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NOW CLOSED Kingsmill Fruit & Fibre bread - tester review thread

(261 Posts)
KatieBMumsnet (MNHQ) Thu 27-Sep-12 12:43:01

This thread is for the 250 Mumsnetters who have been trying out the new Fruit & Fibre bread from Kingsmill.

If you are a tester please add your feedback to this thread by answering the questions below, as well as any other comments you may have. Everyone who adds their feedback will be entered into a prize draw where one winner will receive a £250 Debenhams voucher.

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Thanks and good luck with the prize draw.

MNHQ

SaraSidle Thu 27-Sep-12 13:20:04

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I loved the fact the slices were 'toaster' sized so got an even toasting! Liked the packaging. Like that it seems quite versatile

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or
disliked about the product?

Dd would have liked more fruit in it. Ds is just out of hospital and it made a great snack for him, he liked that it was smaller in size and liked the texture before toasting

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes. I didn't know that! I know it's a breakfast item, but it fits just as well for us, as an after school snack!

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I already buy kingsmill bread, but I'm not aware of other kingsmill products. Will have a look when I next do a shop. Muffins sound good.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes. Already recommended to some friends, and the nurses on ds ward too. We have another loaf to go, so will offer to visitors. We really liked this!

Abgirl Thu 27-Sep-12 13:34:37

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Yummy, half way between bread and a tea cake and I liked the packaging. Initially thought the loaves were quite small but 1/2 slices toasted was a good snack. Wasn't sure it was as versatile as normal bread (as most of ours gets made into sandwiches) until I started considering brie and cold meats.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DS1 not keen on raisins and refused to try it. DS2 liked it very much and even ate the crusts (highly unusual!)

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes, we are trying to eat more healthily so this message would appeal to me, however we normally eat wholegrain seeded and I would guess that this is not as healthy. However as an alternative to a cake that message would definitely be appealing.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

POssibly to use as a convenient snack as it can be toasted straight out the freezer and it is different to other bread products. I don't normally buy bagels so wouldn't consider this as an alternative.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes I would recommend as I thought it was delicious and different.

MegBusset Thu 27-Sep-12 13:48:26

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
The texture was a little dry, I don't think it would be that nice 'raw' but it toasted very nicely. But I found the taste very disappointing. I was hoping for something tasting like a teacake or hot cross bun, but I thought it just tasted generically 'sweet' without any particular flavour.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
DS1 refused to try it as it 'smelled funny'. DS2 really liked it toasted with butter, but he'll eat anything grin

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
No - they have plenty of wholegrain in their diet anyway (wholemeal toast for breakfast, brown bread sandwiches or rolls for lunch most days).

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I would not buy them because I don't think they tasted very nice, if I want a fruity bread product I would buy teacakes, malt loaf or hot cross buns instead. In general for breakfast/lunches I would rather my children have bread without added sugar.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
No, I don't think it stands out as a good enough product to recommend.

It's lush, tastes like toasted teacakes, not sure the DCs will get a chance to try it! grin

Will be back later with proper feedback.

shrinkingnora Thu 27-Sep-12 13:53:53

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
Packaging nice but a little similar to normal bread so Dh got a bit confused. It smelt lovely! Was great toasted with butter - tastes like tea cakes. It made a nice change not to just have sultanas in a bread product. Like the idea of having a loaf in the freezer to toast for weekend breakfasts.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
DD and DS1 both liked it and had it toasted for breakfast. The incredibly fussy DS2 liked it but picked the fruit out. DD said to tell you it's lovely but she thought the fruit should be less visible. DS1 seemed to get wind from it (but he did have four slices).

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why? Not really as I know they have a good diet already.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not? I might if it was cheap. It didn't feel really healthy as it was so sweet - the DC did ask why they were suddenly allowed to have cake for breakfast! The bagels sound yum, I would definitely try them.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
I think I would probably say it was lovely and like a tea cake loaf - nice for treats. I certainly wouldn't be extolling it's health benefits....

shrinkingnora Thu 27-Sep-12 13:53:53

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
Packaging nice but a little similar to normal bread so Dh got a bit confused. It smelt lovely! Was great toasted with butter - tastes like tea cakes. It made a nice change not to just have sultanas in a bread product. Like the idea of having a loaf in the freezer to toast for weekend breakfasts.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
DD and DS1 both liked it and had it toasted for breakfast. The incredibly fussy DS2 liked it but picked the fruit out. DD said to tell you it's lovely but she thought the fruit should be less visible. DS1 seemed to get wind from it (but he did have four slices).

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why? Not really as I know they have a good diet already.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not? I might if it was cheap. It didn't feel really healthy as it was so sweet - the DC did ask why they were suddenly allowed to have cake for breakfast! The bagels sound yum, I would definitely try them.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
I think I would probably say it was lovely and like a tea cake loaf - nice for treats. I certainly wouldn't be extolling it's health benefits....

shrinkingnora Thu 27-Sep-12 13:54:17

Sorry about that! DS2 attacked.

Ingles2 England Thu 27-Sep-12 14:07:03

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I was a little surprised at the size, a very small loaf of small bread which wouldn't last 5 mins in this house... we've nearly finished the 2 loaves, with breakfast and after school snacks. That aside Dh and I were both slightly disappointed by the lack of flavour...despite all the visible fruit, it didn't really taste of anything. It doesn't compare favourably with toasted teacakes or hot cross buns. Dh thought it would make excellent summer pudding.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
Ds1 thought is was delicious.. he's eaten the vast majority. Ds2 didn't like the smell which he thought was strange ,... (it does smell strongly of cranberries)
He ate it and said he enjoyed it, but refused it this morning.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
No, we too have a good diet and plenty of wholegrain.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
It really depends on its pricing, but I think it's unlikely... it just doesn't compete with something like New York Bagel company's Cinnamon and raisin bagel on the flavour stakes

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
No.. It's not a special enough product unfortunately.

Thanks for letting me try it though smile

Rikalaily Thu 27-Sep-12 14:09:29

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Overall it was a hit in our house, All of the kids tried it and so did I. We had it toasted with butter for breakfast. I think a slightly larger loaf would be better as the size that it is doesn't go far with four kids.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Three of them really enjoyed it, one ate it but wasn't overly wowed. The older two said they would like more fruit in it and that adding pineapple would make it extra great.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

The kids eat wholegrain bread anyway so the fibre content wouldn't make me more likely to buy it but I think it would appeal to people who's kids usually prefer white bread.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I think we would buy it now and again and would try the other products in the range as we all liked this product. We wouldn't buy it regularly though as one entire loaf was used just for breakfast so it would get pretty pricey as a regular thing. The older two aged 7 & 10 ate 3 slices each, the younger two aged 5 & 2 had 2 slices and that left the crusts for me.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I think I would recommend this to other people as it was very tasty and made a nice change to plain toast.

Tee2072 Thu 27-Sep-12 14:15:19

Marking place, need to try it myself. Husband said it was nice!

elizaco Thu 27-Sep-12 14:16:29

1 - My overall impression was positive. Good sized slices, and a nice combination of fruit. Perhaps a little more fruit would be good. Good either toasted or just cold with butter.

2 - My children enjoyed it too. A good snack to have straight after school, rather than raiding the biscuit tin!

3 - Yes, I think the healthy message would help persuade me to choose this product.

4 - I would buy it at the right price! To be honest, I tend to choose the products that are on offer, but if this was at a competitive price, I would certainly consider it.

5 - I would certainly give postive feedback if asked. Not sure I'd specifically recommend it over other similar products.

Thanks for letting me be part of the taste test :-)

) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Surprised at the initial smell as it seemed very sweet for something aimed at breakfast. I loved the taste when toasted - like a slice of toasted teacake - fruity and malty. Wouldn't have guessed it was wholemeal.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

They loved it smile - had to limit quantities as they would have happily eaten a lot! They both loved the fruit, and enjoyed in both toasted & untoasted (me & dh much prefered toasted)

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

As a breakfast option, no, wouldn't work - too sweet for me, except as a weekend treat. We tend to have wholemeal cereals anyway (eg. fruit and fibre!), so it would feel les rather than more healthy. Not sure if that's true, but it seemed sweet, and once they've added half a tub of butter, can't believe it's that good for you! But as an after school snack/treat, I'd defn consider it - if the price is right - esp as dcs enjoyed it so much. And in that role, it would feel like a reasonably healthy option

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

See above - yes as an afterschool treat/weekend breakfast. Would defn look at muffins and bagels too (we used to buy raisin & cinnamon bagels

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes as a teatime treat - based more on yummy-ness than healthiness though.

FannyFifer Thu 27-Sep-12 14:18:24

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
We all really liked it, the second loaf had loads more fruit than the first one though.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
Both DS age 7 and DD age 2 enjoyed the bread, had it for supper and both wanted it again at breakfast time.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
The message doesn't mean a lot to me to be honest. It wouldn't make me more likely to buy the product again.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
Yes I would be likely to buy it again and the other items in the range, the price would have to be right though as I shop to a very tight budget.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
I have told a couple of friends about it already and they will probably try it.

randomfennel Thu 27-Sep-12 14:18:32

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I thought it was OK but a bit light and fluffy, and a bit sweet. I prefer fruity bread with a heavier wholemealy sort of texture.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

The dc liked it very much. They ate the first loaf in a few minutes. Rave reviews from them. They liked the blueberries in it.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Not particularly as my dc eat mostly wholemeal bread anyway so they get wholegrain in that. And they eat plenty of fruit already.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes, might do, also might buy muffins. I woudl probaby buy it as an occasional change as the dc liked it.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes, I would probably say the dc liked it a lot.

Gethsemane Thu 27-Sep-12 14:20:28

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I really like the concept behind it, but thought the product was let down by flavour.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

The kids didn't really like it I'm afraid. One DS just picked out all the fruit and ate that, and the other made various efforts to chuck it on the floor / conceal it about his person ...

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

I think this message would definitely encourage me to purchase the product. Healthy eating is very important to me - but really I want the family to enjoy eating it!

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I'm afraid not. I was not at all keen on the flavour - which was a shame because I really wanted to like the product (I like the idea behind it). To be honest I found the bread far too sweet - tasting a lot of sugar and not much else. Some cinnamon or something would really add to the flavour. This would not stop me trying other related products though - in the hope that they would taste better!

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I'm afraid not - I was not keen on the taste of the product.

BeattieBow Thu 27-Sep-12 14:21:57

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Overall impression was ok - not particularly strong flavours (could have been fruitier for me) and too sweet for my liking

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

I tested this on all my dcs - 5 of them aged from 13-4 and a friend who was over for the evening. All of them loved it. dd1 aged 13 had it for breakfast which was good as she refuses to eat cereal and plain toast, but will eat croissants etc. They all raved about it.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

no. we have a good diet anyway. Also, I'm not very convinced that this product is at all healthy sorry!

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would have a problem buying this because it is white bread - we generally eat only wholemeal, and I suspect the sugar content is fairly high. I prefer unrefined, wholemeal, unsweetened stuff! I may buy it occasionally for weekend breakfasts or after school snacks.

I didn't know there was a Fruit & Fibre range, but will see what is in it! It may be that there is something in the range that would be good to have for after school snacks.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

again, probably not because I prefer to give the children wholemeal/unrefined stuff and don't really like my children eating stuff with added sugar. (I wouldn't mind knowing how much sugar is added). Would be interested in knowing how much this will cost.

Silibilimili Thu 27-Sep-12 14:22:09

Thanks mumsnet/Anna.

Really enjoyed the bread. Delicious. Would buy again. Will come back with detailed feedback,

kipsy Thu 27-Sep-12 14:23:50

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I loved it. It was soft, fresh and tasted lovely.
When I signed up, I was just happy to get a useful freebie and didn't think I would enjoy it that much.
When I opened the first packet, I was blown away with the fragrance! I gobbled up a couple of slices even though it was almost dinner time ;)
We used to live near a bakery when I was younger, and I remember eating fruit bread that tasted very similar.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or
disliked about the product?

My DD (4) said she liked the smell (yum!) and softness. Sadly, she is not a fan of unexpected lumps in food, and did not want to try eating the bread once she saw the fruit.
She got around it by first picking out all the fruit, eating just the bread and THEN eating the fruit!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes, definitely. We eat a lot of processed grains - white bread, polished rice and so on and this is a healthier, tastier alternative.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes, but not on a regular basis. Maybe once a month for a change? The bread is overall sweet in taste, and does not suit sandwich making.
BUT it's a super base for baking - especially bread and butter pudding, which is what I used my second loaf for!

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes, I would. It's a fast, convenient and tasty way to get fruit and fibre into those pesky little kids at breakfast time!

rhubarbncustard Thu 27-Sep-12 14:24:13

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
It was a bit too sweet for me, and I thought it had a bit of a strange smell.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product? Neither of them wanted to try it as they don't like raisins, so not the best ones to market to!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
Yes, healthy eating messages are important, although this didn't seem like a healthy product to me - more of a treat.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not? I wouldn't buy it again as it isn't really to my personal taste, but I would still try other products such as muffins or bagels, but would like them to be a bit healthier and less sweet.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not? I would recommend to try, if you like sweet fruity bread.

hk78 Thu 27-Sep-12 14:25:30

Got mine yesterday, we have had some last night as a snack after school - not toasted, and again today for breakfast, toasted with butter.

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Overall I like the flavour and it made really lovely toast. However, I would have like a bit more flavour - maybe something like cinnamon or other sweet spices, like teacakes do.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DD2 had it 'raw' and toasted, says it's really yummy both ways.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

No, I am not concerned about this because we get plenty of fruit and veg etc anyway and also have wholemeal bread as standard already.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes I would buy it, it was a hit in this house.Bagels sound nice, as I said before though, I would prefer a bit more spice.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not

Yes I would recommend it, if such a topic came up. It was pleasant enough and made a change from ordinary wholemeal toast.

NiniLegsInTheAir Thu 27-Sep-12 14:29:40

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Very nice, smells good and the packaging was eye-catching enough. Perhaps the loaf could have been a bit bigger. I struggled to stop eating it!

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or
disliked about the product?

Perfect size for my 20-month-old DD and she liked the taste, she's a big fan of raisins and small fruit so she seemed very happy with it. She kept pointing out the bits of fruit to me!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes (if true), as it makes me feel that she is eating healthily.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would definitely consider buying it as an alternative to normal bread. I like fruit bagels (I usually buy the american style ones) so they would really appeal as well.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes I have done so already, as I like the product and the taste. It might appeal to kids who find ordinary bread a bit boring so I have recommended to friends.

Curlygirly Thu 27-Sep-12 14:31:58

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I liked that it was smaller slices so it looked different to normal bread. I thought it tasted good on the first day but by day 2 it was already feeling a bit dry and needed toasting.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DD liked it with butter but on day 2 I toasted it and served with butter and she didn't like it. DS1 didn't like it as bread or toast. DS2 liked it as bread without anything on it.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Not more likely as they already have a good balanced diet.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I like it so I might buy a loaf occasionally for me but not for the DC. Would try other products in the range as my DC refuse to eat breakfast so always looking for a product they will eat and enjoy. Maybe they would prefer to eat fruity bready products more as a snack after an activity rather than for breakfast.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I'm not sure I would recommend because it wasn't such a good product for my family.

JParkson Thu 27-Sep-12 14:38:11

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
I like that it's a fruited bread, and is an alternative to cakes. However, I didn't like the HUGE amount of gunk in the ingredients list for the blueberry flavoured pieces! And I found these made the bread taste a bit Fruitwinder-y confused Why have flavoured pieces in the loaf when you have blueberries in it already? I was expecting there to be a hint of cinnamon or nutmeg in it, being a fruited loaf, and I was quite surprised that there wasn't. I suppose this keeps the savoury option open, but I honestly would prefer it with a little spice in it. Reading some of the other posts on here opened my mind up to trying it with cheese though, brie especially. Not sure about having it with meat, but I'll try it...

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
DD1 (2) had some for her lunch today, just sandwiched with a bit of marg, and she woofed it down! I was really pleased with that, as she's been fussy with her bread preferences recently. DS (9) will be trying it later after school, so will post again with his findings...

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
Possibly. It depends on how much it retails for. My kids have wholegrain cereal for breakfast, and wholemeal bread for lunch usually. But I'd consider this as a healthy(er!) snack for them, or for a treat for tea if it's in line with other similarly sized loaves of bread.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I would consider it, again based on the price. If it's a comparable price, I would definitely consider it as an alternative to cake. However if it is too expensive, I don't think I could justify buying it, as I'm not keen enough on the flavour to buy it for 'pleasure' eating. I wasn't aware of the muffins or bagels, but now I know about them, I'd certainly have a look and try them.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
I'd certainly mention it them to try it, as they enjoy breads like this. I'm not sure if my brother would be able to eat it often as he is diabetic and the sugar level seems quite high.

Chigley1 Thu 27-Sep-12 14:45:42

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Really liked it although it was a small loaf with small slices! Smelt lovely while in the toaster. Was really tasty with butter. Did notice the very long list of ingredients though.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
Yes DS really loved it with butter. He has taken some for packed lunch today. DD a bit fussy and hasn't tried it yet!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
Possible as neither or my DC (or us) particularly like brown bread, rice or pasta so makes a good alternative.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes I would, (depending on price) as me and DS really enjoyed it. I would now try the other products. I do my shopping online so hadn't seen them on the shelf.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes, I think so as it makes a slightly healthier alternative to cake without being as boring as plain bread!

walkingonthemoon Thu 27-Sep-12 14:46:02

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
I liked it but found it really dry so had to put lots of butter on it compared to our usual hot cross buns. This aspect is not good as I am currently trying to lose weight! Like the size of it though and the convenience of it fitting well in our toaster.
2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
Both of my children ate it, but said they preferred hot cross buns. DD (8 years old) said it didn't taste of much. Overall, not overly impressed.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
No, not really. As we have a lot of wholegrain, fruit and veg in our diet anyway. I'd buy on taste and price firstly.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
Probably not, would get hot cross buns as my kids like them. Yes, I may buy the other products, but tend to get supermarkets own brand of these things as they tnd to be cheaper.
5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
Wouldn't be singing and dancing about it but I may do, for the toasting ease qualities.

welliesandpyjamas Thu 27-Sep-12 14:53:39

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

It was enjoyed by all for breakfast this morning but the pack was too small.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Yes, the dc liked it and even ate the crusts! They liked the fact it had raisins in and was a bit sweet.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

It probably would as long as the price was comparable to eating cereal. They eat bran flakes etc happily and I expect that is a better way of getting their daily wholegrain.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would deginitely consider it as long as the price was right. I am not a Kingsmill fan usually as I find the normal sliced bread tastless but this product has restored my faith a little. I might therefore try other products in their range.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes, I would, because everyone here enjoyed it. Now that I've tried it, I can see it's nothing that new or innovative (reminds me fruit bread) but as far as taste is concerned, I'd be happy to recommend it.

cheryl59 Thu 27-Sep-12 15:24:07

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
The packaging looks too similar to normal bread so I'd walk straight past it in the supermarket. It's a good alternative to normal bread for toasting, great for breakfast or an after-school snack.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product? They loved it and thought it tasted of hot cross buns (which I don't think it does !) They thought it was great to have extra flavour, because bread can be a bit boring otherwise (so they said).

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why? Yes, but in addition to, not as a replacement for, what we usually buy

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not? Yes, I'd buy it instead of malt loaf or tea cakes for example rather than bread though

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
Yes, it's a nice product and the kids loved it - would depend on the price though

fuzzpig Thu 27-Sep-12 15:44:59

Am I the only one who hasn't received the bread yet? Bit worried it'll be out of date by the time it arrives sad

<hungry>

redgate Thu 27-Sep-12 16:09:16

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Overall impression is that it is ok, nice enough but kind of 'neither one thing or the other' too nice for every day bread, but would probably still go for a tea cake if I wanted a sweet fruity bread.

Fits perfectly in toaster which is brilliant, and pieces are an ideal size for kids to have as a snack (stops me toasting teacake and eating other half!)

Packaging is very similar to 'normal' bread, could be a bit confusing.

Tastes nice toasted, don't like the aftertaste when eaten 'uncooked'

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

My 11 year old who loves fruit thought it was 'delicious' she particularly liked the smell and the range of colours/different fruits. 6 year old, who can be a bit 'fussy' refused to try it sad

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Not really, we would go for a cereal for breakfast to get the wholegrain instead.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Would possibly buy it, for myself and older child - if on special offer but not regularly. Muffins and Bagels sound like a good idea, they are a bit more different to bread so may be better.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Would def recommend it to an adult who was looking for a slightly healthier alternative to tea cakes, or someone who hated cereal and needed to increase wholgrain in their diet, but wouldn't suggest my friends with kids make a point of buying it. Though it is nice enough for me as a snack.

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Liked it a lot - wasn't expecting such a small loaf but actually it's perfect for DD who is only 2, great kiddie-sized portions. DH and I just had to have 4 slices instead of 2 each! A little alarmed by the lengthy list of ingredients and I do wonder how healthy it really is?

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or
disliked about the product?

DD is not usually a big fan of bread but did eat this fresh and especially loved the fruit - would have liked some more fruit though. She especially loved it as eggy bread!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes though I would wonder if the sugar content might outweigh the fibre benefits?

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes I def would consider it as we all enjoyed it as a family - both for breakfast and for supper and as a little treat - snack during the day.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes I would - hadn't come across it before and generally a big thumbs up from us. Thank you!

Tee2072 Thu 27-Sep-12 16:22:09

Okay, had some for snack!

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I think it smells a bit odd, not bad, just odd. Other than that, good sized loaf, fits in toaster, nice packaging

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

I'm afraid he's refusing to try it. He's polite about it, peers at it with interest and then says 'No Sank You.' If he changes his mind in the next few days I'll give an update.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

I doubt I would give it to him for breakfast regardless, if he'd try it. It's more the sort of thing I am looking for to bring on the school run. But yes, that is a message that would encourage me to buy it. I like wholegrain.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes I would. My husband and I both like it, even if our son won't try it. Maybe muffins, I don't like fruity bagels.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes. Because it tastes nice and is reasonably good for you.

TerracottaPie Thu 27-Sep-12 16:22:27

fuzzpig mine came today by Royal Mail. They have a use by date of the 29th so you've probably got a valid concern there. I thought 2 days before they're stale was bad enough!

