Really interesting study found that male-oriented advertising is putting off female investors and not playing to our areas of concern: www.fundsandshares.co.uk/industry/male-oriented-marketing-failing-attract-female-investors-study/
I never really thought about this, but seems spot on. All this talk of profits, 'hunting' profits etc doesn't bode well with me. Seems like those financial services marketing people have missed a trick.
Has anyone come across good female-friendly advertising before?
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Male-oriented advertising putting off female investors, study finds - who agrees?
4 replies
DottyB1 · 03/06/2016 21:23
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