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NOW CLOSED McVitie's Breakfast Biscuits feedback thread

(81 Posts)
AlexMumsnet (MNHQ) Mon 28-Jan-13 16:26:59

This thread is for the MNers who are trying out the new Breakfast Biscuits from McVitie's (RRP £2.29 for a 6 pack carton).

So testers please let us know....

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?
Your first impressions of the Breakfast Biscuits
How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?
How would you describe/ rate the taste?
How do these compare to other breakfast biscuits you may have tried/ bought?
Would you buy these again? If so why? If not, why not?
Any other comments?

Everyone who is selected as a tester and adds feedback as required will be entered into a prize draw where one winner will get a £250 voucher.

Thanks
MNHQ

Tee2072 Mon 28-Jan-13 17:29:21

Alex? Are you new? [nosy emoticon] grin

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?

I normally have Shreddies with milk, OJ and coffee. It's rarely in a rush because I hate eating quickly, so I plan.

Your first impressions of the Breakfast Biscuits

I think they don't look very nice, to be honest. Kinda brown and unappealing. Sorry.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?

We've been eating them as we feel like it. I wouldn't eat them on the go because they are very dry! You need something to drink with them.

How would you describe/ rate the taste?

I like the way they taste, but as I said above, very dry.

How do these compare to other breakfast biscuits you may have tried/ bought?

Never tried any others.

Would you buy these again? If so why? If not, why not?

Probably not. For one thing, I have a lifetime supply grin. For another, I think they are just okay, not fabulous and not really a substitution for breakfast for me or my family.

Any other comments?

Nope. But is Alex a man or a woman? [even nosier emoticon]

BackforGood Mon 28-Jan-13 17:37:57

I've been buying these for ds.

what you normally have, where you normally eat it - if it's normally a rush? Personally, I always have cereal, at the kitchen table, but, being a stereotypical teen, he was getting up too late, and then going out without anything to eat.

Your first impressions of the Breakfast Biscuits er, they look and taste biscuity

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them? Excellent for ds - he eats a couple as he's -running-- walking to school and has the other 2 at break time, generally.

How would you describe/ rate the taste? I really like them - have been known to have as a snack in the morning if I'm not getting lunch until late. More importantly, ds likes them.

How do these compare to other breakfast biscuits you may have tried/ bought? Haven't tried any others

Would you buy these again? If so why? If not, why not? Yes - because it means ds eats something before 1.15pm

Any other comments?

EauRouge Mon 28-Jan-13 18:22:42

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?
Normally I will have a glass of juice and a banana before I go for a run, and then either porridge with nuts or poached eggs and toast when I get back. Rarely in a rush because I'm a SAHM with no school run to do.

Your first impressions of the Breakfast Biscuits
They look a bit bland and thin and the chunks of berry are tiny. I like the picture on it though.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?
I ate them at home. I don't think they'd work very well on the go unless you had a drink too. As mentioned before, they are too dry so you need a hot drink to dunk them in. Also they are far too sweet and sugary for breakfast.

How would you describe/ rate the taste?
It's OK. The texture is pretty poor, too dry and cardboardy.

How do these compare to other breakfast biscuits you may have tried/ bought?
They are about the same as the belvita ones, the only other breakfast thing I've tried is Nutrigrain (pregnancy craving) and they are much nicer. Or it might have been my hormones.

Would you buy these again? If so why? If not, why not?
No. They're aren't nice enough to eat as a normal biscuit and they're not healthy enough to eat for breakfast, even if I was in a hurry I'd probably go for a cereal bar with fruit and nuts in or just grab a bit of fruit.

Any other comments?
Yes! A recipe suggestion if I may- why not increase the fat content so they aren't so dry and reduce the sugar content so they are not so sickly sweet? And maybe put some more berries in, the amount of berries is tiny.

FrillyMilly Mon 28-Jan-13 19:25:44

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?
I try to have breakfast as quickly as possible as I start work early. I usually have porridge with a spoonful of honey.

Your first impressions of the Breakfast Biscuits
A bit dull. Don't look very tasty or appealing.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?
They work ok as an occasional breakfast snack. I ate them at work with a large cup of tea. They aren't very filling though. I was hungry within an hour of eating them.

How would you describe/ rate the taste?
They taste very sweet and very dry. I have never eaten a biscuit as dry as that.

How do these compare to other breakfast biscuits you may have tried/ bought?
I've bough go ahead before. The go ahead are much nicer than these.

Would you buy these again? If so why? If not, why not?
I might buy them again to see if the other flavours are nicer than the red berries ones.

Any other comments
Please review the recipe and make them less dry.

pipsytwos Mon 28-Jan-13 19:31:19

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?

I don't normally eat breakfast- wish I did as I'm currently breast feeding and think I probably should.

Your first impressions of the Breakfast Biscuits

I had the red berries biscuits. I think the packaging is a bit bland and doesn't really make you want to buy them.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?

They wouldn't work as an on the go breakfast unless you had a drink because they are really dry and crumbly. I ate them around the house although my partner did take them to work with him to have with a coffee before he starts. He says that despite there being a hot drink on the packaging they definitely aren't dipping biscuits! grin Love the image of him staring into his coffee where he just lost half his biscuit! He is still taking them for his morning coffee but just not dipping now. smile

How would you describe/ rate the taste?

We both really like the taste of them, but they are very dry. I think they could do with a bit more fruit.

How do these compare to other breakfast biscuits you may have tried/ bought?

I've never bought breakfast biscuits before, unless you count those goahead biscuits-in which case I'd say I like the goahead ones more because they have more fruit pieces and generally taste a bit nicer. Not sure which is healthier, probably these?

Would you buy these again? If so why? If not, why not?

I'd be tempted as I did like them, I do want to try the other flavours. Partner says no, he'd rather get a pack of biscuits as £2.29 seems a bit steep for what you get. biscuit Although doubt he'd take a pack of biscuits to work for breakfast.

F4ttyBumBum Mon 28-Jan-13 20:13:06

Hi Alex, I've tested the biscuits within my family and cast the net a bit wider with my DH's work colleagues (all male) and shared with another family whose children a bit older than mine. My children are 1 and 3 years old. Thanks for selecting me, I have enjoyed being part of this product review smile

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?
My family struggles to fit in breakfast with me and DH often forgoing it to drop the kids off at the childminder's. Now my DS has started school so I have got to make sure he gets breakfast. He is a very slow eater and we really do not have time to waste to cajole him. We do not eat breakfast together round a table though we will eat other meals at the table when we are not pressured for time.

Your first impressions of the Breakfast Biscuits?
I was sent the red fruits biscuits. They looked okay, like biscuits. Aesthetically I would have preferred the wrapping for each portion to be opaque rather than transparent. I think it would have made uncovering the biscuits as more of a treat and also meant I could have hidden what I was eating in my bag.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?
Me and the kids found them yummy and we had no problem polishing off a portion each. Quite useful to share in the car as we go to school. They are dry biscuits though and my DH only enjoyed them with a cuppa at his desk. His colleagues agreed and they ate them with their brews. I think they would go well with yoghurts too but these options aren't "on the go" enough for me.

How would you describe/ rate the taste?
No issues with the taste. They were oaty and moreish. I'd rate the taste at 8/10. They were dry biscuits but no drier than rich tea for instance.

How do these compare to other breakfast biscuits you may have tried/ bought?
I expected a moister breakfast bar. As a biscuit to be enjoyed with a hot drink I think they are fine. They are more expensive than a packet of biscuits but because they have Vit B and D in them I would not feel guilty giving them to the kids, whereas I would not feel like I was a good parent if I handed out digestives for breakfast in the car (for instance!). The family with the older children (aged between 6yrs and 13yrs) scoffed them, enjoyed the taste and did not complain about the dryness.

Would you buy these again? If so why? If not, why not?
The adults said they enjoyed them with an accompaniment when they were sat down, they were not too bothered about the vitamins included but said that price might put them off. The children enjoyed them and sat quietly in the car as they ate them. I think it's likely I would have a box in store in case there wasn't enough time so that I know my DH has had something rather than nothing.

Any other comments?
As an adult buyer I don't think these biscuits would have appealed to me on the supermarket shelf with their branding. The higher price would not have justified a healthy choice for my own consumption. However, I would be prepared to pay more for a more nutritional product for my children though the packaging and flavours do not seem aimed to children or young people.

CoolBananas Mon 28-Jan-13 20:29:56

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?

Normally have cereal on my 3 working days and a bagel or toast on the other days. Eat at home, not a rush, I value and enjoy breakfast too much.