HecateHarshPants Thu 27-Sep-12 16:26:12

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Liked it a lot.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
gave it to their friend who loved it! My eldest son thought the bits were mould! grin

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
No. It doesn't feel like staple food to me. Feels like something I'd cover in butter and scoff as a treat probably half a loaf

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
Oh yes! I'll be buying it, I loved it! I will also be keeping an eye out for the muffins and bagels.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
yes. In fact, I already have! told my mum about it and promised her a slice!

my other comments from the original thread -

Got mine this morning. Two loaves.

Because I am such a dedicated tester grin I immediately ate some.

I had one slice 'raw' and one toasted. It toasted really well and tasted a bit bagel-like. You couldn't eat it without something on it, the slice I had straight from the packet was hard to get down.

It's nice. It's more bready (I know that's not a word!) than other fruity loaves, which can be quite heavy. It's still heavier/moister than normal bread though (understandably! grin )

It didn't have quite enough fruit in it for me. I would have liked to have seen a bit more. And maybe some seeds.

but all in all, it's really lovely! I shall try some for a ham sandwich and see what happens! [living dangerously emoticon]

fuzzpig Thu 27-Sep-12 16:26:59

Thanks TP. It does seem remarkably short dated for bread although maybe they'd shipped to MNHQ a few days earlier so it's not actually short dated IYSWIM? We haven't actually seen a postie for a few days, no idea why as we aren't affected by flooding here.

I want my bread <stamps>

CoffeeGoneColdAgain Thu 27-Sep-12 16:28:53

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
* Cute little loaf, nice packaging,Like the idea of the smaller slices, however with a large family maybe a bigger loaf with same sized slices could be an idea.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
*Ds(12) loved it, had 2 slices on coming in from school, and another 2 toasted for supper, DD - not a chance, she wont eat normal bread so really thought this test would engage her but sadly not.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
*Yes, we do try to buy more wholegrain cereals now than we ever have.
It is important to have a balanced diet, and more so with a child that is slightly overweight.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
*Most definately, I put one loaf in the freezer as i didn't think it would go down to well with the dc, DS has already put it on my shopping list for tomorrow, and his reply to this question is Bagels please smile

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
*Yes more than likely, its a great product that will be very popular.

Thanks Kingsmill and Mumsnet for allowing the coldcoffee family to try this smile

scrappydappydoo Thu 27-Sep-12 16:32:51

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I liked the size. The bread was tasty although I would have like to have seen more fruit in it - was expecting more tea cake like than bread. Having said that I liked the variety of fruit in it.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

My dds like it and it was a perfect after school snack and the size made it good to have toasted as part of breakfast.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
No - they have balanced diet as this would be treat I would buy it whether or not it had wholegrain in it or not.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

It would depend on the price - if it was reasonable then yes. I would be interested in muffins and bagels if they had more fruit in it.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I would say they could try it but I wouldn't go out of my way to recommend it.

Thanks for the opportunity!

WhatWouldGrandmaDo Thu 27-Sep-12 16:45:35

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I was really interested to see what it would be like - it looked fairly appetising but I wasn't that keen once I'd tried it. Felt it was neither one thing nor the other - I think I'd envisaged something cakier like a brioche but this was just like slightly oversweet bread. Not unpleasant but not great. I think it's nicer untoasted than toasted.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Disappointingly they weren't at all keen either sad DS1 isn't keen on raisins but I thought we'd convince him to eat this but no. He prefers plain toast. DS2 is the picky one but loves raisins (but not bread...) and he refused to even try it but I think this was because DS1 was making faces.. may try him again. I think both of them would prefer a slice of buttered toast and some fruit.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

No not really - I think my 2 eat a pretty healthy balanced diet anyway and I'm not a great one for daily percentages, prefer to look at how their diet balances out over a week or how it affects their day to day health (which is excellent!)

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

No I don't think so - as I said it's neither one thing or another. I might consider muffins for a change, I think the texture would be better suited to the fruity bits.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I think I'd recommend they tried it as I think it's something a lot of children would love... so long as they like dried fruit & bread!

foolingwithmisskitty Thu 27-Sep-12 16:59:43

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I liked the taste of the fruit. I was a bit disappointed how sparse it was though - would have liked more fruit in it. Also, the bread was not very moist when eaten straight from packet but it tasted much better toasted with butter on.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

They did not like it untoasted but 3 children all loved it toasted with butter.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes probably - good that there is some fibre in it but they still consider it a treat.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes I would buy it again but as said before it could be improved by having more fruit in.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes I would because the children all enjoyed it and me and my husband liked it too. Nice as breakfast, a snack with a cuppa or a tea time snack for the kids after nursery.

jepa Thu 27-Sep-12 17:13:57

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I thought it smelt very artificial, although I checked the ingredients and it's all natural so that was a bit off-putting.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

However my opinion is pretty irrelevant as both DD and DS absolutely loved it especially toasted.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

I struggle with getting DD to eat enough fibre so this is good news for me. Also this gives us more choice for breakfast rather than just cereal.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would definitely buy again, I can imagine the DCs putting in the trolley. I didn't know there were more products in the range but yes would try them.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

TBH I can't imagine a conversation with my friend about bread.grin However I would tell them about being chosen to do this product test so yes from that point would definitely recommend as the DCs loved it so much.

OK, well I will probably have to come back and answer this again when I have persuaded the DC to try it (I know, I know, but my DC are SO not morning people, so new stuff at breakfast is a hard sell, and neither has been home for tea this week....)

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

The smell is not nice. At all. It smells over sweet and reminded me of American scented candle shops or revoltingly oversweet blueberry muffins.

Once toasted, the smell seems to go, and it was pleasant, but not startlingly good.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

See above. They haven't tried it yet, but I am anticipating problems. I think it might the the apple, TBH. We have the same issue with bagels - New York cinnamon and raisin bagels are a "yes", the equivalent Waitrose own brand ones have apple in and are met with "bleugh". I shall report back though...

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

No. I think my DC get a good balanced diet and their fibre comes from vegetables.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

If the DC like it, maybe. Since I am not that bothered about the "& Fibre" bit, it (and anything else in the range) would have to sell themselves on flavour and price - and I am not overwhelmed by the flavour. However, I will buy pretty much anything that the DC and I can agree on as a vaguely suitable breakfast (I draw the line at DD's preferred choice of garlic sausage and parmesan, if only for the sake of her poor teacher who would have to suffer her breath), so if they give it the thumbs up then I will buy it.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I wouldn't un-recommend it, IYSWIM - but I don't think I would rush to bring the subject up...

Sorry not to be more positive!

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
I liked the size of the loaf and that the slices were a good size for the toaster. I could really have done with more fruit in the loaf. It was tasty - but fruitier would be tastier in my opinion! Also, it is much better toasted than 'raw'.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
My 1yo loved it toasted with butter (he's a big bread fan in general). But it's more an afternoon snack for him rather than a breakfast choice.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
I actually think that it might put me off from buying it. I thought of it as a 'grown-up' product rather than one specifically aimed at kids.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I might buy it if the price was right. I liked it as an afternoon snack. I don't think I'd pay much more than a pound for a loaf though. It's not quite as nice/fruity as the Starbucks fruit bread slices, but it makes a good substitute. I'm not sure it'd be nice in muffin form, but 'breadier' products such as bagels might work. I'd probably still buy the loaf over the bagels as the slices would serve more people than bagels would.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
I might recommend it to my MIL since she likes the starbucks fruit bread too and so her tastes would be fairly similar to mine.

modernbear Thu 27-Sep-12 17:54:54

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
Everyone seemed to like it. Liked the size of the loaf. It was good for toasting.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
DC will devour most fruit loaves toasted or untoasted. The slices that I gave for a snack were wolfed up. No dislikes. Probably would have liked more fruit in it though.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
I believe DC has enough wholegrain in diet. We normally have seeded/brown/wholemeal bread for lunch/tea/snacks. So I would not be worried about this aspect.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I would probably try any other products in the range such as muffins and bagels when they came out. However, I would treat such products (including the fruit loaf) as a snack/treat. I would not use it for breakfast on a normal basis.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
I would recommend the loaf to friends/family but I would suggest it is more of a treat/snack than anything else. Yummy but not as much substance to it as I would have liked.

rufus5 Thu 27-Sep-12 17:55:59

1. I was quite looking forward to tasting this as I'm a big fan of fruit loaf, but was slightly disappointed - it's lovely toasted, but I would not eat it cold. I think if it had more fruit it would be better, but then it does take it from the 'bread' range more into a tea cake product.
2. DS loved it, but I only gave it to him toasted in place of his regular toast. However he's not fussy and I think he'd eat it cold more readily than I would.
3. Not really as we only eat brown bread already. I suspect this is a good selling point for families who tend to eat more white bread.
4. Depending on price I might get these as an occasional treat. However I'd be more likely to buy them if they were on offer as I wasn't totally blown away by this product.
5. If they were looking for alternatives for breakfast, or trying to entice their kids to eat more wholegrain then I would.

Emandlu Thu 27-Sep-12 18:12:46

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
I liked the size of the loaf as it was easy to toast. My dh thought that the fruit tasted too sweet and didn't like the apple in it.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
One of my children loved it and ate nearly an entire loaf. The other one said she thought it was to sweet.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
I don't think so as my children eat a healthy balanced diet.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
Probably not. Out of the whole family, only one of my children really liked it.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
Again, probably not as I didn't think it was particularly great.

Rkep Thu 27-Sep-12 19:13:53

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked? 

The packaging looked nice, the idea of fruit and bread sounded nice (like jam and bread).

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
My one year old loves toast and finished this off with just as much haste as usual - he loved it.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why? 
Yes sounds great! 2 slices and we'd nearly be there!

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I would buy it especially if I knew the fibre was helping as well as the fruit.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
Yes I would mention it as the fruit in the bread means I don't have to add jam so saves in calories.

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I really enjoyed it, as did my ds (4). I liked the flavour and it was a winner as was not spiced etc as I dont like flavours such as cinnamon.
There is nothing I or ds disliked

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Dd <2 on monday> did not seem fussed about the bread.But ds (4) loves it, he has took it to school in his lunch box, came home today and got some out as soon as he got in the door, ate 3 slices and still wanted more.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

It would not get me to buy the product, we go on taste and whether the dc like it, as they do I think it will be a firm favourite on the weekly shop list.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes we will definately keep on buying it, and I will be getting my dc to try thr bagels and muffins too.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I will recommend it to my friends and family.

Rkep Thu 27-Sep-12 19:20:46

Oh and my husband said it would be more attractive as wholemeal bread.

IwishIwasmoreorganised Thu 27-Sep-12 19:44:06

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked? I liked the look of the packaging, and the size is good. A normal sized loaf would be too big I think. The taste is a little disappointing for me but our ds's like it. I was expecting something more similar to a hot cross bun so the absence of any spice was a let down.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?. Both ds's have enjoyed it toasted with butter on, and they both agree (and I do too) that it's not as nice (rather dry) when it's not toasted. Ds2 eat the crusts without comment (a minor miracle!). They both enjoyed the bursts of fruitiness that comes with each bite.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why? we do ok with whole grain in our diets, but none of the dc's snacks are great in this area so it does appeal to me in this respect and makes me more likely to consider buying it in the future (final decision would be based on price).

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?. I would consider buying it if the price was right. We don't have muffins or bagels, but I'd have a close look at the, and see how they compare nutritionally to other similar products.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family?. Yes, I would. It's a good alternative to less healthy snacks.

quazi Thu 27-Sep-12 19:49:16

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Good. Not too fluffy nor heavy with a good amount of fruit in each slice. Cheerful packaging. Good size for toasting.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

23mo DS enjoyed his, whereas he's not keen on toasted teacakes. Picky 4.5 yo DD wouldn't try it unfortunately. Good size for kids.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

It would contribute to me buying it, but DD is adamant she won't try it.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Dependent on price, but yes would buy, as well as possibly other products if I noticed them in the supermarket.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes I would recommend.

Nagoo Thu 27-Sep-12 19:50:59

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I have had the warburtons fruit bread before, and compared to that I found it to be a little dry, and not so much fruit. It was not so sweet, and more bready than cakey, IYSWIM. I liked the other one better blush

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

The Dc liked it. I made toast and they ate it and asked for more. I think they liked it better than plain toast.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

maybe. i would have to look into the amount of fibre it had as compared to ordinary toasty before I went out of my way to buy it. I am not really sold on the wholegrain thing as a reason toi buy food. My Dc are quite good at eating well, if I struggled to get them to eat breakfast or enough fibre then I'd be more inclined to buy it than i am.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I didn't like it much. I found it a bit bland and not fruity enough. It night be better for me, but I like the other kind better. I might try the bagels if they were on offer. It tastes like it has less sugar than alternatives, but i'm not that hung up on sugar.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

no. It's just not that yummy.

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Tasty, although I at first thought "where's the fruit?", I think I was expecting something similar to a fruit loaf. We liked the unusual fruit combinations which gave it a nice taste and smell.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Big hit with both DDs, both were happy to eat it plain untoasted.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Probably not, I am so bombarded with messages about recommended intakes that I tend to disregard them. I think most mums are aware of what food groups their kids eat too much/little of and try to correct this. Wholegrain is not something I am concerned about (certainly not above them eating fruit/veg getting their calcium/iron intakes).

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Perhaps if it was on offer but otherwise probably not, we won't buy it regularly as it would probably count as a luxury and I imagine it would be priced similarly to fruit loaf - which we prefer. Actually I think a bagel version with these fruits would be nice and I would consider buying this in bagel form instead of our usual brand if priced similarly.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I certainly wouldn't put them off it, there is nothing offensive about it and it makes a change from fruit/tea bread but is not as "fruity" as some other brands.

greengirlie Thu 27-Sep-12 20:18:01

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
as soon as the box arrived, my husbof and I immediately shoved some in the toaster! WAS DELICIOUS in fact we ate half the loaf blush

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
I gave some to my DS (1yo) for supper (1 slice) and then in the morning after his weetabix - he throughly enjoyed it! He loves fruit and loves toast so is perfect. In fairness he is not a fussy eater but some stuff he will reject!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
Not especially,but I would buy the item because the family enjoy it, it is a bonus that it has an added goodness but it would be more of an eleven's or snack / supper

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I would def buy it again if on offer - I do enjoy F&F bread as it makes a change from regular toast plus i am a massive fan of toasted teacakes!

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
Def, I like to recommend or hear about new products that are worth trying.

SuzysZoo Thu 27-Sep-12 20:21:04

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I have tried Warburton's fruit loaf before and expected this to be like that. However, it was much more subtle and not as sweet. I had it toasted with honey and it was delicious. I bet it would make a lovely cheese sandwich and the fruit would be great with cheese. I liked the fact that although there was fruit there were no gritty bits like you can get with some currants.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

All four liked it, and said it was delicious. The older two said that they would like it in their packed lunch. The 3 year old said that he like the "mouldy bits" by which he meant the fruit!!!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes, it would but I would be even more inclined to buy it if it counted as any of the "5 a day" fruit and veg. I wonder why it doesn't?

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes I would buy this again to have as a treat for me or to use in packed lunches. I like it because it is not too sweet and sugary but still seems like a treat. I might try and find some of the other items in the range, too.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes, but I don't tend to discuss bread much with friends and family!

Flisspaps Thu 27-Sep-12 20:22:34

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

It was just nice (or should that be naice)? I was rather ambivalent about it to be honest, there was nothing about it that I loved, nor was there anything I particularly disliked. I was surprised at how small the loaf was, as I'd prefer to buy something the size of a proper loaf if I was buying a fruited bread (which is what this really is). I thought the fruit content was a bit low too, I would expect considerably more fruit than was in it, and I couldn't tell that there was anything other than sultanas in it on tasting, even though I knew there were cranberries and apples in it. The ingredients list was disconcertingly long. I wasn't keen on it with just butter/spread, but it was nice with chocolate and hazelnut spread, but I think that defeats the object of a healthy product!

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DD ate it, but wasn't any more excited about it than bog standard bread. DS doesn't know any better, he's only been on solids a week and will try to eat pretty much anything, including the dining room chair. The children I childmind chose normal wholemeal bread to have toasted for their snack. DH liked it!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Probably not, my DD usually has Shreddies for breakfast through choice!)

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

No, I'd not buy it. The loaf and slice size is too small, there's not enough fruit in it and it was a bit dry with just butter. It has put me off trying other products in the range. I might buy it if it came up on the reduced yellow sticker rack!

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Probably not, for the reasons outlined above.

androbbob Thu 27-Sep-12 20:27:26

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Ok but just looked like a normal loaf - could easily bypass it on the shelf. Opened it up and tried a slice raw. Was ok but lacking in fruit. Toasted a piece for breakfast and was not overly impressed. Too sweet and too many ingredients in it. Tasted a bit weird. Artificial.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Both turned their noses up and refused to try it. DS normally loves hot cross buns and the like. Froze the other loaf and will take it to parents at weekend for their view.

^3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why? *

We get enough wholegrain in other ways and this would have to be more tasty for me to buy it.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Wont be trying anything else if they taste similar.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

No as did not like it. WOuld suggest people try it for themselves.

BigBugs Thu 27-Sep-12 20:40:28

) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

A)Good first impression really liked the idea of fruit bread and that it was designed for breakfast also liked the packaging and DC'S were quite eager to try it when they got home from school.We all thought it tasted nice.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

A)Both DS ans DSS liked the taste and both said they would eat it for breakfast which is great as its usually a nightmare trying to get them to eat anything first thing in the morning.They both liked the amount of fruit in the bread and there was not anything that they did'nt like.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

A) I think it would definitely make me more likely to buy the bread as its so important for the DC to eat something before they start the day and the 35% added wholemeal would also appeal over some sugary breakfast cereals.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

A)I will buy the bread again because the DC really like it,and would probably give the muffins and bagels a go in the future for a bit of variety.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

A)Yes, i have already told a few friends that i am testing the bread and told them my thoughts on how nice it is, thumbs up from here!!

LittleMoo6 Thu 27-Sep-12 20:45:10

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
I really liked it and even enjoyed it without butter or toasting. I was pleasantly surprised by the variety of fruit in it and the amount too.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
sadly, despite my high hopes, my daughter refused to even try it as she said she's decided she hates raisins.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
Not particularly as we normally have bread at breakfast anyway.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
Because of the raisins I wouldn't buy for my daughter, but I would consider getting the bread again for myself for snacks. I prefer plain muffins and bagels so probably wouldn't buy those.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
Yes, I have already mentioned it to friends as I enjoyed the taste and found it a good size too.

Mouseface Thu 27-Sep-12 20:52:31

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

A - Hmm, now I'm a fussy Mouse when it comes to all things bread, I love Soreen slatthered with propper butter or with strong cheddar on other available fruit/cake/bread products, so was hoping for a similar experience.

It wasn't what I expected, I expected a bread with fruit in, like Raisen Loaf, (can you even get that these days?) I thought it had a funny aftertaste but I'm full of a cold so the Olbas Oil in the room could be tainting the true taste sensation! grin

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

A - DD refused to try it, but DS licked it and seemed to enjoy it smile

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

A - Yes, if DD started to eat it especially. DS is tube fed so only licks foods, I ate it and enjoyed so would buy it for me

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

A - We are a Kingsmill family already and love their thick sliced 50/50 loaf. I will be adding the fruit loaf to the shopping list

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

A - Yep, I like it, it's a healthier choice than cake for DCs..... so great for every day lunch boxes, and it's tasty, minus the Olbas Oil grin

twinsufficient Thu 27-Sep-12 21:21:17

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I liked the size of the slices, but disliked the initial smell. Seemed a bit dry to eat from the bag, but once toasted was lovely.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

All 3 dcs liked it toasted. They liked the sweetness of it. They didn't have anything negative to say.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes it would. I feel guilty giving them white bread but this must be a healthier alternative.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes I would. The kids liked it and it's a healthy snack/breakfast. I think muffins and bagels would be a bit much. The slices are just enough.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes I would as it's been a hit in this house.

tobecalm Thu 27-Sep-12 21:32:00

Mine arrived today, looking forward to us all trying it for breakfast!

peachcake Thu 27-Sep-12 21:40:06

This thread is for the 250 Mumsnetters who have been trying out the new Fruit & Fibre bread from Kingsmill.

If you are a tester please add your feedback to this thread by answering the questions below, as well as any other comments you may have. Everyone who adds their feedback will be entered into a prize draw where one winner will receive a £250 Debenhams voucher.

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Nice size loaf (plenty of slices) lovely sweet fruity bread, very filling. I particulary liked the type of fruit in the bread rather than the usual sultanas and raisins!

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Yes children really enjoyed the bread, straight out the bag before I could butter or toast it!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes I do think this would make me more likely to buy it as it would make a good alternative and nice change from cereal!

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes I would buy it again as it would make a good healthy snack for the children especially after school, I'm always trying to think of healthy snacks!
Yes would love to try muffins and bagels to add some variety.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes I would recommend it as I think it's a healthy filling and tasty breakfast/snack/supper item.

Thanks and good luck with the prize draw.

MNHQ

whojamaflip Thu 27-Sep-12 21:43:44

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I found it smelled quite artificial and was rather dry - almost as if it was stale. Taste wise I'm afraid I really didn't like it - imo it would have been better with cinammon or nutmeg. It also tasted too sweet to me

I did like the size of the loaf and the slices would be perfect for dcs.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DD (6) refused to touch as she said it smelled wierd. Ds (5) tried it but didn't finish it. DD2 (3) liked it "raw" but refused it toasted.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Tbh we eat a good diet so it wouldn't encourage me to buy this product.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

May try bagels as the dc love bagels. Not convinced I would buy the bread regularly but might use it with a cheese board or to do a summer pudding or bread and butter pudding.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I don't think I would as I didn't really like it - Sorry its not more positive.....

Thank you for letting me try the bread tho

DarkMatter Thu 27-Sep-12 21:55:31

1) It wasn't as different from existing products as I had expected. I was surprised at packaging - it didn't look as 'healthy' as I'd expected and not something I'd gravitate towards in the supermarket. I thought the initial smell from the packet was quite strange, sort of artificial fruit smell. Fruit was nice, but needs more fruit!!

2) My 2yo and 4yo walked around eating slices, when they have rejected fruit breads in the past (both artisan type fruit breads and raisin loaves).

3) No, because their current breakfast choices (wheetabix/porridge plus wholemeal toast) would probably give them more.

4) If it was full wholemeal, I would like to buy a pre-sliced product like this. As it is, I would maybe buy for a teatime snack or treat, to give DCs something different from their breakfast bread. I wouldn't buy often then as it didn't feel healthy - felt more like white bread. Anyone who thinks plain bread tastes 'boring' should buy some decent bread!!

