To think this year's M&S 'festive' advert is utter garbage?

(105 Posts)
EweHaveGoatToBeKiddin Tue 05-Nov-13 09:59:39

Disclaimer: remember i said festive and not the C-word.

I cringed the whole way through. The only performance from Helena Bonham Carter that I've disliked. Roll on the John Lewis one. grin

KippyVonKipperson Tue 05-Nov-13 10:16:05

Yep I agree, it's pretty boring. The bit where she is running through the trees looks odd too. Why is it so long? I thought adverts were usually 30 seconds or so?

orangepudding Tue 05-Nov-13 10:18:58


sonlypuppyfat Tue 05-Nov-13 10:21:41

What a load of shiit. M&S clothes are truely rotten sizes are too bloody small too.

Merrylegs Tue 05-Nov-13 10:30:14

Arf. The bit where she falls down the manhole makes me think Kenny Everett 'and then all my clothes fell off!' (old).

clarinetV2 Tue 05-Nov-13 10:30:23

Wow! I think it's fantastic, thanks for the link. I'm not sure about it as a piece of marketing and I've no idea what it's trying to sell - it certainly didn't leave me thinking 'I must go and buy x for myself/for someone else'. But I enjoyed all the references to the children's fantasy genre, especially the Alice ones at the beginning.

It's fab!!

Showcases hundreds of their products, particularly love the bit in the room on the carpet - you see lots of their nice lights.

Model beautiful, male model very attractive.

And I think Helena Bonham Carter looks great.

kaizen Tue 05-Nov-13 10:36:01

typical bollocks - why does she have to be on the carpet in her bra and pants???

Clayhead Tue 05-Nov-13 10:36:22

I like it!

Greydog Tue 05-Nov-13 10:36:53

I like it!

MissMooMoo Tue 05-Nov-13 10:39:14

I think it's great!

I liked it.

monicalewinski Tue 05-Nov-13 10:48:56

Undecided! Looking forward to the John Lewis one as well though.

LadyBeagleEyes Tue 05-Nov-13 10:49:16

Another one that really liked it.

KnockMeDown Tue 05-Nov-13 10:50:26

I liked it too! Very entertaining!

ShadeofViolet Tue 05-Nov-13 10:52:13

Do they sell the scarecrow outfit that David Gandy is wearing??

noddyholder Tue 05-Nov-13 10:52:34

I love it. Saw her interviewed yesterday on a new show and she is lovely very smart and talked beautifully about her mum and how she was raised

galletti Tue 05-Nov-13 10:52:40

I like it

galletti Tue 05-Nov-13 10:53:30

Do they sell David Gandy?

WhereIsMyHat Tue 05-Nov-13 10:53:36

I quite like it too.

"Model beautiful, male model very attractive."

I am wondering why she is the only one in underwear, though?

Unless it's because the director/stylist looked at the Women's clothes and couldn't make one decent outfit out of the lot.

I like the advert, but it isn't Christmassy and makes me feel cold, pity there wasn't any nice coats and hats in it (or the store).

Grennie Tue 05-Nov-13 11:05:02

Hate how she falls down the manhole and her clothes fall off. And her on the carpet in her bra and pants. It doesn't happen to the male model. He gets to keep his clothes on. Usual sexist crap.

EweHaveGoatToBeKiddin Tue 05-Nov-13 11:05:37

Yes, i agree, everyone's very beautiful.

But it's just utter nonsense, isn't it? And not in a good way. It's all so cheesy and badly acted. It definitely doesn't warm my cockles like most other festive adverts do.

LadyBeagleEyes Tue 05-Nov-13 11:07:58

The dog is very cute.

Vajazzler Tue 05-Nov-13 11:09:57

If i had her body i'd be walking around in my bra and pants everywhere!

alwaysonmymind Tue 05-Nov-13 11:12:05

She has designed an underwear range for m&s so she is probably wearing those!

Nanny0gg Tue 05-Nov-13 11:16:52

Not one of their best.


They should talk to the agency that does the John Lewis or Aldi ads. Either beautifully scripted or funny.

ShadeofViolet Tue 05-Nov-13 11:17:33

I was going to say that its probably the underwear range she has designed that she is wearing.

Also, isnt David Gandy always in his pants for Armani. Maybe he isn't allowed to do any more pant displaying adverts.

