To make a # for myself?

(83 Posts)
ellajayne Mon 13-May-13 18:04:21

I have a job interview for my dream job next week and in the job description they said they want someone creative and social media savvy. To help myself stand out in the interview I've created a # and asked people to retweet a tweet of mine or tweet to the # so I can show it in the interview.

I thought this was quite creative and using social media to my advantage but one of my friends says I am being ridiculous and will look stupid showing that during the interview.

It's a job in social media, by the way. AIBU?

thebody Mon 13-May-13 18:06:21

I am impressed but then have really no idea what what hell you mean.

Still your friends a bit of an unhelpful cow.

IDoTakeTwo Mon 13-May-13 18:08:02

Tbh it s the least I would expect. Maybe even using a few different media to measure effectiveness, suitability etc. take in iAd and use as part of your pitch.
Def do it

hwjm1945 Mon 13-May-13 18:09:04

Surely being competent in social media and being able to demonstrate err this is really important

Tee2072 Mon 13-May-13 18:10:46

If the job is in social media, it's a great idea. It would certainly demonstrate that you know what you are doing.

What's the tag?

ellajayne Mon 13-May-13 18:11:45

There's no presentation or pitch required for the interview so I thought if I did this I'd have something to show I can use social media and set me apart from others (who hopefully don't have the same idea).

Do you think I should set up a Facebook page too? One of the ones you 'like' as another method? I've been toying with the idea but my friends comments made me think I was actually being a bit silly.

ellajayne Mon 13-May-13 18:12:07

The tag is #laurasdreamjob

Tee2072 Mon 13-May-13 18:13:56

If you can get it to trend, even better. grin

Yes, do a FB page. And perhaps it's own Twitter account with appropriate layout for that as well.

What's to lose? it sounds to me like she doesn't really understand. Nothing ventured nothing gained. do your hash tag then tell us what it is!

IDoTakeTwo Mon 13-May-13 18:16:23

All interviews are a pitch or presentation IMO.

I would definitely try a combination. If they are un impressive, don't show them. Use an iPad, the interviewer will lean in, your body language will make you very colleague like.

All good .

ellajayne Mon 13-May-13 18:17:47

I don't have an iPad, only my phone to take around with me but I could most certainly do that with the phone.

Allthingspretty Mon 13-May-13 18:20:15

Ooh shall we start tweeting your hashtag then op?

IDoTakeTwo Mon 13-May-13 18:21:23

I have just rt and tweeted you (pops, fumble fingers), so already it is working.

BUY or at least borrow an iPad. Will be invaluable prop (and the new love of your life)

HeathRobinson Mon 13-May-13 18:23:20

Do you blog as well?

IDoTakeTwo Mon 13-May-13 18:25:24

Would be hard to create even the start of an actually interesting blog from scratch ins week or so (for me anyway!), so if not, how about creating list of favourites and what is good about them?

ellajayne Mon 13-May-13 18:26:14

I do. My blog is linked in my Twitter info.

I also have a Facebook page at facebook.com/laurasdreamjob

Sorry, I can't link on my phone!

Trill Mon 13-May-13 18:26:39

What's the incentive for people to RT it or to use the hashtag? Just people you know? Ideally you'll be able to show that you have got people you don't know (including "know on Twitter") to do it, to show that it has spread beyond your immediate network.

manticlimactic Mon 13-May-13 18:28:54

I think that was the point of posting on here Trill.

Trill Mon 13-May-13 18:29:22

Is it a social media job in a quite "fluffy" company? There's a lot of pink and xxx and hearts.

Trill Mon 13-May-13 18:29:46

Well yes, that too manti grin

ellajayne Mon 13-May-13 18:32:57

No the company isn't a fluffy company. That's my personal Twitter account I'm using to spread the word to the people I know and my Twitter followers since there's 950 people on there and I definitely don't know 950 people, they're just followers of my blog mainly.

I did post here just to see if I was being unreasonable but luckily it seems like a good idea. All of your advice and critique is invaluable so please keep it coming as I've only just tweeted and set up the FB page.

MrsSchadenfreude Mon 13-May-13 18:36:20

I don't wish to piss on your parade, but everyone FBs and tweets these days. We advertised for someone to do our social media for our organisation last year, and the person who got the job was someone who came to us with our FB, Twitter and web pages and showed us what he could do for us and why we should employ him to increase our profile, get more hits etc. He pointed out areas where our website could be better and what he would do to improve it. This is what you want to be doing, I think, not setting yourself up on Twitter and FB a few days before the interview. (He also showed us his Tweets, but more in a way of showing us what he could do for us, not "oh look, I've got 15 followers and someone has retweeted me.") They're not necessarily that interested in you, but more what you can do for them, I would say.

squeaver Mon 13-May-13 18:37:04

Once you've got it up to a certain number of retweets, make sure you tweet some of the people at the company you're applying to so they know what you're doing.

