Have you tried adjusting the position of your saddle? I know from experience that moving it forward/back a bit or changing the angle up/down a bit can make a big difference. It can also affect how your wrists/elbows feel too as your weight is shifted on or off them.
I also second going commando in the padded shorts. The seams and edges of knicker legs always get in the wrong place.
Definitely second a good saddle - I use a Brookes B17 as well as a Charge Spoon and they both make a world of difference. Also slather on bottom butter/chammy cream all over your bits before you put your shorts on, it makes a huge difference.
Are you wearing pants under your shorts? I can only wear seam free pants - otherwise commando is the best option.
Once I've done all that, then I find shorts to be much of a muchness but I know some people who swear by Pearl Izumi Sugar Pants, I think they're called
Hi, I have been training for a charity cycle ride and even though I have padded shorts (muddy fox) and wear big pants and leggings over the top as its so cold Im still struggling in the foo department!! any tips ? Im really smarting after a few miles!!!! thanks