TinyDiamond Tue 05-Nov-13 11:25:43
DitsyDonkey Tue 05-Nov-13 11:26:14

Oh love it!

I love it. Its done what its supposed to which is glam up M&S after their shocking sales and the fact that its really failing in the fashion stakes.

I think there will be others as that didn't involve kids. Usually they have a couple of shorter versions focusing on the other main departments.

Lambzig Tue 05-Nov-13 11:31:58

I like it, doesn't make me want to shop there, but I liked the ad.

PoppyAmex Tue 05-Nov-13 11:35:06

Surely because M&S is mainly known for their lingerie/underwear products?

I'm forrin and although we didn't have an M&S in my country, I knew about their knickers grin

kelda Tue 05-Nov-13 11:35:24

I must be the only mumsnetter who likes M&S clothes. I have just bought their festive grey robin jumper. The only Christmas jumper I have ever owned.

I disagree with the comment about their sizes - I find their sizes very generous - definitely a case of vanity sizing.

I thought it was okay. I really like the lidl advert that's on now, or is it aldi? the one with all the food and has a version of a one direction song, that's festive.

When will the John Lewis one be on? This weekend maybe?

EyeOfNewtBigtoesOfFrog Tue 05-Nov-13 11:37:43

What a total dog's breakfast - far too complicated yet nothing happens. There should be one, big, simple, emotional idea and stirring music, like the JL snowman one. I think this could have been good if she had just fallen into a magical party where we saw tons of fab clothes and amazing food and hot blokes, and then she woke up on xmas morning with snow falling or something.

(Obviously I am wasted pootling about here and M&S must hire me at once as a highly paid consultant!)

Bonham Carter was the only good thing in it IMO, stole the show.

kelda Tue 05-Nov-13 11:38:54

Just seen the advert - I quite like it.

Grennie Tue 05-Nov-13 11:40:06

Kelda - I like M and S clothes too. I find their sizing strange though. In some ranges there is clearly vanity sizing operating. And in other ranges it seems to be normal sizes.

I am actually wearing at the moment both a M & S top and trousers.

kelda Tue 05-Nov-13 11:42:03

I'm wearing M&S 12 pounds black jeans, bought three years ago, and still great.

Fleta Tue 05-Nov-13 11:43:39

I'm going to start shopping at M&S if they're selling Helena Bonham Carter.

That little smile she gives at the end <drool>

Grennie Tue 05-Nov-13 11:45:33

I think the quality of their clothes had went way down. But they have improved the quality loads again. I had stopped buying clothes there because of that, and I wonder if others had too.

SolomanDaisy Tue 05-Nov-13 11:45:49

It's great! Really clever and stylish. I love all the 'Christmas' film references.

Grennie Tue 05-Nov-13 11:46:11

Fleta - Joking about buying women isn't funny.

ShadeofViolet Tue 05-Nov-13 11:49:18

Well just to balance it out, I will buy David Gandy.

Bluemonkeyspots Tue 05-Nov-13 11:50:18

Someone mentioned about buying the male model up thread. Just incase anyone wants to get their knickers in a twist over that! hmm

DuchessFanny Tue 05-Nov-13 11:50:43

Liked it ! But will probably love the JL one when it comes out

CeliaFate Tue 05-Nov-13 11:54:05

I loved it. Really festive, I thought it had a great feel to it, looked stylish and interesting.

EssexGurl Tue 05-Nov-13 11:56:08

I loved it - apart from Rosie in her bra and knickers!

Fleta Tue 05-Nov-13 11:57:24

Yes Grennie, because clearly I'm serious. Is there an eyeroll icon?

And someone mentioned purchasing David Gandy further up the thread.....

Lighten up.

I really like it!

champagnesupernova2 Tue 05-Nov-13 12:05:11

where are her manners?!
"thanks for bringing my dog back!"

Flossiechops Tue 05-Nov-13 12:10:50

I liked it too!

I actually like Rosie in her bra and knickers, seeing that over the Christmas period will make me put down my selection box once in a while.

I have to admit I was instantly sold on this because of the dog. It looks like one ours, so cute!

NoComet Tue 05-Nov-13 12:19:09

My DDs (12&15) will love it!

Not sure that's the demographic they are after, although both have M&S clothes.