No, I wouldn't buy bagels and I prefer to make fruit muffins at home as they are so easy.

5) Not particularly, in this category I'd recommend some of the amazing fruit and nut breads baked on the premises in Morrisons.

DillyTante Thu 27-Sep-12 22:19:17

Marking place

Firawla Thu 27-Sep-12 22:19:35

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

When i first read about it on hear before it even arrived I really liked the sound and idea of it, as it seems much more exciting than normal bread, I liked the look of it when it came so had a good first impression

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

2 out of 3 of my dc liked it, which was the younger 2 (1 yr and 2 yrs), my 4 yr old did not like it but he hates anything with raisins and this seemed a bit raisin-y so not too suprised about that. im glad my 2 year old ate it as getting variety of fruit into him is not easy, due to him only eating bananas and no other fruit.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

It sounds good, tbh I think they get wholegrain in things like cereal anyway so the fruit makes me go for it more than the wholegrain, for the reason mentioned above about my 2 yr old

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

yes i would buy it again. i did not know they have muffins and bagels but i will have a look for it, im sure we will like it so worth a try

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

yes i would recommend it

beautyguru Thu 27-Sep-12 22:22:49

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Overall good impression, nothing negative I can think of. I loved the taste of it (actually polished off 4 slices at first opening!blush) I preferred it plain out of the pack than I did toasted with butter on. Not sure why but when untoasted I really got the flavour of the different fruits yet once toasted they seemed less strong. However DH found the opposite! He loved it toasted but not as much untoasted.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Yes both DDs loved it..DD1 age 7 said it was "awesome!!" untoasted; then after trying it toasted said "mmmm this is well good!!" She thought it had raspberries in it..I didn't correct her and say they were cranberries as she is convinced she doesn't like cranberries so won't touch anything with them in!! DD2 age 22mnths said "nice" and polished off 2 slices easily! Normally with fruit loaves she picks the fruit out to eat then throws the plain holey bread back at megrin

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

It is a good selling point but as both my DDs love most multigrain cereals its not something that would MAKE me buy it. Certainly not a negative though.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes would definitely buy again but would alternate between that and Warburtons Raisin Loaf as we all love that too. Unless 1 of them one was on promo in which case would buy that one as we are on a fairly tight budget at the moment. Yes would also consider muffins and bagels, dependant on price as its always nice to try different things.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes, already have done as we all enjoyed it so muchsmile!

Thank you for choosing us to try your bread...if you would like any bagels or muffins trialling we would be only too happy to oblige!grin

pennylovesleonard Thu 27-Sep-12 22:45:34

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

We all really liked it! Very tasty toasted for breakfast. I liked the packaging - nice bright colours and pictures. I liked the size of the slices, fitted in the toaster nicely! Quite a small loaf - wouldn't last too long in my house! Loved it for breakfast & a quick snack after school.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Dd liked it toasted and just raw with butter. She loves fruit & toast so it was a huge success! She said she really liked the fruity bits.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes, I'm always looking for ways to improve our diet. Dd is very fussy so it's always great to find healthy things that she will eat!

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes, I would definitely buy it and the other products in the range. It tasted lovely and was a quick, easy snack.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes, have done already. Healthy and tasty!

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I like the taste and mouth-feel of the bread - I am a big fan of 'fruit loaf' in general, and like that it's higher in fibre that the one I normally buy. My dislikes were that it is slightly bland (for me), and that the smell is not that appealing.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

The bread is a big hit with my dcs - the package arrived at 4pm, and have eaten the best part of a whole loaf between them as an after school snack and for their supper. My ds is a huge fan, and has already requested this become a regular item in the weekly shop. He particularly likes it toasted with butter and cinnamon.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

I personally wouldn't be more likely to buy it, as my dcs already have a diet that is high in fibre, but my ds used to be a picky eater so I can see the appeal for parents who have children like that.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

See Q2 for future buying. Muffins and bagels are not eaten by my dcs or dh - if a crumpet version became available, it would be snapped up!

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

My friends and family already know that I am 'testing' this bread and are green with envy so I will be telling them how nice it is grin

BrianButterfield Fri 28-Sep-12 07:35:07

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I liked the smell as it was different to other fruit loves I have bought. The texture was good and the range of fruit in it was interesting. DH, however, took a bite and hated it, but he's not a fruit loaf lover.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DS is 1 so can't give any informed opinion but wolfed down a slice 'raw' straight away and then a toasted slice in the morning, so I will say it was a hit.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes, I like the fact it had wholegrain flour in it. If it was a choice between a fruit loaf with white flour and one with wholemeal, I would choose the wholemeal.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would definitely buy it again and also look out for the other products as DS and I enjoyed it.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes, if they were looking for something a bit different.

goingtoofast Fri 28-Sep-12 08:38:14

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

The name friut and fibre initally made me think of Kelloggs cereal fruit and fibre but the packaging did not.
I toasted my first slice and found that it was too dry for my taste even with butter. I prefered it as bread either plain or buttered.
I was not overly keen on the smell as I don't like the smell of blueberries but liked the taste.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

My children liked it, my son (4) had been enjoying it for breakfast everyday - I make it in to a peanut butter sandwich for him. My girls have just been eating it staright from the packet as an after school snack.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

My children eat plenty of friut and veg and wholegrain cereals so I'm not really worried about their fibre intake. As such I wouldn't buy the bread due to the message.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I may buy it from time to time but don't feel it's a must have as my children are just as happy with plain bread. I would try muffins and bagels, the muffins sound especially good and I don't think I have seen fruited (english) muffins.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I probably would but would recommend not toasting it as I found it too dry that way.

Thanls for giving the opportunity to test the bread!

DoubleYew Fri 28-Sep-12 08:59:32

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

We have just had it toasted for breakfast and I thought it tasted nice, quite sweet so I wouldn't have it all the time. Bit concerned about the massive list of ingredients so I wouldn't see this as a healthy product necessarily.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Yes 2 yr old has eaten a whole slice which is amazing eating for him so he must haved liked it.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

It would not put me off but I take these claims with a pinch of salt as everyone is claiming something different and it gets confusing.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Depends on the cost as we are skint, so I might get it or other variations if they were a good price.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Not sure how it would come up in conversation but I would probably give the pros and cons as I've mentioned above.

countingdown Fri 28-Sep-12 09:26:43

) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
When I first opened the bag, I thought it looked a bit dry - actually checked the best before date! Like the size of the pack. The name did make me think of breakfast cereal, to the extent that I kind of expected to bite into a bit of coconut or hazelnut! Overall, we all enjoyed it - particularly toasted with butter and jam, however this makes it less healthy than I would like my family to eat for breakfast.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
My 4 year old said that it was yummy and he liked the fruit in it. It was a great size for my 2 year old.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
I don't tend to really have a great belief in these kind of statements, so would not buy just on this basis. Whilst it may have plenty of wholegrain in it, it also has a whole list of other ingredients and I am no more or less likely to buy because of the message Kingsmill have opted to promote.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I would definitely eat muffins and bagels, though not because of tasting the bread. I tend to buy whatever is on offer or whatever we have not had for a while.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
Absolutely, though bread isn't something I tend to chat about on a daily basis!

spoonfulofnutella Fri 28-Sep-12 10:04:39

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I thought it was nice but not as fruity as I'd expected. I thought it was really nice toasted but didn't think it tasted nice enough untoasted to choose to eat it that way. In terms of the packaging I think it possibly looks a little too much like a normal bread product and someone could accidentally buy it thinking it was sandwich bread.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

My DS loved it and when asked if we should buy it again (my usual test of whether he really enjoys something) he said 'Yes please!!'. He enjoyed it both toasted and toasted.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

I think I would buy it as a change every now and again rather than regularly. For my DS I like that it (seems) a little healthier than some of the other fruit breads on the market and the wholegrain is definitely an appeal. Most of the bread we eat is used for sandwiches so it wouldn't be our main bread purchase.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Definitely, but as I mentioned on the previous question it would be an occasional purchase rather than every week. We really like muffins and bagels in our house and will be giving those a try as well. I think the bagel product sounds delicious.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I think I would but I would explain that it was not like other fruit bread which taste like teacakes generally. I was a little surprised at first that it was not that fruity and more of a slightly flavoured bread. It is nice though and not as sickly as some of the alternatives.

MTBMummy Fri 28-Sep-12 10:18:33

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
I really liked it - I found the smell reminded me of summer and I loved that the fruit was not dried fruit (nor full of orange peel)

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
DD enjoyed it - which is saying something as she can be more than a little fussy at times.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
Very likely - while we try to provide the best balanced diet for DD, it's always nice to have a food stuff that she enjoys that helps ensure she gets what she needs

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I think the consistancy lends itself to sliced bread quite nicely, almost brioche like, I'm not a fan of bagels, so that wouldn't tempt me, and I think muffins could be too dry

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
Definitely - it's a nice snack and very easy to prepare (best served toasted with just butter on it) I can easily see this becoming a staple in our house as I prefer it to the Warburtons version

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
It was less fruity than I expected and doesn't seem to have any spices in it. So the taste isn't as bold as I would like. Absence of 'peel' is a huge plus though. I haven't yet noticed/tasted any cranberries.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
Yes my 4 YO loves it both as toast and as a jam sandwich (her request). She likes the fruit, the taste. My 1YO enjoyed it at breakfast as a change from porridge. They would both love it with peanut butter. It's sweet - most kids will love it.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having " - do you think this message would make you more likely to buy the product or not? Why?
This appeals completely to me, and is probably the main reason I would buy it.
Actually I've just had a thought - I don't know what "35% of their recommended daily wholegrain" means. I'd be more interested in a % of daily fibre statistic. I couldn't find online any UK references as to what the recommended daily wholegrain is. And I'm not sure that 35% of wholegrain sufficiently counter balances the added sugar in the product. So the initial appeal is wearing off - is it all market blurb? It is annoying (perhaps disingenuous) to call the product Fruit and Fibre and then include a statistic about wholegrain. Why not a statistic about fibre % if that is what you are selling? In fact I initially 'read' the statistic as being about fibre. Probably a common mistake made by many consumers.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I'm not sure if I would buy it. I try to keep products with added sugar to a minimum, so this would at most be an occasional buy. The flavour isn't strong/spicy enough for me to be really tempted to change from the fruit loaf I buy occasionally, which is tastier. I'll compare the fibre content of the 2 loaves when I am able to.
We buy bagels most weeks, but again I prefer the ones with cinnamon and raisins in, so I'm not sure that I would be tempted away from those.
I wouldn't buy muffins - I never buy those.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
It's an OK product and if it came up in conversation I would suggest they try it for themselves.

redgate Fri 28-Sep-12 11:15:38

It toasts nicely from frozen, and also great in bread n butter pudding smile

Lovemy3kids Fri 28-Sep-12 12:34:34

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked? Good size for toasting, not too dense - was disappointed in the amount of fruit in each slice - would have prefered more.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product? DC absolutly loved it and wanted to eat all of it! They liked it both on its own and toasted. They felt there was enough fruit in each slice.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why? I don't feel it would make me buy it more just beacuase of this statement.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not? Assuming that it is not too expensive, yes I would consider buying this product again.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not? Yes I would definietly recommend this product to family/friends - in fact - I already have!!

Thank you Kingsmill for allowing me and my DC the opportunity to taste this! smile

sweetaddict Fri 28-Sep-12 13:09:02

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I love the idea and was excited to try, I tried both 'raw' and toasted with butter and both were very tasty (the smell of it toasting in particular was delicious). It was great to have different fruits in it rather than just raisin bread. I think it could have done with a little more fruit and I'm not sure I would have it with anything else spread on but overall it lived up to my expectations.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Dd2 18mo, tucked in straight away to a slice and no complaints there, she wasn't as keen with it toasted but ate a lot of it.
Dd1 7, didn't like it at all, but she doesn't like things with raisins in anyway so I was hopeful to expect it to be a huge hit with her.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Not really, although it is a good selling point. We tend to have wholegrain cereal for breakfast usually anyway and a mix of wholegrain and white bread. But it certainly makes a nice change and wholegrain with fruit is known to be an excellent start to the day.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes I would definitely, it also makes a great alternative snack also for my toddler, instead of the usual breadstick/biscuit/raisin combos.
Yes I'd try the other products, particularly muffins although the price would need to be competitive with the regular white varieties.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I would recommend it yes, it's a tasty snack or breakfast and lovely toasted with a cuppa.

Thanks.

BoysWillGrow Fri 28-Sep-12 13:11:08

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
Im surprised I liked it more than I thought I would, i liked the size, 2 slices are perfect for breakfast! The amount of fruit in it was good, can stand the bread where they have too much in, this was the perfect amount. The packaging looks exactly the same (to me) as the 50/50 loaf I buy so maybe people may struggle to see the differences between at a glance.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
My 5 year old didn't, but he doesn't like many new things I get for quite a while. My 2 year old liked it he had a slice cut up for a snack.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
No, but means if I did buy it instead of having for myself I'd encourage them to have it too.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
Yes, not every week but sure a couple times a month. Not too sure about trying the rest I already buy a lot of varied things for breakfast, I feel they wouldn't get eaten.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
Yes, it tastes lovely one of my children likes it too, so why not? smile

DillyTante Fri 28-Sep-12 13:15:10

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
It was quite nice, not anything out of the ordinary though. A little bit bland perhaps. In the letter it said you can eat is on its own but I wouldn't as it is too dry. I wasn't keen on the apple pieces, they were a bit tough.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product? The toddler didn't like it though can't explain why, but my five year old did. She liked the fruit in it. DH liked it and thought it was a nice change from raisin fruit loaf.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Not because I'm not particularly concerned about this as we tend to eat brown or 50/50 bread and pasta.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
Not especially unless on offer. I didn't find it any better than other fruit loaf brands. In fact I prefer ones which have cinnamon in them. Plus I'm just not really a fan of sliced bread. Prefer homemade.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I wouldn't go out of my way to mention it but if it came up in conversation I'd say it was ok.

Regan Fri 28-Sep-12 14:50:13

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked? We tried it the afternoon it came when we came back from school and then had it again for breakfast. I prefered it for breakfast but the boys were more enthusiastic for it as an after school snack.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
My daughter refused to try it but she doesn't like raisins. The boys were unsure to start but really liked it one liked it untoasted without butter and the other toasted with butter.
3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
No not really as I already try to keep an eye on their fibre intake

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I would definitely try the bagels. i would buy it again as it was nice.
5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
Yes I would recommend but more as an after school snack.

SciFiFan Fri 28-Sep-12 15:32:29

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Was surprised at the size - seemed quite a small loaf but actually thinking about it it's probably about right. Packaging seems right.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

I liked it though there could have been a tad more fruit. DS1 thought it tasted like teacakes - he liked it and will probably want it again for breakfast. DS2 didn't like it but I wasn't surprised - he doesn't like teacakes etc. DH thought it was OK - nothing special but did like the taste of apple.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

I don't think this message has to just be aimed at kids. At 85 cals a slice with the Fruit and fibre it's a good low-cal breakfast for someone who is watching their weight (which is why I'll probably buy it again in the future).

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes I would buy it again for the reasons I gave in 3) though it would be dependent on the price. Not as interested in the other products. I don't tend to eat alot of bread and the boys prefer bread over muffins etc.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not? Yes I would recommend Kingsmill and have already mentioned it to a couple of other mums in the playground.

fivesacrowd Fri 28-Sep-12 16:22:04

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
Pretty packaging - not dissimilar to Kingsmill bread though so dh thought was just a dinky loaf of stuff for making sandwiches with.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DD1 said it tasted funny which is unusual as she love hot cross bun loaf and fruit bread. Other dc liked it with butter as afterschool snack. One mindee liked it toasted, other one refused to eat it. So mixed response from dc tbh

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Wouldn't affect it, my dc have a balanced diet, cereal for breakfast and wholemeal bread at lunchtime.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Probably would buy if it was on offer, but would depend on price tbh, if I can get fruit loaf for the same price I'd be more likely to buy that instead.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I quite liked it toasted so wouldn't put anyone off it, but wouldn't go out of my way to recommend it.

sadly mine is stuck in the post office over the weekend until at least Monday sad

BabsJansen Fri 28-Sep-12 16:30:15

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I was surprised to see a small loaf. I reall disliked the smell. So sweet. Otherwise nothing special and I didn't really like it. Too sweet.

BabsJansen Fri 28-Sep-12 16:31:09

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

They liked it toasted as an after school snack. Made a change and I'd be happy to use it for this. It is not much use for their packed lunches really.

NoobytheWaspSlayer Fri 28-Sep-12 16:31:22

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Loved the way it smelled as it toasted, liked that it's 84 calories a slice so not too high calorie

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Nope - total rejection by both DSes (5 & 3) DD 9 months really liked it

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

No - we saw it more as a tea cake/fruit loaf type after school food.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes - I would buy it for myself. Like having a teacake only lower calorie. Would try muffins and bagels

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes to my friends who are slimming.

BabsJansen Fri 28-Sep-12 16:32:57

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

The message makes no difference to me as I am certain that my children get a broad and balanced diet from their other foods without hang to search out special messages. Also, 35% doesn't really sound like all that much tbh hmm

BabsJansen Fri 28-Sep-12 16:34:56

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I can't see I'd get much use from it. I'd only rarely give it to the DCs and much more likely to buy normal bread or make bread. My homemade raisin loaf is much more substantial so will stick with this. Also can't stand the fruit smell permeating the kitchen

BabsJansen Fri 28-Sep-12 16:35:53

No, I'd say it was very sweet smelling and a bit too 'floppy'

Marmalada Fri 28-Sep-12 16:36:56

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
I opened it on Thursday and it already felt a bit stale which was a real shame. I thought it was a bit lacking in flavour and could have done with some more spices in it.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
Interestingly the child I thought would like it refused to try it as apparently bread isn't allowed to include currants! The child who doesn't have a sweet tooth quite liked it which also surprised me.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
Wouldn't make me buy it but I did tell DD1 that was why she had to try it!

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I would try the muffins as they could be a bit like teacakes which would be good.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
No, I don't think it stands out as a good enough product to recommend.

piprabbit Fri 28-Sep-12 16:43:53

Picked up my loaves from the Post Office today. I had a couple of slices for breakfast however, in the interest of giving a balanced view, I'll wait to give my full feedback until after the DCs try it for breakfast tomorrow.
I did have to have two sherbet lemons to take away the taste

Piggychunk Fri 28-Sep-12 17:39:34

1) My husband and I really liked to however it did feel not as fresh as could have been.

2) AMy children refused it. My DS age 4 said it looked yucky with the bits in ( he does it wholemeal ) and my DD 14 siad she hated Raisins so refused.

3) I would buy

4) I don't think I will as I will stick to buying bread the whole family will eat.

5) Yes I would for a unique taste

beepbeep Fri 28-Sep-12 17:40:38

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
I did not particularly like the taste, rather sweet and not the 'teacake' taste I was hoping for

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
DD3 tried it and didn't like it at all, she loves toast and tea cakes - I thought she'd love it.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
No - there are plenty of other ways of getting a healthy balanced diet.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I would not buy them because I don't think they tasted great. I would not be tempted to buy other things in the range based on this loaf.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
No, I don't think it was that nice.

mummyofcutetwo Fri 28-Sep-12 17:50:16

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

From the moment I took it from the postman I was impressed by the wonderful aromas eminating from the box! The bread is abs

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes, definitely!

mummyofcutetwo Fri 28-Sep-12 18:10:02

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

From the moment I took it from the postman I was impressed by the wonderful aromas eminating from the box! I had it toasted with butter and my husband tried it both toasted/buttered and just buttered. The bread is absolutely delicious; full of yummy fruit and with a lovely texture.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

My four year old loves it. He had it toasted and buttered. He liked the fruit too. He's asked for it as an after school snack the last two days, and for breakfast too (so he must be keen!). My six month old likes it too! He stole a piece off my plate and started chomping on it, and now whenever he sees me eating it he gets very excited and tries to grab a bit!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

I'm not sure it would make me more likely to buy it now I've tried it as the taste alone would persuade me to buy it every week. Having said that, as a general point it is an attractive property and would encourage me to buy it in preference to other breads/cakes as an after school snack. It would make me feel a little less guilty when snacking on it myself too.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would definitely buy it (well, if it's not out of my league price-wise). I'd also try f&f muffins but not bagels, just because I don't like bagels.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes, definitely! I think my whole family would enjoy it - it's just the sort of thing my parents would buy in for when we all go to stay.

hurricanewyn Fri 28-Sep-12 18:21:54

1) The smell was deliciius. I've tried it cold and toasted - both were good, but toasted was great. It was too sweet for breakfast (imo) but was good later in the day. Being toaster sized is a great bonus too.

2) DS hates raisins & sultanas so I was sure he wouldn't like the bread, but he loved this. Really, really enjoyed it. DD likes dried fruit of all kinds and she loved it too - actually asked for it as pudding this evening.

3) If I was specifically buying a fruit bread or teacake, then this would definitely be my first choice for that reason. It won't be our regular breakfast though.

4) Like I said, I would definitely buy it again if I'm looking for fruitbread again. It's really tasty, and the fibre is an added bonus. I'd try the bagels - I really like cinamon & raisin bagels so I imagine these to be similar. I might buy the muffins if they're on specual, but wouldn't go out of my way looking for them.

5) I would, but more for the taste rather than the health benefits.

Thanks for letting us try them - very happy house here smile

nextphase Fri 28-Sep-12 18:37:10

It smells really odd. I haven't actually picked up the courage to try it yet.

My 3 year old, and 16 month old were offered a slice yesterday, and demolished a whole slice each. Both have requested a slice today - DS1 verbally, DS2 by pointing and screeching, and eat the whole thing again, so i think its a thumbs up from them.

I'm not convinced. I like the idea of freezing it (and one loaf is in the freezer), but looking at the ingredients, and nutritional content, I think I'll stick with Malt Loaf as the emergency snack. Yes, twice the sugar and less fibre, but less fat, less unnatural ingredients, more fruit and more b vits in the malt loaf.

Its a strange size - and I'd probably overlook it on the shelves, as I look for traditional sized loaves.

Don't think I'd go for bagels (we only eat plain ones here). And I wouldn't buy muffins of any description - I'd make them.

Not too fussed about fibre intake - we eat reasonably healthily. I wouldn't buy a product because it was promoting fibre. I was expecting more fruit in it. There are only 4-5 pieces in a slice. It looks odd with these odd bits.

