To think kinder are really sexist?

(88 Posts)
DSM Thu 03-Oct-13 20:00:21

Kinder eggs have launched new eggs - one with a pink topped wrapped and one blue.

Pink one contains dolls, blue ones cars.

How are they even allowed this?!

BullieMama Thu 03-Oct-13 20:10:43

My daughter saw them in Aldi and said dont look mam it will give you the rage! !

Because its not illegal maybe.

I have no issue with it tbh. Toys are shit no matter the colour.

picnicbasketcase Thu 03-Oct-13 20:16:29

I knew there'd be a thread on this. I think it's kind of a shame, the fun of them is not knowing if you're going to get a small alligator, an ugly plastic doll or an aeroplane that's impossible to assemble. Takes away all the mystery.

GrumpyKat Thu 03-Oct-13 20:20:48

They are only "limited edition", which is good because I'm not buying them again until they go back to being orange and random.

Helpyourself Thu 03-Oct-13 20:24:19

grin Bullie!

DSM Thu 03-Oct-13 20:41:34

I just hate that kind of gender stereotyping sexism.

And no, gender stereotyping isn't illegal but sexism is. And it's certainly morally and ethically wrong.

birdsnotbees Thu 03-Oct-13 20:58:48

Another one who won't be buying them. Total utter gender fecking stereotype bollocks, of the most insidious kind. And if anyone says oh don't be so touchy I will stick one of the pink foil wrapped plastic pieces of tat where the sun don't shine. grin

EarthMither Thu 03-Oct-13 21:02:03

YANBU OP - I saw these gendered Kinders at the Aldi checkout today and got the rage. Pleased to hear they are limited edition

I do agree and yes in the grand schene of things of course it is 'minor' but IMO these minor things just constantly reinforce girls = dollies boys = dinosaurs and before you know it you have fully fledged beliefs in adults that girls are capable of one thing and boys of another.

Fakebook Thu 03-Oct-13 21:06:09

Meh. Don't care.

But you've reminded me of this old kinder egg advert.

DSM Thu 03-Oct-13 21:18:28

I think it's really sad when people don't care about this stuff.

Don't you want to promote sexual equality to your children? Or are you really so apathetic about them being brought up in such a sexist, stereotypical world?

I don't care because its chocolate wrapped round a yellow case containing a shit toy. My son might decide he wants a doll or might decide he wants a car. Either way still shit

CajaDeLaMemoria Thu 03-Oct-13 21:26:02

Kinder did do a study on this, and a lot of parents said they wanted it.

That aside, I'll buy a pink one if I want a doll, and a blue one if I want a car. If they forbid girls from buying a blue egg, or vice versa, I'll get annoyed. Until then, it doesn't matter. They could, and maybe should, have picked green or yellow or purple or silver, but they did ask people, and this was what people wanted.

Most people segregate colours into genders anyway. Green is a back-up boys colour, purple is a back-up girls colour, etc...

Fakebook Thu 03-Oct-13 21:32:29

My dd is 5 (almost 6). Her "world" at the moment is home and school. Today she chose blue glasses at the eye hospital, not the pink or purple ones the optician laid out infront of her. She chose to take in her scooby dog to school for show and tell this week, not her 3 dolls. She chose a pirate themed birthday party last year and has dinosaurs on her bedroom wall.
DS wore pink and red tights when he was a baby and uses Dd's old pink pushchair. He also loves rocking Dd's teddies like they're babies but also loves his cars and motorbikes more than dd ever did.

Tbh, I don't think my children are growing up in a sexist or stereotypical world. That's thanks to their home life. So if dd wants a pink kinder egg, she can have one.

DSM Thu 03-Oct-13 21:47:10

Aaahhhh massive banging head on wall moment.

most people is exactly the issue.

You can see that, right?


SHarri13 Thu 03-Oct-13 21:50:10

Oh for goodness sake, this is just bloody annoying. We'll have gender specific bread soon.

I feel like I'm fighting a loosing battle when trying to I still non gender stereotyping to my boys.

