Tesco and their 'All I want for Christmas is a puppy' advert

(66 Posts)
MrsLouisTheroux Sun 13-Oct-13 21:48:40

Woah! AIBU to think they have messed up bigggg time here?! (and never shop there again?!)
There is a picture in their Christmas magazine of a blurred child in front of a chalkboard which says " All I want for Christmas is a Puppy"
Their FB page is full of complaints and Tesco are denying any wrong doing, saying that it's just a picture and they are not encouraging people to buy dogs for Christmas.

CocacolaMum Sun 13-Oct-13 21:49:55

ive not seen it but it does sound a little ill advised!!

MrsLouisTheroux Sun 13-Oct-13 21:53:52
MrsLouisTheroux Sun 13-Oct-13 21:55:14

Someone in marketing will be in trouble!

CocacolaMum Sun 13-Oct-13 21:56:53

ok so its a picture of a kid wanting a puppy, not a kid opening the gift of a puppy? see to me they are very different things - its still probably not their best marketing idea mind

Caitlin17 Sun 13-Oct-13 21:57:46

I hadn't seen it but will add it to the list of reasons why I will never shop in Tesco.

NickNacks Sun 13-Oct-13 21:57:48

Lots of kids want puppies- it doesn't mean Tesco are advising you to go out and buy one.

CheeryCherry Sun 13-Oct-13 21:58:24

I always wanted a puppy! Still do!

hiddenhome Sun 13-Oct-13 21:58:47

Oh dear, they keep making one mistake after another hmm

Annunziata Sun 13-Oct-13 21:59:30

I really don't get why you would complain about that confused

MrsLouisTheroux Sun 13-Oct-13 22:00:49

Nick obviously, but they really are idiots if they think the dog welfare groups will accept that explanation!

Topseyt Sun 13-Oct-13 22:04:09

I can't actually see the ad myself, but from what you say it sounds irresponsible of them.

Dogs (all pets, actually) are for life, and not just for Christmas. Puppies are particularly hard work, and sooo many end up in rescue after Christmas.

Unfortunately, at present there is little alternative round here but to shop at Tesco, or I would vote with my feet.

BerstieSpotts Sun 13-Oct-13 22:06:17

It's stupid but to never shop there again is a bit if an overreaction confused

If someone's daft enough to see the ad and take it as inspiration with no other thought then they could get that thought from anywhere.

hiddenhome Sun 13-Oct-13 22:06:38

It's an unwanted cliche Annunziata. Years ago, animal rescue shelters put a lot of work into persuading people that it's a bad idea to buy animals as presents for Christmas due to the large numbers of unwanted pets in the New Year. People still buy puppies and kittens as presents and they still end up in animal shelters.

Tesco using this cliche as advertising is stupid and potentially damaging.

MrsLouisTheroux Sun 13-Oct-13 22:06:41

Top It's in their magazine. People have posted pictures of it but you have to trawl through the hundreds of complaints on FB to find it!

KeatsiePie Sun 13-Oct-13 22:07:28

I am so ready for Christmas ads of all kinds, children wanting puppies, giraffes, backhoes, whale sharks, mothers doing all the work and then having to sit on a tiny stool at the dinner table, snowmen on epic present-buying pilgrimages, I want it all. I am fully ready to snuffle sentimentally every time I see a screen grin

BerstieSpotts Sun 13-Oct-13 22:08:02

Hang on, it's ONE picture in a Christmas magazine? Not a nationwide ad campaign?

Jesus. Overreaction, much?

MrsLouisTheroux Sun 13-Oct-13 22:08:08

Berstie People boycott all sorts of organisations if they offend.

Annunziata Sun 13-Oct-13 22:09:02

It just seems such an overreaction. Just because Tesco have a picture of a child saying a childish thing?!

KeatsiePie Sun 13-Oct-13 22:09:04

Oh. The irresponsibility of suggesting dogs (yes, lifetime commitment which I feel is already not taken seriously enough by too many people) did not occur to me blush Glad people are complaining.

I still want the sappy ads generally though.

hiddenhome Sun 13-Oct-13 22:09:09

Well, presumably, the magazine is distributed nationwide hmm

manicinsomniac Sun 13-Oct-13 22:09:44

I'm probably missing something obvious here but why have Tesco done this? They don't sell puppies? Why would their advertising centre around a product they can't profit from?

