website visitors but no sales, suggestions and feedback gratefully received.

(46 Posts)
osaraf Mon 24-Jun-13 16:26:08

Hi,
I've (finally!) launched a website for a small business I've started and have been getting the word out. I've had quite a lot of unique visitors since it went live a week or so ago but no sales! I was hoping to get some unbiased views and suggestions from people who aren't family and friends being nice grin . I'd be really grateful if any of you lovely mumsnetters have the time to look. it's www.cassamjewellery.co.uk. thanks in advance! not sure if I can post the link here but if I have to remove it I can pm anyone who can help.

osaraf Wed 26-Jun-13 21:23:21

thanks adele! really nice of you to take time to explain.
my bounce rate is about 25%. I'm just getting to grips with what it all means! I have made quite a few changes so will see if that has an impact. I know the page loading can be slow which is frustrating as it's not something I can change.
Sim, I'll let you know! grin have a few orders from family and friends to keep me going!

SimLondon Wed 26-Jun-13 11:14:11

Let us know when you get your first sale :-)

makeusawebsite Wed 26-Jun-13 10:05:17

You have already mentioned the tool which can solve this for you.... Google analytics.

You need to be looking at what people are doing once they get to your website. What pages are they viewing, what pages have a high bounce rate, and what keywords are bringing people to the site.

Lets say for example you have a product pages which is bringing 200 people per month, with a bounce rate of 100%, that would indicate that you have something very wrong. It could be the price, it could be a poor image, or it could even be a page load error.

Another major thing that analytics can do is show you if you are dropping customers during the checkout process. For example, how many people are adding to the cart, and not checking out....that could indicate an over complicated checkout process, or a fault.

These are the kinds of thing that Google analytics (if properly setup) can help you to get to the bottom of.

Hope that helps?

Adele
MakeUsAWebsite

osaraf Tue 25-Jun-13 20:47:10

I can do that! thanks for saying it looks better, phew! smile

piprabbit Tue 25-Jun-13 20:28:05

That's so much better.

The only minor quibble is that I would like to click on the images on the home page and be taken to somewhere where I can start shopping immediately. Taking me to a bigger version of the image is wasting my time and I might not bother to work out how else to get to the actual shopping page for the item.

osaraf Tue 25-Jun-13 20:21:43

thanks pip, working on it!
ok, for anyone who is still reading and hasn't run away due to extreme boredom I have made some changes so if you visit the site again they will be there. mainly they are making the purchasing look more secure, a proper email address, shop items in menu and changed the gallery to static images. am sure there is lots more! I will get new fonts and take some more pics too. you have all been really helpful so thanks very much! xx

piprabbit Tue 25-Jun-13 16:49:15

You could do with adding links to the birthstone colour chart on pages where there is an option to add a crystal.

osaraf Tue 25-Jun-13 16:43:46

hi all, thanks for your comments. I have the basic t&c's but I think I will have to put my address to be legal. I'm also looking at etsy/facebook comps etc. I'm assuming most of my sales will be local and word of mouth so will be doing plenty of local advertising and fairs etc, stallfinder is great for that!
I've been doing the changes people have suggested and the gallery has gone! got myself a professional email address and put the secure paypal info on. I'll publish it all later so if anyone wants to re look!
I'm surprised to find I'm listed in google already, thought it took much longer. I'm on the first page for hand stamped bracelets uk and second for hand stamped jewellery and necklaces uk so I'm very excited by that!! grin

DIYapprentice Tue 25-Jun-13 14:36:36

Are you on Stallfinder? That's a good website, and I list our nursery's Christmas Fair on there, and look for stall holders that might be suitable for our area on there as well.

spiderlight Tue 25-Jun-13 14:34:30

Are you on folksy.com/ ? It's sort of a British Etsy.

CatsAndTheirPizza Tue 25-Jun-13 14:27:58

Yes, you do have to have T&Cs if you can purchase on-line, and a privacy policy. You will need an address for T&C (mine cost a bit to draw up).

SimLondon Tue 25-Jun-13 14:20:10

I think legally there has to be t&c's which include an address? -
also I think there's a lot of competition - so perhaps you could look at offline sales as well, craft fairs / fates and perhaps local shops?

