue 12-Nov-13 11:43:48

Thanks, Angelie

Tidypidy Tue 12-Nov-13 12:08:43


aristocat Mon 18-Nov-13 22:11:40

any news please?

Mammabear31 Mon 18-Nov-13 22:18:51

Yep, any news? Had an email saying id been selected but nothing through the post.

Had an email to say they would be sent out last week but nothing???!!!

DurhamDurham Tue 19-Nov-13 17:29:44

Phew, thought it was just me who hadn't received my vouchers. Perhaps all the snow (3 flakes) has delayed delivery.......

ClaimedByMe Wed 20-Nov-13 10:11:03

Still waiting here too...

Willemdefoeismine Wed 20-Nov-13 13:00:43

Nothing today either!

still waiting....

LegoCaltrops Thu 21-Nov-13 17:40:06

Nothing yet. Will there be a new testing period please, or do we just do feedback whenever the vouchers arrive?

MN is this trial still going ahead?? no sign of any vouchers.

Mammabear31 Fri 22-Nov-13 14:26:26

I've reported my earlier post to try and get their attention!

AmyMumsnet (MNHQ) Fri 22-Nov-13 16:32:01

Hi everyone,

So sorry for the delay. We've passed this on to Sales and hopefully they'll be able to give you an idea of when you'll receive the vouchers.

aristocat Fri 22-Nov-13 17:26:00

Thanks MNHQ. Not a good start grin is it ?

EverythingIs50YearsWho Sun 24-Nov-13 23:10:12

Still no vouchers here sad

Still no vouchers sad makes me wonder if this trial has been scrapped sad

starrynight19 Tue 26-Nov-13 11:58:14

Has this been cancelled?

AngelieMumsnet (MNHQ) Tue 26-Nov-13 17:19:23

So sorry for the delay, this hasn't been cancelled - we're looking into what's causing the delay and will be in touch as soon as we can with more information.

LovesBeingHereAgain Tue 26-Nov-13 18:16:14

Hmm just remembered about this, at least I know mine hasn't been lost in tge post.

LegoCaltrops Wed 27-Nov-13 13:23:17

Hurrah! Voucher has finally arrived!

gazzalw Wed 27-Nov-13 13:28:59

Mine arrived today too!

gazzalw Wed 27-Nov-13 13:31:37

Angelie we now need revised review dates presumably?

Hopefully my voucher will be soon then, pleased its not cancelled, I love doing these hardly ever get picked though

gazzalw Wed 27-Nov-13 17:55:26

I went in search of Flora Buttery in our extremely large Sainsbury's....couldn't find it anywhere which isn't a good start! Where have you other Mumsnetters sourced it from?

snowballinafryingpan Wed 27-Nov-13 20:20:09

my local Sainsbury had it on bogof.

i got my voucher today annoyingly after i had done my shop for the week, is there an extended period of feedback or are we just supposed to spend the voucher and ignore this thread?

Still not got mine sad sad

AngelieMumsnet (MNHQ) Thu 28-Nov-13 17:33:28

Hi everyone, glad to hear that some of you have started receiving your vouchers. You may have received a letter saying that you've won the voucher, but just to confirm that this is to be used for this product test.

Also, given the delay, we've changed the testing period to the 9th to the 23rd of December. I've sent emails to all of the testers with this update, but if you haven't received this, could you please PM me?

Sorry again for the delay!

Thanks Angelie if you go to Sainsburys for it then they're on bogof grin

Hi AngelieMumsnet, I never received that email you have sent out with the flora update.

aaaaagh Sat 30-Nov-13 14:31:13

How do I PM you AngelieMumsnet? Having a brain dead moment and not sure what that means. confused Have only just got my voucher but no email about how to leave comments....

gazzalw Sat 30-Nov-13 17:01:32

I must be being thick because I've failed to find it at all not even in the end of aisle fridge promos where I would assume the BOGOF offer to be? confused.

LovesBeingHereAgain Sun 01-Dec-13 15:25:28

Hmm still not received my vouchers but have to crack on with starting Xmas baking so butter it is!

aaaaagh Mon 02-Dec-13 13:50:22

MWHAHAHA! Sainsburys - it's BOGOF....managed to wangle 2 free tubs! I don't know where to leave my comments though as I've had no email.....

AngelieMumsnet (MNHQ) Mon 02-Dec-13 16:44:37

Hi aaaaagh, the feedback thread will be up this Thursday and I'll be sending out an email about it then smile

starrynight19 Tue 03-Dec-13 19:10:25

Fingers x I get my voucher soon smile

JessicaWakefield1 Tue 03-Dec-13 22:42:01


SandWitch Wed 04-Dec-13 09:23:54

::checks to see if postman has anything other than bills::


gazzalw Wed 04-Dec-13 19:18:31

Right I asked in our hypermarket Saino's today and they don't stock Flora Buttery (not sure why not?) so I'm going to have to do a special trip to get it....not the best start...fhmm. So unlikely to get the BOGOF offer as will have to try another supermarket....

Still no voucher here.

SandWitch Sat 07-Dec-13 00:04:20

No voucher here yet either.

EverythingIsTinselyBaubleyBoo Sat 07-Dec-13 07:52:59

Sorry to be a pain but I haven't seen the email to the feedback thread. Could you link it on here possibly?

ClaimedByMe Sat 07-Dec-13 07:55:27

Still no voucher here either.

LovesBeingHereAgain Sat 07-Dec-13 10:02:35

Nothing here eitherhmm

LovesBeingHereAgain Sun 15-Dec-13 07:14:09

And another week goes by and no voucher!!!!

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