Alice (there is a lot of wonderland about), Aladdin (and jasmine does almost wear her underwear) and the Wizard of OZ.

All done with a slightly dark Snow White and the Huntsman/Twlight vibe - they'll love it.

Will it increase sales, well we walked through the big Cardiff M&S all done up for Christmas and only bought very practical men's trousers to replace worn out ones.

NoComet Tue 05-Nov-13 12:21:43

Oh and DD2 is always playing with a DFs dog that is just like that, so she'll give the ad extra brownie points for 'cute'.

Minus points from me, I'm not a dog person.

ShadeofViolet Tue 05-Nov-13 12:22:10

The problem with M&S is it has the reputation of being frumpy I have no idea why.

The drop in sales is probably due to some of its older customers dying without them being replaced by new ones.

Thebestgrandma Tue 05-Nov-13 13:11:21

No wonder M&S profits are down again!
Why do they never consider us grandmas?? We do like to wear attractive clothes with style but not mutton dressed as lamb.
There is a whole untapped market out there - 50+ with disposable income - come on Marks lead the way!

noddyholder Tue 05-Nov-13 13:17:25
AscoyneDAscoyne Tue 05-Nov-13 14:03:29

I like it, much more memorable and festive than last years offering.

mitchsta Tue 05-Nov-13 14:18:16

I really wanted to like this, but I'm in the "utter toss" camp I'm afraid. Keeping my fingers crossed that the John Lewis one isn't a massive let down.

leezl Tue 05-Nov-13 14:25:34

Hahaha "suddenly, underwear!"

Sexist crap.

And no kids - aren't kids what christmas is all about?

girlywhirly Tue 05-Nov-13 14:55:12

Well, if you take it as a bit of fun and no more the ad is OK, but it isn't festive really. There is no point me wanting a bra like that as there will not be a cup size big enough. Unfortunately (for M&S and any other retailer) I am pretty immune to marketing, I will exit a shop without buying anything quite often if there is nothing I want or like. I'm also far to cynical to believe that Christmas is magical.

WilsonFrickett Tue 05-Nov-13 15:09:55

I kinda liked it but it didn't make me want to buy anything except maybe a dog. Which obviously I'm not going to do. So it's a fail from me.

BOF Tue 05-Nov-13 15:22:20

I love it.

noddyholder Tue 05-Nov-13 15:24:40

Nothing makes me want to buy anything anymore advertising wise its an age thing I think grin

ViviPru Tue 05-Nov-13 15:29:37


I agree with EyeOfNewt, very lazy, wishy washy concept IMO. No aspiration, no warm fuzzies, even if you 'quite like it' you don't want to climb through the screen and get IN it like you do some other flagship Christmas ads.

TwitTwooShoe Tue 05-Nov-13 16:48:56

The only thing it has made me think about is this adorable puppy (we're rehoming him soon). That is it. Not underwear, not carpets, not anything else.

Darkesteyes Tue 05-Nov-13 17:55:31

Just seen another Mner post on the Xmas board that the John Lewis ad will have a teaser up on you tube on Friday and premieres during X Factor on Saturday. I follow JL Snowman on twitter and he keeps tweeting asking whether its time to get out of the freezer yet grin I love HB Carter in this but i think Rosie in her bra and pants is going to make some of us feel depressed at christmas hey darkesteyes you are dieting and excersising your butt off every day but heres a reminder of what you could/should look like Its like a celeb magazine shoot opening up on the tv screen. I like the fairy tale references and love the little Westie though. I love Westies.

OneUp Tue 05-Nov-13 18:50:42

I like the advert but I thought most of the outfits were pretty crap so it doesn't really make me want to shop at M&S.

Grennie Tue 05-Nov-13 18:52:20

I don't mind lingerie in Christmas adverts. But the - oh all my clothes just dropped off, seemed pretty crap to me.

mortuusUrsus Tue 05-Nov-13 19:01:56

It's shite.

And why the fuck did her clothes keep vanishing!?