Do this in advance of the interview.

Trill Mon 13-May-13 18:37:34

I think you want to encourage your friends/followers to RT your original message

Everyone RT or tweet to #laurasdreamjob to help me stand out in interview! They want someone social media savvy & creative! Creative enough?

That way when they do, their followers will understand what's going on and may be inclined to do it too.

If they just tweet "good luck" at you, that counts as one use fo the hashtag but doesn't encourage any more.

Trill Mon 13-May-13 18:38:12

I think MrsSchadenfreude has some excellent advice.

squeaver Mon 13-May-13 18:38:51

Is it a job in a social media agency or in-house?

MrsSchadenfreude Mon 13-May-13 18:39:06

And strongly endorse taking an ipad to the interview.

squeaver Mon 13-May-13 18:39:34

yy, everything MrsS says too.

Trill Mon 13-May-13 18:40:33

Glad I didn't x-post there because I'm not sure that I agree with the ipad so strongly! grin

If you have one and use it all the time then it's good, but don't go out and get one - it'l be obvious if you're not familiar with it.

MrsSchadenfreude Mon 13-May-13 18:42:12

Can you take a laptop that you're used to, instead, if you're not familiar with an ipad?

Tee2072 Mon 13-May-13 18:43:11

Also? Learn how to use your phone to make links.

HollaAtMeBaby Mon 13-May-13 18:44:02

I don't think it's very "social media savvy" to show the interviewer your personal Twitter account in which you've tweeted a photo of "blood rashes all over your body"...

MsJupiterJones Mon 13-May-13 18:44:58

Have you tried tweeting celebs/well known tweeters to see if you can get them to RT? The Caitlin Moran/Grace Dent types might be a good bet.

I would tweet some photos (maybe via Instagram or similar) so people have something to retweet. Maybe write or print the hashtag on signs, chalk on the road, whiteboard marker etc, t shirts even? Youtube video? something original for people to retweet. If you come up with something good it might even go viral by itself.

ellajayne Mon 13-May-13 18:46:22

I can't afford to buy an iPad and know nobody with one so an iPad is just out of the question, unfortunately. I could take my laptop in and hook it up to their wifi.

The social media is in house. It's a web and communications assistant position which includes writing for the website, editing it, keeping it up to date, reporting statistics from analytics and promoting via social media.

I wanted RT's as I was hoping to gain interest and RT's from people I don't know and reach a wider audience. I will be promoting it more and more over the coming weeks and as the interest gains tweeting in the company etc. I was also going to take screenshot print outs along with a live demonstration to go with my comments at the interview.

I would always pitch what I can do for them, after all they would be employing me on my abilities. I have some more research to do into the company at hand and I was going to write a list of things to bring up during the interview. This was to highlight more than anything that I have an active interest in social media and I can use it to my advantage which in turn would be great for the company. It's also to stand out a little more as I hope nobody would have the exact idea as me.

Wishfulmakeupping Mon 13-May-13 18:48:01

Fab idea I don't have a twitter account but shall we 'like' your FB page?

squeaver Mon 13-May-13 18:53:20

Also, I would go in with an opinion, at least, on:

Instagram
Google +
Snapchat
And, basically, everything on [http://www.google.co.uk/imgres?imgurl=http://02ea6d6.netsolhost.com/WordPress/wp-content/uploads/2011/06/social-media-prism1.jpg&imgrefurl=http://rajbgm.wordpress.com/2012/07/16/&h=958&w=1024&sz=301&tbnid=EFQcS2D-zhOj8M:&tbnh=90&tbnw=96&zoom=1&usg=__piBL1i6AB3-WH-BqVHTzUjF1b14=&docid=LdfCA3_t-JxppM&hl=en&sa=X&ei=QyiRUZbYAamp0QXB8oDgAw&sqi=2&ved=0CEwQ9QEwCQ&dur=1600 here] (joking - sort of)

And have opinions on companies who do social media well and those who do it badly.

squeaver Mon 13-May-13 18:53:46

Sorry, here's a better link here

I'm an expert, can't you tell....

