New shape of Dairy Milk

(217 Posts)
JollyToddles Mon 07-Jan-13 20:06:07

They have ruined Dairy Milk.

Bloody Kraft. I want the square shape back.


PandaOnAPushBike Mon 07-Jan-13 20:13:05

Doesn't taste the same either sad

Savannahgirl Mon 07-Jan-13 20:15:50

I know someone who worked for Kraft until they bought Cadbury's, moved the offices to Middlesex, made said employee redundant and pretty much ruined their life.
Bloody Kraft.

MrsHoarder Mon 07-Jan-13 20:16:14

Most importantly, its gone from 49g to 45g. Ok so its a calorie saving but I want my extra 4g of chocolate! [stamps feet]

CloudsAndTrees Mon 07-Jan-13 20:16:53

YANBU. It's crap.

OddBoots Mon 07-Jan-13 20:17:11

I've not bought it in a while, what shape is it now?

Wommer Mon 07-Jan-13 20:17:28

What shape is it now?!confused

usualsuspect Mon 07-Jan-13 20:18:36

They changed the shape so they could use less chocolate, sneaky fuckers.

Sokmonsta Mon 07-Jan-13 20:19:49

It's not the same. Thankfully the chocolate in Heroes hasn't been messed with yet. It's still cubes.

JollyToddles Mon 07-Jan-13 20:20:42

It's round. Each of the squares is now rounded. I would have been happier if they'd removed a square.

The lady in morrisons was laughing at me having a rant at the chocolate shelf.

PrincessOfChina Mon 07-Jan-13 20:20:58

Message withdrawn at poster's request.

JollyToddles Mon 07-Jan-13 20:21:50
ControlGeek Mon 07-Jan-13 20:22:04

I don't eat chocolate very much, I don't have much of a sweet tooth, but when I do, a bar of dairy milk is such a treat. It's one of those heinz (or is it hellmans blush ?) advert type things - it has to be rectangular, and it has to have corners that hurt the roof of your mouth until you've sucked them smooth. Saw the revised bar in work's vending machine the other day and nearly cried.

ResolutelyCheeky Mon 07-Jan-13 20:22:41

They have messed with the taste of caramels in heroes though, they taste plasticy

Thats just wrong! dairy milks are not ROUNDDD.

bureni Mon 07-Jan-13 20:26:10

buy the Caburys from Lidls, it is still the same since its made in Ireland.

kaiserfootmuff Mon 07-Jan-13 20:27:54

that looks crap, my older ds will moan, it's the only chocolate he eats

OddBoots Mon 07-Jan-13 20:27:59

Ugg, yuck! I hope the bigger bars are the right shape.

Purple2012 Mon 07-Jan-13 20:35:13

Well that's just great, i have a cake mold that is the shape of a large bar of cadburys and now it's all wrong!

QuickLookBusy Mon 07-Jan-13 20:39:23

How very dare they!

Why fiddle with it? It was perfectly fine before.

Fakebook Mon 07-Jan-13 20:39:23

Ugh. They look like little constipated turds now. It's supposed to be a BAR of chocolate. Idiots.

pictish Mon 07-Jan-13 20:41:00

That's outrageous!!!
If it's not broken, don't fix it!! FFS!

Rectangles rule, oblongs drool.

Lets complain en masse! Bitterly!!



Aero has changed aswell. It's all roundy.
I liked to bit the solid bit off the edges then eat the bubbly bit. Now it's ruined hmm

JollyToddles Mon 07-Jan-13 20:42:43

I'm so glad I'm not the only irrational one person who is upset about this.

CaroleService Mon 07-Jan-13 20:42:56

That is just cultural vandalism.

JollyToddles Mon 07-Jan-13 20:43:30

Wikipedia says it has been the same shape since 1905.

cinnamonnut Mon 07-Jan-13 20:45:20

Each segment looks like a little brown slug sad

nickelbabylyinginamanger Mon 07-Jan-13 20:45:42

fucking hell.
I'm shocked.
i thought they understood not to diss about.

hatgirl Mon 07-Jan-13 20:46:06

in my local fuel station the cadburys always has a layer of dust on it, I swear I'm the only person that must buy it. I think I have an untapped supply for a while....

nickelbabylyinginamanger Mon 07-Jan-13 20:46:25

i meant piss about

Bloody hell. Why couldn't they leave it alone??

First Kitkats (buggering the wrapper up) and now this.

I am in a huff now.

Foggles Mon 07-Jan-13 20:46:38

Probably Elf & Safety lot said they had to get rid of the corners in case they had somebody's eye out.

SoleSource Mon 07-Jan-13 20:47:03

The chocolate does NOT taste the same. It tastes of steralised milk.

SoleSource Mon 07-Jan-13 20:47:52

Foggles grin

Foggles Mon 07-Jan-13 20:48:01

Ooh no. Sterilised milk. My mum still has that - it's vile.

Fakebook Mon 07-Jan-13 20:48:28

I haven't eaten dairy milk for years tbh. It tastes chalky. I'm sure they meddled with the ingredients a few years ago. I'm a galaxy fan myself, but I'm still VERY ANGRY about the change of shape. <crosses arms>

OddBoots Mon 07-Jan-13 20:48:31

Literally cutting corners!

What the actual fuckety fuck is that supposed to be? This has not improved my crap day one iota angry

JollyToddles Mon 07-Jan-13 20:49:39

Sorry Gwendoline.

