Abercrombie and Fitch - fecking wankers

(53 Posts)
Minifingers Thu 09-May-13 09:43:56

For this:

"He doesn't want larger people shopping in his store, he wants thin and beautiful people," Lewis told Business Insider. "He doesn't want his core customers to see people who aren't as hot as them wearing his clothing. People who wear his clothing should feel like they're one of the 'cool kids.'"

"In an interview with Salon last year Jeffries [founder of A&F] explained his attitude: “In every school there are the cool and popular kids, and then there are the not-so-cool kids … Candidly, we go after the cool kids. A&F claims to only employ beautiful staff in its stores [Rex]
He continued: "We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely."

Apparently overweight, 'unattractive' and plus-size people don't 'belong' in A&F clothes.

What a cunt.

The clothes are overpriced too.

So hope this is his 'Gerald Ratner' moment. angry

The twat elite? grin

Omnishambolic Thu 09-May-13 09:48:13

Hardly news, they've been very open about that from the start (see their staffing policy, eg woman with one arm not allowed to work on shop floor).

It's the very opposite of Gerald Ratner saying his products were crap, ie you're a fool to buy them. He's saying only cool people wear our stuff, ie if you're a teenager (who fits into our sizes - most shops after all don't want fat people in their look, or you'd be able to get a size 20 in all the shops, so he's hardly unique in that respect either) then you'll look cool if you shop at A&F.

bruxeur Thu 09-May-13 09:49:01

But A&F is for chavs. Is that his target market too?

I'm torn between a mass middle-aged frumpy Road Trip to check out the shops, very slowly or ignoring the idiocy and not giving them the publicity bu muttering about it.

OrbisNonSufficit Thu 09-May-13 09:49:47

It's not exactly news that fashion and particularly fashion marketing favours the thin and pretty, is it? If you don't like it, don't buy the clothes.

Tailtwister Thu 09-May-13 09:52:17

Just had a look at their clothes. Pretty nasty and tacky if you ask me. I'm quite glad I'm not his target market tbh, he can keep his nasty tacky junk.

molly199 Thu 09-May-13 09:52:52

Reading this and realised Im wearing an ambercrombie jumper, that someone bought me from holiday and its fake. part of my comfy not moving clothing, I must be cool althou im no were near skinny oops and not loads of friends either maybe I should bin it.

Their stuff does wash well though....
(Runs and hides)

Minifingers Thu 09-May-13 09:54:38

Orbis - Zara clothes are primarily designed and made for slim people (their 'large' is a size 14), and they have a brilliant image. I can't imagine them ever coming out and saying 'our clothes are only suitable for beautiful, slim and cool people'. It's horrible.

I feel like going and buying something really unflattering with a massive A&F logo on it and stretching it across my 47 year old saggy arse in protest.

(a bit over sensitive - have an overweight but beautiful teenage dd who is incredibly self-conscious about her body. I hate to think of her going to this shop with her friends and being made to feel like an ugly freak).

gazzalw Thu 09-May-13 09:57:49

Personally feel that anyone who shops in any of those 'brand' stores that appeal to lithe teens is a clone. I cannot believe teens buy into this 'herd' mentality as far as dressing is concerned - so boring and staid really - whatever happened to individuality?

BabyMakesTheYoniGoStretchy Thu 09-May-13 09:58:34

Get a cheap top and have Arse&Fanjo emblazoned on it.

ubik Thu 09-May-13 09:59:30

It's kind of 'anti-fashion' rather like Jack Wills, Hollister and yes Boden. Being a cookie cutter all-American cutie isn't the aspiration of most British teens, except the wealthy year-round-tan ones.

Give me Top Shop and Zara any day

notsoyoniface Thu 09-May-13 10:02:17

A very nasty company. Racist and disabilist (sp)too.

peeriebear Thu 09-May-13 10:04:08

They are being torn a new arse on their FB page, for what it's worth.

Saw pictures of this chap. He wouldn't be allowed in his own stores....doesn't fit the profile of the customers they want grin

I feel that many stores have some form of subtle way of trying to attract the customers they want, whether by the size of goods or some other means. Him being so blatent may have been an attempt at making his stores sound cool, but actually it just makes him seem like a twat.

