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Mumsnet Discussions: Childminders, nannies, au pairs etc : CM Club - ADVERTISING TIPS - Fresh new thread........... (50 messages)
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Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Tue 03-Apr-07 11:51:19
I've put a new thread together to make the lists a bit clearer, with the extra suggestions added on.

Hope this helps some of the newer mumsnetters who are in need of advertising help.

The first list is for online advertising, below it are other suggestions. If anyone has any suggestions to add, please go ahead

TIP (online adverts)......

When advertising with descriptions, put your area but also mention surrounding local areas, like this for me:

.......in Spencers Wood, Reading (near Shinfield, Arborfield, Swallowfield, Three Mile Cross, Lower Earley etc.).......

This means that other areas will be picked up when people search on google and other search engines. All my business so far has been outside my own village so if someone is searching their area and say you are the village next door, as long as it's in your adverts, you should appear on the search!

Does that make sense???

BTW, most of these things take a little time to appear online so be patient

Some of these allow links to websites (IF you have one) for free, others charge and others don't offer it. Anyway, get yourself on as many as possible and you should find (given time) that you appear on things like searches on google.

I.e. if you put 'Childminder in Spencers Wood' (that's me ), you should see me listed loads!!

Online List

www.gumtree.co.uk
www.nannyjob.co.uk
www.scoot.co.uk
www.ukvillages.co.uk
www.britinfo.net
www.yell.com
www.118118.com
www.childalert.co.uk
www.practicalparent.org.uk
www.familiesonline.co.uk
www.nctpregnancyandbabycare.com
www.mumsnet.com
www.touchlocal.co.uk
www.netmums.com
www.askyourneighbour.co.uk
www.childrensdirectory.com
www.tinies.com
www.192.com
www.childminder-uk.co.uk
www.childcareindex.co.uk
www.thompsonlocal.com
www.childcareplaces.co.uk
www.childworks.co.uk
www.kyotee.co.uk
www.familyrapp.co.uk
www.babydirectory.co.uk
www.upmystreet.com
www.thelocalweb.net
www.babyworld.co.uk (can't advertise but can reply to requests for care)
www.justformumz.co.uk
www.ufindus.com
www.movethat.com (London)
www.village-links.co.uk
www.childcareresources.co.uk
www.earlyyearsonline.co.uk
www.simplychildcare.com
www.ufindus.com
www.vivastreet.co.uk
www.the-business-list.com
www.childcaredirectory.co.uk
www.hallolondon.com
www.ukchildminder.co.uk
www.silkysteps.co.uk

If an NCMA member, tell them you want to take part in their care-4 advertising. They will register you and the following week you can advertise on childcareplaces the reason you have to wait til following week is because they transfer details from NCMA every Friday) Tel: 02082902410

An emergency/adhoc care booking service - emergencychildcare.co.uk

For those of you in East Berkshire, there is a new website called localparent Covers: Ascot, Bracknell, Crowthorne and Sandhurst

Ebay (I have had lots of requests to build websites for other childminders through advertising my childcare vacancies however no enquiries for actual childminding, but you never know! )


Other advertising ideas:

Posters/postcards (our CIS give out their proper postcards to use if helps) etc. in:

Newsagents
Post Office
Local Shops (one of mine lets me put business cards on counter)
Supermarket Notice Boards
Local Village Notice Boards (outside village halls etc)
Toddlers Groups
Pre-Schools
Library's
Staff Notice Boards (ask your friends if they have one at work)
Health Visitor
Dr's Surgery (mine doesn't have facility but some do)
Yellow Pages (I appeared automatically as did online with them)
Thompson Directory (I appeared automatically as did online with them)

WORD OF MOUTH - groups etc!!! (probably best way to get recommended)