MrsSchadenfreude Mon 13-May-13 18:54:18

Right, well this is more or less the job I recruited for last summer, so I would go by what I suggested earlier as a start. We interviewed 5 people and the other four were all like sheep in that "Oh yes, I use FB, Twitter etc." If you have photos of rashes on your body on your Twitter, I would refrain from showing them your own Twitter pages (this would have been a complete no-no for me), and instead focus on their website/Twitter etc and what you can do for them, and show them what you will do and how you will do it. I can't stress that enough - you need to stand out from the others, who will probably all be taking the approach that you are.

As well as looking at their website - look at what others are saying about them online too. This is what the Wunderkind did, and my God, his preparation stood out.

If you take your laptop in, make sure it is a newish one and one that works quickly. A six year old clunky Dell won't impress anyone, and you don't want to sit there grinning like a fool, saying "sorry... it's not usually this slow" while it loads. And ask beforehand if you can bring it with you - some places are quite strict on what they will and won't allow onsite.

ellajayne Mon 13-May-13 18:54:51

This has pretty much spiralled today for me. I applied for the job at midnight and had an interview date booked by lunch so I've been researching the company, reading about what they want from a candidate and I'm hoping to get the job. It's through a scheme that gets young people age 16-24 into work for six months and if they're any good there's the opportunity of a job at the end of it. I have a feeling a lot of people will apply for this job so I want to be prepared, especially since I haven't had a job more than as bar staff for five years since DD was born.

Please like the Facebook page if you'd like to. I'm just trying to set myself apart slightly and to be remembered. I know I wouldn't need this if my interview went well and I sold myself to them brilliantly but I'm lacking in the offline confidence department so every little helps.

MrsSchadenfreude Mon 13-May-13 18:56:07

And what Squeaver said - and have an opinion on WHY x is a better fit for the company than y - this is something an old bitch like me they might ask.

ellajayne Mon 13-May-13 19:01:44

Thank you for all of your advice, it is truly appreciated. I'll definitely be looking for improvements to suggest and explaining what I can do for them to make their online presence stronger.

My laptop is quite sluggish so do you think I should stick to my iPhone and print outs or ditch the print outs altogether?

As for Instagram, I was thinking of starting something where people take photos of a thumbs up and tag it with #laurasdreamjob. Something that most people can do and it's simple to photograph. Too boring or just enough?

HollaAtMeBaby Mon 13-May-13 19:05:08

I also think you would look more social media savvy if you had a "hook" to this rather than just "pleeeease RT/like to help me get my dream job thanks huns xxx", which is the vibe at the moment. The point of social media is that it's interactive, sharing, reciprocal. So a better way to do this on twitter (for example) would be to tweet something like "Got an interview this week for my dream job! What's your dream job? Tell me and include #laurasdreamjob to get me trending for my interview!"

You can use that if you like, it's exactly 140 characters smile

Oh, and delete the rash photo FGS! Even your mum doesn't want to see that.

ellajayne Mon 13-May-13 19:07:14

Thank you so much Holla. I was considering doing something like that but thought I'd test the waters with my friends first to see if it was a viable idea. I'll get on that now.

The photo is being deleted!

I'd take the printouts as a back up. In work, no way am I letting a random connect to my wifi.

MrsS has excellent advice for you.

If you get someone like me on your panel, be prepared for questions around safe and secure use of social media. How would you protect our accounts from hacking? What would you do to protect our reputation if we were compromised? How would you recognise a phishing email? That sort of thing.

ellajayne Mon 13-May-13 19:13:13

Thank you. I am taking all of your advice on board and it's really helping. I have a list and I'm going to make sure I'm clued up well before the interview day.

Does anyone have any more tips or advice? General or specific, I need it all!

ellajayne Mon 13-May-13 19:21:14

A question: should I @ the company in to the tweets so early in the game or will they be unappreciative of it?

I lost out on a job of something they read in my personal blog and the way they interpreted it. If you're directing then to your blog then read through every single fucking post you ever wrote and delete anything even vaguely compromising.

and don't @ them until you're confident you can a) respond appropriately and b) have something to show then

SkiBumMum Mon 13-May-13 19:38:59

I have NO idea what all this is about gringringrin but good luck!

ellajayne Mon 13-May-13 19:41:03

I don't think there is anything remotely incriminating on my blog but I will have a thorough read through. It was the blog that sealed the deal for interview apparently as I showed I have experience in writing, image design and editing, coding and social media. I doubt they've read more than the front page though due to time so I'll make sure it's 100% non-incriminating in any way in case something comes to light. Thank you for the tip.

DP says that I should tweet them in Monday or Tuesday so there may be something to show by then but it's also before the interview. They'll be able to see the dates of the tweets too.