Elsiequadrille Thu 03-Oct-13 21:52:28

Yanbu. I dislike this sort of thing, I hadn't seen it but will definitely be avoiding.

birdsnotbees Thu 03-Oct-13 23:03:33

That is horseshit about Kinder asking parents what they wanted, btw. I work in marketing. You never give people what they "ask" for; you either tell them or you see what sells best. This has nothing whatsoever to do with parental desires and everything to do with boosting sales and increasing market share/saturation. It exploits gender stereotypes - that's our kids, people; it exploits our kids - in order to increase profits.

As for the comment about "we'll my kids are fine because I'm not sexist" - you may not be (neither am I) but sadly the world is. And one day you won't be your kids' world and they'll be out there dealing with a society that defines and constrains them by their gender. Question is, do you want to stand up and change that or are you just going to accept the sexist status quo and hope they'll be ok when they're out there without you?

Sinful1 Fri 04-Oct-13 00:38:06

out of curiosity are they specifically "girls and boys" and advertised as such?

or are they simply pink and blue, with a car and a doll?

as if it's the latter there's no gender stereotyping at all just color coding the toy, the stereotyping is done when you pick which color you want for your dc.

I thought pink = doll and blue = car/motor vehicle. I don't think it was labelled boys and girls. I suppose it gives the buyer a small amount of control in what they're getting.

EarthMither Fri 04-Oct-13 07:54:37

If it's just colour-coding to make identifying the toys easier, why aren't the eggs, say, green for dolls and orange for cars?

DropYourSword Fri 04-Oct-13 07:59:09

I wouldn't have a problem with color coding. I would only have a problem if boys were ONLY allowed the blue, or girls ONLY allowed pink. Kids can decide which one they want and get on with things. Don't see the issue.

DSM Fri 04-Oct-13 10:10:22

It is a problem because it is ingraining into children (and society) that separating gender is acceptable. It might not be labelled boy and girl, but by labelling pink and blue, it may as well be.

If Kinder were so keen on helping you gain control of your 'surprise', they would write car or doll on the wrapper, not label them pink and blue.

Apparently, 66% of parents said this was a good idea. Which equates to 66% of survey responding parents being idiots.

FlapJackOLantern Fri 04-Oct-13 11:31:37

I knew there'd be a thread on this.

There were threads..............several weeks ago grin

ScarerAndFuck Fri 04-Oct-13 11:45:55

If it was just about choosing your toy in the colour coding they could have chosen red and green or silver and gold or yellow and brown. Any colour combination at all really.

Or why not pink for cars and blue for dolls, if it had to be pink and blue. Which it didn't.

I thought the point was in the surprise anyway. Not that there is a surprise. We've been getting blue ink stamp rings with arctic animals footprints on them for months now, with the odd Monsters University eagle with horns thrown in once in a blue moon.

When I was little I was just as pleased with the cars as with the plastic animals and dolls or whatever else came out of them. In fact I still have some of the cars and DS plays with them now. The cars were the only toys I saved.

moldingsunbeams Fri 04-Oct-13 14:14:55

My dd has the gender specific yoghurts as they were on offer. She chose. Last week she had the blue space rockets packs this week the fashion pink ones [blurgh] rebel

IcedCoffeeQueen Fri 04-Oct-13 14:31:34

yanbu I hate things like this we are supposed to be moving forward instead society is regressing.

Ds1 had dolls as a toddler, favourite colour was pink, only last winter at age 6 wanted a pink umbrella, fast forward one year age 7 and under the influence of his peers, he categorizes everything into boys and girls and doesn't believe me when I tell him boys and girls can like whatever they want, he wouldn't even use a black brolly this morning because umbrellas are for girls apparently, girls are not allowed to play football or like the colour blue etc. You can teach to your hearts content in their home life doesn't mean they wont pick up on the views of others especially their peers its a much wider problem imo.

LaGuardia Fri 04-Oct-13 15:49:50

The people on here who complain about gender stereotyping are the ones who have had only boys or only girls my boy will wear pink because I really wanted a girl etc

Rosa Fri 04-Oct-13 15:51:36

We got a pink one with a crocodile in it ....

I think the smurfs ones are white.

PolkadotsAndMoonbeams Fri 04-Oct-13 15:55:11

They're not all dolls and cars.

We had 9 of each colour (party), there was one doll and two or three cars. The rest were the 'normal' toys, spinning tops, balls, little figures etc.

