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Supermarket Shopping... Love it or Hate it?

(1 Post)
RDFTelevisionWEST Wed 24-Feb-16 16:08:10

RDF Television is making an observational documentary for a major UK broadcaster that follows various families as they embark on their weekly food shop in different stores; from the high street supermarket to the independent store, the local deli or specialist food shop.

We’ll see how Britain shops for their weekly groceries; for a special dinner party; for the big barbecue weekend; for an anniversary dinner or even a sweet sixteen. Shopping for food – a fundamental activity for the British public - becomes a microcosm for family life, and a vital insight into the nation’s spending habits.

What do our shopping baskets say about us? Are we impulse buyers, browsers or brand addicts? Do we love a good offer or are we drawn to the most reassuringly expensive items? In this bold and enlightening programme, we rig shopping trolleys in very different supermarkets around the country to show how Britain really shops, and what our spending habits reveal about us and the nation as a whole.

Using innovative filming techniques, we will highlight the differences and similarities in people’s approaches, budgets, and tastes as they fill their trolleys and baskets. We’ll see how families interact with each other; their aspirations, lifestyles and relationships all reflected in this essential life experience.

RDF is one of the country’s largest independent production companies, producing programmes for all the terrestrial channels including the award-winning Secret Millionaire, the acclaimed Secret Life of Four Year Olds for Channel 4, the hit documentary series 100 Year Old Drivers for ITV and, of course, BBC One’s highest-rating consumer show Eat Well for Less.

Please email shopping@rdftelevision.com or call 0117 9707634 to find out more about the show and the upcoming filming ASAP.

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