Moodykat Fri 28-Sep-12 18:37:46

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Like other posters, I was pleased it had other fruit in it than sultanas! Small loaves work quite well in our house though as we are sporadic bread eaters!

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Both DS's liked it as "supper" toasted with butter. Tried it for breakfast this morning and DS1 said he didn't like it!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

It probably would as I am a sucker for tag lines like that! I know they probably get all they need from their daily food without products like this but as I said, I'm a sucker!

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would I think yes, I really liked it. I expect the muffins would be nice!

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Probably not recommend it, possibly mention it and that I liked it.

Thank you for letting us try it!

nappydaysagain Fri 28-Sep-12 18:49:02

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
I liked the size of the loaf and that it fit nicely in the toaster.
I wasn't that keen on the smell of the bread which was unusual as I am a fan of fruit breads. I did try the loaf toasted with butter and strawberry jam and it was nice. My husband also enjoyed the loaf, he had his untoasted with just butter on.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
DS2 (age 8) and DS3 (age 2) - Neither were that keen on the taste of the bread.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
The message would definately encourage me to buy a product containing 35% of their recommended whole grain, but unfortunately neither of my children who tried the product were keen.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not? I would definately give the product another try and childrens taste buds do change. Both DS2 and DS3 usually enjoy fruit bread so I was disappointed they didn't like this was, especially with it being a 'healthier' version.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not? If it came up in conversation I would say I had tried it and was quite nice, but I wouldn't necessarily recommend as it wasn't enjoyed by the whole family.

SpottySlippers Fri 28-Sep-12 19:15:58

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

First impression was very positive, packaging is bright and informative.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DD1 (7) was indifferent, however, she is fussy likes raisins but no other berries so this actually quite a positive response for her......DD2 (4) adored it! DS1 (2) refused to try unfortunately.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes, I think this is a huge positive and needs to be clearly highlighted on the packaging. Healthy, nutrious snacks which are priced competitively are definitely of interest.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes I would consider buying it again, finances are tight so it would need to be priced correctly. I am open to trying muffins, bagels etc but again they would need to be priced appropriately (I am most likely to buy when they are on offer)!

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes, I think I would. It's a healthy snack for the children plus I particularly enjoyed it toasted with butter!

motherstongue Fri 28-Sep-12 19:41:11

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I thought it was too much like a normal loaf and not enough like a fruit loaf. It was a bit dry and I felt it had too little fruit in it. Had quite a yeasty smell and artificial sweetness.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

My DD who is a fruit bread fanatic was left unimpressed by this product. She complained about it being dry and when I offered to make it into french toast for her, which is a firm favourite, she refused it!!!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

If I hadn't tried it it would perhaps sway me towards buying it even though we eat a healthy balanced diet as it is but having tasted it I wouldn't actually buy this product.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would not consider buying this product as I think there are much better tasting fruit loaves on the market already however I would perhaps give the muffins a go but only if the fruit content is higher than I experienced in the fruit loaf. Not very fond of bagels as find them a bit chewy.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I don't think I would recommend this product because as I have said before in my opinion there are better fruit loaves on the market.

hotcrossbunny84 Fri 28-Sep-12 19:50:09

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Great size for the toaster and I liked the fruity smell.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DD really liked it toasted which was great as she normally hates fruit bread. She liked the fact it tasted just like white bread with fruit in it.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes as it is an easy way for children to get some extra fibre in their diet.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes, will definitely buy fruit & fibre bread (already on the shopping list) and may try other products in the same range.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes I would recommend it as we really liked the taste and is a quick and easy breakfast or snack.

Jcee Fri 28-Sep-12 21:32:37

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

We eat fruit bread regularly so was interested to try a new one and compare. It was less sticky and fruity than my usual warburtons one, which I was a bit disappointed about. I dont know if we had some rogue loaves but there wasn't much fruit - DP described it as austerity fruit bread it had so little fruit in!

However i liked the berries in it - I was initially put off by the smell as it seemed very fragranced but the berries were a nice twist on usual ingredients in fruit bread.

It was lovely toasted but not as nice 'raw' as it was quite dry and more bready than fruity

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DD loves fruit bread and wolfed this one down - she liked the berries and said it smelt nice

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

We eat wholemeal bread anyway so I wouldn't necessarily buy it because it was marketed with that banner, but I can see its another option to get whole grains into the family diet

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I think I prefer the warburtons one but it depends on price and as DD liked it, I might buy it as a change for her. We like muffins and bagels so I might buy those, again it depends on price and flavours - I'd want to see how fruity they were

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I wouldnt recommend it as a (traditional) fruit bread but it was a tasty toasted snack so I would recommend it on that basis.

Thanks for letting us try it!

lunar1 Fri 28-Sep-12 21:36:37

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I liked that the size is slightly larger than the fruit bread we currently buy. DS1 is very fussy and will eat one slice of toast regardless of the size.

The actual bread seemed very dry, I would not use it without toasting first.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DS1 is so difficult to get to try new things but he look to this right away. He calls it fruity waffles which i think he got from jungle junction!

DS2 will normally eat any bread including our usual fruit bread, with this he picked out the fruit and threw away the bread. there didnt seem to be that much fruit in our batch though. He is only 14 months though so I cant ask him for sure.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Not in our case, we dont buy breakfasts with lots of sugar anyway and they get plenty of wholegrain whatever I offer them. It is more important to me that they have a healthy, filling breakfast. We have a 1.5 mile walk to school so I need to make sure everyone has lots of energy.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would buy it for DS1 as I said previously it is a good size and he likes it. The problem is it is too dry to use unless toasted. I currently buy 2 loaves of wholemeal bread and two loaves of fruit bread a week, I may replace one of the fruit loaves i currently buy with kingsmill for DS1 and stick with my original for DS2.
I am now tempted to try the other products as I like to get them to try new things on a regular basis.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I have mentioned it to a friend who's children will only eat white bread, I ended up giving her half of my second loaf. Apparently It was a hit!

Nivet Fri 28-Sep-12 22:05:55

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
I liked the small size loaf but my DC are both still young and we would be unlikely to get through a larger loaf size before it went stale. We often buy fruit bread and/or malt loaf and I like the option of a wholegrain product. I thought it smelt very sweet (during toasting DH referred to it smelling like it had been pre-jammed!) and the smell put me off initially - it actually tastes a lot nicer than it smells. I gave the second loaf to my next door neighbour as she is a childminder and I knew we wouldn't eat it all quickly enough - she said her mindees would only eat it toasted.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product? DS (3) said he liked it and has eaten the majority of it, DD (9 months) didn't seem to like it much but difficult to tell what's going on in her little head smile

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why? Yes. Similarly I'd be interested in knowing how many slices you'd need to eat to count as one of your five a day?

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not? Yes and yes. I try and rotate bread products to stop the DC getting bored (malt loaf, fruit breads, crumpets, muffins etc. etc.)

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not? Yes, I probably would.

Roseformeplease England Fri 28-Sep-12 22:10:47

1. Really liked it, particularly toasted with lots of butter and it is an ideal snack for after school. I like the small sized slices that fit in the toaster.

2. Both really liked it but commented it was a bit "light" and not very dense. I make a lot of bread and this tastes a bit artificial and cheap rather than luxurious. I was expecting something more like malt loaf but they had no expectations and liked it on the hole. Would definitely buy some and keep in the freezer for after school snacks.

3. Not sure that this is true really and this kind of claim always makes me suspicious. As long as you recognise it for what it is - cake you can toast - it is fine but it is too sugary to be regarded as genuinely healthy.

4. Yes, I would buy it and any other products but they would be for occasional treats rather than regular consumption because of the amount of sugar.

5. Yes, for taste and convenience and for those with healthy metabolisms or growing children. Probably not so good for middle aged spreaders such as myself who can't stop once a loaf is breeched and eats 3 slices in one go.

CheeryCherry Fri 28-Sep-12 23:03:41

1. I liked the product, packaging seemed similar to other bread packets. Liked the size of the slices, and thickness was just right.
2. They both liked it, a lot, were surprised because neither really like blueberries but this was fine. Tried iti both toasted and not...enjoyed both. Seemed dry to touch but didn't taste dry. 3. This fact alone would not make me buy it, my dcs eat well. But yes its an interesting fact to know.
4. Yes for the children, especially if its on offer. All the family enjoyed it, even my DH. As I bake muffins/suchlike, I wouldn't buy them, but would definately try the bagels, we all like those and don't often make them.
5. Yes I would,recommend it.
Thankyou!

LeFreak Fri 28-Sep-12 23:26:29

Received the bread yesterday smile

I haven't had chance to try it yet but I do intend to add my review this weekend when I've had some.

DH had some last night with marmite hmm , he really liked it and says he's looking forward to some tomorrow with nutella hmm hmm

DD and I will be having it with butter smile

madamy Fri 28-Sep-12 23:46:57

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Overall, we all quite liked it. My overwhelming thought when I opened the box was that it smelt quite powerfully of the dried berries which put me off a bit! Loaf too small for our family of 3 DC though, it was gone in one sitting - maybe we are just greedy...?

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DD1 (9) loved it, had it untoasted and dry without butter and scoffed 3 slices. DD2 (7) and I liked it toasted with butter, DH sort of liked it - would eat it if we had it in, but wouldn't buy it. Fussy DS (5) was not impressed, but as he doesn't like dried fruit, I wasn't particularly surprised.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

No - we eat wholemeal bread products and grain type breakfast cereals anyway.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Would buy it every now and again as a change, but more for an after school snack or instead of a biscuit. Probably would see other similar bread products the same.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I might recommend it as a snack food, or as a breakfast product for a treat.

JustMeAndTwo Sat 29-Sep-12 01:10:51

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Liked it; loaf good size, packaging pleasant enough. Slice thickness perfect. Toasted well and not too dry if eaten straight from the packet.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Yes they did - always asked for more!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes - must be healthier than not making the effort to provide them with their recommended daily wholegrain.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes I would and yes I would try muffins etc

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes I would. Good all round treat - breakfast, sandwiches (with cheese yum!), toasted, buttered. Much better than white bread and sweet so the children love it!

charlie7 Sat 29-Sep-12 06:07:25

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
We really liked this, the packaging was fine and most of the family enjoyed it.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
My eldest daughter and the baby both really enjoyed this, my eldest daughter said it was yummy and wanted some more! The middle, very fussy daughter, didn't like it, she said it had a funny taste- but then she likes very little generally (especially new things!)

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
I think this would make me more likely to buy it as I already know that we enjoyed it, so it makes it even more appealing.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
Yes I would definitely buy it again, I really liked it. And I would try other products in the same range- particularly muffins.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
Yes I've already recommended it!

BabsJansen Sat 29-Sep-12 08:13:41

Just to add. DH hates it. Very artificial and not enough fruit he says.
He also comment on the igredients on the packet : blueberry flavoured blackberry juice! WTF?
And not enough fruit

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I liked it but thought the slices were a little thick.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Dd loved it. She told me to "definitely put a big, fat yes. I love it"
Ds2 liked it too and actually ate a whole slice which is unusual.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

It wouldn't put me off but wouldn't encourage me either. I'd buy it as a snack but not as a replacement for normal multiseed bread.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would buy it but as a snack. It's a great alternative to crisps/ biscuits.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I would recommend it to my friends with children as an alternative snack.

parttimedomesticgoddess Sat 29-Sep-12 08:37:19

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
We liked it, there was nothing to dislike about the packaging or appearance. Although I liked it, I did feel that the fruit content could have been a little higher for my taste

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
Both DDs liked it - DD2 especially (she's the fussier one). They regularly eat toasted fruit loaf anyway, either for breakfast or as a snack, and they would be very happy if this one was bought

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
Whether it was for breakfast or a snack later in the day, I think this would influence my purchase. I struggle to get enough fibre into the diet of DD2, and as she liked it a lot, this would appeal to me.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I would definitely buy the fruit & fibre bread, although it would also depend (at least a bit) on the price of the product
We tend to try a lot of this kind of product anyway, so would be happy to try others. I doubt we would try bagels, as none of us like them (and I have even tried them in the US and didn't like them!)

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
Yes, I would recommend it to others to try as a tasty snack/breakfast with the added bonus of increasing fibre intake. Add some cream cheese and you have some dairy with it too smile

minimoonumbertwo Sat 29-Sep-12 09:05:22

1. My Overall impression was good, I liked the packaging & look of the bread. Myself & dc's thought it was really tasty but dh didn't like the smell.

2. The children (2&4) really enjoyed the bread toasted with butter. Ds1 says he especially liked the fruit in it and ds2 who doesn't normally eat breakfast had two slices!

3. This would definitely make me buy the bread. It's a winner if it's good for them AND they like it!

4. I will definitely buy the bread again as myself and dc really enjoyed it. It's very versatile ie good for breakfast or after school snack. We could be a lot more adventurous with toppings, we only had it with butter (tried with peanut butter which didn't work so well). Good for a portable snack too, much better than biscuit bars etc. The only person in the family who wasn't so keen was dh who didn't like the smell & found it wasn't as satisfying as ordinary toast. I would certainly try different products in the range.

5. Yes I would recommend to family & friends, I think my mum would love it & my dad suffers from type 2 diabetes so is always looking for healthy snacks.

Thank you!!!

superoz Sat 29-Sep-12 10:01:32

1) The packaging was good and similar to other Kingsmill loaves. There was slightly less fruit content than I thought there would be, it is quite sweet and has a very sweet almost synthetic smell. Maybe a bit too sweet for me.
2) My dd (4) really liked it as she eats hot cross buns, teacakes etc. She was happy to eat it with nothing else on.
3) We get plenty of fibre from other foods as we buy normal wholegrain/wholemeal bread and get lots of fruit and veg in our diet. It may be a contributing factor but not essential.
4)I'm not sure that I would buy it again because the sugar content does seem high, and sweeter than some of the other fruit breads on the market. If the sugar content was less I would be more likely to buy it. I would try the muffins, bagels etc if they came out.
5) I would ask people to at least try it as others seem to like it so it's all down to personal taste.

FrillyMilly Sat 29-Sep-12 10:02:45

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I liked the bread and packaging was nice. Didn't really stand out from ordinary brea though. Loved the smell of it toasting but could do with a bit more fruit in it.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

DS and DD both wolfed it down. Not sure they would have it for breakfast but a great snack. That message would make me buy it as I want them to have healthy snacks that fill them up.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would definitely buy it again as everyone enjoyed it. Not sure if I would buy muffins or bagels as don't these tend to be quite sugary? I suppose it would depend on the nutritional information.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes I would recommend it as it was very tasty.

piprabbit Sat 29-Sep-12 10:09:53

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
I really wasn't keen on this product. The moment I opened the box it was delivered in, there was an strong artificial smell. This got worse when I opened the bread and toasted it - the artificial fruity smell is still lingering in my kitchen. Unfortunately the flavour of the bread was overpowered by the artificial fruit flavouring. For a product that is supposed to contain real fruit, I fail to understand why there is any need to add artificial flavourings - I'm assuming the problem ingredient is the 'blueberry flavour blackberry pieces'. I could still taste it hours later and it wasn't very nice. On the plus side, I liked the size of the loaves and the slices toasted very nicely.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
8yo DD didn't like the product. She didn't like the texture of it in her mouth but says that it would have been nicer if it had more fruit pieces in it.
4yo DD really enjoyed it, he prefers it as dry toast and doesn't like it to be buttered. He would also like more fruit, but I think he will happily eat the rest of the bread we were sent.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
I like the idea of having another option for breakfast which contains wholegrain for my children to eat as they are creatures of habit in the mornings. So I might have bought this product to try at least once, based on the message.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I won't be buying this product. Not only do I not like the taste myself, but I can't bear the smell of it when preparing it for my DCs. Assuming that other products on the range are also strongly flavoured with the same sort of artificial taste - I'll be avoiding the whole range.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
No - because I think it is revolting. Other people might like it, but I couldn't in all honesty recommend it.

Sorry - I really, really wanted to like this product as it sounded just like something we would all enjoy. But the smell/flavouring was a deal breaker for me.

WitchOfORANGEdor Sat 29-Sep-12 10:16:48

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
packaging suggested it was a loaf packed full of fruit, there was a lower fruit content than I had imagined from the packaging. The loaf was quite coarse but not unpleasantly si

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
Ds is going through a stage of spitting out 'bits' so he didn't like the fruit!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
yes, because I look for palatable ways to feed DS fibre ( once he has got over the spitting out 'bits' stage)

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
yes I would consider it again depending on the price, but I don't like bagels and am trying to steer DS away from cakes

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not? yes, I will mention it to my friends as an option for breakfast

redlac Sat 29-Sep-12 10:48:30

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
- overall impression was it was a nice product without the right amount of fruit.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
DD wouldn't try it - not keen on fruit bread

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
Nope - as unfortunately dd doesn't like fruit bread so the amount of whole grain would sway me or her.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
Yes I would buy it. It was lovely both toasted and just with butter. I generally find Kingsmill bread a bit to heavy and doughy but this was just right. Don't think it would persuade me to by more Kngsmill products though.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not? Yes I would as it taste good

helenfjms Sat 29-Sep-12 16:38:35

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked? I looked good in the packet although the pack was slightly smaller than i had an ticipated. the plan had ben to wait and eat it on sunday morning, but the use by date on the packs we were sent meant we had to eat it yesterday for breakfast instead. once we started to toast it it smelled wonderful but unfortunately the taste was a bit of a disapointment, not enough fruit, so not as tasty as wee had hoped. the plan had been to toast it and eat it with just butter but we ended up puttting jam on too to make it tasty.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product? my children all ate about 4 slices for breakfast, toasted, but they all wanted to put jam on as they said they coudlnt taste the fruit. they prefer the usual fruity bread we buy.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why? we usually start the day witth wholegrain cereal and always have wholemeal bread so this isnt really a concern for me.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not? i dont think we would buy it, no, as it wasnt really fruity enoough to be real fruit bread, we will stick with our usual one.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not? no we woudnt recommend it for the reasons given.

popsypie Sat 29-Sep-12 19:44:07

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

It looked nice and it felt soft. We tend to buy the same type of bread each week so it made a pleasant change.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
DD1 (7) says "I liked the cherries in it. I liked the crusts because they had some fruit in too."
DD2 (6) says "I liked the crusts because they were soft not hard to eat."

The soft crusts was a major thing for them as this was the first loaf they have had which they did not insist the crusts were cut off.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

It would make no difference to me - they already have plenty of fibre in their diet so it is not something I am looking for in a product.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I think I would buy again as dds really did like it and even had it as a sandwich with a ham filling! Muffins sound lovely too.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I thought it was nice, but I did not like it enough to rave about it and recommend it to others.

Thanks for letting us try it. smile

weblette Sat 29-Sep-12 19:55:01

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked? Reminded me of a similar Warburtons product looks wise. I personally didn't like the taste. I found it bland, even when toasted and disliked the apple. I would have liked more raisins/sultanas.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product? Of the 4 DCs 1 loved it and would happily eat it by the ton toasted or not, 1 didn't like it at all, the other two were non-committal. All said however they felt it would have worked better had the bread been a little sweeter.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why? My children get plenty of fibre in their diet, I don't feel the need to supplement it in this sort of way.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not? Probably the bread as an after-school snack. It would be an occasional purchase or when on special offer. As bagels? Probably yes although it would depend on how 'spiced' it tasted.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not? Possibly as an after-school snack.

Cinnamonkey Sat 29-Sep-12 20:08:52

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Overall I liked it. It was different. I liked the not quite white, not quite brown thing. It's sweet, so I think it would only go with butter +/- jam etc, so no good for sandwiches(except jam sandwiches). Nice as an afternoon snack eg instead of a teacake.
I thought there was a slightly odd smell initially each time you open the bag, but it disappears very quickly.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DD liked it. Plain or toasted, with or without butter. You could eat it just as it is, which akes a much healthier alternative t a slice of cake.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes, probably. It's a different way of getting wholegrain into DCs. Wouldn't have it every day.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes. I'd probably buy a loaf to keep in the freezer and take out slices occasionally though. It wouldn't be an every day bread because it's no good for sandwiches. I'd love to try the bagels. I love bagels.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes. We enjoyed it. It's tasty and different.

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I enjoyed this bread toasted with butter, it reminded me of the fruit loaf I used to eat as a child, although I wasn't keen on the extra sweetness from the cranberries & blueberries - it tasted a little artificial.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DS (2) gobbles anything down and this was no exeption! DD (6) thought it was a "treaty bread" so was very happy that I allowed it for breakfast as well as an afternoon snack! She did comment that just those two "meals" for her and DS had used up pretty much a whole loaf though - with a couple of slices eaten by me too! Her only "negatives" were that she would have liked more fruit in it and it was quite sweet, although to be fair that might not have been a bad thing. She liked the packaging with lots of fruit pictured on it.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

We eat seedy wholemeal bread usually anyway so this wouldn't have much impact for us, but I can see why it would make the bread appealing for those with children who only like white bread.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Depending on the price, I would possibly buy these and the bagels again. I usually buy cinnamon & raisin bagels anyway as an occasional treat - we love them! I wouldn't buy the bread too regularly though as we got through the loaf so quickly, I imagine it would soon get expensive.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I would possibly mention it to a few of my friends. One in particular has a child who is quite fussy, but does like toasted teacakes, so I might mention this to her to give her an extra breakfast option to add to the routine.

5inthebed Sat 29-Sep-12 20:59:27

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I liked the different coloured fruit. Other fruit breads we have bought just has black fruit in it. Smell was lovely as well but perhaps more of a spicy smell? Wasn't as fruity tasting as I thought it would be.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Ds3 (3) loved it, he has been asking for it every morning for breakfast. He liked it both as it was and toasted. Other two dc were not overly fussed but they are picky with fruit and raisins anyway.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Not really as they already eat a good amount of fibre as it is. I'd be more impressed with the fruit intake.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes as ds3 likes it. Have picked up the muffins today for him to try for a chage, will be putting grated cheese on a toasted one.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Possibly, based on the fact ds3 liked it.

