IABU. Getting you all to do my work for me, and blatantly positing here for traffic (given recent threads aout neglected children) and a no-hold-barred response.
But as I am a working mother of two neglected children, maybe you'll do it for them, so I don't have to leave them in childcare all night as well as all day or shut them in the cupboard under the stairs again.
I'm currently helping a colleague with an employer brand project he's working for. It's a large, well known .com business which has an issue with a lack of women in senior management roles. A significant one, as there are literally only a very few ? which is not representative of the organisation as a whole.
My question is, what can a company do, in your opinion, to attract and retain senior women? What can they do to make themselves attractive to working mothers in particular (they have a HUGE drop off of women choosing not to come back after Mat leave, for example) and how might they communicate that effectively?
The understand it's partly about flexibility, but it's more than that, surely...
And I'm hardly in an expert position, having left my senior position in a consultancy and set up my own business, partly because I couldn't make it work for me or my family...
Any thoughts/experiences please?
Many thanks,
db
xx
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Please help re: a project regarding women in senior roles
19 replies
designerbaby · 28/11/2012 10:55
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