To really dislike the John Lewis Xmas Advert?

(65 Posts)
DirtyDancingCleanLiving Sat 30-Nov-13 22:44:52

I just don't get it.

A bear and a hare...why? Why are they friends?

The hare looks like one of the scary half-dead rabbits from Watership Down. Makes me shudder to look at.


Yanbu. I like the tune but the pictures are horrible. It's a total rip-off of the Watership Down drawings too.

Nyssalina Sat 30-Nov-13 22:46:27

Yes. It's adorable!

dopeysheep Sat 30-Nov-13 22:47:52

Agree. It's shit. And Lily bloody Allen takes huge gulping breaths between the lines she sings, horrible.

WaffilyVersatile Sat 30-Nov-13 22:48:33

I don't like it. The bear is probably going to die because he hasn't hibernated long enough because SOMEONE got him an alarm clock...

DitsyDonkey Sat 30-Nov-13 22:49:03

Yabvvvu.....I adore it, so sweet!

ineedanexcuse Sat 30-Nov-13 22:50:58

I cant stand it. All that squeaky ,breathy singing and the silly storyline. Gah! angry

The whole thing just makes my teeth itch. Too sweet to be wholesome.

namenotmine Sat 30-Nov-13 22:51:24

Message withdrawn at poster's request.

DirtyDancingCleanLiving Sat 30-Nov-13 22:52:07

I was really disappointed. John Lewis have got good form for a decent Xmas ad.

My all time favourite ad was the John Lewis 2011. I cry buckets every time I watch it.

Heathcliff27 Sat 30-Nov-13 22:52:43

Aww i love it but my DD4 cries at it because its too sad

It's awful. And the Hare reminds me of the rabbits in Watership Down. Horrible.

ThursdayLast Sat 30-Nov-13 22:53:38

It's awful. Too sappy and sickly. And produced too early.

Alfalfalafel Sat 30-Nov-13 22:54:01

I love it. But I am a total sucker for Christmassy cuteness.

GW297 Sat 30-Nov-13 22:57:34

It's not as good as in previous years.

NotAnotherPackedLunch Sat 30-Nov-13 22:58:30

Have a look for the cover of Private Eye this week . grin

I don't like John Lewis either (controversial) but cashing in or what? Ker-ching!

sillymillyb Sat 30-Nov-13 23:00:07

I was vey dissapointed. I wanted a good cry and instead just sat watching it thinking wtf?!

intitgrand Sat 30-Nov-13 23:03:19

pretentious twaddle

Nyssalina Sat 30-Nov-13 23:03:39

It's true, it's not a patch on the 2011 Christmas Advert - that one makes me well up every time I watch it! grin

ThursdayLast Sat 30-Nov-13 23:04:26

That is cracking!

iklFaceOfBooe Sat 30-Nov-13 23:04:47

I don't like it. Or the breathy, glottal stop filled song that goes with it.

insummeritreinsdeer Sat 30-Nov-13 23:05:46

YANBU. Leaves me totally cold. Really dislike the song choice, too.

I don't think they'll ever beat their own advert from 2011 with the little boy waiting for Christmas. They got it so right then. I think a lot of it is down to the music, the right song can make or break an advert.

The little boy one, with Please, Please, Please is perfect - absolutely adore it.

TheRobberBride Sat 30-Nov-13 23:06:46

YANBU. It's awful. Schmaltzy and saccharine. Can't stand the soundtrack either.

squoosh Sat 30-Nov-13 23:06:59

I associate John Lewis as being the ultimate English shop, and I may be wrong but I don't think that brown bears are often spotted in the English countryside. Maybe a squirrel or a badger would have been a better idea.

squoosh Sat 30-Nov-13 23:07:42

I HATED the little boy ad. Hated, hated, hated.

so depressing.

DirtyDancingCleanLiving Sat 30-Nov-13 23:10:51

HOW can you hate it?

It's not depressing, it's beautiful and touching.

It makes me well up just thinking about it, never mind actually watching it!

I also loathed the little boy ad

Not cute. But I don't like kids and prefer animated creatures or the fantastic snowmen last year.

expatinscotland Sat 30-Nov-13 23:12:44

Depressing as all fuck. Can't stand Lily's voice. I turn the channel every time it comes on.

Depressing? It's gorgeous (though I admit to crying the first time I saw it - v unlike me).

That was re little boy one, not boring bear and hare.

TamzinGrey Sat 30-Nov-13 23:23:53

Didn't mind it until I went to the new John Lewis in Ashford which is small and open plan. They've got the advert playing at top volume on a big screen tv. It's on a loop and can be heard over and over and over again throughout the whole bloody shop. After half an hour I had to escape and didn't buy anything.

I've been severely traumatised and can't bear (ha ha) to watch the ad now.

squoosh Sat 30-Nov-13 23:24:34

No the little boy ad was so gloomy and blah. Sucked the Christmas spirit right out of me.

GW297 Sat 30-Nov-13 23:25:04

I love the shop though. I prefer the Tesco one this year.

KidLorneRoll Sat 30-Nov-13 23:25:09

It's shit, and I can't help but think people saying that it makes them cry need to get a fucking grip.

It's an advert. It's not beautiful, it's not sad, it's not moving and it's certainly not fucking art. What it is is a cynical couple of minutes trying to get people buy shit from an overpriced shop.

