I'm doing some adverts for my school in the lead up to open events in the autumn. The local paper is hounding me to commit to their 'Education special' but I don't think I'm interested. We always used to automatically put an advert in the paper but budgets are much tighter now. It's about £1K for a page advert!!
I'm a parent myself and I just don't take any notice of the local press anymore, except the odd article online. I think the demographic for newspapers is pretty high in age anyway (50+?) so they wouldn't be the ones choosing the school or going to the open events.
I'm thinking I'd rather spend the money I've got on a radio advert. It's about the same price to have a radio advert for 2 weeks as it is for a full page in the local paper. I also know that the demographic for the radio station is younger and more female, which I'm thinking is the right audience for parents interested in hearing about schools.
Would any of you / do any of you pore over the local education supplements? Would a newspaper - or a radio advert for that matter - make you interested in a school?
Thanks.
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Would you be more interested in a (state) school that advertised in a newspaper or on the radio?
45 replies
Itchyandscratchy · 04/08/2016 11:38
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