Rosa Thu 09-May-13 10:08:35

Well some kid in Africa is wearing some stuff that I donated ....so I am pleased there will be a cool kid in the AF logo in Africa ..bet mr Jeffries will not like that. Plus I can say for sure that a couple of the staff in the shop I WENT to are stuck up and rude like him but I wouldn't say they are good looking .... Quite glad I don't fit into his stuff to be honest do I don't have the dilema ...

NiniLegsInTheAir Thu 09-May-13 10:09:01

Well I'm slim and young although not necessarily beautiful but would never even think of wearing A&F. Their stuff is crap and the cool people I know wouldn't be seen wearing their clothes. What an own goal.

DorisShutt Thu 09-May-13 10:09:39

My friend and I took great delight in wandering round one of their stores being "old ladies" and muttering about price, quality and falling standards of the youth today. She even got the flashlight app on her phone out to check what colour something was.

We had a ball counting the hmm confused looks from the beautiful people! grin

catsmother Thu 09-May-13 10:12:22

I've just looked him up on Wikipedia and agree with FryOne. In fact he looks like he's related to that woman who had all the horrid cosmetic surgery - think her name was Wildenstein or similar.

Also agree that many fashion brands may well wish and hope that their products would only ever be worn by "beautiful" people so as to show them off to their "best" advantage hmm but to come out so blatantly and say such a thing is really sneery and arrogant. Feel for any teen lacking self confidence who doesn't "fit" - either metaphorically or literally - into their clothes and reads this, adding to their angst about not looking "right" etc.

peeriebear Thu 09-May-13 10:25:04

Just googled the guy- he looks like he's made of raw dough confused
It's like Hitler promoting the Aryan Master Race whilst himself being a dark, unattractive shortarse.

youmeatsix Thu 09-May-13 10:34:42

i assumed it was a PR thing and nothing more, getting everyone talking about them, and a load of airheads parting with cash because they fit the demographic so must be "beautiful & thin" i hope it is a Ratner moment, but because of their core clientele, i highly doubt it will be

UnChartered Thu 09-May-13 10:37:12

<signs up for Chaos's road trip>

WorraLiberty Thu 09-May-13 10:42:55

It's nothing new though is it? I don't think I've ever seen a fat person working in a fashion boutique...and when was the last time you saw a mannequin with saggy boobs and belly fat sculpted to it?

He's telling it like it is and that could either work for the company or against it.

Time will tell.

squoosh Thu 09-May-13 10:44:34

Goodness gracious me. I hope he puts his A&F hoodies on backwards to cover up that ugly old physog of his!

Whatta looker!

ATrust Thu 09-May-13 10:47:17

Message deleted by Mumsnet for breaking our Talk Guidelines. Replies may also be deleted.

squoosh Thu 09-May-13 10:47:19

He must have gone to the same School for CEOs that Michael O'Leary attended.

Works for O'Leary..........................obnoxious little shit that he is.

UnChartered Thu 09-May-13 10:48:59

aw ATrust are you he?


BabyMakesTheYoniGoStretchy Thu 09-May-13 10:53:58

His mouth looks like a piley arsehole.

FreedomOfTheTess Thu 09-May-13 11:06:23

I assume he doesn't go in his own stores then?!

redexpat Thu 09-May-13 11:11:04

Their jeans fit me perfectly. And the clothes last. I have a long sleeved shirt and a cardi that I bought the day before 9/11.

LadyBigtoes Thu 09-May-13 11:14:02

Ha ha Doris, I go into Jack Wills and do the same. I am 43 and very non- herd-following but I have incredibly long arms and body, and I like JW's long tops and also their big woolly socks.

I don't know what their staffing policy is but they all sem to be skinny 19yo girls with ridiculously OTT big hair and loads of make-up. I can see them looking at me and thinking "Errrr... is that someone's mum... does she have money or can we sneer at her?" They all look really alarmed grin

LadyBigtoes Thu 09-May-13 11:15:31

Wow, just checked out the pic. Despite being a right pigger, he looks as if he's had Work Done.

Poor bloke, placing so much value on looks while looking like that. He's obviously got a bit of a complex.

Startail Thu 09-May-13 11:24:25

I'm a 45y size 16 and I love muching totally uncooly round Superdry, A&F and JW.