Your first impressions of the Breakfast Biscuits

Not as exciting looking as the belvita biscuits. The packaging was appealing enough though.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?

Very good as on the go solution, we haven't been having them as breakfast though, more as a snack if we fancy. The small packets are easy to shove in a bag and take with you.

How would you describe/ rate the taste?

Tasty enough. Not the type of biscuit you would eat a lot of though.

How do these compare to other breakfast biscuits you may have tried/ bought?

Haven't tried others before, just seen lots of adverts for the belvita ones.

Would you buy these again? If so why? If not, why not?
Any other comments?

Probably wouldn't buy again as a box. Might if they were available as an individual snack packet.

Flisspaps Mon 28-Jan-13 20:31:43

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?

If I'm in a rush I'll normally grab something like a banana. I have been known to give 20p to my minded children to get themselves some toast at school if they've been dropped off too late for breakfast but haven't eaten at home.

Your first impressions of the Breakfast Biscuits

They look much like any other biscuits. Beige. I was surprised at how big they were. A serving of 4 biscuits seemed a bit much.

I got a case of 8 boxes of the red berries biscuits. That's a lot of biscuits.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?

We've tended to eat them as a snack rather than as breakfast. We've eaten them at home, on the bus, in the bus stop after school. I wouldn't be keen on using them as a breakfast to be honest, they don't seem all that different to normal biscuits despite the fact they apparently have porridge oats in. Putting porridge oats in doesn't make something 'breakfast' - I put them in my crumble topping, and apple crumble probably doesn't feature in many breakfasts!

How would you describe/ rate the taste?

OK. A bit flat but nice enough.

How do these compare to other breakfast biscuits you may have tried/ bought?

I have tried generic cereal bars and Kelloggs Nutrigrain bars, and I think I've had Belvita too. I prefer the others to be honest.

Would you buy these again? If so why? If not, why not?

Not at £2.29 I wouldn't. I'd sooner buy a pack of digestives and have a couple of those, or a cereal bar, and a banana. These are just too much like your average biscuit.

Any other comments?

They seem to be good for dunking - they didn't fall apart within a split second, unlike most biscuits! DH was impressed that they didn't go stale overnight - he had two for breakfast one morning, and the other two the following morning.

Molepom Mon 28-Jan-13 20:52:21

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush? Normally tea and toast if I have the time. Usually this is eaten in the kitchen with the kids but if I'm up because I can't sleep I will take longer while catching up with the news before they wake up and have a bowl of porridge or two. It's not often this happens but I do feel so much better for not rushing and eating properly.

Your first impressions of the Breakfast Biscuits A bit "well what do I do with these?" to be honest. On their own they are not that nice and very dry and sweet. However, with a bowl of yoghurt and fresh fruit they are surprisingly filling. The biscuits give a crunch that doesnt go soggy if I have to run upstairs to supervise teeth brushing or turning of taps before the bathroom floods which is an unexpected bonus for me.
You can't dunk them in a cuppa as they break far too easily so they are no good on that front as a biscuits we know biscuits to be.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them? I've eaten them on the tram to my mistake, as they break easily if not already broken in the packet they get everywhere. Not good arriving at your destination looking as though you have been in a food fight and leaving the mess behind you as though you eat with the grace of a toddler.

How would you describe/ rate the taste? I'm not a fan, but the kids loved them. They were too dry and sweet for me, didn't really taste of anything, certainly couldnt taste the red berries which is a shame as I love them.

How do these compare to other breakfast biscuits you may have tried/ bought? I have bought a rival brand to compare to and thought they were both the same to be honest. Both a bit pointless, dry and sweet - too sweet. Other than as an addition to a normal breakfast or to liven up a routine brekkie I certainly wouldnt be using them as a breakfast on their own. The fruit filled bars available on the market are not as filling but are nicer to eat on the go on their own.

Would you buy these again? If so why? If not, why not? I would but as something for the kids lunchbox instead of a breakfast. As a snack for break they are prefect and the kids love them, I do like them for the extra crunch in a bowl of yoghurt and they are great crumbled up in a crumble topping. I would buy them like I would another ingrediant for a recipie but not as a solution to breakfast on the go.

Any other comments? I was looking forward to trying something new and exciting but they have been a bit of a disappoinment I'm afraid. I will continue to use them as a lunchbox filler as a treat for the kids every now and again. The price is a tad expensive as a lunch filler or snack but I would guess about right as an on the go breakfast. They have however, made breakfast for me more expensive as I needed to add something to them to make them filling and not as dry.

smilingthroughgrittedteeth Mon 28-Jan-13 21:30:37

Just marking my place will answer tomorrow

sharond101 Mon 28-Jan-13 21:48:19

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?
I am not a breakfast eater and struggle to find the time in the morning with a son of 8 months to do anything but feed him. I sometimes have an apple and yes it's a rush.

Your first impressions of the Breakfast Biscuits
The box looked appealing, bright and inviting. I was pleased to see added vitamin B and D as well as iron although noticed no calcium was in them which did not impress me as other breakfast bisuits I know of have this in. The individual portion packs were in a transparent pack and I thought this looked terrible. I initially wondered if that was just the case for our sample packs rather than the boxes that would be sold then I saw the box I had had a barcode so it must be that for all. I thought the nutritional information given on the front of the box was misleading given it was for 1 biscuit and a portion pack contains 4 biscuits.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?
They worked well as an on the go solution where a drink was available also as they were quite dry. I ate them whilst feeding my son standing in the kitchen and my husband ate them when walking to work.

How would you describe/ rate the taste?
I got all red berry flavour and they were pleasant to taste although if you got a bite without fruit that part was bland. They were dry and four biscuits seemed like alot of dense dry biscuit.

How do these compare to other breakfast biscuits you may have tried/ bought?
Would you buy these again? If so why? If not, why not?
Any other comments?

sharond101 Mon 28-Jan-13 21:52:57

oops posted too soon...

How do these compare to other breakfast biscuits you may have tried/ bought?
I like other breakfast biscuits better for taste and calcium content, in particular kelloggs nutrigrain bars.

Would you buy these again? If so why? If not, why not?
I would not buy them again as they were a bit too dry and repetitive, did not contain calcium as I would expect of a breakfast biscuit and I prefer a similarly priced alternative brand.

Any other comments?
My baby son loved them and they are nice thin and firm so easy for him to get hold of.

lubeybooby Mon 28-Jan-13 21:55:38

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?

Very haphazard, sometimes have breakfast, sometimes not, usually have toast or cereal

Your first impressions of the Breakfast Biscuits

The boxes looked great. Nice neat little packages of biscuits inside

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?

They do not work for on the go at all. They are too dry and leave oats and weird gritty bits all over your teeth, seemingly cemented on. I wouldn't recommend eating them on say, a train or bus unless you have a toothbrush and floss with you

The only thing that makes them moist enough to eat is dunking in a cuppa, but they are too brittle/flimsy and collapse into the tea

again have a big cuppa handy on a bus isn't likely.

How would you describe/ rate the taste?

The taste is fine, texture is problem though.

How do these compare to other breakfast biscuits you may have tried/ bought?

I haven't tried any others
Would you buy these again? If so why? If not, why not?

I wouldn't buy them, cereal is quicker

eteo Mon 28-Jan-13 22:07:59

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?
Normally I will grab and go.

Your first impressions of the Breakfast Biscuits
My first impression is I dun know how to eat it. It is mix with milk or eat it dry. Is it porridage or biscult. I had the red berries.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?
I eat them on the go. It is very handy. Only 4 biscults in a bag. Easy to bring it out especially going on long journey.

How would you describe/ rate the taste?
It is dry yet tasty. All my family and friends love it. I will give it 4 stars out of 5. I think i will need to dip in coffee to soften it. It is not hard but felt it is too dry.

How do these compare to other breakfast biscuits you may have tried/ bought?
I have not bought breakfast biscuit before.

Would you buy these again? If so why? If not, why not?
Yes, when they are on offer. I saw it selling at £1.24 at co-op. very cheap.

baileysontherocks Mon 28-Jan-13 23:26:09

Your overall views of breakfast:
I normally have something to do with eggs or fruit and fibre if i haven't got time i tend to go without until a find a shop that sells nutri grain bars.

Your first impressions of the Breakfast Biscuits:

They look very appealing on the box all the contents are clearly stated on the box and they looked appetizing as well as healthy as soon as my dc saw them they wanted to try them and we liked how they were individually wrapped for on the go.

How well the Biscuits work as an "on the go breakfast solution":
i don't really know yet as iv been ill all week but i would say that they would be fine.