R2PeePoo Sat 29-Sep-12 21:30:19

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I thought it was very nice, although there wasn't enough fruit, you couldn't really taste the blueberries and the name reminds me of the cereal (so I was expecting something a bit more fibre filled and dense). The loaf was a bit small, I would have preferred more, we got through two loves between the four of us in less than three days. It made a good breakfast and snack.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Both DC liked it, especially DD who dislikes most fruit breads as they usually contain peel of some kind and she hates it. It was sweet and really appealed to their tastebuds.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Maybe slightly more likely, but I make sure the DC get plenty of wholegrains in other ways. In addition this bread is very sweet so its unlikely I would buy it often enough to make too much of a difference to their diet.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes. I'd buy the occasional loaf, once a month or so as a bit of variety. I don't think I'd buy it more regularly than that as there are lots of other things the kids enjoy too. I'd probably try some of the other products in the range depending on how they were priced.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes probably. Its a nice enough bread.

Lilyloo Sun 30-Sep-12 08:52:46

My overall impression was good, I liked the packaging and the smaller size loaf.
I gave it out at my dd sleepover, 2 out of 4 liked it. My dd's didn't but it was only the berries they didn't like. Maybe different fruit loaves would address this. I loved it as it wasn't as sweet as a team cake and was much easier to toast.
That message would encourage me to buy it if I thought my dc needed more of that in their diet.
I would definitely buy it again, yes and will be trying the other products in the range.
I would recommend it yes.

Thankyou for letting us try it.

Ok mine arrived yesterday, (parcel in the post office was a book). The date on it was for 29th plus 2 days, so I was a bit concerned about the amount of time it had been in transit. I popped one in the freezer and the other in the fridge so that we'd have chance to eat it.

1. I thought it smelled a little bit chemically fruity but then often blueberry does for me. I thought the bread was a nice size for breakfast. It was a little dry in texture but see above. I really liked the test though, especially toasted with cream cheese and jam. Yum!
2. Dd thought it was really tasty too. She didn't want hers toasted.
3. I'm very much into making sure we get enough fibre so it def helps. I'm wondering if the fibre helps lower the gi of the bread as my once concern about the fruit, yum thou it is, is that it might make it quite a high gi product.
4. I really like the idea of the muffins (if you mean English muffins) and bagels. I'd probably have them as a weekend breakfast.
5. If it came up in conversation I would, but I don't often talk over breakfast options with friends!

peppamum Sun 30-Sep-12 10:06:36

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

It was smaller than I expected but that wasn't a bad thing. Two slices is a good portion for a child. It was a bit bland too, with less fruit than I thought, but in fairness, I ate it both toasted and untoasted and liked it both ways.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

They both loved it!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Probably - it was one of the reasons I was keen to try it. I wanted it as a breakfast product and so there has to be something healthyish about it (i.e. not really any worse than weetabix with sugar as a start to the day - neither are exactly a health food!)

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes, not all the time but as a bit of a change from the norm. I would buy muffins or bagels too, as a teatime treat as a sort of slightly healthier cake substitute.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes, for all the reasons mentioned above

Thanks and good luck with the prize draw.

MNHQ

Annieuk75 Sun 30-Sep-12 11:39:22

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

FIrst impression was ok, nicely packaged, good size slices and lovely smell. A pain to get into the loaf, had to cut into it as the yellow tag didn't have paper openings at the end, sticky yellow tape all the way.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Both my children tried it plain and toasted. We tried it with butter and a few different fruit spreads. Neither of them like it to be honest. They found it quite dry and lacking in fruit. It smelt lovely, but the taste didn't match it.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

It's a great message but it won't work if the taste doesn't appeal. It's great to start the day in that way, but if it doesn't taste nice, kids won't want it.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I wouldn't purchase this bread again, to be fair the ducks ate more than us! As a family we really like other Kingsmill products and buy the bread, muffins etc and have no issues with them.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

No, there are other fruit breads on the market that are much tastier and appealing.

OnwardBound Sun 30-Sep-12 12:37:35

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I thought the loaves were maybe a little on the small side, although good sized slices for snacks or small children.
I thought the bag was quite difficult to get into to, with the yellow tag being impossible to break!

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

I have a 3 and 1 year old. They didn't mind the bread but I can't say they loved it. I think there wasn't quite enough fruit in it for their liking.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

I think this message may be more likely to make me buy the product. I try hard to ensure my children have a healthy balanced diet and have their recommended daily intake of vitamins and nutrients.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I think if the bread was on special offer I might buy it. Otherwise there are other brands of fruit bread that I would buy first as they contain more fruit and my children prefer them.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I might recommend it as it is a healthy product with good level of recommended daily wholegrain. But I would also be honest and say it wasn't my children's favourite brand of fruit bread.

MadameOvary Sun 30-Sep-12 15:29:05

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

It smelled quite appealing but in reality was far too sweet. 10% sugars is excessive for me. Would have liked 3-4% sugars (from fruit) and more attention to flavour, such as cinnamon. Would also have liked it to be be heavier in texture.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

My daughter refused it point blank as she doesn't like "bits" in anything. I managed to persuade her to try a nibble and she screwed up her face.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Not particularly as daughter eats mostly wholemeal bread anyway.And plenty of fruit.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would buy it for myself if it had less sugars, no sweeteners, and for my daughter if you could do a "no bits" version! I would buy all these products if they fit this criteria.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

No I wouldn't as it did not have the texture and flavour I was hoping for, but thank you for giving me the opportunity to test it. I will certainly mention it to my friends and they can make up their own minds.

div22c Sun 30-Sep-12 15:45:54

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Nice tasting but less sweet and less fruity compared to our usual fruit loaf (Warburtons or Sainsbury's own brand). Less sweet is fine but would have liked more fruits. The variety of fruits is nice, rather than just raisins/ fruit peel. Like that it is freezable.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DD liked it toasted with butter.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Not really. But it is useful for days when DD wants soft white bread rather than usual wholemeal/ granary bread.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes as a 'less unhealthy' snack/ breakfast :-)

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes, it is a tasty and 'less unhealthy' version of fruit breads/ muffins.

Scrambledchocpancake Sun 30-Sep-12 17:12:57

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
Really liked the packaging and the smell from box as I opened it was very nice. YDC and I had fun smelling it in the car as we were waiting for the toddler class to start (we had met the postman on our way out). When we got back to the car the whole car smelt of apple and fruit so I was quite keen to try it.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
The first night of trying the bread I thought we had got a miracle bread as my YDC who does not eat bread and picks of any topping instead of eating it devoured the lot without any encouragement from anyone. ODC however wasn't so sure. However the second tea time didn't go aswell with only half being eaten and then the third night was encouragement needed. ODC didn't like the "bits" in it although she is a fruit fiend!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
No this wouldn't due to my kids being fairly young and that they have a balanced diet. However if they were teenagers and always hungry then yes as it is a healthier option.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I would consider it as it is a quick and easy tea time idea. I might try the muffin/bagel too depending on what else was available at the time. It is not something I buy regularly so is more of a treat.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
Yes I would recommend it as I really liked it toasted with butter on and the smell is loverly! Quick and easy breakfast/snack/tea. Although with all that fruit in it is part of your 5 a day?!?! :/!
Thanks for choosing me! I loved the test!!!!!

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I loved the smell, and I liked the way that it toasted. It fitted in the toaster well, and I didn't lose bits of fruit.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DS seemed to like the Fruit and Fibre bread - he ate it all and asked for more.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

I don't think that it makes a difference to me. I knew that was the message when I got the bread, but I had already forgotten by the time the bread was out of the toaster. I didn't remember again until I read it here. As a family, we tend to eat quite a balanced diet and I don't really focus much on buying foods that claim to provide XX% of YY RDA. I just buy foods that we enjoy.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would buy it again. I liked the taste, and so did DS. I may try other products in the range if I came across them, just to see what they were like.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

If it came up in conversation, I would recommend Kingsmill Fruit & Fibre. It tastes good, and is quick and convenient to make.

Thank you smile

Kirsty770 Sun 30-Sep-12 21:33:17

I really liked it, more flavour and variety of fruit than other fruit breads. The children both liked it and asked for it for for breakfast and lunches. I would look at other varieties like bagels or muffins or pancakes if they were also in the range. I would buy it again due to the extra wholegrain. I liked it enough to look out for it and buy it. I have already recommended to families and colleagues as I really enjoyed it. Thanks

missorinoco Sun 30-Sep-12 21:42:25

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I liked the size. Not too small, but not so large I would be concerned that it would go stale before being eaten.
I found the taste too sweet. I like cinnamon toast, but despite expecting to love this didn't eat it again.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
One child loved it, and devoured the stuff. My toddler, who was really excited about the concept, was horrified to realise this was not malt loaf, I think she thought her luck was in and I was giving her malt loaf for breakfast, and was so offended she has refused to touch the stuff. Be warned if you are describing it to your kids...

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Not more likely, cereals are fortified.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would buy it for the children if they asked, and would try muffins and bagels. Most likely to buy it if on offer, I would consider it a luxury product.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
Yes, I would suggest trying it, as it's different, but would probably warn adults that I found it sweet.

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I quite liked it, not very moreish for me, I found the smell a bit odd.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

She knew before she tried it she wouldn't like it. She wanted to know what each bit was in the bread, but then said she didn't like the apple bits (she is 15)

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

I a not a big eater of toast, always have cereal, my daughter does have toast virtually every day but didn't like this and I can't make her eat it

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I don't think I would buy it. I would possibly get muffins as I like them, but I am the only person in the household that likes fruit ones

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I would suggest that someone tries it, and I know my tastes can be a bit 'bland' compared to most, so I think it it worth a go for anyone

Thanks for letting us to try it out

sandywily Mon 01-Oct-12 08:55:36

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

It was a nice 'extra' after breakfast or as a snack. I'm a big fan of Starbucks Fruit Toast and while this is not as fruity or thick it is a nice treat at home.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Yes she enjoyed it toasted with butter.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes although I think I'm more focused on her having 5 pieces of fruit and veg a day as she normally has Wheetabix for breakfast.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes I would consider buying it as a treat but not part of my weekly shop.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes I would recommend it as very tasty - particularly the red bits ? cranberries/cherries.

Coca Mon 01-Oct-12 09:06:43

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I was expecting the loaf to be larger but overall I was impressed with the bread. It wasn't too sweet.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

The DC's loved it, they had it as an after school snack toasted with some cinnamon butter. Both dcs said they thought the bread should have cinnamon in it.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

It probably would to be honest.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

We will buy it again, the dcs like it and we ran out of it before I tried using it for savoury sandwhiches, cheet on toast etc

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I wouldn't bring it up but if someone was talking about it I would recommend it.

ElectricSoftParade Mon 01-Oct-12 09:15:13

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

The packaging looks appealing and the bread looked tasty.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Both DCs loved it! I couldn't tell you what they particularly liked as the comments were along the lines of "Buy some more Mum". I used it for part of breakfast and also after school. It felt like a more healthy alternative to, for example, toast and jam.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

As a family we are eating more healthily and I would probably feel this contributed to that.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I will buy the bread again and most likely will try the other products.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes I will recommend it. Lovely stuff.

End result - DD was very sad there was no more of the bread left for the weekend. But I am more "Meh!" about it really.

Chopstheduck Mon 01-Oct-12 11:41:19

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

It smelled very sweet, I could smell it as soon as I walked into the kitchen, which I found a bit overpowering though it wasn't an unpleasant smell. The size was perfect for snacks, though I think for breakfast any of my children would have demolished half a loaf before really being full. I liked the taste, it wasn't as sweet tasting as it smelled, though I felt it lacked spicing and sprinkled cinnamon over mine. I was expecting something with a bit more punch to it, and it was a bit bland for me. Though dh disagreed and he was very keen on it.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

The children all loved it, from 12 down to 7. They loved the fruit. However, they didn't think it was anything particularly special in terms of a real treat and the next day they wanted malt loaf rather than the kingsmill again.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Not really, because I think the kids already have a good diet and I would worry about the sugar content a bit.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I'd see it as a after school snack thing, and I would be a bit wary of buying it too regularly as I would worry about sugar levels compared to them having normal toast after school. It would be a treat on occassion, probably when it was on offer! I wouldn't be keen to try the muffins or bagels personally, as I prefer these bread products in savoury flavours. I think the kids would like the bagels though, and they would probably end up in the trolley if they spotted them.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I'd tell them it was quite nice, but I wouldn't go out of my way to enthuse about it, as I don't think it is that special. maybe if some allspice was added it might be different!

cather Mon 01-Oct-12 12:35:51

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I thought the size of the loaf was good and the slices fitted perfectly in the toaster.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

We regularly buy fruit loaves and they both enjoyed this one.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes, because neither of my children will eat brown bread so this would be a alternative

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would buy it, depending on the price, as we all enjoyed it. I would buy bagels as they sometimes eat bagels for breakfast

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes, I would recommend Kingsmill Fruit & Fibre as it is tasty and we all enjoyed it.

THERhubarb Mon 01-Oct-12 12:49:50

I'm going to be the only one going against the grain here but oh well!

1)At first I thought the packaging was attractive and was quite keen to try it out, as were the kids.

2)We had some toasted and that was ok. The kids liked it although the neighbour's younger kids threw their slices on the floor as they didn't like "bits" in their bread. I thought it had a funny aftertaste that I wasn't too keen on.

I was going to use them in their lunchboxes but there's really nothing you can put on them. The bread already contains quite a bit of sugar so I didn't want to add to that with jam. You can hardly make a cheese sandwich with it so I ended up just giving them a buttered slice in their lunchboxes. They didn't complain though!

3)Having 35% of their daily wholegrain would help me when considering to buy it. The kids already have a healthy breakfast of porridge so I'm not really worried about that side of things, but it is nice to know that it's healthy.

4)I would possibly buy it again, though not for me. My ds doesn't really eat his sandwiches at school or anything bready but he would eat this with butter on, so it's a healthy alternative to sandwiches in his case and I would be reassured that he was eating something filling too. I don't think I would buy the muffins or bagels as again, what would you use as a filling? You can't really do anything but toast these so I think it has a limited appeal.

5) I did test this out on 2 neighbours. The first one had kids aged 3 and 2 and they both hated it. The second said the same as me, that she wouldn't know what to put on it, so she toasted it and her kids seemed to like it. Therefore I'd recommend this to anyone whose kids are fussy eaters or who need an alternative to sandwiches.

I really didn't like it all that much so wouldn't be recommending it for adults.

ZoeLC Mon 01-Oct-12 15:00:28

) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Liked the size of the loaf - smaller slices great for kids
Liked the flavour combo

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

We had it toasted with butter and both DC's 2 and 6 loved it.
Liked taste.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
Its a good selling point but kids have wholemeal/granary bread on a daily basis so already get a good dose.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes would probably try other products and the bread again.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes - thought it was a lovely product that the kids enjoyed.
Ideal for after school snack.

fuzzpig Mon 01-Oct-12 16:25:07

Well my bread finally arrived, 2 days after best before date angry I checked a few slices over though and we've tried it, but it's a bit too late to freeze as it is about to 'turn' IYSWIM so won't get much out of the sample. What a waste. sad However as it was really yummy I will be buying it ASAP!

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
was a bit put off by the smell at first as it was sweeter than a teacake (the smell of which wafts temptingly through my workplace every morning!), but it was lovely toasted with butter. I like that it is as light as regular toast, not dense like fruit loaf

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
they both munched it up toasted with butter and no complaints, DS wolfed it down (and he's not one to keep quiet if he dislikes something!). DD was a bit confused about the fruit bits but she did like them.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
yes it would, because I know they like it anyway, and they only need to eat one slice to get that.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
yep I will be as I've got a taste for it now! I can't see it being something we eat every day, so I'll freeze it. I think we might try the muffins but probably not bagels as I only really eat those with cream cheese and I can't see that going together.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
yes I would - it's yummy and 'different' so why not smile

ToothyMcTooth Mon 01-Oct-12 19:29:34

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
I liked the small slices and smaller loaf as I wouldn't worry about not getting through it before it went stale. I thought the packaging was a bit fussy but liked the pictures of fruit. It smelt amazing as soon as I opened the bag. I really enjoyed it as I don't really like raisins/sultanas etc but enjoyed the other fruits in there.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

ds1 (5yo) enjoyed it and has eaten it a couple of times. ds2 (4yo) refused to try more than a tiny corner but he is generally a bit fussier. dd1 (10mo) ate some but threw lots on the floor like she does with everything

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
It wouldn't affect me. I prefer to get wholegrain into the dc's via non-sweet methods so they don't think all sweet things are good for them if that makes sense. It would maybe mean I'd feel a bit better about offering it as a snack though.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I would buy it as a good home-from-school snack/occasional breakfast treat. I would look out for other options like bagels but I especially liked how toast-able this is. I would never ever have bought this product without the trial. I'm v keen to try it with cheese too although I will eat cheese on pretty much anything.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
I would say how much I enjoyed it especially to friends who like me don't really like raisins/sultanas. I would not suggest it for breakfast though but for a snack instead.

UsingAPsuedonym Mon 01-Oct-12 20:36:39

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Packaging was fine, opened the bag and it smelt a little sickly sweet. Tasted ok but neither really bread or cake so not sure its for us.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Daughter didn't like it but she wasn't able to say why.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

not really as I'm quite happy to eat normal wholegrain products.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Maybe occasionally as something different but certainly not as "bread". It was far too sweet for a bread, but wasn't quite nice enough to be cake/teacake!

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Probably not.

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I liked the small size (it won't get chance to go off).
Was disappointed with the lack of fruit.
Toasted well.
Didn't seem to have a very long shelf life, felt quite dry quite quickly.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
My DS (23mo) seemed to enjoy it, both buttered cold and toasted.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
Yes, I am always looking at ways to improve my DS' diet and if I can get some fibre into him in a 'snack' format then I would be likely to buy it again.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
Yes, if compared to teacakes/malt loaf/brioche etc it has less sugar/more fibre etc then I would definately consider buying it.
I wasn't aware Kingsmill made other products, but I would consider these if they could be a healthy snack item.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
It depends on what they were looking for. I don't think I would recommend it as a particularly 'tasty' snack, but good as an alternative to other sweet items.

Michelle777 Mon 01-Oct-12 21:44:28

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

The bread is lovely, especially when toasted and with some jam. Not sure I would have it untoasted. Good amount of fruit - not too much, not too little.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

They all liked it really - my 2-year old daughter loves raisin and liked the idea that they are part of the toast.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Hm, I am always a bit critical with such statements and I don't believe in these food guidelines. As long as my little one is having a good mixed diet, I am happy. So no, the statement would not make a difference to me.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes, I would consider buying it again. It is a nice alternative to plain toast. Yes, muffins and bagels sounds good to me. Are they available already?

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes, I would recommend it. Again, we all enjoyed it and it is different to other toasts available.

Marrow Mon 01-Oct-12 23:01:47

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Impression of the packaging was fine but as soon as I opened the packet was put off by the horrible smell. DH says that it smelt fine but my seven year old didn't like the smell either. I was also disappointed with the amount of fruit in it. There was less than I expected at it seemed to be unevenly distributed with some slices much fruitier than others. I liked that it was ready sliced.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DS (nearly 2 and fussy) picked out and ate the fruit but left the bread. DD said she didn't like the smell but ate it although less enthusiastically than I expected as she normally likes fruity bread/ buns etc.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

No, it wouldn't make me more likely to buy. I think my children get a good amount of wholegrain in their diet anyway.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Don't think that I would buy it again as they are other things that my children and family prefer to eat. However I didn't know that Kingsmill do muffins and bagels. We eat a lot of bagels in this house! As a result of this trial I will look out for, and try the Kingsmill bagels.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

No, don't think I would recommend it as there was nothing that really stood out for me and whilst I thought it was ok I wouldn't describe it as delicious.

wakeupeverybody Tue 02-Oct-12 00:08:45

1) Overall impression- not sure I understand whether this product is trying to be a 'healthy treat' like a fruit loaf or as a daily alternative to normal bread. It was a lot less fruity than I expected. It was not very nice if not toasted, and quite nice toasted with margarine.
2) Both children (5 and 2) enjoyed it but when offered a choice the next day preferred to have whole meal toast and marmalade. They liked it as an afternoon snack.
3) I'm happy that my children get wholegrains from whole meal bread already, this statement wouldn't convince me this product is better.
4) Unlikely to buy it unless on special offer. We make our own bread so have gone off the taste of shop bought bread. This would be a convenient snack for children but I think I would be better giving them regular toast. If I want a fruit loaf I would buy one with more fruit and spices in. I wouldn't buy muffins or bagels as I am looking to snack less not more.
5) I doubt it as it did not stand out as a delicious product- it was ok but that's all.

jellyandcake Tue 02-Oct-12 08:36:50

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Overall, I really liked it - it has a lovely, sweet taste but without the sticky glaze fruit bread often has.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Toddler DS absolutely loves it and I like that it's a sweet treat I can give him that isn't overly sweet.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

I feel like the healthy wholegrain message in general is under a bit of doubt at the moment with the rising popularity of low-carb diets so I'm not necessarily swayed towards making sure my son has a lot of wholegrains - neither am I interested in putting him on a low-carb diet! It's important to me to give him a balanced and varied diet without too much of any one thing so this message wouldn't particularly persuade me to buy the product. As a breakfast product, I'd rather give it to him than sugary cereals as I think it would be more filling and better for him, but I actually treated the samples more as a tea-time treat alternative to cake/biscuits/sweets etc.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would buy it as I think it's really handy to stick a loaf in the freezer and take out a slice or two to toast for an afternoon treat as a substitute for cake.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I would certainly recommend it as a treat and I think it's great for coming in from the park on a brisk autumn afternoon and having toasted with butter and a cup of tea (for me - maybe a cup of milk for DS!). The loaves are a nice size and freeze well.

nextphase Tue 02-Oct-12 08:47:22

Having had the oportunity to test this further, I don't think I'd buy it, however it does make a fab bread and butter pudding.

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
- I was impressed with the amount of fruit in the bread and that the slice was a nice size.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
- Both DC love the bread, my 4 year old especially, he is constantly asking for it now.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
- No, I don't tend to take much notice of these sorts of claims.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
- Definately, my 4 year old will make sure of this.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

- Yes

sweetclarity Tue 02-Oct-12 11:12:04

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I thought the packaging looked great, family were keen to try it based on the description and the packaging

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Im amazed but my kids, who eat anything, dont like it! My oldest (4) couldnt get to grips with the breadiness with fruit in it and my youngest (1) was just not keen and after one taste it went on the floor. We tried it toasted and straight from the packet and buttered and it just was not a hit. Others have mentioned the product being half way between bread and fruit loaf and I think this may be the problem, it is not bread because it has fruit in it and it is not fruit loaf because it is bread!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

No I dont think so, our kids are not lacking in whole grain

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

No, particularly because my kids are not fans. We do buy Kingsmill bread and muffins for weekends but are not keen on bagels in general.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not
It has done already and Ive offered family a taste and they liked it toasted (but preferred the texture of traditional fruit loaf).

