That dubious SMA/Wyeth advert, the one with the bloke doing the night feeds...

[theUrbanDryad]

I got a letter from the ASA this morning saying that they're going to take the issues up with the advertisers under their formal investigations procedure.

obviously, it's not a victory (yet) but it's really good to know they're at least taking it seriously!!

[andiem]

good on you I saw it for the first time last night and almost vomited my dh who never gets up just pi**ed himself laughing

[JodieG1]

That's great news

[YummyMam]

I complained as well. Got the same letter this morning.

[Difers]

Good on you UD and YM!!!!

[bobsmum]

Is this the new one about 'follow on" milk with the baby who is in no way over 6 months?

How did you complain? Is there an email form? Link?

I thought the night feed claim was tenuous in the extreme

[VeniVidiVickiQV]

oh excellent news urban...

[MrsBadger]

was talking about this the other morning
interestingly it was the ff mums at the antenatal group who were crossest about it - they said it was misleading because their dhs still never do the night feeds hence it misrepresented ffing...

for UD's news though

[littleducks]

thats the letter i had when i complained about the dairylea ads and asa ruled in my favour, though it is a slow process, so hopefully it will be sorted soon.

[theUrbanDryad]

here is where you complain. if you haven't seen the advert, but want to, then it's here. Baby Milk Action blog here

[Piggy]

Littleducks - I complained about the dairylea ads too! Apparently only 3 people complained but they still upheld our complaint. I was very impressed with the efficiency of the ASA.

[evenhope]

I have complained. DH is a militant bf supporter and was horrified by this advert.

[theUrbanDryad]

just put that you watched it online? or leave it blank?

[pooter]

Just complained - thanks for the links urban. It incensed me when i saw the advert - like we need ANOTHER way of not so subtly implying that bottle feeding is the norm. AAAggghhh!!

[mammyjo]

Thanks for the link. That advert is just so misleading. A load of absolute tripe! Not least about the dh getting up in the night, I know mine wouldnt! He never hears me getting up to bf dd now!

[StealthPolarBear]

snap mammyjo dh thinks T has slept through the night for about the last 8 weeks

[ItWasOnlyAWintersTellus]

This is confidential until the 19th. It says so on the letter.

Trying to avoid legal issues for MN...

[TheIceQueen]

DS3 is 6 1/2 months old.....still has (minimum) 1 night feed a night.......given to him by DH...

Not sure how the references to night feeding make it seem like it's aimed at a younger baby - I thought it was a widely accepted myth that all babies sleep through by 6 months old????

[NotEvenHopingForAWhiteXmas]

oh bugger! Didn't read that bit

Will report my post for deletion.