How would you describe/ rate the taste?
really nice as a family we really enjoy these, we knew they would be dry as its a biscuit. we tried the red berry ones and they were really enjoyable.

How do these compare to other breakfast biscuits you may have tried/ bought?
They are one of the nicest ones we have tried, they do stand up good to other breakfast biscuits.

Would you buy these again? If so why? If not, why not?
yes definitely for the right price we really want to try the other flavors.

sansucre Tue 29-Jan-13 09:28:11

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?
If it's a working day, porridge from Pret (with maple syrup) when I get to work. Occasionally some fruit and yoghurt or some baguette w. butter from Le Pain Quotidien. If I have time, eggs of some kind at home. I really like to eat breakfast, so always try to and if I'm in a rush, I'll grab a biscuit or a croissant.

Your first impressions of the Breakfast Biscuits?
I wasn't impressed. The packaging was inspiring and once opened, I disliked that they were wrapped in cellophane as I could already see the biscuits just didn't look appetising.
I did like how clearly the nutritional information was presented.

How well the Biscuits work as an "on the go breakfast solution?
In theory, they'd work well, particularly on the run, but as I found that the biscuits really clung to my teeth, I'd be loathed to eat them on the run.

How would you describe/ rate the taste?
Alarming sweet. In fact, I could smell the sugar upon opening the packet. I have an incredibly sweet tooth, so for me to find something too sweet is really saying something. Sugar aside, they were bland and just didn't taste of anything. They were also far too dry. It was like eating super-sweet cardboard.

How do these compare to other breakfast biscuits you may have tried/ bought?
The kiosk in the tube station closest to my work sells individual packs of Belvita, so once in a while, I buy the milk and cereal flavour, which I really enjoy - it's a great product; flavoursome, with a good texture and not too dry. It's even great eaten as a regular biscuit too.

Would you buy these again? If so why? If not, why not?
No. And it's fair to say that I won't be buying the other flavours either.

Any other comments?
I was grossly disappointed by the product. I'm a hugely loyal McVities fan, I love biscuits, which is why I volunteered to take part and I just can't believe that this is the best you could come up with. McVities has oodles of experience and a great history of making biscuits, and am a little shocked that you think this product is good enough, because it isn't, it's solely lacking in every possible way, from the packaging to the biscuit.
I apologise for being so negative, I had such high hopes and feel you've failed the task you've set out to achieve.

smilingthroughgrittedteeth Tue 29-Jan-13 10:33:05

your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?

I rarely eat breakast during the week because I leave for work early, I do sometimes grab a banana as I run out the door and eat it in the car.

Weekends breakfast tends to be porridge, boiled eggs or brioche.

DP also tried the biscuits and he usually has cereal.

Your first impressions of the Breakfast Biscuits

I liked the box, it reminded me of breakfast cereal, but I didn't like the transparent packages of biscuits, I would have prefered foil.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?

They worked really well for me as an on the go breakfast, I ate them in the car on the way to work, I didn't find them dry so it was easy enough for me to just grab a pack whilst running out the door, I also used them as an after school snack for the children I nanny for.

How would you describe/ rate the taste?

I found them quite sweet which is why they appealed to the children but I enjoyed them especially dipped into a yogurt.

How do these compare to other breakfast biscuits you may have tried/ bought?

I've bought all different breakfast biscuits and cereal bars and have never liked them much but I can honestly say I enjoyed these.

Would you buy these again? If so why? If not, why not?

I probably wouldn't buy them unless they were on offer as I think they are quite expensive and we are on a very tight budget, which is a shame as I liked them and they did work well as an on the run breakfast for me.

sleepyhead Tue 29-Jan-13 10:33:25

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?

My very lovely dh often brings me a cup of tea and a bagel in bed if he's up before me, but if I'm left to my own devices then getting ds ready and the lure of an extra 10 minutes in bed means that I often skip breakfast and end up eating something at work.

Your first impressions of the Breakfast Biscuits

I wasn't sure what a portion size was meant to be. One biscuit doesn't seem very much but it also feels greedy to eat all four in the cellophane packet. Also, while I very much appreciate the opportunity to try them, quite a lot of the biscuits were broken when they got to me which suggests that slinging a packet (rather than a whole box) in my bag in the morning might result in a lot of crumbs - they're pretty brittle.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?

They are dry like other people have said, and I ate them at work with a cup of tea. I don't think I could eat them without something to drink, unlike say a Nutrigrain bar which I could eat on a bus without anything else at a pinch.

How would you describe/ rate the taste?

They're a bit sweeter than I think they need to be, but I liked the taste and they didn't taste too synthetic which can be a problem with fruit flavours of things. I agree with previous posters that I'd prefer them to be softer, but I could taste the oats which made them feel more breakfasty than a normal biscuit.

How do these compare to other breakfast biscuits you may have tried/ bought?

I haven't tried breakfast biscuits before. I don't associate a biscuit with breakfast - it doesn't feel "healthy" in the way a cereal bar might (but probably isn't really).

Would you buy these again? If so why? If not, why not?

I might if I saw them on offer, especially to try one of the other flavours. They would be handy to keep in the office and a lot cheaper than buying something on the way since it seems impossible to buy a single bar/biscuit from our local shop for less than 70p.

Any other comments?

I think with a cup of tea and a piece of fruit, a couple of these would make an ok breakfast at work. They'd also be nice with some yoghurt. So, not necessarily a one stop solution to breakfast, but I like that they've got added vits and that there's nothing to prepare.

McNo Tue 29-Jan-13 10:42:14

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?

I don't normally eat breakfast during the week due to not having time. At the weekend I will have toast with maybe bacon

Your first impressions of the Breakfast Biscuits

Good pack size, liked the packaging

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?

They were ideal for putting in my handbag and keeping in my desk at work. I ate them on train or at my desk.

How would you describe/ rate the taste?

I really enjoyed them. I felt better having eaten breakfast rather than waiting until lunchtime to eat. I liked the flavour I tried but they were dry so needed a drink with them.

How do these compare to other breakfast biscuits you may have tried/ bought?

I have not tried any other breakfast biscuits.

Would you buy these again? If so why? If not, why not?

I would buy these again especially if they are on offer, I would like to try the other flavours. My partner took some to work with him and when on call, he enjoyed them as a snack rather than a breakfast.

THERhubarb Tue 29-Jan-13 11:32:35

Ok, here are my answers:

1) I don't normally have breakfast. In the morning I made the dcs their porridge with toppings and then their packed lunches. By the time I've finished I can't be bothered making anything for myself to eat and I'm not a huge fan of cereals.
2) First impressions were that they looked just like ordinary biscuits. Many of them had broken in their boxes though so that could well be an issue. I couldn't see that much fruit in some of them.
3) I had mine with a cup of tea. Once I had finished sorting out the kids I sat down with a cuppa and it was actually very nice to relax and dunk them in my tea. Having a breakfast forced me to take time out for myself and it was a nice feeling. I can also imagine eating these on the go but again, the breakage could be an issue as you've no time to start retrieving bits of broken biscuit from the bottom of the packaging.
One good thing that was a pack of these was enough to last me until lunchtime, so they are more filling than they look.
4) The biscuits are very sweet. Looking at the ingredients there are 3grams in every biscuit? That's an awful lot of sugar. To put that into perspective that's like getting a bowl of porridge and tipping a cupful of sugar in there. They could easily reduce the sugar content and add a bit more fruit. This might also help reduce breakage and make the biscuits juicier and chewier. Use the natural tartness of the fruit and add some natural fruit sugar to sweeten but don't throw in all that sugar, it's just too much and it turns a healthy snack into a sugary one. The sweetness was just too over-powering.
5) I haven't really bought any breakfast biscuits before. I have tried breakfast bars and again they all add heaps of sugar which just baffles me. We are adults, not kids, we can take a bit of tartness you know!
6) No I probably wouldn't buy these again. They were lovely to sit down and have a cup of tea with and the kids loved getting them in their packed lunches for a treat, but unless they reduce the sugar content and add more fruit I can't see this being a realistic breakfast option. If they did that then I'd happily buy them.

I also gave some boxes to a friend to try. She commented on the sweetness, again saying it was too much and that she would have preferred more fruit but she was relatively pleased with them. She buys breakfast biscuits (Sainsbos own brand I think she said) and said these made a nice change. She said she'd look out for them in the shops but would see them as a treat rather than a healthy option.

KindleMum Tue 29-Jan-13 13:25:02

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?
Children are 2 and 5 so we have breakfast sat together in the kitchen. Cereal, yoghurt, milk and fruit. Kids are hungry but slow eaters so it takes a while.

