To think that the current Vegetarian Society ad on mumsnet is smug and unnecessary?

(70 Posts)
scarletsalt Wed 06-Mar-13 18:33:43

was growing mumsnet earlier and saw an advert for the vegetarian society, which shows a girl on a horse with the caption 'what's for tea?' underneath and then something about horse free vegetarian food.

AIBU to wish these people would just fuck off? I have no issue with people choosing a vegetarian/vegan/fruitarian or whatever diet for themselves and their families. I don't wish to have their choices rammed down my throat.

And it's not like a vegetarian diet is risk free either when you think of all the genetically modified stuff out there. Maybe the Carnivores Society could put out an advert with a three headed child asking 'what's for tea?'

scarletsalt Wed 06-Mar-13 18:34:32

Sorry that should say browsing, not growing!

DramaLlamaFarmer Wed 06-Mar-13 18:36:47

Don't see anything wrong with it personally. They are taking the opportunity of advertising something they stand for at a time when meat munchers are more likely to take note.

StuntGirl Wed 06-Mar-13 18:37:29

Do the Boden adverts get you equally angry? Does it upset you to have their cashmere jumpers and linen trousers 'rammed down your throat'?

Mintyy Wed 06-Mar-13 18:39:24

I can't see the ad but if it has been done in light of the recent horsemeat scandal then I'd say that's a definite own-goal.

It's hardly ramming it down your throat is it? It's just and ad taking advantage of current scandal.

Fairylea Wed 06-Mar-13 18:39:30

I'm not vegetarian. In fact I used to brought vegan and now eat meat. So they'd probably hate me... but it's no more ramming it down your throat than an advert for jojo maman (which I often see on here). I don't feel offended or compelled to run off and complain about it.. I just ignore and move on.

Vegetarians and vegans are allowed to be evangelicals and advertise like any other group.....

Fairylea Wed 06-Mar-13 18:39:52

Be not brought.

YellowAndGreenAndRedAndBlue Wed 06-Mar-13 18:40:47

I think you sound like you have ishoos over vegetarianism! Why shouldn't they, loads of people have made horse meat jokes, the whole meat sourcing thng has made many people think about what they are eating.

There's nothing wrong with taking the opportunity to encourage people to eat more vegetarian meals. People eat far too much meat imo, time has shown time and time again how too much meat, or how cheap meat can be very unhealthy.

You don't have to make the lifestyle choice of becoming a vegetarian to eat vegetarian food.

tabulahrasa Wed 06-Mar-13 18:44:29

Surely the ad with the three headed child would be for the omnivore society? Unless you are in fact a carnivore...confused

The advert doesnt bother me (not that I've seen it, but read another thread about it earlier). Veggies taking the piss out of the horsemeat palaver bug me though, unless the veggies they eat are all home grown, they can't guarantee they haven't been chowing down on the GGs either.

LadyIsabellaWrotham Wed 06-Mar-13 18:45:06

If you're entirely happy with your carnivore diet then why should you be bothered by this advert? Feel free to think "That sounds so smug that it would do the opposite of converting me" but they're perfectly within their rights to try any approach that they think will convert some people and isn't grossly offensive.

If you're a carnivore you must really hate your greens grin

Greydog Wed 06-Mar-13 18:47:14

the best thing I have done in ages in install Adblock. I use google chrome and downloaded Adblock. Free and no more annoying pop up adds! Try it!

Yes, YABU. Do you get angry about tv adverts too?

LegoAcupuncture Wed 06-Mar-13 18:48:24

As a meat eater it doesn't bother me. I'm taking all the horse related stuff in jest.

YellowAndGreenAndRedAndBlue Wed 06-Mar-13 18:49:35

By 'chowing down on the ggs' do you mean eating horse? I think most people can tell the difference between meat and a carrot, even if not homegrown.

gimmeanaxe Wed 06-Mar-13 18:49:42

sensitive much? I eat meat. Why would an advert bother me?

scarletsalt Wed 06-Mar-13 18:53:37

Right, so it seems IABU then! Maybe I do have issues with vegetarianism as many (although not all I must state) of my vegetarian friends have made comments about the food I am chomping down on, and made me read books about the meat industry, when I have never done that to them.

The 'carnivore society' thing was an attempt at a joke...!

Right, I am off to go and be outraged by a boden waterfall cardigan grin

I am very much outraged at the concept of a boden waterfall cardigan grin

Sounds hideous....