BerstieSpotts Sun 13-Oct-13 22:10:18

I totally, totally agree BTW, that this would be bad if it was the basis of an ad campaign, but one picture in a magazine... Really not worth getting worked up about. At all.

heartshape Sun 13-Oct-13 22:10:35

im sure level headed people would not be swayed into buying a puppy because of that . and i bet you will shop there again smile

MrsLouisTheroux Sun 13-Oct-13 22:11:01

Annunziata I think that is what Tesco are saying to the hundreds of posters ranting on their FB page!! Do you work for them?

hiddenhome Sun 13-Oct-13 22:12:27

It's not the level headed people who buy puppies for Christmas, it's the irresponsible idiots who treat animals as pieces of disposable junk that you have to worry about.

SaggyIsHavingAPinkKitten Sun 13-Oct-13 22:13:34

I do find it amusing that people think that Tesco gives a toss what they think! They do what they do in order to make money. Everything else is irrelevant!

BerstieSpotts Sun 13-Oct-13 22:13:43

Right, but a magazine that people choose to pick up or not and then nay or may not read and might not even see or pay attention to the page with the one slightly dodgy picture, is miles different from an ad campaign running on TV, radio, internet and print for months where people are going to definitely see it and take in the messages even if they aren't consciously thinking about it.

Annunziata Sun 13-Oct-13 22:13:45

I promise I don't work for Tesco. I am genuinely baffled by this though!

MrsLouisTheroux Sun 13-Oct-13 22:14:26

heart Yes, I know I will too... I have to go there tomorrow and pick up the cheap work suit I ordered for DH on-line yesterday... sigh.

MrsLouisTheroux Sun 13-Oct-13 22:16:49

hidden I think that is the point. Some idiots will look at that and it will plant the idea into their not very bright heads. Not everyone is intelligent enough to see it is wrong.

DropYourSword Sun 13-Oct-13 22:17:01

manicinsomniac wrote exactly what I was thinking! As Tesco don't actually sell puppies, it seems like quite a bizarre advert for them to run!

fiddlemethis Sun 13-Oct-13 22:18:27

Is this is a video or a picture advert? I'm trying to find it to post on my facebook, I bloody hate tesco!

MrsLouisTheroux Sun 13-Oct-13 22:20:01

fiddle Scroll down on their FB page 'posts by others on Tesco' People have put the picture up.

BerstieSpotts Sun 13-Oct-13 22:33:59

It's not an advert. It's a picture in a magazine.

BeaverAbroad Sun 13-Oct-13 22:41:00

My kids want puppies. It's just a picture with a child wanting something a child wants. If Tesco sold puppies, and showed it, it would be irresponsible. But it's just a fairly normal kid thing which is meant to be cute.

hiddenhome Sun 13-Oct-13 22:49:12

A picture in a magazine is an advert unless it's part of an article.

CinderellaRockefeller Sun 13-Oct-13 23:04:07

I'd see the problem if they had a picture with a girl holding a puppy or a puppy in a gift box or something like that, but I think this kind of reaction to a lifestyle shot is a bit OTT.

WorraLiberty Sun 13-Oct-13 23:07:11

Bit of an over reaction there OP

Kids want lots of things, doesn't mean they're actually going to get them.

ErrolTheDragon Sun 13-Oct-13 23:11:35

Silly and thoughtless. Perhaps they should do something for Dogs' Trust (motto 'A dog is for life not just for Christmas') to set the record clear that puppies shouldn't appear on Christmas present lists.

MrsLouisTheroux Mon 14-Oct-13 08:00:22

I understand people think it's an overreaction. Tesco seem to think the same on their FB page!
The campaign against Puppies/dogs for Christmas is a long one, sure that's what some children ask for in RL but why feature it in a magazine advertising a 'cosy Christmas at Tesco' set up when it goes against a campaign that has been running for years? So many other images they could have chosen for the picture.

BerstieSpotts Mon 14-Oct-13 08:17:42

Yes technically it's an advert. But not what most people would assume was meant by an advert. It's not an ad campaign, is it? It's just one picture. I assumed from the thread title that this was a billboard campaign or TV ad, that kind of thing. I'm not in the UK so I wouldn't have seen it.

If it was one of these, then yes, absolutely, please do get worked up about it (my comment about boycotts was probably because I forget other people have more money and cars and things and so can choose where they shop easier than me) - but a one off picture in a magazine is nowhere near in the same league. The job of choosing the pictures will have been given to somebody who has nowhere near the training and/or experience of someone who is paid to come up with nationwide ad campaigns, they will have just thought "Ooh, what's Christmassy?"