Allthingsprettyreturns Tue 05-Nov-13 19:08:45

She is in her undies because she has a range of undies in m and ss

Allthingsprettyreturns Tue 05-Nov-13 19:10:01

..I love the advert HBC can do no wrong. She is fab in my book

Pachacuti Tue 05-Nov-13 19:10:16

I like the idea but think they should probably have stuck to one story rather than trying to blend Alice + Arabian Nights + Oz into one advert. And none of it seemed to be done very well -- the special effects didn't work very well and when she was "running" away from people chasing her she was just vaguely jiggling and waving her arms about. Plus every time they ran out of ideas they just took all her clothes off again.

There was the kernel of a good idea there, but the execution was lacking.

Fluffytent Tue 05-Nov-13 19:28:24

I didn't like it.


...if it was HBC in Rosie's place I think it would have worked ... But quite rightly I imagine HBC said to them, "go @!?! yourself if you think I'm going to float about in my undies!"

landrover Tue 05-Nov-13 19:35:03

Ahh I like it, especially the male model! should have been in his undies too though x

peggyundercrackers Tue 05-Nov-13 20:03:26

I liked it, I liked the references to the the childrens fantasy/stories. I thought it showed off loads of their products without trying to if that makes sense.

blackcats73 Tue 05-Nov-13 20:31:14

Nah. it's an amazing advert. Very clever.

blackcats73 Tue 05-Nov-13 20:32:23

Agree landrover, attractive topless men in pants always good! >> shallow emotion<<

mortuusUrsus Tue 05-Nov-13 21:38:11

She is in her undies because she has a range of undies in m and ss

Yes but why did her clothes just seemingly randomly drop off a few times? She didn't actually model any undies, her dress just vanished occasionally.

frogspoon Tue 05-Nov-13 21:42:09

I quite like it but if I hadn't just been told it was M&S I would not have guessed. So it wouldn't actually encourage me to shop there more.

Darkesteyes Tue 05-Nov-13 22:20:30

YY Grennie I can just ignore mags like Grazia if i want to but this is like a mag like that opening on the tv screen. A bit harder to avoid as it will prob be on almost every ad break for the next six/seven weeks.

Pachacuti Wed 06-Nov-13 00:56:22

I'm tolerably certain that M&S sell men's underwear too, which would be why David Gandy's clothes kept disappearing. Oh, except that they didn't.

Also, every time Rosie's clothes fell off she looked a bit cold and uncomfortable -- and she's a professional lingerie model. If she can't make it look like something she wants to wear then what hope do the rest of us have? So the ad probably actively reduced my enthusiasm for M&S underwear from "reasonably neutral" to "mildly hostile" even though intellectually I know she probably only looked uncomfortable because they'd hooked her up to a wire for "flying" effects.

And is "our A/W collection could pass for fancy dress" really a great marketing message?

BOF Wed 06-Nov-13 01:24:24

Hmm, maybe, but men's undercrackers are all a bit dull, and not really more exciting than socks to receive for Christmas, so I can see why they focus on the pretty women's stuff.

LadyBeagleEyes Wed 06-Nov-13 10:18:01

What's wrong with showing underwear, we all wear it and M&S are famous for it. So advertising it is perfectly normal for them.

Grennie Wed 06-Nov-13 10:19:00

I think it is the way her clothes just fall off. It just seemed so tacky.

Pachacuti Wed 06-Nov-13 10:39:33

There's nothing wrong with showing underwear. It's "I've fallen down a hole and, whoops, wouldn't you know it, all my clothes have fallen off... wouldn't you know it, now they've just blown off again..." that's a bit reminiscent of the less successful Carry On movies.

The first time they fall off the character appears to be trying to cover her breasts with her crossed arms, and the second time she's clearly supposed to be cold (undercrackers not being practical garb for flying at umpteen thousand feet) and pulling her wrap around her -- so it's not "strong confident woman who just happens to be wearing underwear because, after all, we all wear it", it's "woman whose clothes have been removed involuntarily and who's now feeling cold and vulnerable as a result". It's just a bit... well... <wrinkles nose>.

aquashiv Wed 06-Nov-13 10:49:10

So I buy a cute doggie at M&S. They should have stuck with their policy of never advertising is this the old bollocks they can come up with.

daddyorchipsdaddyorchips Wed 06-Nov-13 11:00:33

Dave Gandy gives me the creeps. He looks more like Dean Gaffney with every day that passes...


ShadeofViolet Wed 06-Nov-13 11:39:38

They should have got Jim Royle to advertise his baggy Y-fronts and white vest look.

