I write a post on my business page and then go to boost and put in my budget. Then nothing happens. I promoted a page on my personal page the other day for £4 something and it went through ok. Am I doing something wrong?
Facebook advertising has changed a lot...... I find it extremely effective (baby/mums related business) but I am fascinated by the facebook insights so know my avatar very well and target them specifically. I also have 4000 fans on my main fb page and use squeeze pages from that to access parts of my website to squeeze more value out of my fb ads spend
Now you can target people according to age/ interests so it is not reliant on friends. Facebook compiles info based on the pages people like and visit and you can be quite subtle about it. So for example if you sell organic veg you could target people interested in cooking..... if you are an accountant wanting to attract mumpreneurs you can target women in a certain age bracket interested in starting a business etc etc For me it is very effective. I also use google adwords too - mainly on banner remarketing campaigns which are great once you have them going but more expensive than fb ads