This is the second time they have caught me out with this crap, I took my eye off adwords for two weeks and my bill has more than doubled how do I stop total display network?
Last time I took a firm grip on adwords I managed to get my bill down to under £15 a month with a higher CTR, almost zero total display network clicks and better call rate. Somehow they have got me back into this utter bilge of total display network please help me to throttle google again.
Thanks bubalou, I was keeping a close eye on it but just took my eye off the ball.
I have a daily budget of £4 but if it goes to this every day in a month I am way over budget. I am concerned that if I drop the budget down too much my add will never show so I try to manage it with my bids - 95% of my words are currently only 1p I have about ten words that I have bid higher on but my business is small, service based and local so I don't need a massive CTR just a presence in relation to my direct competition.
I'm no IT specialist, I have learnt to work adwords and google places entirely based on advice from MN and for that I am hugely grateful
Okay, I have set up another campaign including display network and set all the keywords to 1p. So now I have two campaigns running simultaneously, identical in every way but for the bid on the keywords - this should keep me amused for a while
Adwords can be a complicated process to really make it scalable for business.
Make sure you are targeting very 'relevant' keywords. If u sold electric bicycles you wouldn't target the word 'bikes' - it would be ridiculously expensive and wasteful and the clicks and conversions would be that much lower.
Also if relevant make sure you are using the negative keyword section to help rule out any clicks and spend that will be used on people getting served your ads for terms that aren't relevant to your site.
Bubalou, I'm not sure what negative keywords are? Although I have over a hundred key words only about ten of them have more than a penny bid on them and they are very targeted. As my business is local - people come to me and I don't sell anything online - I have the ads location set quite narrowly and the ad turns off at midnight.
My average position is 3.5, CTR is 1.45% and average CPC is 51p
Negative keywords is where you can select terms that you do not want your ads to be served with.
For example we have a client that sells high end designer swimwear for women - some of her negative keywords are 'kids, cheap, sale, bargain, etc because people searching for these terms wouldn't be relevant.
I'm sure you can google how to do these quite easily. ;)
The good thing about GA is that you can also track those who click onto your site but DON'T become clients.
The keywords they found you by let you see what they are interested in, so by analysing how they clicked through your site, along with any other of your defined goals they completed (e.g. newsletter signup, click onto social media page), you can try to work out why they didn't become customers. From that, you can optimise your campaigns and/or website to turn those clicks into sales!
I have been using GA separately to adwords, I have now linked them so maybe it will work a little better. I had a look at search words and as yet this isn't available on linked GA but on the non linked version there is a list of ten or so that are all fairly predictable but right at the top with easily 50x more hits than anything else is "(not provided)" is this because these are all clicks from my ad, or am I missing something?
could not work out why one adword phrase was costing me so much found out that it was showing on each part of the phrase - one word of which was party BUT to change the setting to phrase it has "deleted" and restarted all those adwords so I cannot do comparatives for another year
I have webstats linked to my hosting so do not tell google EVERYTHING about my site
Talkingpeace I feel your pain! I know everyone loves them but I am really narked at goolge atm
My main problem is my extreme low budget zero and complete lack of IT knowhow. My page is home made, my google account and social media is all run by me, I can't even work out how to link my site to social media.. A few generous friends have helped beyond measure with advice. It is a bloody miracle I get any clients at all! however I do and mostly the feedback is that they like how home made amatur it is, it makes them feel less intimidated . That said I know things would be better if I could just afford to slicken it up a bit.
Are your (not provided) results from your organic search keywords (rather than your Adwords clicks)? If so, it's because of a change Google made to search that means any searches that happen over SSL (secure socket layer - that is, https instead of http) no longer pass on keyword data (article about it here).
I can summarise it by saying that any organic Google searches (that is, not Adwords clicks) will no longer pass on the keyword data to your Google Analytics reports.
Google say it's to protect the privacy of its users, however it doesn't affect Adwords clicks which still DO pass on keyword data. So privacy of users appears to be a bit less important when Google are making money out of it