I've found through advertising on Facebook that I'm not attracting my target audience at all. Ran something yesterday and have been 'liked' by a bunch of weirdos (some of them have very strange posts on their walls) who aren't remotely pertinent.
Why would someone like something that isn't going to be relevant to them (I can tell by looking at their pages)?
I have just been revamping DHs web advertising and we can see no use for Facebook ads he has a page that he gets people to like and comment on he has adwords but because his deal is professional services all over the country, FB adverts are not useful
on the other hand friends who are doing stuff like running a florist shop will benefit from popping up on the feed of everybody who checks in at that town ....
then again I should talk - I have such comprehensive adblockers set up I do not even see my own ads!