I don't know why they even bothered doing them pink and blue- it puts people off buying them, and it doesn't even help you to know which toy's in which! confused

pixiepotter Fri 04-Oct-13 16:08:38

It is you who has jumped to the conclusion that pink is for a girl and bluer for a boy.
Kinder don't say that.You are the one doing the gender stereotyping here!!!

passmetheprozac Fri 04-Oct-13 16:10:20

Do the eggs specifically say that the pink one is for girls and the blue one is for boys? Or have you come to that conclusion?

comingalongnicely Fri 04-Oct-13 16:15:32

If it means that you can reduce the chance of your kid getting a toy they wouldn't play with (a doll for a boy or girl that doesn't like dolls for example) and it stops you wasting money then not as "evil" as made out eh?

As for the colours, who cares - if your kid likes cars are they going to be bothered if it comes in a blue, yellow or pink bubble? Probably not...

TheBigJessie Fri 04-Oct-13 16:18:59

Oh, come on. It is not a magic co-incidence that the colour most seen as a girls' colour in 2013 Britain has been assigned to dolls and the colour most seen as a boys' colour in 2013 Britain has been assigned to cars.

They didn't make that decision in a vacuum!

PolkadotsAndMoonbeams Fri 04-Oct-13 16:20:38

If you couldn't find the normal ones, and didn't want your DC to see the pink/blue, you could just unwrap them first...

The colour is only on the foil.

TheBigJessie Fri 04-Oct-13 16:20:49

Children understand colour symbolism very, very well, by the way.

Take a three-year-old into a building society or a waiting room he or she has never been in, and they will immediately realise that any primary coloured fencing means a children's corner and toys.

passmetheprozac Fri 04-Oct-13 16:28:38

But unless kinder specifically say the pink one is for girls and the blue one is for boys, the only people that are perpetuating the gender stereotypes are the people spitting feathers about it and accusing kinder of doing this.

Let the toys be toys, its the assumption that the cars are for boys and the dolls are for girls that are perpetuating the stereotype.

ukatlast Fri 04-Oct-13 16:29:36

'Kinder eggs have launched new eggs - one with a pink topped wrapped and one blue.

Pink one contains dolls, blue ones cars.

How are they even allowed this?!'

Because it is a free society - it's a colour and it means if you want a doll you know to buy the pink one and vice versa.
I have always boycotted Kinder eggs for my kids because the toys they contain are choke hazards and children have died as a result.
Choke hazards inside food aimed at children being banned I would support, the colour of the wrapping not so much.

One thought on the pink/blue thing is that I was amazed to find out in the not so distant past pink was the colour for boys and blue for girls.

In my younger days I also used to bang on about gender-stereotyping but having had two boys and seen friends' girls, I have decided that like sexual orientation, nature is more important than nature and genes are everything basically.

ukatlast Fri 04-Oct-13 16:30:24

than nurture...

moanyhole Fri 04-Oct-13 16:35:44

i brought home three pink ones recently.only one of my children is a girl but they all wanted the girl toy

BrokenSunglasses Fri 04-Oct-13 16:49:27

I think it's a good idea.

I used to be gutted when I got a car in my kinder egg when I was a kid.

TheBigJessie Fri 04-Oct-13 17:04:22

passmetheprozac So, it's just a coincidence then?

If the colours weren't chosen to easily communicate gendered assumptions, wouldn't they have simply written "car toy" and "doll" on the sides?

If colours don't communicate, why not use words? Hmm?

I sometimes get them from ALDI, just for the chocolate really. Can't find the kinder bars anywhere, and I like kinder eggs grin

I quite like having the choice (because I'm a child at heart --and really wanted the toy--) I picked a pink one the first time... got some weird little pink heart-shaped padlock that didn't actually work. Ended up wanting OH's toy instead (he got a blue one) so the next time I got a car instead grin

I think it makes life easier. If you've got a girly girl or a boy who likes dolls/pink, get the pink one - if you've got a tomboy or a boy's boy, get the blue.