StuntGirl Wed 06-Mar-13 18:56:41


Well yes Yellow, but is everyone capable of telling if their veggie products are actually made from veg only? Not just the obvious ready made veggie lasagne, but how about something like gravy granules? Everyone puts a little faith in the food industry, something being found that shouldnt be surely affects people with any sort of dietary restriction more?

Mintyy Wed 06-Mar-13 18:58:53

I think its pretty low humour if the Vegetarian Society want to mock people who may be upset by inadvertently eating horse meat.

For that reason I think its a poor advert and probably won't win them any converts.

claig Wed 06-Mar-13 18:58:59

But you do have an underlying point. The timing is a bit smug and there is a sense of proselytizing propaganda which is why it got your back up. They are not selling a product, so if it is so good, why the need to sell it?

And actually yes, even a carrot could have been in close quarters with a horse steak. Obviously it shouldn't be, but then there shouldnt be horse in beef burgers either

Fairylea Wed 06-Mar-13 19:21:14

Waterfall cardigans should be burnt at the steak.

(Poor attempt at on topic joke).

"I think its pretty low humour if the Vegetarian Society want to mock people who may be upset by inadvertently eating horse meat."

I don't think they are mocking, I think they are using the fact that people have lost faith in the meat industry to promote eating more vegetarian food.

YellowAndGreenAndRedAndBlue Wed 06-Mar-13 19:31:00

I think basic economics will tell you there is vastly lower chance of meat ending up where veg was supposed to be.

DoJo Wed 06-Mar-13 19:55:32

Considering how often most vegetarians have to hear 'but don't you miss bacon?' from people that seem incredulous that you actually don't want to eat meat, I think it's fair game that once every twenty years or so a news story breaks that makes some meat eaters feel just a tiny pang of jealousy over a vegetarian diet.

DISCLAIMER This is intended to be light-hearted - I don't believe that the vegetarian society are trying to induce jealous feelings in omnivores as a marketing ploy.

StuntGirl Wed 06-Mar-13 20:00:02

^"I think its pretty low humour if the Vegetarian Society want to mock people who may be upset by inadvertently eating horse meat."

I don't think they are mocking, I think they are using the fact that people have lost faith in the meat industry to promote eating more vegetarian food. ^


Yes, basic economics would agree that meat deigned good enough for human or even animal consumption would not be replacing an onion.
But that isnt the type of meat it would be if it was being snuck into food, is it.

Of course you should be right, but the horsemeat being there shows that people are sneaking crap into our food, and I dont understand how someone with a restricted diet, who relies on food labelling being accurate in line with their beliefs, can think its funny if it goes wrong. Do you really not see my point, or are you just hellbent on picking a fight because you had an issue with my first post?

ariadneoliver Wed 06-Mar-13 20:03:51

I'm a meat eater and I can't get too worked up about this. Although to be fair I am old enough to remember making jokes about the Linda McCartney meals and their meat scandal.

OliviaMumsnet (MNHQ) Wed 06-Mar-13 20:08:51

Peace and love and Facon sarnies all round

Its already happened? Well I didnt know that! And thank you linda mccartney scandal, I hadnt even thought of meat being put into meat free products as an act of sabotage.

ariadneoliver Wed 06-Mar-13 20:13:42

Since you mention Facon Olivia. Why is it that vegetarians seem to spend so much effort creating and buying factory processed products which are pale imitations of meat. Why not just eat vegetables, pulses, fruit etc. surely they are tastier?

pirouette Wed 06-Mar-13 20:15:56

What ad? confused

I see no horse.

Lucyellensmum95 Wed 06-Mar-13 20:22:00

I don't like it and i think its pretty bloody patronising - its like it is saying, ah well, we know all mnetters little darlings have horses or go riding so lets target them. Saying that, i also find the boden adverts equally irritating. Irritating is kind of where it is at on my scale though, not outrage or anger

maddening Wed 06-Mar-13 20:30:58

Why can't people advertise if they want to? It's not offensive and you don't need to take note of it if you don't want to.

And not all veggies eat the wierd processed protein meat substitutes smile

YellowAndGreenAndRedAndBlue Wed 06-Mar-13 20:33:20

I think the 'picking a fight' comment might be aimed at me? Not sure. I am not intending to fight, but this type of food fraud is most likely to happen where suppliers, producers and consumers all collude in a myth that you can get a high value item (such as beef lasagne) for a low cost. I do not agree that all food is subject to the same risks, I think cheap food involving a long production chain is much more risky.