Your first impressions of the Breakfast Biscuits
Looked dull. Looked large. I was also one of the testers disappointed to get 8 boxes of red berries instead of one of each flavour.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?
We've eaten them at home with breakfast and as an after school snack. I wouldn't want to eat them as an on the go breakfast - they're too dry for that. But I would keep some in the car or the changing bag as an emergency snack.

How would you describe/ rate the taste?
For me, too sweet and much too dry. The children seem to like them though so they will be useful as a plain biscuit option for them.

How do these compare to other breakfast biscuits you may have tried/ bought? They taste less synthetic than Nutrigrain. But Belvita are much nicer than these.

Would you buy these again? If so why? If not, why not?
Unlikely. I don't plan to buy the other flavours. I'll stick to Belvita, which I usually buy when they're on offer. These are too expensive for what they are. I have 8 boxes of red berries to get through, that will take a while! I can see myself looking for ways to use these up, I might try them as a cheesecake base! I'll be giving some away I'm sure.

Any other comments?

hermioneweasley Tue 29-Jan-13 14:31:16

Normal breakfast - I usually eat at work, probably toast. Occasionally porridge or eggs.

First impressions of the breakfast biscuits - disappointed to get 8 boxes of red berries, would rather have had a mix. Packaging reminded me visually of weetabix. Biscuits looked dry and not terribly appetising.

How well do they work as an "on the go solution" - fine, easy to eat and carry. Reasonably filling.

How would you describe the taste - better than I thought looking at them. Quite sweet. Context of a breakfast biscuit it was as expected or a little better. My family hated them though - found the red berries flavour very artificial.

How do they compare to other brands - bellavita are nicer - richer and more vanilla flavour. More filling though less sweet than the Kellogg's cereal bars, dryer than nutrigrain.

Would you buy again- perhaps. Would depend on what I was after at the time - flavour or filling/satiety.

MrsHoarder Tue 29-Jan-13 17:40:49

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?

Normally have porridge or French toast with a pot of tea it I have time. Sat at the table. In a rush, anything from a bowl of cereal to a banana or piece of bread

Your first impressions of the Breakfast Biscuits

Box itself looked good, and looked more like a "cereal" box than a biscuit box. The biscuits were thiner than I expected, and because of this a few of the top ones were broken.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?

Ate them when DS decided he fancied an early morning feed or dropped a pack into my bag when I had an early train to catch. They do need a hot drink to be tasty though, so good when I can get a brew on the train, less good for in the car.

How would you describe/ rate the taste?

Taste good, not too sweet. Can only withstand a very swift dunking in tea though, and they really need to be dunked to not be too dry in the mouth.

How do these compare to other breakfast biscuits you may have tried/ bought?

Not tried other breakfast biscuits

Would you buy these again? If so why? If not, why not?

Possibly, because they work so well when I have to leave the house before 7 but get a chance for a nice sitdown and a cup of tea once I get to university.

Any other comments?

Selks Tue 29-Jan-13 17:54:09

Hmmm. Too dry, bland, sweet, unhealthy and unfilling..,,.remind me why I should buy these....oh yes, the huge mark-up compared to the cost of raw ingredients...silly me.

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?

Normally I'd have muesli or toast, DSs have Weetabix or some other cereal like multigrain shapes. DH often skips breakfast.

Your first impressions of the Breakfast Biscuits

Didn't have particularly strong views either way.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?

I didn't use these for breakfast - I don't like eating something this sweet in the morning and don't want my DCs getting used to a biscuit for breakfast either, I'd rather they had something more substantial. DH liked the biscuits but also didn't really fancy them at breakfast time.

However we did use them for after-school snacks, and they did the job very well there. Happy to give to DSs mid-afternoon to keep them going till dinner - more filling than sweets / chocolate.

How would you describe/ rate the taste?

We all found these tasty. They were sweeter than I'd hoped - I was hoping for something more like an oatcake, whereas these were more like fruity hob nobs. But DSs were very keen indeed. DH is generally not a fan of this kind of snack but even he liked the taste and texture.

How do these compare to other breakfast biscuits you may have tried/ bought?
Would you buy these again? If so why? If not, why not?

I've tried various cereal bars. These are better as they are smaller, so you can just eat one without getting too full.

Any other comments?

My big worry with these biscuits is the nutritional content. They are about one-quarter sugar which is high. So I don't see them as a healthy start to the day, more of a tasty snack - a substitute for something like a digestive / hobnob biscuit. I would buy them again, because the DSs liked them, but would be wary of them having them too often.

The size of the biscuits means they are a bit prone to getting broken (at which point the DSs refuse to eat them).

romanianmum Tue 29-Jan-13 21:53:28

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?
Just a bowl of granola. You can't rush breakfast.

Your first impressions of the Breakfast Biscuits.
Thought they look like they are going to be hard but I was wrong.
How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?
I ate them with my teasmile good when I have to breastfeed my baby and I'm hungry. Hubby loves them as he can have them as he gets to work.
How would you describe/ rate the taste?
A bit too sweet but lovely.
How do these compare to other breakfast biscuits you may have tried/ bought?
Never had any others before.
Would you buy these again? If so why? If not, why not?
Yes I would. They are good for on the go.
Any other comments?
The pack could be for less than 4 biscuits. It's quite a lot.

HappySunflower Wed 30-Jan-13 14:05:59

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?

I normally have a bowl of cereal, at home or a banana/muesli or cereal bar in the car or at my desk if I'm in a rush (which is pretty often)

Your first impressions of the Breakfast Biscuits

They looked nice, I thought they were going to be really nice.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?

They work well on the go, but are very dry and one biscuit makes me very thirsty indeed. I now have mine dipped into a gkass of milk or pot of yoghurt which is really nice!

How would you describe/ rate the taste?

I like them, but the sugar content is rather high compared to a bowl of cereal.....

How do these compare to other breakfast biscuits you may have tried/ bought?

I used to buy the belvita ones and I'm afraid I prefer them. They are grainier and less thirst inducing. Yours are great if I can get a drink or have with yoghurt, but not as an on the go option.

Would you buy these again? If so why? If not, why not?

Probably not....for the reason stated above.

Any other comments?
I only received the red berries boxes which was a shame as I actually preferred the sound of the other flavours!

LargeLatte Wed 30-Jan-13 18:28:14

I've shared the boxes with my mum who is a Belvita-fan, so will include her feedback here.

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?

My breakfast is a leisurely, if slightly late affair, after the kids have gone to school.

The dc usually have a relaxed breakfast but over-sleeping necessitates the occassional car-breakfast-picnic.

My mum has two jobs and squeezes breakfast in during the journey between them.

Your first impressions of the Breakfast Biscuits
They were a bit broken, which made the difficult to eat. But they looked appealing. DC were keen to try.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?
In the car and on one occassion in the school playground.

How would you describe/ rate the taste?
Surprised dc weren't put off by the red bits as they are usually fussy, but I told them they were bits of jam and they were happy to eat them. I liked the red bits - added a bit of interest to the flavour.

Tasty, enjoyable to eat.

How do these compare to other breakfast biscuits you may have tried/ bought?
My Mum is a Belvita-fan but she preferred these biscuits.

Would you buy these again? If so why? If not, why not?
Yes, very handy to have in the cupboard for emergency snack / breakfast (this has just made me think of The Apprentice 'emergency biscuit' episode - perhaps the inspiration behing the product.

Any other comments?
So far ever packet has had at least one biscuit broken - usually more. This does make it a bit tricky to eat them, especially if you haven't noticed the break and half drops on the floor as you lift it out the packet / bite into it.

googietheegg Wed 30-Jan-13 19:52:29

This doesn't sound too promising for the poor old mcvities marketing department! I bet they wish they'd never asked! I'm not going to be buying these little fellows anytime soon.

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?
Weekdays we have cereal available at the table and the children help themselves,requests are granted ( toast or different options) but there is no time to waste having four children to feed before the school run!
Your first impressions of the Breakfast Biscuits

They break easily! Not sure if my box was thrown about but not one of the biscuits were intact! Annoying when trying to get them out in bits! Looked a bit unappealing in colour too.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?

I wouldn't give these as an alternative breakfast choice, maybe an additional with yoghurt. These were eaten as snacks mainly throughout the day, all the children initially liked them but as we only received one flavour ( berry) became bored of them. Handy for taking out and about.

How would you describe/ rate the taste?

Not my favourite taste, struggled to get through a whole pack of four to be honest.
How do these compare to other breakfast biscuits you may have tried/ bought?

Prefer brevita which are thicker and nicer oatier texture and creamier flavour.

