I've been looking at a copy of Mother and Baby magazine, and noticed advertisements from two formula companies both inviting pregnant women to join their 'clubs' and receive information, advice etc. I know they are not directly advertising formula, but surely they are exploiting a loophole - if it's illegal for them to advertise first milks why is it legal for them to target pregnant women?
What do others think?
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Why are formula companies allowed to target advertising at pregnant women?
60 replies
levan · 06/03/2008 19:58
OP posts:
FioFio ·
07/03/2008 09:30
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