Mintyy Wed 06-Mar-13 20:33:21

But who says its "not offensive"? your opinion is just your opinion.

It clearly is offensive to some.

NewAtThisMalarky Wed 06-Mar-13 20:57:24

What I don't get is why someone would choose to be offended by that advert? What, exactly, is offensive about it?

What is offensive about pointing out that there is another option, and showing people where to go for more information?

YellowAndGreenAndRedAndBlue Wed 06-Mar-13 20:58:56

I am not being snipey, I haven't seen the ad, but what about it is 'offensive'? It just sounds like a silly joke about a topical issue to me.

I am going to find the ad now and have a look.

Mintyy Wed 06-Mar-13 21:29:20

To spell it out:

The advert mocks people who have eaten horse meat without realising it. The Vegetarian Society are cashing in on a controversial issue that will have unsettled and possibly even upset many carnivores.

It is crass and oafish.

As I said, not likely to win them any new customers.

somewherewest Wed 06-Mar-13 21:36:51

Vegetarians? Smug? Surely not grin.

...posted as someone who had a Findus Crispy Pancakes craving in pregnancy and has therefore probably consumed an entire Grand National worth of equines...

NewAtThisMalarky Wed 06-Mar-13 22:05:37

I can't see the advert (on a mobile), but the description doesn't make it sound like its mocking people. It sounds more like they are pointing out the failings of the food industry.

I can't see why they would make an advert mocking their target market. It would be very clever.

Haven't seen the ad, but tbh, I've seen enough ads advertsing meat with exactly the same slogan when walking around town! So I wouldn't be too phased by it...

gimmeanaxe Thu 07-Mar-13 13:28:01

whats wrong with poking fun? Ive probably eaten a stable full and have joined in with the horse jokes. With vegetarian friends.

PinkBottleGreenBottle Thu 07-Mar-13 13:48:19

I think it's quite funny. There are "No Horse" symbols on blackboards outside butcher's shops all the way down our High Street, and the veggies are just doing their own take on the same thing. Nobody is mocking anybody.

Yannah2006 Thu 07-Mar-13 14:09:48

It's a joke! And an advert- thats sort of the point of advertising!

Anyway, some people might be looking for an alternative diet if they're so offended by the thought of eating horse meat. Vegetarianism sounds like a pretty good alternative to me.

midastouch Thu 07-Mar-13 15:20:37

I havent seen it, ut i think YABU.
I dont see that its smug its just an advert like any other annoying advert. I have to say though that i cant see the point in it, i doubt if anyone is going to turn vegetarian because of that advert!

ColinFirthsGirth Thu 07-Mar-13 16:48:52

I am a vegetarian - who is not smug as I have NEVER tried to convert anyone or give them information about the meat industry - but I find this advert quite funny. There have been loads of jokes about the horse meat scandal on facebook so why shouldn't the vegetarian society also use a lighthearted way of encouraging people to consider vegetarianism? I think some people are taking this advert too seriously. BTW I have had many people poke fun at me for being vegetarian and I don't complain as it is just th way things are.

Kazooblue Thu 07-Mar-13 16:56:28

Yabu considering all the McDonalds advertising you see on here. So it's ok to advertise meat products but not veggie.hmm

Moominsarehippos Thu 07-Mar-13 16:58:08

I just saw the cute horse and didn't read the ad! I'm veggie (non squemish and has eaten horse and many other 'cute 'n fluffy animals' in my time) and find all the jokes quite amusing. Maybe its payback for all the 'but whhhhhhyyyyy don't you eat meat' 'oh here, a bacon sandwich (wafts smell over) doncha just waaaant it?' 'Bacon crisps - oh. That's surely not vegetarian then, is it?' 'You're pale, obviously anaemic then' 'your baby will be sickly if you don't eat meat when pregnant', 'its onlt fish/chicken/beef stock so you can eat it' 'vegetarians are always miserable' etc etc etc

Earthymama Thu 07-Mar-13 17:10:18

Moomins you are SO right. I was just thinking of all the jibes I have had over the last 25 years. I was out for a meal last week and off they went. . .

I just said' If you think DP and I haven't heard all this before you are sadly mistaken. As we never criticise your food choices, I think that's enough, don't you?' With a smile and a poke in the ribs but it so, so tedious.