Mobile Advertising like NannyNick - here

Personalised Car Blinds like this


Hope this is of some use. Please feel free to add any idea's not listed
Contact the poster See this person's profile Contact mumsnet about this post By PinkChick on Tue 03-Apr-07 19:27:57
Wow LT, check out the 4 smaller sunshades for £2....ready for colouring in/drawing on!, perfect for mindees as gifts for parents..£2.40 p&p tho
Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Tue 03-Apr-07 19:29:38
Blimey, didn't see that - BARGAIN!
Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Tue 03-Apr-07 19:30:02
apart from p&p - i must learn not to rush!!
Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Thu 05-Apr-07 08:38:31
Oh yeah, another one I forgot..........I have a signature strip that goes out automatically with all my emails. Just has my name, Ofsted Reg'd CM, phone numbers, website, email. I've had a couple of enquiries this way - you never know who may see it and think 'oh, I need a childminder!'. I once replied to something on 'Freecycle' and the lady replied back asking if I could look after her twins. I was full but great unexpected enquiry!
Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Fri 06-Apr-07 14:02:49
Just found these ones:

www.letsfind.co.uk
www.nitronsearch.co.uk
Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Fri 20-Apr-07 18:19:55
Forgot to put this on for some reason...........if you have any new homes being built nearby, have a word with the people on site in charge of sales etc. They may take business cards for you! One of my old mindees mum's worked for xxx Homes and was in sales and said part of her job was to give information on local schools, childcare etc etc.
Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Mon 23-Apr-07 20:46:09
Don't forget Mumsnet local - look on the home page
Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Tue 24-Apr-07 15:26:50
Another thought (after seeing someone looking for childminder as moving house)..............how about asking local Estate Agents if you can leave a pile of leaflets/business cards???
Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Sat 02-Jun-07 16:19:14
bump
Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Tue 10-Jul-07 14:04:06
Bump
Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Fri 07-Sep-07 18:27:19
Bump
Contact the poster Contact mumsnet about this post By hellsbells76 on Fri 14-Sep-07 15:17:05
i work for a CIS and just wanted to add, make sure your details are up to date with your local CIS, add a few lines about your service to make you stand out from the competition, and most importantly make sure you've given them the necessary permissions to advertise you. we get loads and loads of calls from parents looking for childminders...it's a free service so do take advantage!
Contact the poster See this person's profile Contact mumsnet about this post By nannynick on Fri 14-Sep-07 18:32:42
hellsbells - why won't CIS list Approved forms of childcare? Are you being told the same thing as me - it's a iChIS problem, a DfES contractual issue, or are you being told something different? Also, has your local authority started getting the spreadsheet from Ofsted for OCR - and what do you do with the data, seeing that iChIS won't let you enter it!
Contact the poster Contact mumsnet about this post By free777 on Sat 15-Sep-07 11:15:30
Just to add an another London Site Available, (I know looneytune already gave us a good list)


You might also want to try to advertise here:

London-Village.co.uk
Contact the poster Contact mumsnet about this post By tracyb75 on Sat 15-Sep-07 22:11:29
put leafelts on the cars in mums and baby spaces when you go to the supermarket.
do a leaflet drop in your local area.
do some courses and swap numbers with other childminders close by. go to mums and tots groups. tell EVERYONE you are a childminder!!!
Contact the poster Contact mumsnet about this post By Kiddi on Sat 15-Sep-07 23:48:02
I tried our local chip shop. and found they do not charge and there is always a queue.. Neither do the other two I then visited, neither of those do I ever buy from and they advertised for over a month before it got taken down.
Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Tue 18-Sep-07 13:09:28
bump
Contact the poster Contact mumsnet about this post By bloodsuckingLOONEY on Thu 11-Oct-07 11:36:24
bumpity bump bump
Contact the poster Contact mumsnet about this post By lottiesmummy on Tue 16-Oct-07 17:58:24
brilliant thanks x
Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Mon 12-Nov-07 09:27:14
Bump for EM
Contact the poster Contact mumsnet about this post By LOONEYplayingachristmasTUNEy on Wed 21-Nov-07 18:01:35
bump
Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Tue 05-Feb-08 12:41:31
bump
Contact the poster Contact mumsnet about this post By JennaJ on Wed 06-Feb-08 07:52:20
Great list Thanks

Jen
Contact the poster Contact mumsnet about this post By JennaJ on Wed 06-Feb-08 07:54:25
Should have added

www.nannyneeded.co.uk
www.nannynet.co.uk
www.parentscentre.gov.uk

Not all just for nannies have spaces where childminders can post too.

Jen
Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Wed 20-Feb-08 15:39:06
bump
Contact the poster Contact mumsnet about this post By Daisydaydreamer on Wed 20-Feb-08 16:44:20
www.thompsonlocal.com
www.yell.com
I did a free listing online two weeks ago and i'm still not listed how long do you have to wait?
Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Sun 27-Apr-08 20:45:33
bump
Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Sat 31-May-08 21:06:45
Bump
Contact the poster See this person's profile Contact mumsnet about this post By chloemegjess on Sun 01-Jun-08 15:14:26
This is a great thread! Thank you. I will be refering back to this in a few weeks when I can hopefully start advertising!