Ponyo73 Fri 04-Oct-13 19:28:54

Wholeheartedly agree with ukatlast. It's just been a colour thing that has survived since the day dot! Pink for girls and blue for boys. If your girl or boy wants the doll or the car then fine but it's just the norm that they make these choices. You don't see boys clothes in pink or girls in navy blue because we instinctively are drawn to certain colours. I'm sure transgender people feel this from an early age. There s definitely a psychology behind it, pink is light and sweet to the eye whilst blue is a more sombre colour.

stubbornstains Fri 04-Oct-13 19:39:25

I'm a girl, and I'm sombre as fuck grin

Tavv Fri 04-Oct-13 19:48:08

YANBU. It's lazy, cliched and sexist.

Ponyo73 Fri 04-Oct-13 19:54:48

I can be quite sombre me self on the occasion! DH isn't back from the local tavern so I shall don a dark tabard and kick his arse on his arrival. I don't know how to put the little emotions in on messages and that is really annoying me as putting a funny, little symbol can make the difference, eh what?

nicename Fri 04-Oct-13 19:55:04

Does it really matter?

If I was a kid I'd want pink and be royally pissed if I got a sodding car. I wasn't a girly girl but did like dolls and teddies.

My (gay) sister would deffo go for the blue (as she always chose blue) and be pissed if she got a dolly. She always chose blue and got action men, toy cars, guns (it was was the 70s), had short hair and would only ever wear trousers. She pretended to faint when she was presented with a dress when she was a bridesmaid (she was about 10). She was bribed with a drum kit in the end.

Not a great suprise when she came out really.

OldSchoolMamma Fri 04-Oct-13 19:56:45

Life is too short. If buying a blue or pink kinder egg is your biggest problem then you are extremely lucky.

passmetheprozac Fri 04-Oct-13 19:59:42

But it is down to the consumer surely? If you buy a pink topped egg for a girl because it's pink then that is your own choice.

Kinder have not said that pink is for girls, blue is for boys. It is commentators assuming that it is what it means. To me this is going against the whole argument that we should 'let toys be toys'

AlisonL1981 Fri 04-Oct-13 20:02:08

I've had 2 pink ones, one with a pony and a glittery ring, the other had a pink padlock. My boyfriend had 2 blue ones both with cars....

AlisonL1981 Fri 04-Oct-13 20:04:43

And they also sell yellow ones along with the pink and blue ones.

DeWe Fri 04-Oct-13 20:09:02

Well would you have an issue if they released them with say disney characters in orange eggs, and dragons in green?
If you had a child who wanted a dragon it would be much nicer if they were guaranteed what they wanted rather than having a 50/50 chance of having something they didn't want. Actually it would probably be better for Kinder if they didn't, because there would always be a few parents who opened the egg and said "aw you didn't get what you wanted I'll buy another..."

So what you're saying is that in your mind you equate pink with girls and blue with boys. So actually the gender divide is in your mind....

Ponyo73 Fri 04-Oct-13 20:10:26

Nail.on.head. OldSchoolMama. Absolute nonsense!

Tavv Fri 04-Oct-13 20:10:27

Why didn't they put the cars in the pink ones if they weren't pandering to gender stereotypes?

frogspoon Fri 04-Oct-13 20:24:57

The eggs aren't actually labelled for girls or for boys are they?

Actually I would be quite content as a girl with a blue egg (my favourite colour) with a car inside. I much preferred the toys you had to assemble yourself, I liked the challenge. I was always disappointed to find a plain doll that required no assembly and didn't do anything or have any moving parts (e.g. wheels).

I think it would help to prevent disappointment because parents and kids know what to expect inside.

Ponyo73 Fri 04-Oct-13 20:30:42

But Tavv, maybe I'm a bit thick but usually girls are drawn to dolls and boys to cars. If a child wants the car or the doll, then the parent just says Okay, you want such and such then pick so and so colour. It 's what was was, is and what shall always will be. There must be pyschology in the choice of colours that we pick. I'm all for genders to go embrace the opposite of what society deems normal but do we have to rail against tradition where most people are quite happy. Are kinder being so offensive? I really don't think so.

Tavv Fri 04-Oct-13 20:32:39

> Tavv, maybe I'm a bit thick but usually girls are drawn to dolls and boys to cars.

In my opinion this is due to gender stereotypes in our society and is down to nurture, not nature.

BikeRunSki Fri 04-Oct-13 20:37:03

DH bought the dc their first Kinder eggs ever a couple of weeks ago. He didn' t notice the pink or blue foil, but picked uo one of each by chance. He was horrified when he got home as I had been raging about tge ridiculous " shoes" Muller corners.