Would you buy these again? If so why? If not, why not?
Maybe if they were on offer, which is the only time I buy breakfast biscuits. But would not be my first choice.

Any other comments?

Everyone who is selected as a tester and adds feedback as required will be entered into a prize draw where one winner will get a £250 voucher.

Indith Wed 30-Jan-13 21:13:07

I need to give mine a second chance tomorrow and come back and fill in these questions!

sansucre Thu 31-Jan-13 10:32:40

Further to my previous answer, I just wanted to add that I gave an ex-colleague a few packs of the biscuits to sample as she was the one who introduced me to breakfast biscuits in the first place as that's her preferred breakfast of choice. She's just sent me an email that says quite simply: "they are rank."

Sorry McVitie's sad

I was thinking that they need to taste all toasted and golden, a bit like a digestive. Maybe you should be trying to emulate a softer, chewier, more breakfast-y digestive. I know I'd definitely buy that!

THERhubarb Thu 31-Jan-13 13:43:36

Can I just note how many of us have given these to kids as a snack?

I would like to know who McVitie's are marketing these biscuits to? If they are marketing them to adults then the fact that we are all feeding them to our kids would surely point to a bit of a failure. Adults will not be searching the breakfast aisle looking for snacks to give to the kids.

Almost everybody who has given feedback has said that they are too sweet. That's why our kids like them so much.

I hope McVitie's do take our reviews on board. They really need to cut down on the amount of sugar they put into these biscuits and address the problem of them being too dry.

More fruit would, I think, solve the dryness issue and also if you add more fruit you don't have to add as much sugar.

Most people want a filling yet healthy breakfast, not a sugary snack and at the moment these breakfast biscuits are being used as sugary snacks.

The friend who I have a couple of cartons to was round today and she agreed about the sweetness and also admitted to saving them for the kids.

I only got red berries which is a shame as I would have loved to have tried the others but it does sound as those these are the main issues with the biscuits.

If McVitie's needs an official reviewer by the way, I'm free. grin

Puppypoppet Thu 31-Jan-13 21:03:16

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?
Non work days I usually have a bowl of cereal, such as muesli or weetabix, or toast at home. When at work I often have a cup of tea at home, buy a coffee and have something like a pastry or cereal / breakfast bar with it when I get to work.
Your first impressions of the Breakfast Biscuits
The biscuits look very much like the other brands, the packaging is a bit more attractive though.
How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?
I have eaten them at home as a mid morning snack and also taken them to work. Only problem taking them out and about is you have to protect them or they smash into pieces - however this is the same with all biscuits. DD and DH have also tried them as a snack.
How would you describe/ rate the taste?
I really like the fruit pieces in the red berries - but it would have been nice t have more of them in the biscuits. I felt they were a bit too sweet but were nice and light in texture.
How do these compare to other breakfast biscuits you may have tried/ bought?
I much prefer these to Belvita - especially their red berry flavour I really did not like theirs. The mcvities ones are lighter and more filling. The other day at work I didn't manage the 4 biscuits. I found them very filling - they staved off hunger until lunch.
Would you buy these again? If so why? If not, why not?
Yes I would buy them again - I would try the other flavours.

ControlGeek Fri 01-Feb-13 12:32:35

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?
Normally, I have half a cup of coffee sipped between doing the million and one things that need doing before DP and I rush out the door to catch our train. I can't remember the last time I had time to sit down and eat something solid, despite my weight watcher leader's most compelling arguments!

Your first impressions of the Breakfast Biscuits
I thought they looked nice - each biscuit is a decent size, it didn't look like it would be gone in a bite or two. I liked the pictures on them too. I'll admit that years ago (aged about 10), when my breakfast habits were slightly better (a whole cup of coffee and two biscuits of the normal variety!) I used to eat the biscuits with the cows on them, even though I didn't like them very much, because I liked the cow blush Back to the McVities biscuits, I liked being able to see the chunks of red berries in them too.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?
They are perfect for me. Now I have a biscuit to nibble as I'm getting stuff done, and put the rest in my bag for work. Sometimes one will get eaten on the train on the way in, and the rest carry me through the morning until lunchtime. I don't find them too dry at all, but they are a little pasty (pastey?) and I spend quite some time getting all the bits from around my teeth. Maybe it's that that makes me feel like I've had a pretty decent meal! If I dunk them in a drink they are gone far too quickly and don't leave me feeling as full as if I eat them dry.

How would you describe/ rate the taste?
I really like the taste. I don't find them too sweet, which I was a bit concerned about as I don't tend to like overly sweet things. It's nice when you get a good chunk of berry to chew on, too.

How do these compare to other breakfast biscuits you may have tried/ bought?
I've not tried/bought any others, and to be honest without this trial I would probably never have tried these as I would have just thought they were like ordinary biscuits.

Would you buy these again? If so why? If not, why not?
I possibly would, though the price is a bit steep. Weighed up against the price of other breakfast options, it's not particularly favourable. It's mostly the convenience of them that might entice me to buy more. I think I may be more inclined to consider buying them if it was say £1.95 for 5 packs rather than £2.29 for 6. It's that whole 'breaking the £2' barrier. I might buy them just to try the other flavours though.

Any other comments?
A pack of 4 biscuits equates to 6 weight watchers propoints, which is a bit more than a 30g bowl of cereal with a quarter pint of skimmed milk. However, it's meant I've been getting through the whole morning without nibbling on anything else, and I've been happy with soup or salad for lunches so it's balanced out quite nicely.

Indith Fri 01-Feb-13 13:31:14

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?

I am usually fairly rushed. I like a hot chocolate and toast for breakfast, during the week I get up, showered and dressed hopefully before the dcs wake up then give them breakfast and get them dressed and hope I have enough time to gobble some toast and feed the baby before we go to school.

I do think breakfast is an important meal, a good breakfast for me means less stuffing myself with chocolate mid morning. To be honest though amount of sleep had that night also has a big impact on snacking so it isn't all breakfast related!

Your first impressions of the Breakfast Biscuits

The box looks good, looks "breakfasty" so well done to your marketing types. The emphasis on oats make you think of healthy things and the sneaky way you've put the nutritional stuff on the front as per biscuit rather than per serving tricks you into thinking the sugar content is far lower than it actually is.

When you open the box and get a pack out you think "insipid colour, where is the fruit? Are they all broken?" which is not exactly as good as the impressionthe box gives!

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?

Not workable as an on the go solution IMO as they are far too dry, I need a drink after every mouthful, and with them all being broken you jsut end up with crumbs everywhere.

How would you describe/ rate the taste?

Far too sweet, synthetic and dry. Ds1 seems to like them though.

How do these compare to other breakfast biscuits you may have tried/ bought?

I remember having some as a child in France, I think they were made by LU. Not sure if they ever came out in the UK. They were nice they had chocolate in which may have helped.

Would you buy these again? If so why? If not, why not?

No. Because I don't like them, because the sugar content is way too high for them to be a suitable breakfast thing and as a snack they are horrible and also too sugary.

Any other comments?

Sugar content is way too high.
Is this a snack or a breakfast? It doesn't seem to be particularly suitable as a breakfast to me yet doesn't sit well as a snack either.

crickmel Fri 01-Feb-13 15:48:25

Thanks for letting me take part in the test. With so many boxes I have had half the office testing them too!

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?

Normally cereal/milk and cup of tea (shreddies, fruit n fibre, shredded wheat). We have it around the table together at home. Weekends we often have toast or an egg. If in a rush (usually cause of early morning travelling), then I will have a cereal bar and flask of tea in the car.

Your first impressions of the Breakfast Biscuits

Lots in a pack (maybe 3 would be fine) as otherwise a little daunting. Shape looks like weetabix (and packaging). So much a few of us keep calling them weetabix (not so good for your brand but defo look like breakfast items!). Look wheaty/oaty and so tasty, berry bits smaller than anticipated.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?

OK, so we admit that we have only had them as mid morning snacks so far, eaten in the office. If it was breakfast on the go it would be in the car though. As a snack, they are really filling and keep you going for ages - but perhaps a bit too much and so 3 in a pack may be enough - or packed in twos?

How would you describe/ rate the taste?

Dry - you need to have a drink with them which is fine for elevenses but not if this is a breakfast item in the car without a drink. They also have a bit of an overiding milky taste rather than the berry tang and oaty taste we were expecting. They are very moreish though. More/bigger berries would be nice.

How do these compare to other breakfast biscuits you may have tried/ bought? Versus Belvita they stack up well and are a good alternative (perhaps less sugary tasting too which is good.

Would you buy these again? If so why? If not, why not?

Yes but the price is a bit steep so perhaps only when on promotion.