NeoMaxiZoomDweebie Mon 13-May-13 19:41:20

Can I suggest a video? If you make a short viral type vid and stick that on your FB page it could help too....you'll need a lot of likes and shares to show you're savvy...

NeoMaxiZoomDweebie Mon 13-May-13 19:41:48

A funny clip will get more likes etc than any other type.

I do not understand Twitter, although I am a twit.

Good luck though!

NeoMaxiZoomDweebie Mon 13-May-13 19:46:26

OP also...your FB "call to action" is as follows...

I'm Laura and I have a job interview for my dream job in social media on Wednesday 22nd May 2013. With this page I'm showing I can use social media to my advantage in order to stand out during the interview. Please help by simply liking this page!

And I don't think it's enough. You could essentially get the page liked by hundreds through sheer sweat and staying up all night...your statement is asking to be liked for the purpose of getting you your dream job...but there's no real incentive...people aren't getting a laugh or a thrill or a "feelgood" or anything.

ellajayne Mon 13-May-13 20:09:15

What would you suggest? I'm getting a decent response from asking people to tell me their dream job with the hashtag so something along those lines?

It's not so much to get thousands of likes as I won't be selling anything in the job I'm in. It's very much behind the scenes with the website and just a little social media promotion but it's to show I can use social media and generate interest, as little as it may be. I appreciate I may be looking at this all wrong and that I should be looking at going viral.

MrsSchadenfreude Mon 13-May-13 21:39:05

Do what Holla says on Twitter - this is much more sparky and likely to get more interest and re-tweets. You could also use something like this on your FB page to make it more interactive - it's pretty dull as is.

"I won't be selling anything in the job I'm in." Yes you will, you'll be selling yourself to your next employer. Look to the next job beyond this one as well.

MrsSchadenfreude Mon 13-May-13 21:44:22

I really cannot stress enough the amount of prep you need to do and the stiff competition you'll face. Is there anything else we can help you with to make sure you get this job?

ellajayne Mon 13-May-13 21:55:24

I've changed the Facebook so it coincides with the Twitter question of 'What is your dream job?' Coming up to 75 likes now so while its not great it is much more than I was expecting. The thumbs up on Twitter has got to 7 photos in the tags for now and Twitter has 50 odd retweets and around 30 entries to the #. Not great.

However I am determined to succeed. Nothing will deter me from proving I am the best person for the job and that I deserve it. I'll keep provoking a response on the #'s and I'm looking into ideas for a YouTube video that gets people involved too.

There's going to be stiff competition as so many people know social media well. The one thing I have that maybe others don't is experience in writing (freelance articles for the blog and other projects such as a magazine) and website knowledge. However there are many, many people who know just as much as I do and thousands that are a lot better than me so I really have to sell myself. It's daunting sad

MrsSchadenfreude Mon 13-May-13 22:02:50

Don't lose confidence! You have already beaten a lot of the competition to get this far. Now you need to show why you are the best and why they should give you the job. smile

And a good question to ask at the end, when they ask you if you have any questions, is to ask what the three key issues are that they want the job holder to get to grips with in the first few months in the job. And if they come up with stuff you have already done, then use this opportunity to tell them: "Oh that won't be a problem for me, I did/used X when I was studying/writing my blog/preparing an article..."

ellajayne Mon 13-May-13 22:03:49

Instead of "Why me?" I'm thinking "Why not me?" I have a good background and a good knowledge so the only things that could let me down are my presentation or the way I sell myself.

ellajayne Mon 13-May-13 22:08:18

The three key issues is a fantastic idea. I would never have put it so succinctly and would have rambled it into conversation somewhere. I think that's where I need the most help.

MrsSchadenfreude Mon 13-May-13 22:19:46

Can anyone help you with a mock interview? Do you know if it is going to be competence based?

ellajayne Tue 14-May-13 01:30:59

DP can help with a mock but that's about it. He has some business experience but there's nobody I know in the same league as the creative marketing director of this company who will be interviewing me next week.

I honestly have no idea but is imagine so as they need someone who knows their way around writing content, image editing, editing HTML and CSS etc to do the job properly.

NatashaBee Tue 14-May-13 01:39:50

There's a really good book called 'unmarketing' by Scott Stratten which is all about how companies engage their customers via social media (or don't). I think you can read it free on his website. Yes, it's great to get people to like your page. But what does that actually do for your company? Nothing, unless its the kind of people who are actually interested in your product or what you're selling. And once they've liked you, what do you plan to do to keep them engaged/ interested in your page/ product?

ellajayne Tue 14-May-13 02:10:59

This isn't something to keep them engaged as I'm not selling anything to them or giving them anything but updates. It was simply an idea I had to set me slightly apart from other candidates and show with proof that I could use social media. It was never meant to go viral, just get a few retweets, mentions and likes so I can take in my phone and some print outs and show I thought of a little more than just turning up and tried to be a little creative.