We like them - it lets my no3 son have a toy he knows he will like, ie the ones in the pink topped wrappers. He loves the little ponies and things and doesn't like cars, bikes, trucks so it means he is less likely to be disappointed. The reverse applies to no4 son who does like cars and stuff. They are each much more likely to get a toy they like.
WE don't say "girl's" or "boy's" though, we say Pink and Blue and they looked at the pictures on the display stand and wach decided which set of toys they liked the look of best, and chose one in that colour. DD chose a Snickers as she's not daft well aware of the amount of actual chocolate in a Kinder egg compared to a Snickers and Snickers are cheaper grin (They were buying themselves a little treat with their "pennies from Nanna")

Ponyo73 Fri 04-Oct-13 20:54:07

Tavv, I am totally in respect of your nature vs nurture theory but as beings, the female race, or whatever we may call it are in fact the more maternal, giving naturally, protecting and instinctively attracting in later years to procreate. There must be something within every female child to nurture as that what we are programmed to do. just as the
males species in nature are programmed in some way to have several matesfor survival.

kali110 Fri 04-Oct-13 23:06:11

Havent got a problem makes it easier to know the type of toy inside.
I would be angry if a girl couldnt have a blue one and vice versa, but its not.

kali110 Fri 04-Oct-13 23:08:46

Plus the eggs arent labelled girl and boy.
Im happy as there is a better chance of getting what you want.
As soon as the limited ones go then ill prob stop buying them.

YoniBottsBumgina Fri 04-Oct-13 23:13:17

I could be wrong, but I'm sure they are labelled for girls/for boys in Germany. I will check next time I am at the supermarket. DS went straight for the blue one. He's at the age where anything pink will apparently burn his skin off if he dares to touch it. Ugh. Thanks ridiculously gender stereotyped society!

CheapBread Fri 04-Oct-13 23:33:28

Whilst they do pee me off I am sort of glad there's some hint as to what you'll get as dc likes the cars. However, just today we opened 2 pink ones, one had a pink flower ring, the other a blue chain bracelet, not so girly.

tiggerpigger Fri 04-Oct-13 23:49:11

Ffs, girls and boys have differences. Why try to make them the same? Nothing wrong with pink stuff for girls and blue stuff for boys. Jesus...

frogspoon I was always disappointed with the non-assembly ones too! A plastic toadstool was boring compared to a build-it-yourself crane or something.

I reckon they've just started to run out of ideas for the little toys, so someone has suggested putting 'girly' items in like plastic rings and things, only to worry that it might put (idiotic) parents from buying the product for their sons, or vice versa. They've got around this by making them pink and blue which is fairly universally understood symbolism.

Of course it's unnecessary but there's nothing to stop boys having the pink or girls having the blue in much the same way as there's nothing to stop a girl wearing a blue coat from the boys' section or a boy wearing a pink one from the girls'.

MOTU Sat 05-Oct-13 00:11:28

I actually think its good, cos my dd would be bitterly dissappointed by a "fashion doll" but would love a little car-this way I can buy one that she'll really like. I just watched the advert and they don't mention girls and boys, just the colours and the contents.

MomentForLife Sat 05-Oct-13 00:19:01

I quite like them for the fact that they toys seem to have improved, well as much as they could.

My DD was obsessed with Thomas but has moved on to Princesses and anything girly. Sometimes it's just what they like. Sometimes the Polly Pockets have a ride on the engines and it's great fun.

DontPanicMrMannering Sat 05-Oct-13 00:42:28

Argh how annoying hope they don't stay.

Dd1 is 4 and is very firmly conditioned already saying she won't wear "boys" stuff ie blue. Or "boys" toys ie fucking Blue.

It's not from us and it drives me mad. She also the other day congratulated me on fitting a new car seat for dd2 as I'd done a "boy's job" Wtf? ??

It is insidious people should care!

KaseyM Sat 05-Oct-13 08:33:35

"So what you're saying is that in your mind you equate pink with girls and blue with boys. So actually the gender divide is in your mind..."