I do have teens who would fit their clothes, I almost bought DD2 a £20 Tshirt once, put I found a nicer one for £2.99 in H&M grin

pigletmania Thu 09-May-13 11:36:28

Mr jefferies have you looked in the mirror lately, you are nether thin or beautiful. Shallow superficial twat!

Thin does not equal beautiful, look at some of thesupermodels tey are testimony to that. Expensive overpriced crap!

CockyFox Thu 09-May-13 11:46:42

This really doesn't bother me.
I have clothes from A and F and Hollister and I am certainly not the customer he is aiming for.
In any case I am sure lots of retailers have this type of policy just aren't honest about it.

squoosh Thu 09-May-13 11:52:24

If they don't want fatties wearing their clothes then why are so many of their items elasticated?

happyyonisleepyyoni Thu 09-May-13 11:52:26

Calling all middle aged overweight people:

Let's have a campaign to all go to A&F shops and hang around for as long as possible without buying anything. Just to annoy them.

everlong Thu 09-May-13 11:56:42

I don't care. <shrug>

I wouldn't wear their shit anyway!

AmberLeaf Thu 09-May-13 12:06:00

Why is he racist?

AmberLeaf Thu 09-May-13 12:06:18

I mean, how is he racist.

bottleofbeer Thu 09-May-13 12:07:09

I wet into their flagship store in NYC. I'm a size 14 and as such had to buy and extra large to fit me. Yes, 14 is extra large.

ComposHat Thu 09-May-13 12:17:09

We go after the attractive all-American kid with a great attitude and a lot of friends.

Can you imagine a more unappealing specimen? I certainly wouldn't want to spunk a whole load of cash to dress like one of those douche nozzles.

Longdistance Thu 09-May-13 12:23:02

But he's butt fugly himself hmm

obviously doesn't have mirrors in his house


Just don't go and buy there.

adeucalione Thu 09-May-13 12:33:22

I have three teens and I go in with them quite often - like others here, I mooch around tutting, and even once asked them to put the light on for a sec (they didn't). We've always found the sales assistants quite friendly and helpful though, once approached they manage to drop the look of haughty derision I find. I don't care that he targets thin people, I think lots of brands do that, but it is the reference to targeting the 'popular kids with lots of friends' that I object to.

manicinsomniac Thu 09-May-13 12:53:59

Is A&F really 'chavvy'? (I work in a rural, traditional private boarding school and A&F, Hollister, Jack Wills etc might as well be the uniform with the amount of the stuff they have).

I also think it's fine to have a target market. He's expressed his particularly crudely and it would serve him right if he lost customers because of his nastiness. But it's no suprise and no terrible thing that those under size 14 are his marker (not sure what looks have got to do with it though!) Evans etc aren't targeting their clothes at those under size 14 are they, so it's shops for all.

I have quite a lot of A&F, Hollister type clothing all bought from ebay and I'm not especially attractive at all. I am skinny though so maybe they'll continue to let me darken their doors!

Remotecontrolduck Thu 09-May-13 13:06:57

What an idiot, fair enough if plus size isn't your market but what a crude way to express it

DD is 19 and hates that kind of clothing, as do I, but I hope people don't bother shopping there any more.

Aren't they the same company that made a member of staff work out the back as she had a prosthetic arm that didn't fit in with the companies 'appearance policy'?

< goes to google>

Remotecontrolduck Thu 09-May-13 13:08:41

Oh yes, they are

Nasty Company

AmberLeaf Thu 09-May-13 13:14:36

I don't think they are chavvy either.

Unless by chavvy you mean for teens from middle class monied backgrounds?

If parents are stupid enough to spend that sort of money on their teens clothes though....

yaimee Thu 09-May-13 14:52:32

Their clothes aren't hot or cool enough to grace my body.
Fuck them!

NeverKnowinglyUnderstood Thu 09-May-13 14:57:05

I quite like it when a company are as honest and open as this..

it stops me getting pulled into the "oh that looks nice to they have it in a 16"

My beloved husband however... was outraged when Hollister stopped making his favorite Jeans as they were too "middle aged" how dare they call a 43 year old man middle aged!!!!!!!! grin

everlong Thu 09-May-13 14:57:37

They aren't clothes for the middle aged woman anyway. You'd look a dick with one of their teeny hoodies squeezed on!

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