Humourless lesbian feminist vegetarian here, and one who does eat Quorn sometimes cos it is quick and I am busy, just like everyone else.

So I am a hypocrite, bite me. At least, I am locally sourced and you can check my provenance.

(Though the drugs history might put you off, or get you high, as might the issue of the fat-to-flesh ratio!)

TidyDancer Thu 07-Mar-13 17:41:37

YABU. And ridiculous, frankly.

As someone pointed out up thread (sorry, didn't catch who!), it's a joke in the vein of many made by independent butchers shops. This is not a vegetarian exclusive.

Sounds like you have a bit of a chip on your shoulder about vegetarianism, which is just hugely silly of you.

TroublesomeEx Thu 07-Mar-13 17:56:33

I'm a vegetarian and I'm not smug either.

I have no problem with sitting at table with people eating rare steak. It's their choice as not eating it is mine.

I'd never try and convert anyone and I only ever mention it if someone offers me a taste of their food and pushes it once I've said "no, I'm ok thanks".

I quite often find people ask a lot of questions - it seems to attract the same level of interest/surprise as being left handed. A left handed veggie is quite a curiosity indeed!

TiggyD Thu 07-Mar-13 18:46:27

Maybe they whole thing has been a ploy by vegetarians. I think they've been horse-napping animals from racecourses and the New Forest, smashing their heads in with a hammer, chopping them up, then lobbing chunks of meat through pie factory windows. Typical vegetarians.

someoftheabove Thu 07-Mar-13 19:04:52

beyondthelimitsofacceptability, what makes you say vegetarians have a restricted diet? I've been veggie too long to bother arguing with non-veggies but I know meat eaters who don't eat half the variety I do. I brought home-made veggie paella into work yesterday and a colleague commented that it smelled lovely and asked what the "sticky up bits" were. When I told her it was fennel, she said, "I don't think I've ever eaten fennel." Two others asked for the recipe (can't take the credit, though, it was Ottolenghi's!).

exexpat Thu 07-Mar-13 19:06:27

To whoever asked why vegetarians eat all the imitation meat products - actually, a lot of us don't. A 'beef' burger has no appeal for me whatsoever. Obviously some veggies do eat them (my daughter likes the Linda McCartney sausages, for some reason) but a lot of the marketing is aimed at people who are semi-vegetarian, ie still eat meat sometimes but are cutting down for health or cost reasons. I much prefer my vegetarian meals to look and taste like vegetarian meals.

someoftheabove Thu 07-Mar-13 19:11:44

I agree with most of what you say, exexpat except that there is no such thing as a semi-vegetarian. Whether you eat meat occasionally or three times a day, you are a meat eater. And don't get me started on "vegetarians" who eat fish!


I found it funny.

EuroShaggleton Thu 07-Mar-13 20:33:33

I actually thought it was unattractively smug.

I'm a reformed vegetarian, btw.

someoftheabove Thu 07-Mar-13 20:57:22

Reformed vegetarian, reformed vegetarian, no, still doesn't makes sense!

I think "smug" is an overused word now.

I have never been a vegetarian, have eaten beef ready meals and Ikea meatballs and still found it funny. [shrug] Even if I hadn't found it funny it would have been unfunny, not smug.

Companies/organisations always leap on the misfortunes of their rivals.

Moominsarehippos Fri 08-Mar-13 08:11:12

I suspect there would be a similar vein ad if they'd found pony in a Linda McCartney shepherds pie (which they wouldn't I'm sure)!

No, those only contain real shepherd.

Stinkyminkymoo Fri 08-Mar-13 08:15:43
Lauralovesbaking Thu 28-Mar-13 20:58:46

The horsemeat scandal made my French friend very happy, she laughed a lot at our expense, and then promptly went out a bought a 'beef' lasagna, despite the fact that she's supposed to be a vegetarian, I think she was making a point, I don't understand what that point is yet.

p.s. go vegan

OhLori Thu 28-Mar-13 21:22:21

YANBU. Agree mocking people in this way infantile and very sneering in that horrible self-righteous way that vegetarians often had. I am practically a vegetarian myself, and love vegetarian food. But find the smugness awful.

Actually, scientifically speaking, its only since we cultivated land as agrarians that we have taken so much of the habitat of animals. As hunter-gatherers we lived much more in harmony with the animal and plant kingdom.

Join the discussion

Join the discussion

Registering is free, easy, and means you can join in the discussion, get discounts, win prizes and lots more.

Register now