Need help with a very sensitive complaint against a massive multinational!

(1409 Posts)
MrsRickman Fri 16-Jul-10 17:58:45

Ok, here goes.
Coca Cola are running a promo via their Dr Pepper brand just now on facebook. It is called 'status takeover' and involves the application putting an embarrassing or funny status on your FB page.
My 14 yo dd participated and I was HORRIFIED to log into FB and see that her status read - 'I watched 2 girls one cup and felt hungry afterwards'. For anyone who doesn't know what this means, please stay ignorant, for those who do, you can imagine how I felt. This was compounded later on when a quick search through dds internet history revealed she had tried to find out what it was for herself. Thankfully, our ISP has a wonderful child filter!!
So, after various emails and phonecalls to CocaCola marketing I have been offered (quite offensively) as way of compensation, a night in a hotel and theatre tickets for the West End. Fat lot of use to me, we live in Glasgow.
So, how do I proceed? ASA? I am absolutely fizzing with rage and disgust, and want a full apology and explanation. CocaCola are saying they use outside marketing teams for different brands and it's outside their jurisdiction. Help!?
angry

LeninGrad Tue 20-Jul-10 20:53:08

Interesting.

diddl Tue 20-Jul-10 20:53:28

OP-I wasn´t suggesting that you would let it slip away.

I thought there would have been much more in the media-it´s quiet already.

I think with regards to your daughter it would be worth getting legal clarification on the sections you have mentioned.

MrsRickman Tue 20-Jul-10 20:53:40

nancy66 word is that BBC already rejected this story as it is. Speaking to The Sun will make the whole thing look sensationalist and I don't think that does anything for the situation. I think the way forward now is to be looking at criminality, corporate negligence etc as a way to make coke know we aren't going to be palmed off here.
I agree wholeheartedly now that we should get a legal perspective.
Coke might pay a whole lot more attention if it's suggested that they did actually commit an offence.

Nancy66 Tue 20-Jul-10 20:54:56

The lack of national media interest is probably due to the fact the OP is Scottish.

Yes, I know Scotland is part of the Uk - but news editors, as a rule, don't like Scottish stories

MrsRickman Tue 20-Jul-10 20:57:05

And wouldn't that be ironic, if Coke had broken Scots Indecency Law!

MarshaBrady Tue 20-Jul-10 20:57:18

No way really? I would have thought the internet was almost location-less. MN is, at least, London-centric (meeting with contacts etc)

Nancy66 Tue 20-Jul-10 20:58:37

Yep true...ditto Welsh!

Sounds encouraging, MrsR.

strandedatsea Tue 20-Jul-10 21:07:02

MrsR - I am with you!

One of the reasons I have been glued to this thread is that I have felt so helpless in the seemingly unstoppable flood of porn that is being directed at ever younger people. I am horrified that my daughters, still only 2 and 4, will grow up in a world where, apparently (according to Jimbo et al) it is ok for them to watch this sort of stuff. I feel completely impotent as, thanks to the internet, it is becoming increasingly out of my control to be able to protect them.

In the face of this onslaught, I see this story as one, tiny way we can take back some of that power, we, as parents, can stand up and say No, this is NOT good enough and we do NOT want this to happen. ESPECIALLY in order to make some giant multinational company richer.

So whatever you do, I am behind you.

diddl Tue 20-Jul-10 21:08:03

So the story would have been more interesting had it happened elsewhere?confused

BitOfFun Tue 20-Jul-10 21:09:30

BeerTricks- I gave it the hmm face. I just didn't want to give it too much attention as MrsR's thread had been hijacked enough already.

I imagine the BBC isn't covering it because they don't want to get drawn into what scat porn is...

MrsRickman Tue 20-Jul-10 21:19:10

nancy66 with all due respect, I don't think the fact that this happened in Scotland is particularly relevant. I think with all the negative press the Scots are getting right now over the Al Megrahi fiasco, the (English) media would probably be desperate for another way to make us Scots look like loony radicals.