CatsAndTheirPizza Tue 25-Jun-13 01:02:40

The gallery was very fast - I was feeling a bit dizzy after a while, though I did like the jewellery.

I wonder if you could offer the engravings in a child's handwriting rather than standard style? I would love something with my children's writing on (I did something for my husband on our wedding day on a piece of silver, so the technology is out there).

I think you can still use google analytics, even for a new site. Then you can see who is looking/what devices/location/duration etc.

On Facebook, maybe offer a prize for likes (you have to be careful with Facebook rules here, so speak to someone who knows) to get your name out there. Ditto Twitter (though it is a pita). Not used it, but consider Woobox.

Ask if you can use your accountant's address as your address for the site - mine let me.

The site loaded fine for me.

If you could organise some sort of promotion so that you got e-mail addresses of people visiting the site, you could survey them and find out why they weren't buying.

SuperiorCat Mon 24-Jun-13 22:07:24

Sorry I didn't answer your font question as I'm not sure - something cleaner and more grown up I think - Verdana or similar I guess but not comic sans-y

SuperiorCat Mon 24-Jun-13 22:04:25

Yes Anne makes a good point, we have been ripped off by dodgy sites before (not suggesting that yours is osaraf) so not having a physical address or a proper domain e-mail address is off putting (says she who uses a gmail address for business)

osaraf Mon 24-Jun-13 21:09:21

I'll sort that out then. Thanks very much, all the feedback is really helpful.

AnneEyhtMeyer Mon 24-Jun-13 20:55:17

Without a postal address, though, I would have no confidence that I would have any avenue for redress if the goods didn't arrive.

I'm not sure if others would feel that way, but I certainly wouldn't buy from a website without a proper address.

osaraf Mon 24-Jun-13 20:49:23

good point anne. I work from home though so am reluctant to put my address details etc. I do need a more professional email address.

AnneEyhtMeyer Mon 24-Jun-13 20:00:34

I would be concerned buying from a site which had just a gmail address and a mobile number.

osaraf Mon 24-Jun-13 19:49:09

natasha, I do have a Facebook page and did think about etsy but it's very american and I doubt I'd be accepted for not on the high street.
I take on board the font suggestions, I'll get better ones asap and it's easy enough to make them not as black. I do realise there is a lot of the style about at the moment but there aren't that many UK sites selling hand stamped pieces. mostly I expect business to come from local fairs and word of mouth, I'm sensible enough to know that I won't be on the front page of google or making a fortune grin

nilbyname Mon 24-Jun-13 19:33:16

I have nothing to add re the website and its functionality, and hats off to you starting up a business, well done.

Here comes my bit....

I dislike your font, it is too heavy and black and looks a bit cheap. Sorry. I think for the pieces you have, the font has to be fainter and more subtle....
Notonthehighstreet has 28 pages of personalised silver jewellery...it feels like this type of thing may have had its moment, a bit like a cupcake or wooden blocks with words on them....

Just my (drangony) opinion, based on my tastes and experience. Please do not be offended or disheartened.

NatashaBee Mon 24-Jun-13 19:27:58

Have you thought about listing some items on Etsy/making a facebook page to drive traffic to the website?

osaraf Mon 24-Jun-13 19:23:40

thanks euro. the rock my world one is supposed to be like that, a bit retro and handmade looking. I always do my best to get the wording straight and even but with hand stamping it can vary! the isla piece was one of my first so I'll redo and replace it. I really appreciate all your help.

eurozammo Mon 24-Jun-13 19:09:36

It loads fine for me.

I agree that the shop needs to be what you hit on the homepage.

Personally (and sorry for being critical but you did ask!) I find the writing a bit amateurish and uneven, e.g. the "isla" name disc and all the different fonts on "you rock my world". That might be why you are getting visitors but not buyers?

osaraf Mon 24-Jun-13 19:02:31

superior, not petty at all, it's the reason I asked. I only have a couple of font sets at the moment as they are expensive but I plan to get more in the next couple of weeks and people can choose which one they want. What kind of font would you be looking for?
ninja, I just have Google analytics which shows the number of total visitors and unique visitors etc.

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