Darkesteyes Wed 06-Nov-13 14:03:35

YY Shade That would have been hilarious.

Lilacroses Wed 06-Nov-13 14:56:40

What an amazing advert, absolutely beautiful!

Ellle Mon 11-Nov-13 10:36:43

I really like the advert! I also thought it was amazing.
I'm glad to see I'm not the only one who likes it.

When I saw it, I wanted to know who did it. So, even though it might not be in your face, it was successful in making want to know more about it and realising it was from M&S.

I love how all their range of products were nicely displayed as part of the story. All the food products at the Mad Hatter tea party, the clothes and dresses, and even the lingerie products in the Arabian Nights scene.

I liked trying to spot all the references to classic children's stories.
Did anyone else see the Red Ridding Hood and Hansel and Gretel reference as well? Apart from the Alice in Wonderland, Arabian Nights and the Wizard of Oz?

I didn't think it was strange that she lost her clothes as she fell through the hole. That part was a reference to Alice in Wonderland, and lots of strange things happen in that story. I thought her clothes kept vanishing so she could try all the different clothes, coats and dresses that are part of the M&S range.

I liked Helena Bonham Carter, and the cute "Toto" dog, and the red shoes at the end!

Shallistopnow Mon 11-Nov-13 10:48:07

Debenhams advert is annoying me especially the raunchy lingerie.

Whatisaweekend Mon 11-Nov-13 10:51:20

It's ok I suppose but it did remind me of Kenny Everett in his Cupid Stunt persona...."....and then all my clothes fall off!!" as Rosie HW is intermittently suddenly in her pants.

dorothyparka Mon 11-Nov-13 10:56:48

'The bit where she falls down the manhole makes me think Kenny Everett 'and then all my clothes fell off!' (old).'
Haha I had exactly the same thought!

tobiasfunke Mon 11-Nov-13 10:56:56

I hated it. I hated the way her clothes fell off. Everytime I saw her in her bra I wondered whether the underwire would snap after a couple of wears like my last M & S bra.
Do you think Helena Bonham Carter wears M & S frump on her days off from being kooky?

tobiasfunke Mon 11-Nov-13 11:02:05

I must re read Alice in Wonderland as I don't remember the bits where her clothes fell off and she stood around clad only in poorly made bra and pants.

But it maybe my memory as I'm old enough to get Whatisaweekend's most excellent reference to Kenny Everett.

Echocave Tue 12-Nov-13 04:53:09

I think I missed loads of the references others have pointed out so it seemed a bit of a mess to me.
Sadly, the David Gandy/Dean Gaffney comment has now ruined it for me grin forever!

Mimishimi Tue 12-Nov-13 05:30:45

I liked the ad. I generally don't like their clothing though, they were very dowdy in the Hong Kong stores. I did buy a lovely duffle coat from them but those finds (ie something i'd consider wearing) were few and far between.

Rosie HW looks very different and more ordinary on film than in her still photographs.

Ohwhatfuckeryisthis Tue 12-Nov-13 07:29:29

is a mess. Think instead of spending fucking obscene amounts of money on this they should sort the boring clothes out.

hyenafunk Tue 12-Nov-13 07:52:33

I loved it. All magical and mystical, reminded me of Alice in wonderland.

The John Lewis advert otoh is absolute rubbish. I don't get why everyone felt so emotional about it. Maybe I'm just dumb but I've watched it a couple of times now and it's nothing to write home about. A bear who always missed Christmas because he's in hibernation. His BF is a hare who misses him at Christmas, buys him a gift- the bear somehow wakes up, opens the gift and goes to see the Christmas tree with everyone dancing around it. That's it and everyone cried hmm. JL let me down this year, I much preferred the snowmen.

GertBySea Tue 12-Nov-13 08:16:28

I thought JL was dull and did nothing to advertise the store. I quite like this one and have also just popped online to order the red shoes. So as a tool to increase sales, it has worked nicely.

tobiasfunke Fri 15-Nov-13 17:46:28

Just seen the J Lewis and Tesco ones. John Lewis one is v boring and reminds me of the book 'Grumpy Badger's Christmas' except without the action. How did it cost 7 million pounds?
I liked the Tesco one because it looked really like the Christmases of the 70's and 80's not just an airbrushed improved version.

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