Disgusting SMA advertising

[mamamea]

Just saw one of these adverts.

Really not clear what it was advertising, it's a 'bloke' promising to help his wife when the baby wakes up at 3am, 4am, or 5am.

Essentially promoting bottle feeding as a better lifestyle choice for the enlightened father.

I was disgusted, because he says 'I promise to be ...' where '...' is some aspect of being supportive of the mother. But the implication from the advert is that this is being said while she is still pregnant, because if the baby has already been born, it wouldn't really make sense to promise something. So the very strong implication is that this is for a newborn, and of course advertising newborn milk is illegal.

They don't even tell you what kind of milk thy are advertising, just a very brief flash at the end, SMA Red (six month+), when all the advertising before has been about younger babies (for instance you would FAR more associate waking up all through the night with younger babies).

[Mossy]

Time for an alternative?

[Habbibu]

That advert has had me ranting and raving - hadn't seen it for a while so thought it had gone. Doesn't the recent change in legislation affect this? (Have a hideous feeling I'm very badly informed here, as I haven't kept up).

[Flibbertyjibbet]

I think I saw that or a very similar advert a while ago. I can't remember it exactly but he seemed to be implying that he loved his wife more or she was more beautiful, because she was bottle feeding.
I also thought that it was advertising newborn baby formula because of the way it was portrayed, but the tin at the end is the 6m+ stuff.
I am not against formula feeding, just the way the manufacturers constantly try to get around the legislation.

[Misdee]

arrgh i saw an amptimil ad in a mag the other day and it made me so so something about baby does the... (cant remember what it said) 'and we do the science' then all this guff about probiotics and whatnot.

grrrrr

[Misdee]

see i got it all wrong, it was this one

sorry for the hi-jack.

i detest that SMA one as well.