How many of those websites do free advertising? I am guessing you have to pay for some of them?
Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Sun 01-Jun-08 15:27:50
They are all free
Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Sun 15-Jun-08 18:01:29
lindseyfox has kindly added this one:

www.mindthekids.co.uk
Contact the poster Contact mumsnet about this post By KaySamuels on Mon 30-Jun-08 09:03:37
I'm gonna go through this list tonight so just giving it a bump. grin
Contact the poster Contact mumsnet about this post By navyeyelasH on Wed 02-Jul-08 22:50:11
Wow mazing post thanks LT & everyone else who as added to it very helpful!

You could also advertise on car stickers; you know the ones that say "baby on board" etc.

I have used http://www.captioncards.co.uk/signs.htm very good but there might be cheaper out there!
Contact the poster Contact mumsnet about this post By zenabennetts on Fri 11-Jul-08 21:06:47
registered childminder in Theale, Reading has vacancies for 3 months to 12 years, member of the NCMA whom I also have insurance through, first aid trained, clean CRB check, currently doing my EYFS course and looking to gain my health and hygiene certificate soon, pick up from local schools, play groups and nursery. I offer a smoke free home with lots to do. My opening hours are flexible and food can also be provided, please contact me zena.bennetts@tesco.net
Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Sat 12-Jul-08 09:05:02
navyeyelasH - pleased you found it useful And thanks for adding to it!
Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Sat 12-Jul-08 09:05:45
zenabennetts - I suggest you advertise on a new thread of your own as this isn't actually an advertising thread
Contact the poster See this person's profile Contact mumsnet about this post By JenniPenni on Fri 18-Jul-08 00:03:10
Great list, wow!

A word of caution re yell.com. I put a free ad on there when I first registered, and got pestered by their salesman to buy an advert. He couldnt get it into his head that I was FULL, and needed no more business. Grrr...
Contact the poster Contact mumsnet about this post By leasmum on Sun 20-Jul-08 09:17:33
Try www.bttradespace.com

I've only just registered so not had any enquiries from it yet but maybe looks promising as it is BT that runs it.
Contact the poster Contact mumsnet about this post By leasmum on Sun 20-Jul-08 09:20:31
Forgot to say - register in Home and Garden-Parenting and childcare-child care.
Contact the poster Contact mumsnet about this post By overthemill on Tue 22-Jul-08 09:55:10
add in www.findasitter.co.uk good for last minute work as well as childminding, nannies, babyitters.
great list!
Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Thu 07-Aug-08 09:11:57
BUMP
Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Wed 01-Oct-08 10:46:05
bump
Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Thu 23-Oct-08 21:39:58
bump
Contact the poster See this person's profile Contact mumsnet about this post By leonifay on Fri 24-Oct-08 09:44:24
this a really great list, its helped alot thank you so much.
how about speaking to local primary schools and seeing if they will put you in there news letters. a few in my area have agreed to do this. smile
Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Fri 24-Oct-08 10:11:30
Pleased you found it useful I will ask the school about their newsletters but not sure they will as they have their own after school club, we'll see though
Contact the poster See this person's profile Contact mumsnet about this post By looneytune on Tue 02-Dec-08 14:15:42
bump
Contact the poster See this person's profile Contact mumsnet about this post By chloemegjess on Tue 02-Dec-08 14:56:42
Thank you for bumping for me. Off for the school run now but I will certainly start working my way through all the ideas later on when DD goes to bed!!

Thanks again!
Contact the poster See this person's profile Contact mumsnet about this post By chloemegjess on Tue 02-Dec-08 22:15:15
Just been on gumtree, where do you advertise on there? I have just done an add but it is in the Nanny/household help section? That was the closest I could find!
Contact the poster See this person's profile Contact mumsnet about this post By nannynick on Tue 02-Dec-08 22:37:43
On Gumtree, I suspect the categories would be:
Work Wanted
Business Services

The Nanny section may not be appropriate as it is jobs offered, rather than work wanted. However I do see Childminder available ads crop up in the Job listings. I've posted on Gumtree myself in the past, and have had my advert moved by Gumtree Admin. So if your ad is manually checked by Gumtree staff, then it may get moved (or even deleted) if they feel it is in the wrong section.


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