Hahahahahahaha! So....everywhere you go anything related to beauty and dolls just happens to be in pink and just happens to have pictures of only girls on the cover or be placed under "girls" and everywhere you go toy cars just happen to be packaged in any colour OTHER than pink with pictures of only boys playing with them but the gender divide is in OUR mind?!

Hilarious! All a big huge coincidence and the Kinder Marketing department have been living under a rock for the past two decades.


HazleNutt Sat 05-Oct-13 10:05:41

girls are in pink and boys in blue because they are instinctively drawn to those colours? Well, Not too long ago, pink was boys' colour and blue girls', so our nature and instincts have changed 180 degrees since then?

There's plenty wrong with telling children that they should only play with half of the available toys due to their gender.

HazleNutt Sat 05-Oct-13 10:11:39

Oh and who mentioned Germany - the eggs are the same blue and pink, but the advertising makes it clear that pink is only for girls. That's what the ad says: New and Only For Girls!

ridiculoussingle Sat 05-Oct-13 10:21:20

I'm really disappointed. Ds like the little animals you get in the eggs, but he wouldn't be seen dead buying something pink. He doesn't like the cars as they don't work properly. Guess we'll have to not buy them unless there's an alternative colour. Kinder, you just lost yourself a customer.....

kali110 Sat 05-Oct-13 10:22:34

Alison we got those too

moldingsunbeams Sun 06-Oct-13 08:24:19

Are girls instinctly drawn to pink or is it more they are conditioned to like pink by those around them.

We just found loads of old photos of dd 5 and under, she has pink on in only a couple photo when she is a baby and can't chose.

She loved Thomas Tank and Bob the Builder so chose those clothes, most photos seem to be digging through mud, running through forests in most pictures in dark jeans , blue wellies and purple tops.

I'm thinking of her wardrobe at home now and still can't think of any pink hardly. Lots of blue, green and purple.

FortyDoorsToNowhere Sun 06-Oct-13 08:39:47

My DS used to love the colour pink, until he went to school and was told by other children pink was for girls.

Normally I would be angry over this, but as my DC have gotten older anything to make my life easier is welcomed.

Smoorikins Sun 06-Oct-13 08:45:27

I understand why people argue that it is gender sterotyping. But how is it sexist?

I love the fact it is regarded as regressing too. The pink for girls/blue for boys is quite a modern invention - about the time of the second world war. Before then, despite a perception that pink was for boys and blue was for girls, evidence suggests that any colour was suitable for any child. Boys and girls both wore dresses in childhood.

Colour coding isn't an issue IMO. Yes, they have chosen 'typical' colours due to the relatively modern tradition of allocating colour to gender, but so what? If your daughter wants cars, buy her a blue one. If your son wants dolls, buy him a pink one. Or buy one of each and swap the wrappers.

Sexism is a real issue that causes real problems and divides. This? This is just chocolate and toys. And if you as a parent want to get het up about the pink for girls/blue for boys thing - well surely you are just as guilty, if not more so, for perpetuating it than the companies that provide the goods. If you were to buy your girl blue and your son pink you would be making a bigger statement.

kali110 Sun 06-Oct-13 11:15:09

I hated pink as a child def not drawn to it.

Val007 Sun 06-Oct-13 11:20:44

It's a pity boy has a penis and girl has a vagina. I wonder how we can make these equal... Why don't we take these off and implant everybody with a peni-gina ;-). No.more.bloody.inequality. Hahahahahaaaaaa

grin Val.

HazleNutt Sun 06-Oct-13 11:49:02

I didn't know you needed a penis to play with cars. Learning something every day.

quoteunquote Sun 06-Oct-13 14:08:03

How pathetic of kinder, all my children boys and girls, get fed up with having the gender stuff pushed down their throats, they are really good at spotting sexist crap.

BlueStones Sun 06-Oct-13 17:24:50

"It's you doing the stereotyping" ... "Haven't you got anything else to worry about" ... "Does it actually SAY girl/boy" .... it's like Super Denial Bingo here today. grin

And Ponyo, evolutionary psychology was laughed out of the room some years ago now.

Rhino71 Sun 06-Oct-13 17:47:33

I have 6 yr old B/G twins who love the new blue/ pink wrapping... Saves me loads of hassle. 66% in favour as well, big majority.

kali110 Mon 07-Oct-13 20:21:05

Think the bigger deal you make it then more impression it has on children.

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