Meerkatwhiskers Sat 30-Nov-13 23:28:34

I hate it cause of the song. I love lily Allen but she's murdered an amazing song. I'm all for cover versions but why all the screeching in the middle ffs? I know you don't hear that part in the advert but it goes through my head when I see the it.

Meerkatwhiskers Sat 30-Nov-13 23:29:57

That tesco one does my head in too. And morrisons and m&s and all the other shite. Thank god for sky+! Lol

MrsSlocombesPussy Sat 30-Nov-13 23:31:52

I thought Danny Dyer's narration was spot on

southeastastra Sat 30-Nov-13 23:34:02

well i like it but here's the antidote

ShylaMcCall Sat 30-Nov-13 23:37:40

grin at Private Eye.

I like the alternate ending

ThereWasOnceAGirl Sat 30-Nov-13 23:53:05

Didn't realise there were so many advertising experts on MN.

The way some of you talk you'd think you'd produced an award commercial yourself.


squoosh Sat 30-Nov-13 23:55:07

Are people not allowed have opinions? They are made for us after all, the great unwashed hoi polloi.

Oh, and hashtagging when not on Twitter.


Why the passive aggressive alarm clock? Why not just wake your friend up with a gentle nudge and a nice cup of tea?

ShylaMcCall Sat 30-Nov-13 23:58:53

This being Mumsnet I think a lot of us are quite jealous of anyone needing an alarm clock. I only set mine when DH is home and I can crawl into bed for an hour in the early evening.

southeastastra Sun 01-Dec-13 00:00:14

i have actually worked in advertising and am an expert so can comment with integrity grin

southeastastra Sun 01-Dec-13 00:00:41

so :P

Alarm clocks are bought from Argos anyway. Everyone knows that.

Spare a thought for the poor woman standing at the top of the escalator in Bluewater John Lewis with a TV showing the advert on a loop.
We went through JL yesterday. It was on.
Later we went to the Lower Ground floor - it was still on

Even later we went back through to the car-park.
It was still playing.

I bet she felt like throwing herself on a spike .

But I love the advert so YABU rasp

PrincessFlirtyPants Sun 01-Dec-13 00:12:10

I love the song, I must be the only one! blush

PrincessFlirtyPants Sun 01-Dec-13 00:13:46

Oh and I loved the advert until WaffilyVersatile said that the bear is probably dead because he didn't sleep for long enough sad

BreconBeBuggered Sun 01-Dec-13 00:25:20

The bear represents your typical parent on Christmas morning. Knackered beyond all reason and only subduing the impulse to murder the little sod who woke you up at 2 and 3 and 4 and 5 o' fucking clock in the spirit of the season. And having to pretend to be delighted at another poxy present to boot.

Quite like the advert now I've got that off me chest.

SomethingOnce Sun 01-Dec-13 01:15:02

It's a bit boring.

And Lily Allen and her bloody glottal stops...

ShylaMcCall Sun 01-Dec-13 01:29:26

Brecon I love that interpretation.

Droflove Sun 01-Dec-13 01:34:17

If I hear of one more person crying watching

Buttercup4 Sun 01-Dec-13 01:50:52

I don't understand why anyone would cry at the end?! confused But then I didn't understand why anyone would cry at the end of Toy Story 3...

GoshAnneGorilla Sun 01-Dec-13 02:10:12

The animation looks really cheap and I hated the original song and detest Lily Allan's cover even more.

daisychain01 Sun 01-Dec-13 04:16:50

I enjoy the advert, proud of JL being a great British store and a wonderful one at that.

The hare is far better than having a sentimental Disney'd rabbit, that is why Watership Down was a decent movie, it didnt sugarcoat the story, it was a bit edgy.

Not convinced about the bear at all (um, do they really hibernate like hedgehogs and squirrels?)

I was amazed yesterday to see a hedgehog still up and about, snuffling and grubbing around in the leaves. Must be a very mild Autumn....

squoosh Sun 01-Dec-13 04:47:41


Um, yes, of course bears hibernate, just not in John Lewis land i.e the UK. Brown bears are to be found in Eurasia and North America.

squoosh Sun 01-Dec-13 04:49:17

Do some people actually think bears are to be found in the British countryside??

Oh dear.

namenotmine Sun 01-Dec-13 12:21:02

Message withdrawn at poster's request.

theimposter Sun 01-Dec-13 20:47:59

Not a massive fan; much prefer the Boots one with the hoody kid looking like he is causing trouble but actually dropping nice gifts in. Better song too...

BabyMummy29 Sun 01-Dec-13 20:50:39

Glad it's not just me - soppy cartoon accompanied by Lily Allen's awful warbling

Preciousbane Sun 01-Dec-13 20:58:09

I actually found myself laughing at DH when he cried at this advert, apparently I'm heartless.

See those two badgers escaped the cull that were mates with the baby fox.

notthefirstagainstthewall Sun 01-Dec-13 21:07:57

theimposter Yes, much more enjoyable ad.

However I didn't remember it was Boots. I will remember JL however because the ad is horrible. What have woodland creatures (from various Continents) got to do with Christmas? Apart from the fact more of them get eaten.

southeastastra Sun 01-Dec-13 21:11:31

aw i saw a little toddler mesmerised by the ad (that was showing instore) in JL today. was v sweet. meh to you all grin

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