NatashaBee Tue 14-May-13 02:29:31

But the whole point of Facebook and Twitter is to interact with fans of your product. What have you actually gained by getting to retweet you/ like you?

You said your strength is writing, so can you write a blog post and link it on Facebook/ twitter to gather other people's feedback and input? Or critique another company's social media pages - whether good or bad - on what their strengths are and what you'd change if you worked on their marketing team?

lovefreelance Tue 14-May-13 05:06:34

I need to stay up to date on social media for my work, and I find this site a great source of (easy to understand) knowledge: www.socialmediaexaminer.com/

If you you know what your role will roughly entail, you can look up solutions to their problems/aims online and be ready with considered opinions and new solutions for them (agree with all MrsSF's advice on here...).

I would also look at some of the latest emerging thoughts on social media to show you're up to date. (Again I like the site mentioned above.)

And, a biggie for me, if they will be looking at results, do some research to understand what metrics they should be measuring. So many companies place too much importance on just getting Facebook likes or Twitter followers, when it's engagement that really counts. Much better to have 10 really engaged Facebook fans that will actually buy from you and comment on your page, than 1,000 'fans' that were incentivised to like you but never even read your updates, let alone spend money on or spread the word about your brand.

Good luck with your interview smile

ellajayne Tue 14-May-13 09:30:28

Thank you for your advice. I'm definitely going to be looking in to it all, especially keeping up to date with the social media side, identifying issues early on & understanding statistics. They're a company who is very driven by activity within the community rather and something like a viral ad for a product wouldn't be their aim so it's spot on.

Stevie77 Tue 14-May-13 14:34:47

I'll # you to help!

I think it's a good idea. Make sure you measure and evaluate to show you have thought about it more thoroughly. Use other SM channels but maybe only those relevant to organisation? What I mean is, if having a FB page is irrelevant to company, then maybe best use the channels that are?

Good luck!

ellajayne Tue 14-May-13 15:01:34

The company have a Facebook and Twitter account so I wanted to follow up on things they already have in place. Plus, easier to tweet them in on Mon/Tues!

MrsSchadenfreude Tue 21-May-13 20:15:50

Good luck for the interview!

WipsGlitter Tue 21-May-13 20:25:30

I would not be happy if a job candidate linked in my @mytwittername me before an interview.

The thing is that most interviews follow some sort of script - set questions - so I'm not sure how you'll be able to bring this in.

I would bring your writing samples with you.

Trill Fri 24-May-13 16:16:12

If you would be annoyed at someone @mentioning you on Twitter then maybe Twitter is not the social network for you...

NatashaBee Fri 24-May-13 16:47:54

How did it go OP? What approach did you decide to use in the end?

CajaDeLaMemoria Fri 24-May-13 17:09:22

I just read through all of this and wrote a big advice post, and then realised it's gone.

How did it go, OP? I hope you did well!

BriansBrain Fri 24-May-13 21:43:31

I've just read through and would like to know how you got on?

lougle Fri 24-May-13 22:12:36

She got the job, according to twitter.

"Laura ‏@whatlauradidxo 23 May

Alright Twitter. Some bad news about #laurasdreamjob. I won't be around much anymore because I GOT THE JOB!"

cherhorowitz Fri 24-May-13 23:20:14

Hi everyone! Sorry, NC!

I did get the job! I start on June 10th and I am so very excited! Thank you for all of your advice and help because I don't think I could have done it alone grin

BriansBrain Fri 24-May-13 23:24:33

Great news grin

cherhorowitz Fri 24-May-13 23:27:17

I was talkative, polite and professional but did let my rather big personality shine through. They liked the Twitter idea and told me nobody had bothered to do that shock

MrsSchadenfreude Sun 26-May-13 15:58:51

Congratulations! smilewine

GetOrfMoiLand Sun 26-May-13 16:08:56

What a great outcome, what brilliant advice from mrsschadenfreude and holla. How kind to have given such targeted and useful info.

Trills Sun 26-May-13 16:24:00

Yes, there have been some real stars on this thread smile

EduCated Sun 26-May-13 16:31:24

Oh, was getting all ready to tweet you a thumbs up sad

But seriously, well done! grin

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