'Career women make bad mothers' ad to run on side of buses

(1056 Posts)
mrsbaldwin Mon 04-Jan-10 15:48:03

Brand Republic the advertising industry trade mag and the Independent media section are reporting that the Outdoor Advertising Association are to run ads featuring the slogan 'Career Women Make Bad Mothers' on the side of buses and elsewhere. This is to promote the power of outdoor advertising - gets people talking innit. Here is the link - bit.ly/4VQ1Z8 - to the Inde item, which itself links through to the Brand Republic item. No doubt the person who thought this catchy campaign up (an 80s adman, one Garry Lace) will even as I type be wetting his pants in glee that someone has posted about it on Mumsnet. But does he really think the mass of the population will suddenly be moved to ruminate on the utility of outdoors advertising when they see the ad ... or will they just think 'ha! career women are bad mothers, I always thought so - it says so on that bus!'. Click here to find out more about Garry Lace and his firm www.guardian.co.uk/media/2009/apr/09/garry-lace-campbell-beta I must say I'm tempted to take a few dirty nappies down to Garry's offices which are at 36-38 Carnaby Street www.betalondon.com (0) 207 734 2949

I wonder if female drivers will refuse to drive buses with this slogan on the side. Isn't that what happened with that Atheist campaign.

Does the magazine have advertisments?

mrscrocoduck Mon 04-Jan-10 19:08:05

One man, infamously, refused to drive his bus during the atheist campaign. An inane response highlighting his inadequate intellect.

The slogan is absurdly over-generalised. It would be better as something like: Bad mothers make bad mothers.

Am saddened more women don't choose (where there is viable choice) to stay at home and raise their children. I think society is suffering. But that's not the point.

I saw this ad on the side of a building last night and jsut stood there lookingat it with my jaw dropped.


It doesn't show that outdoor advertising works, it just shows that controversial advertising works.

rainbowinthesky Mon 04-Jan-10 19:12:05

Who would pay for that, MrsCrocoduck? Who is raising these children then?

wingandprayer Mon 04-Jan-10 19:12:40

As long as there's another bus with "all ad agencies are full of overpaid wankers overcharging for recycled ideas" for every bus with the working women slogan, I'll be happy. Only fuel for discussion after all...

GhoulsAreLoud Mon 04-Jan-10 19:14:07

I think it's fucking horrible.

southeastastra Mon 04-Jan-10 19:14:27

Message deleted by Mumsnet.

Hassled Mon 04-Jan-10 19:16:27

Maybe there's a bus somewhere which says "Career men make bad fathers" hmm.

Of all the controversial thought provoking statements they could have chosen, this one is rather boring and predictable isn't it?

It's a bit Daily Mail

Or "Cheats and Liars make bad partners"

ComeOveneer Mon 04-Jan-10 19:17:32

"Am saddened more women don't choose (where there is viable choice) to stay at home and raise their children. I think society is suffering"

(a) why should they choose to stay at home because it is financially viable, when their children are well taken care of and loved dearly

(b) why is it "women", aren't children created by 2 parents - is it so much more acceptable for the father to "abandon" his children for work!!!! hmm

mrscrocoduck Mon 04-Jan-10 19:17:54

rainbowinthesky my point was 'where there is viable choice'. By 'viable' I mean financially. So someone paying for it is not the point. I'm sorry i don't understand your second question.

Theochris Mon 04-Jan-10 19:18:34

Wow that's irritating.

mrscrocoduck Mon 04-Jan-10 19:19:50

comeoveneer i concede that working women's children are 'taken care of', but 'loved dearly'? By strangers?

TinaSparkles Mon 04-Jan-10 19:20:12

Surely it's in breach of some code, sex discrimination act? It's as bad as saying asians make bad doctors, or Americans make bad presidents or some other lame and tired old adage.

What a disgrace.

Harriedandflustered Mon 04-Jan-10 19:20:27

Message deleted by Mumsnet.

HerBeatitude Mon 04-Jan-10 19:21:02

Message deleted by Mumsnet.

mrscrocoduck Mon 04-Jan-10 19:22:14

In direct response to the poster's sentiment I would probably say 'how do you know career women make bad mothers, they're never around'.

Just a thought.

HerBeatitude Mon 04-Jan-10 19:22:55

Mothersw are fair game. I feel like putting exploding knickers on and throwing htem at him. grin

notevenamousie Mon 04-Jan-10 19:23:17

The one on the side of a building today felt like a kick in the stomach. So I am being a decent role model and crying blood seat and tears for my girl is bad. I don't know what else I can do....

GhoulsAreLoud Mon 04-Jan-10 19:24:16

Of course they're going to get a reaction writing something nasty about mothers. Mothers feel 'the guilt' whatever they do and this chump knows that.

Well the ad is working lol

GhoulsAreLoud Mon 04-Jan-10 19:26:24

mrscrocoduck what is a career woman in your opinion?

Some 80s stereotype with shoulder pads and a mobile the size of a brick with two nannies?

It is possible to work and still spend a lot of time with your child, you know.

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