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I thought it was lovely, tasted nice, eye-catching packaging. The only thing I disliked was the size of the loaf (i'd have liked it to be bigger!).

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DD said it was 'ok' but was picking out the bits of apple as she didnt like them! She said it tasted just like jam on bread and was quite happy to have a couple of slices for breakfast before leaving for school. She doesnt usually eat breakfast so I was pleased with this!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes I think it would. If I could get DD to eat it every morning before school I'm sure it would do her the world of good.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes, I would definitely buy this. I'd try the muffins and bagels aswell, if they're as nice as the bread then they will certainly go down well!

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes I would, it is a really lovely product. Good for you and tastes gorgeous, which is a rareity IMO!

sunnymum44 Tue 02-Oct-12 12:20:46

Sorry, can't seem to copy & paste the questions so just going to put the answers:
1) Good, though was expecting a bigger loaf and for it to be more like a loaf of bread that just happened to have fruit & fibre in it. It seems more like a snack eg. a malt loaf type product. I thought we could use it as normal bread but it's an extra really & I'd still have to buy a normal loaf too as it wouldn't suit sandwiches! It has stayed very fresh and soft though which is a plus.

2) DS loved it, on its own or with butter. DD not keen at all strangely as she has a sweet tooth, really not sure why. The crusts are very nice too, DS wouldn't usually touch a crust.

3) Not necessarily as lots of food items, particularly breakfast items, state that now.

4) It would all depend on the price as I do see it as an extra and am not totally convinced by giving sweet things for breakfast. I'd still feel the kids should be eating "normal" cereal and that this would be something extra to give as a snack after school. Would definitely buy it again but probably wouldn't have it in the cupboard all the time. May well try the other products too, again if they are not overpriced.

5) Yes, would say it's very tasty and seems to have lots of good ingredients in it.

Thank you.

kennythekangaroo Tue 02-Oct-12 13:40:08

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
It looked and smelt delicious and though I had expected more raisins/fruit per slice it tasted really good. Although other posters have said it's very small it was a perfect size for us, we froze the 2nd loaf and are using is straight from the freezer.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
DD liked it untoasted with dairy free marg for breakfast and said she enjoyed it. She liked the fruit.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
Possibly. DD won't eat brown/wholemeal bread but ate this very happily as it ooked like what she's used to.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I might buy it as a treat or to make a change. Possibly try the bagels but not muffins as I doubt they'd be egg/dairy free.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
I'd probably say I'd had it and it was very nice!

Griftymoo Tue 02-Oct-12 13:40:24

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I thought the fruit that it contained was much more interesting than other brands. I didn't like the fruit juice. I thought the bread was quite sweet, and I didn't like the fact that it tasted a bit like fruit juice. I thought that there could be more fruit in the bread. I'd rather have the bread bulked out by raisons than the taste manufactured by the adding of juice. I liked the fact that it contained wholemeal. It was a lot drier than other fruit breads and I think that's because it didn't contain enough fruit.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

My DS is quite young (17 months) so he can't tell me in words how he felt! But he ate some of the fruit bread. I got the impression that he didn't love it though. He wolves down the Starbucks fruit bread and he mainly picked the fruit out of this bread.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

No, my DS gets plenty of fruit and plenty of fibre and I find it annoying that food products promote percentages of recommended intake. I don't eat food by looking at what percentage of a particular type of food, I just get a feel for what is healthy and what is not. In fact, when brands feel the need to point out the % of goodness I generally think that it's a bad product that a marketer is trying to spin into a healthy one, but perhaps I'm just a bit cynical! My FIL, however, was here when the bread arrived and the first thing he said was "I like the sound of fruit and fibre bread' and he liked the daily wholegrain message so it clearly resonates with some people.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I might buy it if it was on offer but it's probably not the kind of product that I'm going to go out of my way to buy. If the fruit content was upped and the weird fruit juice taste taken out then I would be tempted to try other products.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
Well I offered it to a friend that was staying and he really liked it but I would not recommend this product at the moment. I don't generally recommend food products anyway unless they are absolutely amazing and I just thought that this fruit bread was okay.

TerracottaPie Tue 02-Oct-12 13:42:08

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

It was smaller than I thought it would be. Not necessarily a bad thing though.

The packaging was a bit 'meh' to me. It wouldn't grab my attention in the shop and make me wonder what it was. Confused over the name a little. Well not confused in that it describes what it is very well but does Kellogg's not make fruit and fibre anymore?

Does it not have a long shelf life? Date of letter with product was 25th sept. I received it on 27th and it was use by 29th. Didn't feel very fresh by the day after I got it.

The quantity of fruit also disappointed me. I didn't expect it to be packed with fruit but I did think there would be a bit more.

Not so happy on reading the ingredient list either. 'blueberry flavoured fruit pieces'? Really?

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

They were both very excited to try it. They had it as bread and toasted. One loved it. One didn't. The one that likes it though loves soreen so maybe that had something to do with it. Actually the product reminded her of it and it's that that I've been asked to get next on the shopping trip. The baby also tried it. He ate it. So I guess that's 2 out of 3 that like it.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Nope, sorry. Like a few others these sorts of claims don't make me want to go and buy the products. if I was worried there are easy ways to get whole wheat in that probably cost less than this product.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I wasn't the biggest fan either and as it wasn't a total hit with all the kids it's very unlikely I'd buy it or anything else in the range.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I may mention it when talking about doing the product test and let them decide if they want to try it, but no wouldn't recommend.

scratchviolet Tue 02-Oct-12 14:03:11

1) Overall, I liked it. Slice about the right size for toasting and a snack, good amount of fruit. Some spice would be a good addition. Doesn't work untoasted though.
2) DD (2.7) loved it - but she's not particularly fussy and loves anything based on bread or fruit! She said she'd like more apple in it.
3) The whole grain message might make me add it to our list of treats alongside tea cakes or malt bread as otherwise I might have assumed it had no healthy features at all. I haven't looked yet at how much added sugar there is which might put me off.
4) I might buy it again occasionally as a treat / snack option for DD. It's too sweet for me for breakfast. I didn't know about the fruit and fibre range of muffins / bagels etc - I wil look into these as my Dd can't eat many bagel brand ranges.
5) I don't think I'd go out of my way to recommend it - only because I can't think of how it would come up in conversation!

MichelleLT Tue 02-Oct-12 14:11:31

Not a very positive response in our house I'm afraid!

I thought it smelt quite odd when I took the slices out of the bag, also there didn't look to be much fruit in each slice either?

I tried it toasted and didn't like the texture of the bread at all. Now I have to be honest here and say I don't really like dried fruit but I do occasionally enjoy a toasted teacake but this texture was completely different and I really didn't enjoy it...

DD tried a slice, she usually enjoys toasted tea loaf and current buns etc. she only ate half a slice of this and refused to eat anymore saying it tasted funny?!?!

DH also had some. His response was it was ok, not enough fruit in it and not as nice as Starbucks tea bread for example!

So, in short we wouldn't buy it if we saw it in the shop.... In fact the second loaf is in he freezer and will probably be there until I have visitors I can feed it to!

Thanks for letting us try it though.

EmLH Tue 02-Oct-12 14:38:25

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I liked the concept of a healthier alternative to plain toast for breakfast. I also liked the fact that it contained fruit and fibre and thought it would make a good snack for my 2yo DD. However, when it arrived, I have to say that I was a bit disapointed. I imagined it to be a bit more rustic and, like other posters, expected it to contain some sort of spice like cinnamon so that it would smell like a toasted tea cake or the other fruit breads that I have tried before. I usually have brown bread and think it would have been a bit nicer if it was more like the granary or seeded breads that are available, but with fruit in as an extra. It seemed quite processed and not particularly soft or grainy. I also really quite disliked the smell as it smelt like it was full of those fake/flavoured fruit pieces you get in little bags for lunchboxes. Conjures up images of lots of sugar etc.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

My DD had a couple of bites one morning for breakfast but left the majority. When I asked her why she didn't like it, she answered "Because it's stinky!" Perhaps the smell put her off too!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

If I hadn't already tried it, it might've done.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

No. Mainly because it comes across as one of things that is a nice idea, but when you look closer at the ingredients list etc, it's not actually that good for you and it doesn't actually taste very nice.

I would have a look at the other products in the range and would guess that we might like the bagels, but I would want to be looking at the ingredients list compared to other brands.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

No, purely because I didn't like it myself and nor did my DD. I also think that there are other fruit loaves on the market that are nicer so if I was to recommend anything, it would be one of the others.

Shame it wasn't a hit in our house, but thank you for letting us try it. It is obviously liked by some of the other testers so there must be a market for it! Because two loaves were sent out, I gave one to my neighbour and her children to try. Will report back with her feedback when I have it.

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I thought it was a small loaf, I was expecting a full size loaf. Packaging was fine, clearly Kingsmill. I didn't like the sharp cranberry smell which was overpowering. I did really like the fact that it did not have any traces of nuts warning which meant it was suitable for DD who has a nut allergy. Taste wise we were a bit underwhelmed, it was pleasant enough but nothing special. I would have preferred more raisins and some spices and no cranberry/blue berry which I'm not so keen on. Basically if I'm going to buy it as a treat I want it more like a hot cross bun loaf. Otherwise I'll save the calories for real cake!

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DS1 really liked it lightly toasted with butter, DD didn't like it much 'too much crust, not enough raisins', DS2 ate it but wasn't enthusiastic but he is only 2!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Possibly, it won't make me think its actually healthy but is better than just white bread with sugar and raisins!

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Possibly, occasionally, for DS1 but it depends on price. Might well try the bagels as DD loves bagels for breakfast and they're not always suitable for her.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I might mention I'd tried it but I didn't like it enough to actively recommend it.

Thanks very much for letting us try it though, I just think it could be better.

poppops10 Tue 02-Oct-12 18:25:08

1) good overall impression. liked the
packaging. the bread was nice and moist and tasty.
2) my ds also liked it he loves tea cakes and fruit buns etc.
3) no not really i would have it as a more healthy snack.
4) yes i would buy it again and might try the other products but i prefer the sound of the bread.
5)yes i would recommend it as its a lovely snack very tasty. yum thanks for the trial

katkouta Tue 02-Oct-12 18:34:15

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I liked the size, my 2 boys don't eat lots and they were just right for them. I could have 2 or 3!
I wasn't keen on the smell, it was a bit synthetic and the texture was a bit dry if I'm honest, but we had it toasted so it was fine. I thought it tasted nice and a bit bananary!

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

They loved it and kept asking for more!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

That's good, I didn't realise that, not sure it would make me more inclined to buy it as they have plenty wholegrain anyway.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes, I would buy it again. I buy other Kingsmill products already, bread, crumpets and pancakes.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes I would, as we often shop together.
Thank you for my free bread! I never won anything before smile

Elkieb Tue 02-Oct-12 18:44:47

Thank you for letting me try the bread. In response to the questions:

Q1:
The overall impression of the bread was good, though both myself and my DH felt that there would be more fruit, and that calling it fruit and fibre bread was misleading. It made us think of a fruit tea loaf more than a lightly fruited bread.

Q2, I did give a small piece of toast to my son- which he ate. As he is 8 months old he was unable to give a response. I would be reluctant to give a lot to such a small child because of the salt quantity (pfb, sorry!)
Q3: I like the idea of extra wholegrain but would need to measure this against starting the day with a more nutritionally balanced breakfast. My DH and I have enjoyed it as a breakfast item.

4) I would consider buying the bread, and especially if it was on offer. Not to replace bread per se, but as an additional treat. I may consider other items in the range depending on the price.
5) I don't have many bread based conversations but if they did arise I would recommend the bread.

kiwigirl42 Tue 02-Oct-12 18:44:52

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Really loved it, especially toasted with butter. Would have preferred normal size slices rather than small ones. Slightly toughish which made me think it was stale but it wasn't when I tasted it.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DS age 12 didn't like it but he does not like dried fruit or spices so I don't think you had any chance with him.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Would make me more likely to try it as its a tasty way of getting adequate fibre

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would buy again as I loved it. Would try bagels - think they would be great as thicker. Not too sure about muffins.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I would recommend as delicious

MrsJamesMartin Tue 02-Oct-12 19:44:00

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I didn't dislike anything about it although the bag is very similar to the 50/50 bag so could, maybe, cause some confusion

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

They both liked it, with butter on

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

I don't feel that this would influence me as a consumer

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes I will buy it and would buy other products from the range

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes, its makes a change from regular toast for breakfast

Obiwan Tue 02-Oct-12 19:48:43

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

We liked the small size of the slices. The blueberry smell was utterly overpowering though. It didn't contain candied peel, which my lot hate with a passion, so that worked in it's favour.

It was handy, in that it was something the children could throw into the toaster, and prepare for themselves, with a bit more too it than plain bread.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

The overpowering blueberry smell put two of the children off trying it at all. One of the others liked it toasted, cut into fingers, and dipped in yoghurt grin.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

It would make me more likely to buy it. I do worry about the childrens fibre intake, and of the ones who liked the bread, getting them to eat two slices would make me feel that we were getting somewhere.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I'm not sure what the rest of the range is like, but we will probably try something without blueberries.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I have known nicer fruit breads, but it is a convienient brekfast food, and probably no better or worse than many breakfast cereals. It is very handy for eating on the go.

bearcub1 Tue 02-Oct-12 21:46:54

1 I was excited to receive the bread and thought that the packaging looked similar to other bread products that I have bought or seen on the shelves before. I liked the 400g size of bread, and thought that it was a useful size for a family of 3. I liked that it had fruit in the bread. I liked the thickness of the slices, not too thick and not too thin.

2) my 3 year old son liked the bread with butter on it and liked it toasted a couple of times. I also gave it to him in his packed lunch with cheese on the side. He seemed to enjoy it, but asked the next day for ordinary sandwiches.

3) it seems like an alternative option, and certainly a change to ordinary sliced bread products. I think that I would only specifically buy the product if I was not at home and not in control of the family diet, and felt that we had eaten or going to be eating unhealthy foods.

4) I have enjoyed the slices that I have eaten. However, we have only eaten one of the loaves. I keep in thinking that it would be lovely as a bread and butter pudding, but I have not had a chance to make it yet. I think I would buy if it was on offer and I was travelling over breakfast time to feed the family with in the car as an alternative breakfast during the journey. Or I can see that it would be useful whilst camping as breakfast. Sunday tea time would be another useful time for this bread to be used.

5) If it came up in conversation, then I would recommend the product. I think it makes a nice change to other sliced bread products.

Tangfasticlady Tue 02-Oct-12 21:56:16

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Lovely fluffy texture, delicious toasted. The fruit was succulent and tasty, though I was disappointed that there wasn't more fruit in each slice.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

My teenage daughter really enjoyed this bread for breakfast (an achievement in itself!) however she felt it didn't contain enough fruit. My son is on the autistic spectrum and eats a very limited diet and unfortunately he refused to try it as the sight of the red berries in the bread put him off.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Although I like the fact the kingsmill bread provides a high percentage of daily fibre, the lack of fruit would really put me off buying this bread.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

If this fruit bread contained more fruit and was comparatively priced then I possibly would buy this product again as I did enjoy the texture and overall taste of this fruit loaf.

) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I would recommend this product for it's texture and taste, though I would mention the lack of fruit in the bread.

stressheaderic Tue 02-Oct-12 22:40:49

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
I liked the size - just right, and the squeeziness. It felt fresh after 5 days which was a bonus. I didn't like the slight stickiness.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
DD age 2 enjoyed it toasted with butter and called it 'special bread', she left the crusts, no change there!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
Yes it definitely a clear and easy selling point for me.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I don't like bagels, but muffins, yes.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
I have recommended it as a good alternative brunch. I took some to work wrapped in tinfoil and everyone asked about it.

Thanks for letting me take part.

georgie22 Wed 03-Oct-12 00:55:18

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
My overall impression of the product was good. I felt the slices were a good size and thickness for toasting. The bread smelt very nice when opening the packaging and whilst it was toasting. I was surprised that there appeared to be less fruit in each slice than I had expected (compared to rival brand's product) and there was no spice in the product which I think adds to the flavour of a fruit bread.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
Our daughter appeared to enjoy the taste of the bread - she enjoys fruit bread usually so it is not an unusual thing for her to eat. Unable to tell if she preferred it to the product we usually buy due to her age.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
I obviously try to ensure that our daughter eats as healthily as possible so I am conscious of these issues when purchasing food. She does eat wholemeal bread and wholegrain cereal anyway so I'm not sure the message around wholegrain would influence me hugely.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I don't think I would choose the product over the rival brand's fruit bread which in my opinion contains more fruit and is a definite favourite with our daughter. I think the additional fruit in the rival product adds to its flavour. I may try other products in the range as I like to try new products appearing on the market.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
I don't think I would recommend Kingsmill Fruit and Fibre to friends or family as I didn't think it was as tasty as other fruit breads. I was disappointed with the amount of fruit in each slice.

UmamiOrange Wed 03-Oct-12 07:39:38

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

My first impression on opening the packet was that the product smells quite odd. I believe it's the blueberries; it's the same sort of smell as blueberry muffins, and I found it quite off-putting. I also found that the flavour of the blueberries was a little overpowering, and would personally have preferred a higher ratio of the other fruits. Overall though, I though this was a really nice product. The size of the slices is good for a small snack. We froze one loaf, and it toasts really well straight from the freezer.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

My DS(3) first tried it just buttered, as a snack on a day trip. He tried three bites and refused to eat anymore. Later, we tried it toasted and buttered, and that was much more successful - he ate four slices in a row!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

I don't think this would make any difference to whether or not I would buy the product, as we already eat quite a lot of wholegrain. I do think it's important though, and I'm pleased the product has some wholegrain and not just white.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I might. We love fruity bread, and I occasionally make it at home, but not very often as DS and DH will plough through a whole loaf and a whole pack of butter if they can in a very short space of time. I think the fact that I can keep this in the freezer means it would be really convenient as an additional snack option for DS. However, I've just had a look at the ingredients, and it's a pretty scary list compared with a home-made loaf, though most of the list appears to come from the 'blueberry-flavoured fruit pieces' hmm. I'd be happier with it if these were gone and just dried blueberries used.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I would suggest it as an option, if asked, as I think it's a nice product, and provides an alternative to plain toast/ bread.

Thanks for letting us try this product!

grumpydwarf Wed 03-Oct-12 09:21:09

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I liked the packaging and the idea of the fruit and fibre bread but I didn't like the bread's taste or texture. My son did though so it seems to be my personal preference.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or
disliked about the product?

Ds enjoyed it with butter but seemed to enjoy it more toasted.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes. I would be more likely to buy the bread for that reason.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I already buy kingsmill bread, but haven't heard of other products. The bagels sound nice. I would try the other product but I think the bread was slightly more savory with the odd bit of fruit.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I think I would recommend it for small children who don't enjoy bread but not for adults or others.

LeFreak Wed 03-Oct-12 09:27:17

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I liked it. The slices were thicker and more substantial than other sliced fruit bread I've had and they filled me up more. It's not as sweet as other fruit bread but that's a positive for me.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DD wasn't as keen, but she ate it so it couldn't have been that bad. She didn't want it again though. I asked her why and she said it was "a bit hot" (she had it cold) which in this case usually means spicy, but I've got to say I didn't notice this.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Possibly more likely because it sounds healthier and filling

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes would probably try it again because I liked it. I would try other products too, just to see if they were any good.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes because I like it and think others would too.

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I liked it, it was tasty and stayed fresh for ages. It could have had bigger slices and more fruit.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Both my DD and the children I mind really enjoyed it. They asked for it for breakfast and for snacks (this is unprecidented!!)

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Not really, I make sure DD has a good balanced diet.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I think I would. It is a nice alternative to toast without being as heavy as a bagel. I would definately try muffins.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I would, it was really nice and my friends with toddlers are always on the lookout for new snacks / meals for children. (It was also really nice with nutella for grownups!)

muddledsheep Wed 03-Oct-12 09:48:57

Overall impression: we all liked the bread, it toasted well although the loaf size was small.

Children: DS1 felt it was yummy but needed more fruit, DS2 wanted more!, DS3 said it smelt yucky and wouldn't try it.

Fibre content: I am happy that my DC have a well balanced diet so wouldn't buy this just for the increased fibre.

I would happily buy this again as long as the price is competitive. I will also look out for the bagels as my boys would love these. I would recommend it if asked, don't know that I would suggest it unless it came up in conversations tho!

Thanks for allowing us to try this product, we enjoyed it very much!

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

We had a very positive impression of the bread, we really liked the taste, especially toasted with butter on it!

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Ds1 didn't like it because it has raisins in it. ds2 though really liked it and had it morning, noon and night!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes because I like to get them off to a healthy start in the morning and as they would normally have two slices of a morning it made the rest of the day easier with regards to seeing they ate enough fibre. (ds1 suffers from constipation, so this is something I do worry about.) Although since he won't eat it because of the raisins it's a moot point.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

We will definitely be buying this as a regular item as three out of the four of us enjoyed it. My DH and I especially liked how full we felt after eating it, we were both full until lunch and we normally eat breakfast before 8 and lunch after 12! DH even ate it for breakfast which is an achievement because he normally won't eat a proper breakfast.
I probably would buy it in bagel form because the kids like them and I think DS1 would eat it if it were a bagel. I wouldn't buy muffins because I wuold buy tea cakes instead as a treat.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I would recommend it based on how full we felt, I would recommend this as a breakfast item because it takes away mid-morning hunger pangs and I would recommend this as a good snack or breakfast for kids.

SpitSpot Wed 03-Oct-12 10:00:14

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

It looked fresh, interesting. The slices were smaller than I expected. It wasn't too sweet which was good.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

One of them loved it, the other didn't (she doesnt like similar things like hot cross buns etc)

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Maybe, its good to know that it is fairly healthy

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes probably, it was useful as an after school snack. I would try other products in the range

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes because it is something different and tasted nice and is fairly healthy

costumequeen Wed 03-Oct-12 10:25:19

1)
Overall, we have really enjoyed trying this bread, and we all liked the taste. I found I could taste the apple more whn it was untoasted, but I did find it a little dry. Once toasted, it tasted more like other fruit breads I had tried in the past.

2)
Yes my DD (2) loved the 'raisin bread' and has had it most mornings as part of her breakfast, both toasted and simply buttered.