MarshaBrady Tue 20-Jul-10 21:19:10

Or the coke damage limitation team are on it...

diddl Tue 20-Jul-10 21:19:10

Yes I think perhaps that´s it Ltj.

Vague references to porn (not that that would have been acceptable either) don´t convey the severity of it.

BellevilleRendezvous Tue 20-Jul-10 21:22:17

MrsR - I think if Lauren B from Coke wants to open lines of communication and you want to talk to them, I would be asking if they have found out a) who wrote the line for the promotion and b) who within Coke cleared it, and what has been said to those individuals. I would also be asking them whether they intended to continue their relationship with the agency LMFM, not just on the Dr Pepper promotion / account, but on all digital media which I believe they were hired for.

I suspect that the agency (who seem like complete twunts just from how they sell themselves on their own website) put this in, Coke were lax in checking (or another idiot thought it was acceptable) and only the agency losing the whole Coke account will actually stop them in their tracks and make them think again about their "creative" genius and how to apply it. Because I suspect that at LMFM there are a bunch of 20-something men who think in exactly the same way as Jimbo and his friends, and that their only error was being "caught".

I also think you personally need a written acknowledgement from Coke and LMFM that this went way beyond "offensive".

Notwithstanding all of that, if they've broken the law then yes get onto them through those channels too if you have the stamina for it.

Substandard Tue 20-Jul-10 21:33:01

BeerTricks Commented on it twice re Chelsea smile. Am surprised people aren't jumping all over. Am embarrassed a Mumsnetter would talk like that

TheCoalitionNeedsYou Tue 20-Jul-10 21:33:38

I agree with Belleville - in your position I would want to know what sanctions are being taken against the agency and what processes both Coke and the agency are putting in place to prevent a recurrance. But you may have well have different ideas.

doughnutty Tue 20-Jul-10 21:34:34

Might be very a bit late but well done MrsR. Glad you're seeking legal advice. It might not come to anything but I'm pretty sure it'll give Ms Branston and the Coke execs a dose of the heebie geebies!wink

CreepyFunbags Tue 20-Jul-10 21:35:27

Why don't you ask coke - as part of their apology - to donate some money to a charity for trafficked women or young people leaving care or similar?

BitOfFun Tue 20-Jul-10 21:39:44

JezBaron has only posted four or five times. That does not a Mumsnetter make. I am wondering if (he?) was trying to draw us into accepting his post and then turn around and say "A-ha! So now you see how easy it is for offensive messages to slip through the net because you don't understand the vernacular..."

Or something.

Anyway, he is not the issue.

MrsR, I think you may have a legal case there, by the sound of it.

MrsRickman Tue 20-Jul-10 21:44:08

To keep you up to date.
Branston would only allude to the party responsible for the status being 'under investigation'. She said that no matter what, Coca Cola were ultimately the ones who ok'd the lines.
To be fair, the reason that no decision will have been made about what they are doing to deal with LMFM will be because they'll be getting their lawyers going through their contract with a fine tooth comb before they react. After all, LMFM suing them probably scares them a lot more than mumsnet!

Nancy66 Tue 20-Jul-10 21:45:44

No, I work for the national media - they don't like Scottish stories.

The shitting in a cup element doesn't help admittedly.

Rainbowdropping Tue 20-Jul-10 21:48:30

have just read this - Cathryn Sleight, UK Marketing Director talking about 'taking digital risks with content' and 'lighting small fires'

http://www.marketingweek.co.uk/sectors/food-and-drink/cathryn-sleight-urges-marketers-to-% E2%80%9Clight-more-fires%E2%80%9D/3015194.article

Could this have been deliberate??

NetworkGuy Tue 20-Jul-10 21:48:53

Because I suspect that at LMFM there are a bunch of 20-something men who think in exactly the same way as Jimbo and his friends, and that their only error was being "caught".

Actually, on their website was a music player with some 18+ people, most likely to be 20-something age group, but far from exclusively male.

Worth looking on their website... there was a 'back of the envelope' history and future...

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