That's horrendous, I can't believe that what I would consider to be a respectable company would push such a horrible product. The skin whitening products are bad enough, but vaginal bleaching? They should be ashamed to exploit this market.
Just found the link and it's from Thailand, but don't think men are interested in that front part anyway, and certainly not the colour. The vulva is the most sensitive part of female genitals much more than the birth canal which is made fit for its purpse which is to be tough and insensitive to bear the rigours of child birth, of course.