3)
Not particularly as she has plenty of wholegrain in her diet already, but it is better to have it than not I guess!

4)
Yes, if it was wel priced I would buy it in the future, and would definitely be interested in bagels - yum!

5) Yes I would, as we all enjoyed it and it also made a handy afternoon snack for my dd too.

SleepyCaz Wed 03-Oct-12 10:59:57

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked? I liked the packaging and the product looked like it had plenty of fruit in!

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product? My 6 and 3 year old both loved it! They liked it toasted and untoasted, and my 3 year old liked it with jam too.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why? I like to try and feed the DC's as healthily as possible so it would probably make me more likely to buy it.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not? Already buy Kingsmill bread and breakfast muffins, and if the fruit bread was well priced, I would definitely buy that too.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? Yes, it's delicious and healthy too smile

BiscuitsandBaileys Wed 03-Oct-12 11:13:03

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

It is quite tasty but not what I was expecting, it felt like something was missing from it, maybe cinnamon or something. We all enjoyed it though. It was a good slice for fitting in the toaster.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

My children loved it and even had it in their packed lunches as jam sandwiches. They liked the raisins in it.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

No, this would not make me buy the product as they eat a varied diet.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would buy this again as we all liked it. Bagels also sound nice.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I would recommend it. It was tasty, a good size loaf and nice small slices.

whatsonyourplate Wed 03-Oct-12 11:57:11

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I liked the fruityness, but thought it could have been a bit sweeter, and maybe have a bit of spice in it. I wasn't convinced about the blueberries - sultanas might have been better for me.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

My DS (4) liked it, especially because of the fruit. My DD (8) wouldn't try it as she doesn't like things with 'bits' in.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes because my kids won't eat obviously wholemeal bread. They already have 50/50 or similar bread for their sandwiches.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I might do, now and then, depending on price. I think teacakes or hot-crossed buns would be nice.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I would probably recommend this product, especially to friends with children who were having similar problems getting kids to eat enough fibre. It is tasty and makes a nice easy breakfast or snack.

I also think it would make very nice bread and butter pudding!

thefudgeling Wed 03-Oct-12 12:31:44

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Overall I liked it. It reminded me of toasted teacakes. I don't particularly like the blueberry flavoured apple pieces in it though, they tasted artificial. The sultanas and cranberries are lovely though.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DS liked it, but has no comment as he can't talk yet. Ate it all though when given at breakfast and snack time.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Not really, because DS already eats a lot of brown bread so I'm not worried about that.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes, I'd buy it for DS, but not for myself as I didn't like the blueberry flavouring. Will look for the muffins etc next time I'm out shopping for food, as DS might like those too.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes, it would be good for people who need to get more wholegrain into reluctant children!

Youremindmeofthebabe Wed 03-Oct-12 12:33:27

1&2) My overall impression was good, both kids and husband loved it. The 5 year old demolished it with particular gusto and didn't even say it looked or smelt disgusting. Seeing as he has said this to every other new thing I have given him in the last 6 mOnths, then I think that's a reccomendation! I personally found it a bit dry and felt it needed toasting, but that was how everyone liked to eat it anyway! I would have liked some spice.

3) it sounds like I might, but I would have to investigate further the ingredients/ sugar/ salt on the packet information

4) I probably would try the other things, bagels sound interesting, if competitively priced.

5) I would recommend this to people who liked dried fruit!

ClaimedByMe Ghana Wed 03-Oct-12 12:51:58

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

My first impression of the smell when I got the box, the smell was lovely, the packaging was fine.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

My ds refused to try it but dd liked it toasted.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

It would make me buy it if I thought they would actually eat it, I think its important that their diet is varied although they do eat wholemeal bread.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would buy it again, it was great toasted as a snack with melted butter, I would try the other products as I like trying new things.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yeah I would reccomend, it was fresh and tasty and a great snack.

boredandrestless Wed 03-Oct-12 13:01:07

Promised I would come back and give more detailed feedback - here I am! grin

We tried the Kingsmill fruit and fibre toasted with butter, we all enjoyed it. I liked that it wasn't too heavy like some fruited breads, and my son liked that "it's not too spicy" (I think he means compared to the spices in say, a hot cross bun). smile

I was pleased to get a little extra fruit into him, and as he suffers from constipation the extra fibre was a bonus too.

We also tried it as it was, buttered, but we both agreed we preferred it toasted. It was a nice warm after school snack for a couple of days in a row, and made a really nice change. I will definitely buy it in the future.

llynnnn Wed 03-Oct-12 13:05:39

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

We enjoyed the bread. It was tasty toasted with butter.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
Both of my dd's enjoyed the bread overall. My dd2 said the fruit was too lumpy but she ate it all!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
Yes definitely, we are trying to eat more healthily and anything tasty that can help with this I'd definitely a plus point for me.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would definitely buy it again (if the price was similar to other products) as we all enjoyed it and it makes a delicious change. I would like to try muffins ( we don't like bagels!)

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes and I already have! I have my parents some of the load and they both enjoyed it. I would also recommend it to my friends who have young children

Thank you for allowing us to try this product!

chocolatelime Wed 03-Oct-12 13:38:55

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
The whole family enjoyed the Fruit and Fibre Bread. DH and DS had it toasted for breakfast and DD and I ate it as it was, dipped into home made raspberry jam! We found it a versatile product which could be used either for breakfast or an easy snack. I liked the packaging and although I initially thought the loaves looked quite small, they were actually a good size for a few days of breakfasts for a family.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
DD enjoyed the mix of fruit in the bread, particularly the cranberries. DS ate it, enjoyed it but did not have specific comment about it. DH very much enjoyed it.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
Yes, we are always looking for healthier breakfast options. The children enjoyed the sweetness of the dried fruit and it just gives an alternative to the normal weetabix or toast options.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
Yes, we would buy it and would definitely be interested in the rest of the range. I think DD would like the muffins.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
We all enjoyed it, so would certainly recommend it.
Thank you for letting us try this product and apologies for the late feedback but DD had an expected hospital stay.

OneTwoOrThree Wed 03-Oct-12 15:13:35

Hello! Sorry I'm a bit late with this feedback - had unexpected internet outage.... Anyway, I'm here now smile

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
I liked the idea of it before it even arrived! I really like Starbucks fruit toast, and thought this was really similar (albeit a bit lighter on the fruit). The real plus point for me was the calorie content - 84 calories per slice, so about the same as regular bread (although the F&F slices are smaller). I ate this for breakfast (and afternoon snacks) with butter spread on it - delicious!

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
DD (3.5y) really liked it to, although did want to put chocolate spread on it. She accepted it without chocolate spread, and then ate two slices (and asked for more!). She's generally a good eater, so this wasn't a surprise.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
To be honest, I don't really think much about the family's wholegrain intake, so this wouldn't sway me one way or the other.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I will be buying this when I can find it in the shops - definitely. It might even become my 'staple' breakfast. I would be tempted to try the other products, but suspect they would have more calories, so will probably stick to the bread. I also think that a cinammon / nutmeg verison would be fabulous <please>

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
Yes, because it was delicious! I shared the second loaf with family and they enjoyed it too.

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
I really liked it, it was filling and moist, packed with fruit and tasted lovely toasted especially when smothered in butter or just as it is. I was very impressed and I liked the packaging
2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
Yes, my toddler really liked it and had it for breakfast a few times. I gave my mum one of the loaves and she said it was lovely, a bit like a healthy teacake
3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
Yes it would, because I do try to ensure he eats healthily, and I consider this to be much better for him than say, jam on toast and it does taste quite similar
4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
Yes, I will definitely be buying it when it appears in the supermarkets. I will also be trying the other products as and when they appear
5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
Yes I would (and have) recommended the Kingsmill Fruit & Fibre bread to both friends and family, it’s a nice healthy breakfast or snack and tastes GOOD smile

Moochicken Wed 03-Oct-12 17:25:24

1. Overall impression was good. We all liked the taste and found it a convenient snack.

2. My two year old loved it and enjoyed it for breakfast some days and as an afternoon snack on others. She was a little bit suspicious of the fruit bits to begin, I think because she's more used to seeing raisins in her fruit bread.

3. We already eat plenty of wholegrain so not really an issue.

4. I think I've tried the muffins before and would definitely try the bagels as we get through a lot throughout the week.

5. I would recommend it but might warn them about the odd smell it has before it's toasted as I think it might put some people off.

QueLinda Wed 03-Oct-12 17:59:46

1) What was your overall impression of Kingsmill Fruit & Fibre
bread? Was there anything you particularly liked or disliked?
I thought it was a nice size, just right for supper. I thought it seemed to have lots of additives and that made me wonder if it was really that healthy to give the children
2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
My DD didn't love it, it was half eaten.
3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
I don't really believe it was that healthy after reading the ingredient list so I wouldn't buy it again.
4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I tried it and didn't like the artificial berry taste so I wouldn't buy it again.
5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
No I wouldn't recommend it as I didn't like the bread.

Cookie79 Wed 03-Oct-12 18:11:32

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
Overall impression was fine - I didn't really like the smell.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
DD enjoyed it so did one of her friends.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
Not really - DD gets a lot of wholegrain already.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I might buy it now and then as I like to buy different things. I would buy other items in the range if they were on offer.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
I probably wouldn't because the smell of it really put me off. It also, I felt, went stale quite quickly. I also froze one loaf and don't feel like it came out of the freezer well - not fresh feeling.

MixedClassBaby Wed 03-Oct-12 18:26:34

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

The bread itself was nice, especially toasted. We all likes the red berries but thought there should be more of them.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DD is only 1 so didn't say much but she ate it all so that's a good sign.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Probably not, but then I'm not interested in recommended guidelines.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes I would if it was cheaper than the warburtons cinnamon bread as I liked them about the same. I'd try the bagels but not the muffins as not keen on muffins.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes, but would add that I think there should be more red berries in it.

thisthreadwilloutme Wed 03-Oct-12 19:59:57

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I really like the dimensions of the slices. They are perfect for toasting and the perfect quick breakfast for the kids (and Mum!) Once toasted the bread is really tasty and packed full of fruit, each slice is full of flavour and filling.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

My daughter usually avoids anything with 'bits' in so I disguised the bread at first by spreading a thin layer of peanut butter on the top. My daughter loved the toasted bread and had a second slice. My son is a big fan of toasted teacakes so he loved his toast and keeps asking for fruity toast. They particularly liked the size and flavour of the bread. My daughter commented that it was nice and thick and tastes good with lots of different toppings. We have tried jam, butter, peanut butter and marmalade so far. Jam is the winner in this house.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes, I am always looking for healthy and tasty breakfast alternatives for my children and this message would draw me towards the product. Were it not for this statement I think I would have treated this more like simply a snack (like malt loaf or similar). I think you need to keep this statement in order to market this product as a breakfast product.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes we would definitely buy this product. My son keeps asking for fruity toast so I will be looking for the bread in the supermarket this week. I would also buy the muffins and bagels and would love to see mini fruit and fibre bagels for the lunchbox.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I have already recommended the bread to my parents and grandparents. My grandparents struggle to get enough fibre and prefer smaller meals so this would be a perfect way for them to start the day. I have promised to buy them a loaf each to try when I go to the supermarket.

cleoismycat Wed 03-Oct-12 20:40:30

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Perfect size, used it all in just a couple of days. Handy way of getting extra fruit.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

She liked the colourfulness off it.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

It's a positive fact about the product

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes I would buy this again, and so would my neighbour!

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I would recommend it yes, and have done.

DCAC Wed 03-Oct-12 20:50:16

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

The bread has a lovely smell, i liked that it came in a small loaf.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DD and DS2 refused to try it, DS1 tried it and said it was OK but not fantastic.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes!

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes i would consider buying it again as DH and I enjoyed the bread, would love to try the bagels and muffins to they sound delish.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

yes i would as i enjoyed it.

LakeFlyPie Wed 03-Oct-12 22:27:03

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
Convenient for making fruity toast.
Not as spicy or fruity as others I've tried.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
They both enjoyed it toasted and untoasted. No particular comments from them (although they are 4 and 2grin)

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
NO, they have a lot of soluble and insoluble fibre in their diet already.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
Would depend on price. IMHO there are fruitier and arguably tastier similar products on the market. Don't think the wholegrain aspect would sell it to me over taste.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
Yes, again dependent on price.

Thanks for the opportunity to try this new product smile

umiaisha Wed 03-Oct-12 22:34:43

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Trusted the brand, loved the idea of a healthier bread

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

They both really liked it. Eldest put marmite on it and said it was a good combination(!)

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Definitely. Easy way of getting goodness into your children.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Would buy it. Think muffins and bagels would be very popular in this house too.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Would recommend it as it is nutritious and likely to become a family favourite.

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
I liked it, it had a nice taste. DH thought so too in fact he scoffed well over half of it. I liked it with butter, straight out of the pack, DH preferred it toasted.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
DD (5) didn't want to try it, but she doesn't like raisins so I wasn't surprised tbh.
DS (2) liked it, both toasted and untoasted, so long as it had lots of butter on it.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
Maybe, although they eat wholegrain cereals for breakfast anyway, and we use 50/50 or Best of Both as everyday bread so in general they do get plenty of wholegrains already.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
Depending on the price I might - I saw it on the Sainsbury's website for £1.25 per small loaf. If that's right, it seems expensive. I'd prefer a standard sized loaf though, the mini one didn't last very long! It's the sort of thing I might keep in the freezer and bring out for weekend breakfasts.
We don't eat muffins or bagels, so I don't know that we'd try them just because they were Fruit & Fibre IYSWIM.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
I already have recommended it to a friend grin she likes the sound of it and is going to hunt it out in Sainsburys asap. She has a fussy eater who won't eat much fibre-rich food, but thinks this might work and is going to give it a try.

Fillybuster Thu 04-Oct-12 10:07:51

Thank you for selecting us for this trial smile

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I thought the loaves looked a bit small, but I liked the smell when I opened the box they were sent in, and we all liked the purpley packaging.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

We all liked it, although everyone thought it was better toasted than 'fresh'. Bigger slices would have been better for the adults and ds, but the dd's enjoyed being able to eat a whole slice smile We would all have liked a bit more fruit, but it was nice as it was.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

It wouldn't make me buy the product on its own (my dcs have a bowl of bran/oat type stuff before their breakfast toast every day) but its definitely nice to know.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Definitely, we all liked it. I sometimes make my own raisin/apricot bread but its a faff and it would be nice to keep a loaf of this in the freezer so the dcs can have a slice as an after-school snack. I think that's where we will use it most in the future smile I don't tend to buy muffins/bagels, so probably not anything other than the bread.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes, I would - it is tasty and fun and everyone liked it. Thanks again smile

susiey Thu 04-Oct-12 11:32:44

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
i liked the size of the slices they fitted in the toaster! packaging was fine

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

one child doesn't like dried fruit so was a non starter the others all liked it toasted but not un toasted and always with butter.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

yes beacuse it makes it seem healthy

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

yes i would if the price was right and would love to try bagels and muffins from the same range

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

yes is someone was struggling to get their child to eat breakfast then i would offer this as an idea

ShoopShoop Thu 04-Oct-12 12:02:18

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I wasn't sure to start with. It felt initially like a poor imitation of a hot cross bun type loaf. However when I toasted it and covered it in jam and butter I enjoyed it. However, I didn't enjoy it as much as a more traditionally fruited and spiced bread. DH didn't like it, but then he's a bit funny with dried fruit anyway!

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DD (14 months) didn't like it, which surprised me. She loves toast and loves dried fruit so I thought the two things together would appeal to her.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

No, I don't think so. To me it was a treat kind of food - not something that I would use to form the wholegrain requirement in our diets. I would not have this type of food every day. I may buy a loaf and freeze it in portions to have every now and then.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I might buy another loaf to keep for treats, but to be honest, I'd probably prefer to buy a more traditional hot cross bun loaf. I may be tempted to try other Kingsmill products - I didn't realise they did muffins and bagels too.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I would mention it, but only if it came up in conversation.

Thanks for letting us try the bread though!!

Eglantyne Thu 04-Oct-12 13:25:38

Coming to this a bit late as my bread got held up at the PO depot (further away from my house than where it was posted from!)

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Whole family really liked it.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DCs both loved it and asked for more.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Not really. I don't really worry about wholegrain levels.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would buy it again, and would also try other items in the range.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I would recommend it as we all enjoyed it. (Even though ours was past its use by date by the time I rescued it from the PO!)

Glitterfairys Thu 04-Oct-12 13:53:00

What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I really like the Kingsmill Fruit & Fibre bread . I though that the packaging was very eye-catching and would get my attention if I saw the product on the supermarket shelf. The flavour was lovely and I especially liked the fruit pieces in it and I think that it is ideal as a breakfast or a quick snack after school . I didn't particularly like the smell when I first opened the packet as it smelled a bit too "artificial ", but then again it didn't seem too bad next time so maybe it was just the initial opening of the bread.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

My two sons loved the bread. The eldest who is 8 tried it straight after school and it was ideal as it kept him going till his dinner was ready . They both enjoyed the flavour although the youngest who is 2 was a bit unsure of the fruit pieces but was fine once I had explained that it was just chopped fruit.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Definitely ! I think it is a great idea to send your children to school on a full stomach and knowing that they have had something nutritious. I gave it to them along with a bowl of porridge and I was confident that they had a good start to the day.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would buy Kingsmill Fruit & Fibre bread because as a family we really enjoyed it and its nice to buy something that I know the whole family will eat . We normally buy Kingsmill products anyway so would most certainly try the Fruit & Fibre bagels and muffins .

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I have already recommended the bread to my parents and would to other family members / friends . When they next visited they were eager to try the bread and really enjoyed it , so much so that my dad tried to take the other loaf home grin

tobecalm Thu 04-Oct-12 22:15:55

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

It smelt a bit artificial and overly sweet, this put the boys off trying it. But when I tasted it, I enjoyed it and will be happy to buy it again, but being aware that it would mainly be the adults that would eat it!

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

They weren't keen on the smell, and I think that put them off giving the bread a fair trial.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Probably not, as reading a claim like that I would then look at the ingredients and nutritional information, and I felt that the list of ingredients was long and a bit artificial. This would counteract the goodness of the wholegrain in my eyes.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would buy the bread again, but would not be too bothered about trying the muffins and bagels as I don't think the children would be overly keen on those either.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I would recommend it as a treat, as the adults enjoyed it.

annie46abbie Thu 04-Oct-12 23:10:23

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I loved it, it tasted great and to me it tasted like a toastd teacake

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

They were unsure at first as it had 'bits' in, but when they finally tasted it they enjoyed it too

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you
think this message would make you more likely to buy the product or not?
Why?

Yes as i find it hard trying to give my kids fibre, they have cereals every morning or toast but i dont think the cereals i buy have that much fibre in it.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would definately try the bread again and the muffins sound good too, it is something that we will buy as the kids preferred it to plain boring toast.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes i would recommend it as the kids liked it and normally if something is good for them they wont have it smile

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I didn't like the thought of it. Fruit in bread?!?! But it smelled lovely. I am not adventurous though and had no idea what to put with it.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
My toddler was not overly interested in it. If the packaging had been more 'cakey' and less 'bready' then she might have been inclined to try more. (I hope that makes sense!)

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
It wouldn't make much difference to me. We try to eat a full and varied diet and there are so many recommended daily intakes that we would literally be eating all day to hit all of the targets!!

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I'd definitely be interested in a muffin or bagel. It would be more of a 'treat' than just 'fruit bread'. 'Fruit bagel' makes me hungry.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
I would recommend it in a 'You should try this, it sounds pretty awful but is actually nice!' It would be a replacement for fruit loaves or malt loaf though- not regular bread.

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I love this kind of product and so does my daughter it seems. I haven't toasted it yet..not thought about it! I am sure it will be even better toasted!

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

My daughter gobbled hers up so quickly! So yes she must of liked it!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

As a vegetarian, I am very aware of what I need to try and get into my daughter so this percentage is a good start to get the wholegrain in her! And she likes it so that is great!

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I will be buying it again, bagels? Definitely!

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I would recommend it to all my friends and family. It really went down well with me and my daughter. My fiance doesn't eat this kind of thing and wouldn't give it a chance...his loss!

diamanteasbigastheritz Fri 05-Oct-12 11:52:50

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

It was quite sweet for me, but the DCs enjoyed it, especially toasted. I would have enjoyed some spices - maybe cinnamon.

As others have said the loaf wasn't particularly big for a family.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

The DCs enjoyed it toasted. Not so keen on it untoasted. Overall they prefer some of the more spiced fruit loaves.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Probably not as my DCs already eat wholemeal bread, pasta and rice.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Probably not - there are other fruit breads on the market we prefer. Might try the other products for a change but only if they are on offer.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Probably not. It was a bit sweet for me, and the DCs prefer other fruit loaves. Might mention it to friends whose DCs don't like wholemeal bread.

Sam100 Fri 05-Oct-12 11:57:02

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I liked the look of the packaging and the size of the loaf. When I took it out it looked moist and very fruity. It was quite sweet but toasted nicely.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

No - I thought they would like it as it was quite sweet but they all found it too strong and said it tasted artificial like some flavouring had been added.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes - because I worry they do not eat enough wholegrain!

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would try them again as I liked it but if the kids still would not eat it then I would probably not continue to buy it.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Probably not but only because the kids did not like it.

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I wasn't too keen - the bread was a bit stale and dry. I'd hoped for a denser, moister texture (something like the Tasty Wholemeal maybe). I found it a bit unsatisfying, and found the fruit too sweet. However DH was more positive than me and seemed to quite like as an alternative to toast that's not too unhealthy.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

They didn't seem particularly keen. It looked too much like bread to be that interesting to them.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

I prefer them to eat wholegrain than white bread, so yes this would make me more likely to buy

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Not sure I'd get the bread again. I'd probably try the bagel.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Not really, I think I'd prefer teacakes, the texture of the bread was just too dry and it was a little dull. Sorry!

addictedisback Fri 05-Oct-12 23:00:54

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I didnt like the tate blush nothing particularly wrong with it, it just wasnt for me!