Any other comments?

I used to love items like these when I was pregnant as a snack to keep in the handbag for when energy ran low. I think a lot of people also use cereal bars and products like this in the same way - as an emergency snack. Maybe a marketing angle to look into???

Thanks again for the snacks. You have made some hungry office workers very happy.

Iggity Fri 01-Feb-13 22:17:24

normally have, where you normally eat it - if it's normally a rush?

It varies, sometimes porridge at home, sometime at work, maybe a bagel or muffin at work. Nothing very consistent.

Your first impressions of the Breakfast Biscuits

Looked ok, similar to belvita. Fairly pain and banal looking.
How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?

Pretty good. Ate them at work. Because we received so many, ended up eating them as normal biscuits!

How would you describe/ rate the taste?

I would give them a 5/10. They tasted quite pleasant and nice with a cup of tea.

How do these compare to other breakfast biscuits you may have tried/ bought?

Very similar to Belvita...asume mcvites have just jumped on the bandwagon.

Would you buy these again? If so why? If not, why not?

No, don't think I would. Too high in sugar and I don't think they are a good meal to start the day. They are essentially biscuits. Also after having received so many, think I would be ill if I saw them again.

Any other comments?

Less sugar would be good.

Molepom Sat 02-Feb-13 13:15:52

I've found the other flavours on offer at ASDA for £1.

I don't reckon much to the oats and honey but the apple, cinnamon and raisen one tastes lovely but the main problems are still there, too sweet, to weak for dunking and leaving that cement feeling around my teeth which I'm still picking out 5 minutes later.

For the snack one I will definitely buy the apple one again.

elastamum Sat 02-Feb-13 21:02:54

I havent tried the biscuits but I have just seen the TV add for them and it screamed 'wifework' at me.

Much to the amusement of my teenage sons I ended up saying 'no she doesnt want a F***ing biscuit for breakfast - she just wants five minutes of peace to eat her museli and have a cup of tea.

McVities marketing bods - suggest you look up wifework before you follow the likes of asda and morrisons down that route. Its not aspirational - its a tradegy.

borninastorm Sun 03-Feb-13 13:10:22

Are these McVities breakfast biscuits Low GI like the Belvita one's?

NaiceAm Sun 03-Feb-13 13:14:59

I was not on the panel but am butting in because my 18 mo LOVES these biscuits and they have become an essential part of our on the go snack boxes - wish they were wrapped in smaller portions though. Ok butting out now as you were

PPT Sun 03-Feb-13 13:57:34

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?

We always eat breakfast at home. It is either cereal, toast and jam, or raisin bread, toasted.

Your first impressions of the Breakfast Biscuits
Nice packaging- although I think the box is slightly too large! Maybe a cheaper price with less biscuits? Good colours.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?

My husband trialled them 'on the go' to work. He found them filling. However, they were so dry that he had to brush his teeth when he got to work!

How would you describe/ rate the taste?
My family liked them, however, I also shared a box with a couple of friends. One of them thought they were too cardboardy. I only got the red fruity one, and thought that the taste was nice. They were good for tea dunking.

How do these compare to other breakfast biscuits you may have tried/ bought?
I too prefer Belvita, as the taste of those were better.

Would you buy these again? If so why? If not, why not?
Probably. They felt healthy- as they had the wholegrain symbol imprinted on the biscuit!

Any other comments?
It would be good if you sold a mixed box, with all the different flavours in the box. Also would be good if the calorie information on the box showed the calories per packet. As they are packaged as 4 biscuits, presumably this is what people would eat in one go, as opposed to just an individual biscuit. This would be less misleading.

Shaky Sun 03-Feb-13 22:04:54

I have bought some and will be trying them on Tuesday as I am working and hopefully can have breakfast on the go

THERhubarb Mon 04-Feb-13 12:01:38

PPT I get the impression that they know the sugar content is high which is why they've given you the nutritional information per biscuit. When you are shopping to tend to glance at the figures and think "3% sugar? That's not too bad" without reading the smaller print which states that this is per biscuit and not per packet.

If they gave that information per packet, it would be 12% sugar and that would be enough to grab your attention and make you think twice before popping one into your basket.

It's a rather sneaky attempt to mislead imo. I hope McVitie's take our comments on board. So far they've been very quiet on this thread i.e. non-existent.

Indith Mon 04-Feb-13 14:46:58

Oh they have def been sneaky rhubarb! I think I congratulated their marketing in my feedback. Make the box look like a pack of wheetabix and give values by biscuit to avoid any red traffic lights. Well done!

THERhubarb Mon 04-Feb-13 14:54:31

Love it Indith!

EauRouge Mon 04-Feb-13 15:43:07

I've been having a think and a google about sugar guidelines. The packaging says that 3g of sugar (per biscuit) is 3% of your RDA. Where does this figure come from? I looked on the NHS website and it says 50g for women so it would be 6% of your daily sugar per biscuit, or 24% if you ate all four biscuits in a pack- surely they can't mean for you to eat 4 of those tooth-rottingly sweet biscuits for breakfast?

Also, there is nothing really healthy in there- why not add more fruit and some nuts for protein? There are so many cereal bars that have more fruit and nuts in them, why would someone buy these biscuits instead?

They are nice dunked in a cuppa though.

Indith Mon 04-Feb-13 15:46:49

shock

McVities are you going to answer that one?

Skivvytomany Mon 04-Feb-13 15:50:59

Normally we have toast or cereal, my children liked having biscuits instead byt still wanted normal breakfast too.

First impression was it looked like a big box of biscuits.

They were eaten more as a snack than abreakfast alternative

They taste nice but very dry and sweet.

Havent tasted a breakfast biscuit before

I dont know if I would buy them again. I like biscuits with more fruit in them.

EauRouge Mon 04-Feb-13 15:51:35

BTW the NHS site says that men should have 70g, there's no mention of a 100g daily allowance for anyone- here

ChessieFL Mon 04-Feb-13 16:17:18

So, my feedback:

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?
- I don't usually have breakfast at home during the week, so tend to snack all morning at work.
Your first impressions of the Breakfast Biscuits
- they looked nice with the wheat pattern, although I was expecting to see more red berries and a lot of the biscuits were broken.
How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?
- I ate some at home and also took a couple of boxes to work to keep there. They are OK for on the go but you would need a drink as well and they break quite easily.
How would you describe/ rate the taste?
-I liked them, but they are very sweet.
How do these compare to other breakfast biscuits you may have tried/ bought?
- I haven't tried any other breakfast biscuits
Would you buy these again? If so why? If not, why not?
- Maybe - I would like to try the other flavours. Not sure they are the healthiest option though.

THERhubarb Mon 04-Feb-13 16:21:25

Well that's me convinced then. I won't be buying these and will give the other boxes away as I don't want to be consuming that amount of sugar thank you very much.

I'll look for a healthier alternative.

christmasmum Mon 04-Feb-13 16:30:55

My feedback...

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?

Normally I eat at the kitchen table with the kids. Cereal, OJ, yoghurt. I work part-time so on work days it's a real rush!

Your first impressions of the Breakfast Biscuits

Bit bland to look at, quite dry.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?

I actually tend to use them as an after school snack in the car or as a quick supper.

How would you describe/ rate the taste?

I think they're quite sugary so I'm not that keen on them as a breakfast food. My son (3) likes them but my daughter (5) won't eat them - but then she's a fussy bugger to be honest.

How do these compare to other breakfast biscuits you may have tried/ bought?

I have tried the Belvita ones and these are quite similar.

Would you buy these again? If so why? If not, why not?

I have so many I don't think I'll need to! Not sure I'd buy them again as I don't think they're healthy enough to replace breakfast and there are better options for after school and supper.

Any other comments?

PPT Mon 04-Feb-13 17:14:42

Ah! I never thought of that THErhubarb! I am obviously so naive a consumer!

