I find it hard to get the photos right, especially the lighting and it's very time consuming which I don't mind but I just can't seem to create that processional look and they always seem too dark. I'm not trying to advertise on here, I just want an unbiased opinion. I would post this in chat but I'm not sure I'm allowed to (am I).
Hi there, well done for getting started with your shop.
I think your prices are totally fine, you cannot compete with hobbycraft where everything is made in china, people who buy this sort of thing are not looking for bargain basement but rather style and quality.
Are you using all 14 of you tags? Are you using Etys SearchAds? Are you optimizing your listings for SEO both title and the beginning of the product description?
I agree with above posters totally, you need to photograph the product on a white background. There's been a ton of research done on this, go on any major site and (john lewis/ NOTHS / etc.) you'll see everything on a white background, there's a reason.
Also, agree with whoever said use natural light, don't use the flash, go outside on a grey day so light is diffused (god knows we have enough grey days in this country)
I've had an Etsy shop for about 3 years, plus own website etc. i'm not an expert but do make a living.
best wishes, stay positive, it's all a learning curve.
just looked again at your shop. For instance, your product descriptions need to begin with search terms to get picked up by google, and those searching on etsy, I think it's the first 5 words that matter the most, and your first 5 words are: "I've carefully put together the"
What would be more effective would be an accurate basic description in the fist 5 words, so you could say 'fabric bunting, handmade in the UK' there are 4 words that people will use as search terms (you might think) if they were looking on etsy or google for bunting. In the next sentence you can start your 'I've made bit'.
Actually that would be a good idea - to divide your shop into 2 sections: Finished products; and For craft use.
And then subsections when you get going, such as Cards.
And definitely make sure your opening words of the description for each item are clear and searchable, like Novascotia says. 'Handcrafted original fabric cushion, handmade in UK, beautiful colours and design.' That kind of thing.