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

dd1 liked it, most of the time, but didnt like it toasted.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

no, what would make me buy it would be wether or not dd's would eat it, if they liked it I would regardless of the fibre content

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

no, because I didnt like it and dd1 was only keen on it half the time

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

yes probably, because nprmal people would like it and it looks really nice!

cosysocks Brazil Sat 06-Oct-12 07:53:22

) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Overall impression was good, enjoyed the ease of toasting with the slices fitting into toaster super easy. On first taste I did think it tasted quite sweet mind.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DS loves it, he began saying he didn't want to try it as there were cranberries in it (he was looking at the packaging) but once he tasted it he has been hooked. He prefers it un-toasted with just butter, where as I love it toasted.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes, it's very important for ds to get his fibre. I would choose the loaf that was wholegrain over another that wasn't.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Will buy some depending on the price tbh. We would buy bagels, prob not muffins.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes, as it is tasty and different from other fruit loafs out there to buy.

cleanandclothed Sun 07-Oct-12 20:25:47

My parcel was not delivered so I haven't been able to try sad

supamummy Mon 08-Oct-12 21:24:31

) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked? nice light but filling texture

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
D/C didn't like "dont like raisins" but DH loves it great flavour

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why? no more or less likely to buy, will buy though for husband

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not? will buy for great taste, and will definitely try muffins and bagels

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not? yes would recommend

imustbepatient Tue 09-Oct-12 14:01:18

1. Yes I really liked the bread, particularly the cranberry and apple taste. If the bread could be even more 'natural' in terms of its ingredients that would improve it even more.

2. Yes my daughter liked it a lot.

3. Fibre content is definitely a big selling point for me.

4. I would consider other products in the range depending on their sugar / fat content.

5. Yes I would recommend the fruit bread to others. I think of it as a nice snack which is healthier and more filling than eg a biscuit or chocolate bar.

MsInterpret Tue 09-Oct-12 14:01:39

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

A good concept but didn't live up to the 'fibre' aspect - too soft/chewy for a loaf - I thought should be sturdier.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DD (2) quite liked it but said it had a funny smell. I agree = too synthetic smeling.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

I think this message would definitely encourage me but don't feel it rang true as so much else along with the fibre - e.g. sugar.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I wouldn't buy the bread but would consider muffins/bagels for a 'sturdier' option.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Would suggest they might want to give it a try but not ringingly endorse!

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

~ I thought it was great. I liked the size of the loaf and that each slice was just over 80 calories. I thought it tasted a bit like cake and was lovely lightly toasted with a smidge of blueberry jam and a cup of tea.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

~ DS2, aged 16, didn't like it but couldn't elaborate as to why. He just said it tasted 'funny'. DS1, aged 19, ate four slices toasted when he was here one afternoon and said it was lovely. DS3 loves it!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

~ I think any product that clearly states on the packaging that it includes a certain amount of something or other that has health benefits is more likely to be picked up off the shelf than the same/similar product next to it that does not.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

~ Yes we would definitely buy Fruit and Fibre Bread again. Not sure we'd buy the bagels as we tend to buy them to make savoury lunches but muffins would be great especially if you kept them on the small side.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

~ Yes I'd recommend it. As I said, I thought it tasted like cake and at just over 80 calories a slice you don't have to do 20 laps around the block everytime you have a slice. Guilt free yummyness.

NorkyButNice Tue 09-Oct-12 14:03:43

1) really enjoyed the taste and texture, nice alternative to regular bread every now and then.

2) ds1 didn't like the large pieces of fruit, although he does normally like raisins. The rest of the family loved it.

3) wouldn't make me any more likely to buy, I'd buy a plain wholemeal loaf if I'm concerned about healthy eating since this cries out for being slathered in butter...

4) yes will definitely buy again. Would notice the king mill packaging now but would depend on pricing in store.

5) I'd mention it to friends and family who I knew would enjoy it, yes.

I saw F&F it in the supermarket at lunchtime today - I'm afraid I brought the Raisin & Cinnamon bread on the shelf next to it. I simply prefer the taste - I didn't even look at the fibre content though.

Greedypiggy Tue 09-Oct-12 14:20:16

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
I liked the smell as soon as I opened the packet, yummy!

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
My daughter really enjoyed it as it smelt nice and she could see and pick the berries!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
Yes, I did not know that. It would definitely make me more likely to buy it as it is tasty as well as good for you.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I would definitely buy it again as well as try the other products in the range as I was quite impressed with the taste.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
I would definitely recommend it as a tasty and less boring alternative to normal bread.

Hi, thanks for letting us try the bread.

Sorry, but we were a little underwhelmed.

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

We enjoy toasted teacakes and hot cross buns, but found this bread less enjoyable. All sweet and no substance. DH thought it was too sour, but he wouldn't usually eat cranberries anyway.
I thought the texture was too dry to eat untoasted.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
DS1 very fussy anyway - sniffed and declined. (He does eat hot x buns though).
DS2 eats most things - tried it and spat it out.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

No. It wouldn't be for the kids if I bought it, and I have plenty of fibre in my diet so it wouldn't sway me.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I don't think I would buy it again. It was Ok, but I prefer the moistness ( is that a word?) and spices in hot cross buns and similar.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

No, sorry. It's not to my taste.

Sorry, forgot to mention, I probably wouldn't consider zbagels etc unless they were a different flavour. Eg raisin and cinnamon.

gym Tue 09-Oct-12 18:24:11

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

i quite liked the bread and my older DC liked it as well toasted and with butter on it, i really liked the fruits in there

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

my older one enjoyed it but the little one didn`t like it, but he is always a bit particular with his food

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

i normally try and buy wholemeal anyway, but i would buy it once a while in addition to other healthy things for the whole family

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

i think i would prefer bagels or muffins as they are good snacks for after school

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

i already told my friend and she had a try of mine, her whole family really liked and enjoyed it

neddle Tue 09-Oct-12 19:04:12

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I liked it and ate quite a few slices the day we got it! The loaves did seem kind of small - with 4 children, an entire loaf was needed for breakfast.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

They liked it, particularly dd, who isn't keen on dried fruit.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

I don't really look at things like that. I'm not bothered about how much wholegrain my children eat.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would buy it if it was on offer. It's probably not something I'd buy on a regular basis in addition to normal bread.
It's not something I'd consider using for sandwiches as it's sweet, so I don't think I'd consider muffins, bagels etc.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I think I would as something to toast for breakfast. Don't see it as an alternative to regular bread, more an addition.

BorisTheBold Tue 09-Oct-12 20:43:39

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked? Looked good, small slices were perfect for children.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product? 2 out of my three enjoyed it, toasted with butter. They would have preferred more fruit though. Also, the smell of the bread (untoasted) was not overly inviting.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why? No, am not hugely bothered by wholegrain consumption.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not? I would buy this, as it's a good alternative on those mornings when time is an issue and I can't wait for the children to spend 30 mins eating a bowl of cereal! Would possibly truy friuty muffins.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not . I would recommend.

TeaBrick Tue 09-Oct-12 21:31:09

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

My overall impression was that it was a more substantial bread than other fruit breads that I have tried, it also kept well, as when I finally had time to pick it up from the sorting office, it was the day before the best before date, however it was really fresh still. I liked the fruit (cranberry?), and the fact that it didn't have that artificial spice taste that some fruit breads have.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

My ds ate one slice in the car on the way home from the post office, then said he didn't like it whenever I offered it to him again.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

I wouldn't buy it for ds as he would obviously be unlikely to eat it, however I would buy it again for myself and keep in the freezer for toasting. There is obviously the possibility that ds would change his mind, I would offer him a slice if I was having one.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes I would buy it again, and would also consider buying the muffins and bagels, as I liked the taste and texture of the bread. I don't usually but white bread, as it seems a bit insubstantial and of no nutritional value, and not worth eating really, but I found this more filling.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes I would, only if they expressed a desire to try a fruit bread with extra fibre though, unless Kingsmill want to pay me some kind of commission, in which case I'll be happy to start conversations about it.

TeaBrick Tue 09-Oct-12 21:31:49

wink, obviously

vicksean Tue 09-Oct-12 21:33:46

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

This bread was really tasty, especially as toast. Lovely fruity taste. Particularly liked that there was a variety of fruit within the bread.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

My dd loved the bread. I gave it to her as toast and she really enjoyed it. As she is only just 1 she couldn't tell me what she particularly liked but I liked that it was fruity but healthy!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

I don't think it makes too much difference as I am looking at the taste and not necessarily whether it has a certain percentage of fibre in it.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would definately buy this bread again. i love fruit bread as toast but I do not buy it on every shopping trip. I would definately choose this one again though. I would definately be willing to try a fruit and fibre range of bagels too.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes definately. There isn't a wide range of fruit bread out there and this was very tasty.

sfancy Wed 10-Oct-12 09:55:05

My son is a VERY picky eater ( he is 4 my little one is 2) and I am happy to report that they loved this! The slices are filled with currents and other bits of fruit that not only make it appealing for them, but has the right level of sweetness and nutrition.

fifitrixibellethe1st Wed 10-Oct-12 10:19:19

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Similar to other products of this type.
Yes, the fruit has a sharpness to it.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Fruit was a bit sharp for my DD but that's what I like about it so I guess that's a personal taste thing

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes, because I am diabetic as was my Dad and my DD is therefore at increased risk of becoming so herself so any slow release carb product is of interest to me.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes, for all the reasons quoted above and ditto re the muffins and bagels, assuming they are equally healthy

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes, I have several friends who are diabetic and we're always looking for tasty but healthy foods

urbanturban Wed 10-Oct-12 18:47:20

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I loved the texture and the aromatic smell of the spices - looked interesting too which is obviously a bonus!

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

DC loved it ! They enjoyed having something different to normal toast for breakfast/snack and DD1 took it to school as a breaktime snack and said it was very tasty! They enjoyed the amount of fruit in it which made it extra tasty and filled them up!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes definitely - it can be a struggle sometimes to get the right amount of protein/fruit/veg/wholegrain etc into your diet and ESPECIALLY into the diet of the DC............the fact that this bread is tasty and also provides a lot of their wholegrain requirements is definitely a bonus!

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes will most definitely be buying this again, its lovely! Would also try the other products too as I have been very impresed with this range!

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes - would recommend it as its 'different', tasty and healthy.

Thanks for the opportunity to try!

mum2jakie Wed 10-Oct-12 22:11:45

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I liked the bread. It was different from other products currently on the market and I particularly liked the inclusion of different berries which gave this a quality taste and helped to keep the bread moist. It was particularly moreish toasted.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

My three boys were a little wary about trying this initially - something new to them! Once they tried it, they all really enjoyed it, especially toasted and all had it for breakfast and as a healthy after school snack.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Yes, it would because it seems a healthier option than the sugar laden cereals that my older boys generally choose for breakfast

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I would consider buying this again, depending on price. I'd also be interested in other similar products from the range, especially if they include the same tempting combination of different berries.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I woud recommend this to others as it is different to other products and a healthy snack that I can feel good about offering to my family. It also tastes lovely and fruity, with the individual fruit pieces being easy to distinguish and identify, not just mush!

colleysmill Wed 10-Oct-12 22:31:32

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

it smelt lovely. But looked quite dinky - small loaves!

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Ds wolfed it down and thought it was lovely and preferred fruity bread over normal (and homemade) He is too young to be really specific though smile

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

initially I would have thought probably not but actually as ds is growing this is a good message to give to children. But I would need to re-look at the sugar content before I fully endorse this message. Saying that he eats all the bread I buy and I dont always check sugar content on that.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes actually I would. It smelt divine whilst being toasted. Dh ate the first loaf single handedly on his own and thought it was lovely - sweet but not overly sweet like a tea cake. The only thing it wasnt good in was dunked in soup. DH and Ds like tea cakes and muffins so would probably buy both uf the price was reasonable

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

yes i would. First time as a tester recommending something but whilst personally I wasn't very keen (savoury tooth) ds and dh liked it and I would always buy something for them that I wouldn't necessarily eat myself. Majority rules here smile

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

My first concern was that the loaf's packaging did not really distinguish it from the ordinary Kingsmill bread I buy. It does not stand out as being Fruit and Fibre. (well, not enough for me...)
When you open the bag there is a gorgeous smell, so that was lovely smile
It was nice untoasted but DIVINE toasted with some creme fraiche and a sprinkle of cinnamon (had that for afternoon tea last weekend, made with the loaf I had frozen, which defrosted well and toasted up well after having been frozen.)

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

Both the children liked it. Ds (who loves anything bread based) adores it and it has become his favourite after-school snack.
Dd (who does not like or eat bread) quite liked it but not enough to have it willingly as an afternoon snack (although she did like the toasted creme fraiche cinnamon version)

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

I am not too hung up about percentages this and percentages that. I feel that we 'naturally' eat the required amount of fibre / fat / sugar / protein etc over the week without counting. That said, my children like cereal for breakfast and ds has fruit and fibre after school so we are getting plenty of wholegrain.
Would it make me more likely to buy the product? Perhaps, if I were worrying about eating enough grains...

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes, definately. I would actually prefer the idea of muffins and bagels so will look them up next time I go shopping.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Yes, definately, in fact have already recommended it to dd's friend's mum.

Thank you for letting us try the bread smile

carolinefromhackney Thu 11-Oct-12 17:58:24

) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
We liked it on the first eating then went off it a bit. It toasted nicely - but didn't feel drawn to have more after the second time

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
they liked it quite a lot at first and were excited to be trying it, but when offered on day 3 they didn't want it and none of us were keen on the cranberries. We never finished it all off.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

yes it would make me more inclined to if it was the first time to try it

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I might if it was on a special but overall I was put off by the list of ingredients and the longeivity - the packet was still going with no mould after 2 weeks and anything with that much preservative in my eyes in not healthy. Thus I wouldn't go for other stuff in the range either.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

probably not, because of all the things added

lambethlil Thu 11-Oct-12 18:24:13

Marking my place until I get onto proper computer.

DoodleAlley Thu 11-Oct-12 19:48:58

1. I'm really sorry and I wanted to love this but none of us did. The smell was overpowering in our opinion and lacked the back up of a lovely flavour.

I'd agree with those who said it was over sweet but underflavoured. I would have personally preferred added spice but I also love the Starbucks fruit bread which is more fruit than spice so a good comparison.

2. DS, who is never known to turn down a bread product, nibbled it and wouldn't touch it again. I'm afraid he is very like his mother!

3. The idea of a fun snack/treat bread with high fibre is a great thing - if we had liked the flavour. So it would have induced me, had I liked it, to buy it again.

4. No I'm sorry but we wouldnt buy it again nor anything else with the same flavour, unless we knew that flavour had changed. Sorry!

5. Sorry no, I just didn't like it enough.

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

*I thought it was really nicely packaged and smelled appetising. Although nice 'raw' it was delicious toasted.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

*My son is only 1 so couldn't tell me his likes and dislikes but it was a big success toasted, crusts and all gone in no time. He particularly enjoyed it after his cereal in the morning.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

*Yes, I think it would. I like him to get as much wholegrain as possible and this is an easy way to get some.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

*I would definitely buy the bread and most likely the bagels as we are big bagel fans in this house too. I can;t imagine the muffins, not sure the flavour would lend itself well but that's maybe just me.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

*Yes I would definitely recommend it, my family really enjoyed it and I would have no reason not too.

BumgrapesofWrath Thu 11-Oct-12 20:39:24

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

I really enjoyed the bread! When it got delivered I opened it up for a taste straight away and ended up having a few slices dry. Then I tried it toasted and I really liked it. Generally, i do like fruity bread anyway, but found this a lot nicer than your average fruit loaf, tasted fruitier, fresher, and it didn't give me heartburn like other fruit loaves do (they might have more citrus?).

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

My DS didn't seem overly keen on the bread untoasted unfortunately... I'm not really sure what he disliked, he just spat it out! But he did like it when I'd toasted it and smothered it in butter - though might make it a bit more unhealthy!

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

I think it definitely would. I believe fibre is a really important part my my DS's diet.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I definitely would buy the bread!!! I really liked the taste of it, and it did toast well. I am pregnant at the moment and I think it was a great breakfast for me. I'm not too sure a fruity bagel would work... and also, if I wanted a muffin I think I'd want a "naughty" one, not a wholegrain one, so probably wouldn't try these products

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

Definitely would recommend. Especially for people with kids who are trying to encourage a healthy diet.

seabuckthorn Thu 11-Oct-12 20:40:31

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
*I didn't like the way it smelt when it was being toasted but I'm pregnant and my sense of smell is a bit off!
I liked the different fruits in the bread and it's general appearance.*

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
The DC loved it! Toasted or untoasted they wolfed it down.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
It would definitely encourage me to buy it. I know its important for my DC to have fibre in their diets.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I would buy the bread definitely. I would probably buy the muffins as well as I know my DC will eat them...so will I!|

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
* Yes I would, because I am always looking of easy ways to get fibre and dried fruit in my children's diet!*

Thank you MN HQ!

Kneedeepinshittynappies Thu 11-Oct-12 21:13:51

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
I liked that the loaf wasn't too large so a nice snack size for dc. Dh found it a bit sweet and no-one particularly liked it when it wasn't toasted but I wouldn't have served it that way anyway (DH!)

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
DD appeared to like it as always ate well, 6 mo so couldn't tell me one way or another. DS also enjoyed this as afternoon snack and has since asked for the fruity bread. Friends DD also really enjoyed this and friend will be looking out for this in future.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
I think the message is great but by the name, ingredients, etc I would have been keen to try anyway as this does convey a healthy start.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I would buy this and will also be looking out for the rest of the range as it's important to have variety with small children.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?
I took one of the loafs to centre parcs over the weekend and was able to test on my own family and my friends family. I also tried out on my parents. Everyone who tried it did like it, not all loved it but no-one hated it, so would def recommend to others. Will also suggest to playgroup as possible snack for kids as they are always looking for ideas.

SheppySheepdog Fri 12-Oct-12 08:24:18

1) DH and I really liked it. It tastes great and made delicious toast.

2) The children also loved the toast. They weren't so keen on sandwiches made with it though, I think because it has quite a distinctive taste that doesn't necessarily mesh with all fillings.

3) Yes, that would pull me in. I have a fussy eater in the house so am a sucker for healthier alternatives which don't compromise on taste!

4) Yes, I think I will. Very tasty, a bit different and healthy too. Muffins you say?! I think those sound nice, the bread actually had a teacake kind of taste to it.

5) Yes I'd also recommend it on grounds of the taste as healthy eating aspects. DH took some to work and it got glowing reviews there too!

SheppySheepdog Fri 12-Oct-12 08:25:51

Sorry should read and not as.

TheTempest Fri 12-Oct-12 09:14:34

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

DH, DD and I really liked it. I'm not sure whether it was just my loaf as it tasted fairly cripsy (ou know what it's like just before it goes stale). Still very tasty though.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

My DD has been eating it for breakfast and is enjoying it. She likes the fruity in it and asks for fruity bread.

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

Not really as Wholegrain isn't something I've thought about very much.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

Yes, I will be buying it again as it seems to have made my DD enjoy breakfast again! I would definitely buy muffins too and possibly bagels. I think he bagels would be really nice with cream cheese and chorizo.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

My mum was there when the bread arrived and she shared it. She wasn't overly enamoured but she would consider buying it for DD and DN. I will be recommending it once I have bought some and seen if it wasn't just the texture.

Thanks for letting me try it!

Nagoo Fri 12-Oct-12 09:28:55

Update: ds has asked me to buy some more. So it looks like I Shall be a regular purchaser! smile

lambethlil Fri 12-Oct-12 11:57:21

1) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?
Good toasted sized slices, didn't like the flavour.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?
Disappointed that it wasn't regular cinamony fruit bread

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?
Yes- we don't eat enough whole grain, so knowing this would make me likely to buy it.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?
I would, but only if they came in a non tangy flavout- is it the mixed fruit?

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

As an alternative to plain white bread, yes.

Monodia Fri 12-Oct-12 14:16:14

) What was your overall impression of Kingsmill Fruit & Fibre bread? Was there anything you particularly liked or disliked?

Really nice taste, esp with spread and accompanied by coffee/tea. Good proportion of fruit, not too sweet but still counts as a cake alternative to me.

2) How about your DC? Did they enjoy the taste of Kingsmill Fruit & Fibre bread or not? Was there anything they particularly liked or disliked about the product?

My LO ate two or three slices with spread. This is quite an achievement for a very fussy 14-month-old smile

3) Kingsmill says "By eating a slice of Fruit & Fibre bread, your child will start the day by having 35% of their recommended daily wholegrain" - do you think this message would make you more likely to buy the product or not? Why?

I personally prefer other sources of fibre but would buy it for my LO to make sure he eats enough wholegrain.

4) Now that you've tried it, do you think you would consider buying Kingsmill Fruit & Fibre bread? If so, why? If not, why not? How about other products in the Fruit & Fibre range such as muffins and bagels, do you think you might try any of these? If so why, if not, why not?

I think I would buy it from time to time, depending on the price, and would gladly try other products in the range provided them being also dairy-free.

5) Finally, if it came up in conversation, do you think you would recommend Kingsmill Fruit & Fibre to your friends/family? If so, why? If not, why not?

I think I would as it is tasty but not too sweet; great breakfast/tea option to consider.

1. Good first impression, didn't look too heavy with a good selection of fruit.

2. DS (18 months) ate it sometimes and other times wasn't bothered (as he is with many things). He often eats toast so I liked it because it was a way of introducing more flavour and interest without messy and sticky toppings. DH liked it a lot and often 'helped' with DS' snack!

3. Yes that would make it more likely - it makes it feel less like a sweet treat.

4. Yes I would, but haven't seen it in tesco yet. I'd also try the bagels and muffins but probably only if they were on a special offer.

5. Yes I think I would. I like the combination of wholemeal and fruit, as well as the fact that it's easy to toast.

cleanandclothed Fri 12-Oct-12 20:55:06

Mine finally arrived!

First impressions - I liked it but probably prefer malt loaf or cinnamon fruit bread. Wasn't really sure about the red fruits.

DS really liked it!

I wouldn't buy it for the fibre content as we eat whole grain bread anyway.

I might buy it again as a treat for DS.

I am not sure I would recommend it but I wouldn't trash it!

bakingqueen Fri 12-Oct-12 23:15:50

1 Dh and my son really didn't like it sorry they didn't like the red fruits that dh thought were cherries but the label didn't say they were in

2 ds didn't like it raw but when it was toasted got a better response from him with it then

3 prob would encourage me to use it to make toast for ds as usually he just has white bread so this would be better for him

4 if the price was right would buy for ds

5 would recommend as a healthy alternative to tea cakes

TheOtherHelenMumsnet (MNHQ) Tue 16-Oct-12 11:49:07

Thanks to all who took part in this product test - we hope you all enjoyed it! I'm pleased to announce that the winner of the prize draw is...

sunnymum44

Congratulations! Il'l PM you to get your details.

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