MiaowTheCat Mon 14-Oct-13 08:24:36

Tesco are VVVVVVV unreasonable...

It's fucking October!

MrsLouisTheroux Mon 14-Oct-13 08:29:04

Berstie: they will have just thought "Ooh, what's Christmassy?" I think that is the problem here, thoughtless and a bit stupid. As for it not being an advertising campaign, I get your point but everything Tesco puts out is part of their advertising campaign otherwise they wouldn't bother.
One picture in a magazine with a million (?!) copies will distribute this idea ( picture) to a pretty wide audience. Some people are possibly a bit dim and will think "Ooh, that's a good idea". It undermines the message Animal rights campaigners have been trying to put across for years that's all.

MrsLouisTheroux Mon 14-Oct-13 08:30:59

BTW, I am not an Animal rights campaigner don't like dogs but I see the harm in this nevertheless.

MrsLouisTheroux Mon 14-Oct-13 08:37:50

The picture is in their 'Christmas gift guide' .

HappyMummyOfOne Mon 14-Oct-13 08:48:37

Lots of chidren ask for animals and all sorts as they believe santa is magical and can bring anything.

I cant see what Tesco have done wrong either, its just a wish from a child. Not an actual puppy in a box being handed over.

NicknameIncomplete Mon 14-Oct-13 08:59:56

Maybe they asked the child what they wanted for christmas & thats what the child said.

I have the magazine & i didnt even notice the picture. I dont see the big deal.

Coupon Mon 14-Oct-13 09:52:58


ScarerAndFuck Mon 14-Oct-13 10:10:47

I saw the picture on Friday and thought it was a bit thoughtless of them.

Would have been far more sensible to write something they actually sell or leave off the last couple of words, 'All I want for Christmas is...' and leave it to imagination rather than use a puppy of all things.

And I say this as someone who was given a puppy for Christmas last year and didn't want one. DH thought it would be a good idea as we had recently lost one of our other dogs. I was not happy at the time.

We still have him, he's loved and well looked after, but that's not the point. It could have been very different as so many animals are abandoned after Christmas when people realise what hard work they are.

Not something to be encouraged lightly, when it can lead to an animal being neglected, abandoned or put to sleep.

And given the serious response to the badly named halloween costumes some supermarkets were selling recently, it's sad to see that animal welfare isn't taken as seriously, either by Tesco or by some posters here.

Badvoc Mon 14-Oct-13 10:16:28

God, they just keep getting it so wrong, don't they?

Badvoc Mon 14-Oct-13 10:17:10

Dear tesco and asda,
Please see John Lewis for how to do a Christmas advertising campaign.
Love badvoc.

MidniteScribbler Mon 14-Oct-13 10:23:13

I'm a dog breeder and I'm already getting the bloody christmas emails. No I cannot deliver you a puppy on christmas morning that is exactly eight weeks old and has the markings you want. I don't have a vending machine of puppies. I don't care that all your children will be so happy on christmas morning when they get a puppy, they'll be just as happy with a new xbox or whatever other consumer crap you buy. If you want a puppy, put some damned thought in to it.

I haven't seen the magazine so can't see the opposite page (which I feel is totally relevant to the context) but as far as I can see it's just a picture of a child having written what they want for Christmas. Which is a puppy. Loads of children want puppies for Christmas, I don't see that this is an advert, just a typical Christmas scene. Big fuss over nothing IMO. You'd have to be an idiot if seeing that advert made you think "Oh, I'll buy a puppy for Christmas because Tesco is telling me to!"

Also, all these people refusing to shop there until the advert is removed, it's in a magazine, that's already been published. It can't be magically wiped from all magazines that people have taken from the shop. The best they can do is remove magazines that haven't been taken yet and re-publish without the picture.

LovelyVerity Mon 14-Oct-13 11:21:45

But Tescos don't sell puppies.

Just sayin'

So on balance, I think they are unlikely to be advertising them.

ScarerAndFuck Mon 14-Oct-13 11:49:05

They have used the image in an advertising brochure.

No they are not selling puppies, it's not an advert for a puppy, but it's a catalogue filled with Christmas gift ideas with GIFT GUIDE written on it in big red shiny letters and they are promoting an idea that animal welfare charities have worked very hard for years to discourage.

