You can run your own Adwords campaign, educate yourself (search online or get an Adwords for dummies book) and experiment with what works for your industry (eg words to focus on, what's worth spending). Also look into optimising your website so it will eventually come up in the organic results (this is a very long term strategy but so so valuable). You can pay people to do this for you, but if you look into it there is a lot you can do yourself just through investing your own time. Good luck!
Also, beware of people phoning you up saying they're from google or google Adwords. It is unlikely they are, they are usually seo firms trying to use the google name to lend their sales pitch authority.
Hi, I am a Complementary Therapist and have a new website with a small online shop selling products like relaxation cd's, bath bombs, aromatherapy products etc. I had thought about trying google adwords to help drive more traffic to the online shop. However when I spoke to a man at Google adwords on the phone he said there was no point doing google adwords until I have a £10 a day budget! This is a huge amount for me at the moment but he said that the keywords for my industry would be £1-1.50. Is it worth doing when you have a much lower budget or he is right and there is no point doing it. The website has only been live for just over a week and I haven't sold anything yet but I know it is very early days. Also does anyone have any experience of using facebook adverts to drive traffic to a facebook business page?