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?
*I believe that breakfast is the most important meal of the day, however mornings are hectic so I prefer something that can be prepared and eaten quickly, sometimes on the go.
I normally eat cereal - I stick to healthy options like shredded wheat and Weetabix but do like a bowl of Rice Krispies. I love porridge but cooking, waiting for it to cool and actually eating it can take too long.
I keep breakfast biscuits in my drawer at work for those days where I haven't had time. I work as a nurse so need a good start to the day.*

Your first impressions of the Breakfast Biscuits
The packaging was similar to most other cereal/breakfast biscuits, the biscuits themselves looked appetising, I like the wheat shape in the actual biscuit. I has the red berries and they looked and smelled very appealing.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?
I received loads so took some to work and shared them with colleagues, if anybody knows biscuits nurses do grin.
*I ate them before my busy morning clinic with a cup of coffee. They are great for keeping in my drawer and handy to have at around for snacking. My husband ate his in the car on the way to work.
For on the go they are fine, I do think four biscuits was a lot for even my big appetite though.*

How would you describe/ rate the taste?
*I really liked the taste, I'm not usually a fan of things with berries in so was pleasantly surprised, one colleague commented that they tasted 'breakfasty' and 'healthy' others thought they were quite sweet for first thing in the morning. My children loved them.
You can taste the oats which is nice, I also liked that the fruit tasted of fruit and not artificial. They left a pleasant taste in the mouth afterwards too.*

How do these compare to other breakfast biscuits you may have tried/ bought?
Would you buy these again? If so why? If not, why not?
*I usually buy Belvita. The McVities biscuits were fairly similar I thought. The calorie content is pretty high and as somebody who watches what I eat I think to eat all four biscuits would be a lot, perhaps smaller packs of 2-3 biscuits would be better?
I agree with previous reviewers that the nutrition content regarding calories is misleading and makes the biscuits look 'healthier' than they actually are.
I would buy them again because I enjoyed them, I choose breakfast biscuits 1-2 times per week so they would be part of a balanced lifestyle for me. My children loved them and DC1 has had one in her lunchbox a few times now.*

Thank you for the opportunity to try this product, I, my family and my colleagues have very much enjoyed them and people have asked me where to buy them so they were obviously impressed.

Sorry about the above, multiple major bolding fails.

TeamEdward Mon 04-Feb-13 18:04:29

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?
The children always have a "proper" breakfast at home or breakfast club, but DH & I rarely have time. I might grab a quick yogurt or bowl of muesli and DH has cornflakes if time. Weekends we will have eggs or a bacon sandwich.

Your first impressions of the Breakfast Biscuits
A large box, promising many biscuits!
The biscuits themselves were very brittle and snapped too easily - once out of the box it was easy to end up with a sachet of crumbs.
The flavour was nice (Red Berries) but too sweet. I could not eat all four biscuits in one sitting.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?
I found them to be a useful "gobbled in the car on the way to work" breakfast. DS1 took them to school to have at snack time, and they were useful t keep in the glovebox as an emergency "Mum! We're starving!" after school snack.
How would you describe/ rate the taste?

How do these compare to other breakfast biscuits you may have tried/ bought?
I thought the McVities biscuits were too sweet and dry on their own. To be honest I prefer Bel Vita.

Would you buy these again? If so why? If not, why not?
I don't think I would. The biscuits were too sweet, I'm not convinced they are a healthy breakfast choice and the seedy bits got stuck in my teeth!

HanneHolm Mon 04-Feb-13 18:06:21

WEll i have taken them into work for secondary school pupils who dont always get given breakfast.
They pronounce them lush. They are ideal for this kind of situation - I would never choose to eat them at home but for maybe even school trips where there is an early start or someone who works shifts.

my kids did NOT like them as I had the red berry flavour.

diamanteasbigastheritz Mon 04-Feb-13 19:16:22

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush? Usually eat something fast and easy during the week - cereal,toast, porridge in the microwave, fruit and yoghurt. I usually eat at work, as time's tight in the morning.

Your first impressions of the Breakfast Biscuits. I was a bit confused by the portion size. I didn't mind the appearance but I like a more rustic biscuit.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them? Way too dry for without a drink, which limits their on the go potential. I tended to have them mid morning/afternoon as a snack. Might try with yoghurt as others have suggested.

How would you describe/ rate the taste? Too sweet for me, but I like the texture of the oats.

How do these compare to other breakfast biscuits you may have tried/ bought? Not my favourite - I prefer a cereal bar

Would you buy these again? If so why? If not, why not? Probably not - prefer other types of breakfast bars/biscuits

I don't normally eat breakfast just grab a coffee between getting the children and husband sorted.
First impressions, the box looks nice quite large but not too daunting. But upon opening not one biscuit was intact, my parcel seemed to have been kicked around the warehouse!
As an on the go solution they are too dry, but were nice as a mid-morning snack with as coffee.
The taste was good but dry and sweet, they were all broken and the whole family enjoyed them, the council workers said that they were pleasant enough for their tea
break.
I've only ever tried tracker bars and they are lovely and moist and don't disintegrate.
We may possibly buy them again if they were on offer. But they taste too sugary and dry.
Like the others I too would like a mixed flavour box and make them less dry please.

AfternoonsandCoffeespoons Mon 04-Feb-13 21:35:28

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush? I think breakfast is very important, and feel much better on days when I manage to eat, but find it really boring tbh!

Your first impressions of the Breakfast Biscuits They look lovely, although 4 in a pack seems a lot, assuming they are intended as part of a healthy breakfast.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them? They do work as an "on the go breakfast solution" and I have eaten them on the bus on the way to work, however they are preferable when eaten alongside a cup of tea at home!

How would you describe/ rate the taste? They are very sweet. I enjoyed the flavour, though, it just didn't need to be that sweet!

How do these compare to other breakfast biscuits you may have tried/ bought?
I have tried bellevita and they are nicer than these, although these are nicer than the all bran ones!

Would you buy these again? If so why? If not, why not?

I would buy these again in ordre to try the other flavours, but probably only of they were on offer.

Any other comments?

MrsKwazii Mon 04-Feb-13 21:52:02

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?

I eat at my desk on workdays as I don't have time to eat at home. Tends to be fruit or a bacon butty from the canteen. I eat wholegrain cereal or toast when I'm at home and like to take a bit of time over it.

Your first impressions of the Breakfast Biscuits

There were rather a lot of them! I liked that they were wrapped in portion packs, although four biscuits seems quite a lot.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?

I ate some in the car, and some at my desk. Eating them in the car was a bit claggy as they're very dry. You definitely need a drink while you're eating them. At desk with some tea was better. Was able to get going with work and eat at the same time without looking too odd.

How would you describe/ rate the taste?

I had the red berry biscuits. I found them overly sweet and with a bit of an artificial taste. The crunch and texture was OK though, although dry if you don't have a drink with them.

How do these compare to other breakfast biscuits you may have tried/ bought?

These were the first I've tried/bought so I don't know.

Would you buy these again? If so why? If not, why not?

Not the berry flavour, no, but I might try the honey ones. Handy to have in my desk drawer.

Any other comments?

They're quite high in fat, and a friend who had a few was shocked that they were two weightwatchers points each, as she would normally only spend three on breakfast.

hypnotisingchickens Tue 05-Feb-13 10:46:12

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?
Breakfast tends to be eaten very quickly in the house and generally rappled out of the hands of a toddler, in the car, or at my desk. I take much more time over it at the weekend, but generally it's a meal eaten out of necessity, rather than something I can take my time over.
Your first impressions of the Breakfast Biscuits
I was quite impressed - although the packaging wasn't terribly inspiring. I was pleased with the number in the packet though. Although I am quite greedy....
How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?
For me, they worked perfectly, as I tend to eat them at my desk. The fact that there is 4 in the packet means that I can graze on them throughout the morning too, rather than a cereal bar which I would eat in one sitting and then be moohing for biscuits an hour later.
How would you describe/ rate the taste?
Good, but I have quite a sweet tooth. I liked the oaty taste (made it a bit more breakfasty I guess!) Colleagues who also tried them liked them too - they didn't last long in the office.
How do these compare to other breakfast biscuits you may have tried/ bought?
I have never tried any other breakfast biscuits, but have probably tried every other cereal bar under the sun. They are certainly better than some of the other cereal bars on the market.
Would you buy these again? If so why? If not, why not?
Yes, if they were on offer. £2.29 seems a bit steep to be honest.
Any other comments?

susiey Wed 06-Feb-13 23:05:16

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?
I usually eat alpen porridge pouches or shreddies with fruit. I mainly eat breakfast before leaving for work but sometimes have to eat on the go if its one of those mornings that's not going to plan

Your first impressions of the Breakfast Biscuits

They are in great packaging and were very tasty with a cup of tea

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?

They were very tasty but quite dry so you would need to have a drink with you at the same time

How would you describe/ rate the taste?

Very tasty and fruity and oaty

How do these compare to other breakfast biscuits you may have tried/ bought?
Would you buy these again? If so why? If not, why not?
Any other comments?

I have never bought breakfast biscuits before but these were good and good value. I also used them as a snack for the kids

AnnMumsnet (MNHQ) Thu 07-Feb-13 10:02:23

Hello - thanks for all the feedback so far...please do let us know any further thoughts.