They could have used anything else in place of the word puppy that doesn't involve an animal being given like a toy.

In the same way that they were irresponsible to brand halloween costumes as 'psycho ward' outfits they are irresponsible to brand puppies as Christmas gifts.

They have teams of marketing people who are presumably well educated and well trained and someone on those teams should have had some idea of the campaigns against thoughtlessly buying animals as Christmas gifts and the problems faced by shelters in the new year when these pets become nuisances and get thrown out.

The opposite page has a set of personalised photo gifts. The photo's on these gifts are advertising photo's featured elsewhere in the magazine and show a family opening a present, a girl holding a doll, a boy playing drums in front of a Christmas tree, a baby, a woman laid on a rug reading something, a little girl playing with some bath products and two woman with their heads together while one of them holds a phone.

So they could have had "all I want for Christmas is a photo gift, a jute bag, a cushion, a baby doll, a mug, a drum kit, a calendar, a canvas frame, some bath stuff, a phone" anything relevant to the things they are selling.

SmiteYouWithThunderbolts Mon 14-Oct-13 12:02:50

It's an incredibly stupid phrase given the years of campaigning by animal welfare charities to stop people buying pets as Christmas presents. No it's not telling people to buy puppies, but it IS putting the idea out there that animals are acceptable presents. This is an advert in a GIFT GUIDE after all.

TheBigJessie Mon 14-Oct-13 12:19:59

Erm, Tesco may not sell puppies, but they sure sell dog food, toys, and I think pet insurance!

This reminds me: maybe I should complain to Wilkinsons. As you walk past the pet food, toys, etc section in my local store, you see a notice which says, "did you know that pets can teach children responsibility?" in a speech bubble from a smiling staff member. Underneath it gives staff member's name and job title of "pets advisor" or something.

HavantGuard Mon 14-Oct-13 14:01:16

From the Dogs Trust

Our famous slogan was created by Clarissa Baldwin, Chief Executive, in 1978 but is still as relevant today.

The longstanding campaign aims to raise awareness of the consequences of treating dogs as gifts or toys. Every year hundreds of thousands of children plead for the latest fad or top toy on the market, only to discard them a few weeks after Christmas when the novelty wears off. Unfortunately, the same perception is also apparent with dogs. We are continually seeking to change this.

"A dog is for life, not just for Christmas".

Hmm I agree this is not great marketing, and wrong to promote any pet as a gift. But it is just something kids say.

What was the ad a few years ago where the family was inside having a lovely Christmas and then put the dog out in the snow? That was worse.

I used to work in animal rescue and actually puppies were rarely dumped after Xmas, it was always about 6 months later when they weren't so cute!

One year just before Xmas we had a family who wanted to give up their husky puppy, we said yes we have space bring it down, but they decided to hold on to it until after Xmas so they could have it in the photos!!!!

ErrolTheDragon Mon 14-Oct-13 14:15:13

>Maybe they asked the child what they wanted for christmas & thats what the child said

in which case you'd have hoped there would be a responsible adult somewhere around who'd explain that pets - especially puppies - are living things not Christmas presents.

If they'd put "giraffe" instead of "puppy" it would have been cute and suitable.

ScarerAndFuck Mon 14-Oct-13 16:01:53

It's not something a child has said though, not in this case.

It's something a team of advertising people and photographers have discussed, written on a wall, posed a child in front of and published in a supermarket Christmas Gift Guide circulated the length of the country despite bloody years of animal charities trying to get the opposite message across to people.

propertyNIGHTmareBEFOREXMAS Mon 14-Oct-13 17:01:23

I don't see anything wrong, tbh. Most kids want a puppy for Christmas.

LovelyVerity Mon 14-Oct-13 17:26:42

I understand that, but as they don't actually sell puppies I'd have to probably conclude they possibly aren't really trying to convince you to buy your child a puppy for Christmas.

Presumably what the advert is meant to imply is "Little Matilda wants a puppy for Christmas, but that a fecking awful idea - what you should do is buy some mass produced imported plastic shite that will be broken by Boxing Day anyway... and by the way, we have a huge selection here in our gift catologue all at very affordable prices".

Now you mention it though... a puppy might actually make quite a good christmas present ;-)

LadyBeagleEyes Mon 14-Oct-13 17:36:49

I would love a puppy for Christmas but I'm obviously not going to get one.
Some message in a magazine, though ill thought out, is not going to persuade me.

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