We have shared the feedback with McVitie's and they have asked us to post the below on their behalf:

"Thank you for your feedback on McVitie's Breakfast Biscuits and we are glad that most of you are enjoying them.

We have carried out extensive consumer research to get the flavours right but we have noted that some of you find them a bit too sweet and some are asking for more fruit, we welcome feedback and will look into any improvements we can make. It is worth noting that some of the sugar is driven by the addition of fruit pieces, therefore adding more would increase the sugar content.

Some of you have also commented on the GDA numbers being different to those on the NHS website and the fact that we quote calories per biscuit and not per pack. All food manufacturers base their GDA calculations on the industry recognised figures provided originally by the IGD. There are very clear rules which McVitie's have adhered showing nutrition information per 100g, per individual biscuit and per portion across the range, this way consumers are able to compare one product to another.

The GDA's also refer to total sugars (90g/day for an adult) however the NHS website refer to added sugar (50g/day) which may help explain the difference"

robdan Thu 07-Feb-13 10:43:26

Brilliant found them sooo useful for my family n dd loved them
I found them abit stale tasting
But lovely biscuits thp

THERhubarb Thu 07-Feb-13 11:05:31

So are McVities saying that they don't add any sugar to their biscuits? And that the only sugar there is naturally occuring fruit sugar?

I doubt it. They can cut right back on added sugar. I don't really think there is enough fruit there to explain the huge amount of sugar in one biscuit. Just take away the added sugar, add more natural fruit pieces (not ones coated in sugar) and you will have a tasty, healthy breakfast biscuit that doesn't fall apart as easily.

And yes McVitie's have adhered to the rules but you have to read the smaller printed blurb on the back to get the full picture. The easy guide on the front, the one that catches the consumer's eye shows the content per biscuit and yes this is stated in much smaller letters at the top.

It's all about psychology of shopping isn't it? You use the colour green (to indicate safe) on the nutritional info on the front of the box. You give clear, bold amounts that are easy to read and because the eye naturally follows those guidelines downwards, you put the little *per biscuit at the top where they won't see it.

Big companies spend a fortune on this kind of marketing and even pay experts to advise them on, essentially, how to con consumers whilst staying within legal guidelines.

That money would be better spent on making a healthy, tasty breakfast biscuit that would be endorsed by Mumsnetters, recommended by health professionals and given great reviews. You spend so much money on design, marketing and psychology when actually, just making a better biscuit would be an easier and cheaper option smile

Bladderama Thu 07-Feb-13 11:27:12

Firstly thank you for the entire box of breakfast biscuits.

I do not normally eat breakfast as I do not have time before leaving for work at 7am and am very bad at just grabbling a coffee. If I remember to take anything to work to eat it would be some natural yoghurt and fruit.

The biscuits were well packed and looked like a good size of portion that would be easy to stick in my handbag.

I did take some into a meeting to eat with my morning coffee but really struggled to eat them. They were very dry and creamy so needed a lot of liquid to drink whilst eating them.

The taste was nice I quite liked them but found the texture/dryness very hard going so even one biscuit took me ages to eat - not great at work.

The children have loved them and they have proved very useful this week when we have had a few early morning starts. Again a huge glass of milk was required along side them for the children.

I will buy these again especially when travelling with the children because they are so easy to pack and take along and for the children to eat without making a huge amount of mess.

I have not tried other breakfast biscuits so cant comment but we only have 3 boxes left which I think shows how much the children have enjoyed them.

MumToTiny Thu 07-Feb-13 11:43:48

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?
- I don't eat breakfast very often, but if I do it's normally toast or cereal. Usually at h
Your first impressions of the Breakfast Biscuits
How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?
How would you describe/ rate the taste?
How do these compare to other breakfast biscuits you may have tried/ bought?
Would you buy these again? If so why? If not, why not?

Bladderama Thu 07-Feb-13 13:44:51

Also meant to add that I was impressed that the packet of biscuits did not disintegrate in my handbag and were still intact when I wanted to eat them, nice and robust for eating on the run.

MumToTiny Thu 07-Feb-13 15:24:14

Aargh! Try again...
Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?
- I don't usually eat breakfast, but occasionally have toast or cereal if I have time, or occasionally belvita breakfast biscuits (usually in the car!). When on holiday though, I really enjoy a relaxed breakfast.

Your first impressions of the Breakfast Biscuits
- fairly uninspiring packaging, very beige biscuits, and all mine were broken.

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?
- they're rather dry so not that easy to eat on the go as you need a drink with them. Toddler DS seems to quite like them though, and they're portable for him.

How would you describe/ rate the taste?
- not as fruity as I expected, very sweet, forgettable!

How do these compare to other breakfast biscuits you may have tried/ bought?
- I prefer the belvita filled ones, especially the ones with strawberry jam.

Would you buy these again? If so why? If not, why not?
- as I received a case of the red berries ones, I've got enough to last for quite a while... Then I'll probably go for belvita instead.

Thanks for the opportunity to try them though!

HanneHolm Thu 07-Feb-13 16:17:12

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?
Airways eat it. Never a rush. I lovebreakfast. Wouldn't be able to work without it.

Your first impressions of the Breakfast Biscuits
They looked like standard biscuits. Liked the individual packaging.
How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?
I can't imagine planning to be on the go. I'd just get up earlier to eat breakfast. I ate at home.
How would you describe/ rate the taste?
Not keen on the fruit ones. Liked the oat texture.
How do these compare to other breakfast biscuits you may have tried/ bought?
I've never bought any.
Would you buy these again? If so why? If not, why not?
No. I don't like the idea much. I might do if a kid were on a school trip maybe and let early. Tbh I'd just have a banana.

Other comments. I think it's a breakfast development I can live without.

HanneHolm Thu 07-Feb-13 17:13:20

I'm stunned at you lot skipping breakfast. Get up earlier

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?
Normally try to eat it before the kids wake up, either have toast or cereal. If the kids are up it's normally shared with DS1 & in a rush.

Your first impressions of the Breakfast Biscuits
How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?
You can eat them anywhere, very good for DS1 when he refuses breakfast, he can have them in the car. DH has also had them in the car. I've eaten them as a passenger in a car, but not as a driver.

How would you describe/ rate the taste?
Overall pleasant, but quite sweet. Bit of a strange, almost 'fizzy' aftertaste that I can't quite put my finger on.

How do these compare to other breakfast biscuits you may have tried/ bought?
Haven't tried any others, but was pleasantly surprised, was expecting cardboard to be honest.

Would you buy these again? If so why? If not, why not?
I would be interested to try the Oats & Honey flavour. I wouldn't immediately chose it for breakfast but a useful standby.

Any other comments?

Mehrida Thu 07-Feb-13 21:07:29

Your overall views of breakfast - what you normally have, where you normally eat it - if it's normally a rush?
I either spoil myself to a bowl of cereal if DS has gone down for a nap in his cot or I grab something as we're rushing out the door.

Your first impressions of the Breakfast Biscuits
The external box was attractively enough packaged. However, the biscuits themselves were packaged pretty cheaply. Nothing attractive about clear plastic!

How well the Biscuits work as an "on the go breakfast solution" - where did you eat them?
Grabbed them a couple of times when I was rushing out the door. Didn't work hugely well as they're quite crumby so got bits everywhere.

How would you describe/ rate the taste?
They're not 'not nice', but they're a bit bland, and I found they stuck to my teeth. Would've liked a bit more fruit to give them more flavour.

How do these compare to other breakfast biscuits you may have tried/ bought?
Quite like the odd nutri-grain. These aren't quite as nice.

Would you buy these again? If so why? If not, why not?
Hmmm, probably not. Just not that tasty or filling, sorry!

Any other comments?

AlexMumsnet (MNHQ) Fri 08-Feb-13 14:01:46

JustFabulous says "Ds1 aged 11 said more berries would be nice as he couldn't really taste them. 9 year old dd loved them. 7 year old ds said they were v nice."

AlexMumsnet (MNHQ) Wed 13-Feb-13 12:15:04

bakingqueen says: Biscuits were a big hit taste wise with us all, would have preferred a variety of flavours in the box however for a bit of variety.
They had a very dry texture however and broke very esaily which would put me off taking them out with me.

Overall I wouldnt buy them just because if the easy breaknature of them as i wouldnt want crumbs all over my handbag

AlexMumsnet (MNHQ) Wed 13-Feb-13 14:12:49

Thanks for all the feedback testers! The prize has now been drawn and it is ControlGeek who wins a £250 voucher. Congratulations!!

ControlGeek Wed 13-Feb-13 18:06:46

<squeeeeee> thank you alex grin grin grin

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