Maybe if MN complain en masse (Cadbury Dairy Milk have a facebook page) then we could achieve something?

bureni Mon 07-Jan-13 20:52:16

Not sure what the fuss is about, its not even real chocolate no matter what shape it is.

BigStickBIWI Mon 07-Jan-13 20:52:27

I'm amazed that they have done that. I did a lot of research for Cadbury, years ago now, and one of the key things about Dairy Milk is the feel of the square in the mouth, and how it makes the chocolate melt.

pictish Mon 07-Jan-13 20:55:13

If you need to be snooty bureni go and find somewhere else to do it.

We hold our Cadbury Dairy Milk very dear, whether it is 'real' chocolate or not.


Pickles101 Mon 07-Jan-13 20:58:32

It's horrible, all smooth and ugh sad and it doesn't taste the same, it's all sickly and weird and awful sad what deliciousness will get me through period cramps now sad retreats into bedroom sobbing heavily

Foggles Mon 07-Jan-13 20:58:49

If we want round chocolate, we can have buttons. Unless they're going to make those into triangles.

bureni Mon 07-Jan-13 20:59:11

Snooty lol, you should try some real chocolate and get a buzz.

JumpingJackSprat Mon 07-Jan-13 21:00:16

i was really annoyed when i saw the new shape of caramels the other day... its obviously to use less chocolate (i doubt the price is coming down though!) oh well i used to find them irrisistable but now im being conned ill find it much easier to not buy them! wink

2kidsintow Mon 07-Jan-13 21:01:25

I like cadbury, but am not impressed by the new shape either. I like my chocolate to be uniform in thickness.

Tabliope Mon 07-Jan-13 21:02:59

I'm really annoyed too. It definitely tastes different - sweeter and more sickly. I was recently in Dublin airport and in the newsagents there they had the original shape and it tasted like it used to. They also had Cadbury's Tiffin - anyone remember that? Also, a mint crisp cadbury's and a few other old flavours that I can't seem to get in the UK. I'm not buying it anymore. The taste is horrible now and I don't think I'm imagining it.

JollyToddles Mon 07-Jan-13 21:04:14

I haven't bought one of the new bars. I can't bring myself to do so. They are not right sad

Charliefox Mon 07-Jan-13 21:06:58

The taste is definitely different and not as nice. Which is good news for me, as it means I'm eating less of the fat-and-zit-inducing stuff.

Don't get me started on Irish chocolate. The last time this came up I had to beg an Irish MNetter to send me some. And she did. I got a jiffy bag stuffed with Moros and Caramellos. Yum yum yum <happy sigh>

Love MN I do.

bureni Mon 07-Jan-13 21:10:51

Gwen, it is different from the dairy milk made in Poland. Lidls generally stock the Irish dairy milk here in N.I but not sure about Lidls stores in Britain.

PiccadillyCervix Mon 07-Jan-13 21:25:24

looks a bit like a poo now

JollyToddles Mon 07-Jan-13 21:29:28

It does sad

PiccadillyCervix Mon 07-Jan-13 21:35:45

So it's not all bad then really. All the better to let loose in a public pool!

angry Now my chocolate doesn't match my mug. (I still have one of those mugs in the shape of a chunk of Dairy Milk and you can't drink from it without spillage, but that's not the point).
I'm very annoyed about this, still, I am cutting out chocolate for a while anyway so Cadbury's is a good start.
Incidentally I tasted Roses at Christmas, they were rank! Putting soya into them has ruined them and they're all soft and bleurgh.

Yy to Irish Cadbury's, so much nicer, our local Irish centre sell it so we can stock up when the need takes us.

But surely if you buy the bigger bars they're still chunks? I should know

FamiliesShareGerms Mon 07-Jan-13 22:01:36


JollyToddles Mon 07-Jan-13 22:02:11

Yes. But they are square rather than rectangular.

We usually have a 400g bar in the cupboard. Apparently they are reducing the size of these to 360g though.

MagicHouse Mon 07-Jan-13 22:03:36

Can't believe I'm alone in thinking they look just the right shape for stuffing several delicious ROUND pieces in all in one go grin YUM!

They've done the same to caramels. It ruins the filling to chocolate ratio, in addition to giving you less. Bad on all possible fronts.

It might also be that the chocolate is not as good any more too, but I refuse to buy another one after I was disappointed on the train in December.

Caramels haven't been the same since they lost their foil wrapper

threepiecesuite Mon 07-Jan-13 22:06:34

I HATE rounded corners. You can't get a decent enough grip to snap off the piece when it's been in the fridge. What the 'eck are they playing at?

God job I don't buy it anymore since it started tasting absolutely rank. Chalky someone said, that's right, it IS chalky.

Galaxy, however......... <yum>

FierySmaug Mon 07-Jan-13 22:06:34

Yanbu about the rubbish new shape.
However, I did buy several one of the large sized Dairy Milk recently, and the chunks were the original chunky shape. Maybe it's just the smaller bars they've ruined? Big one tasted the same as usual too.

pumpkinsweetieMasPudding Mon 07-Jan-13 22:12:28

Looks horrid & tastes cheap and nasty!

PippinWoo Mon 07-Jan-13 22:24:26

This is outrageous. sad

MunchMunch Mon 07-Jan-13 22:25:06

There's just some things in life that's not meant to be messed with and dairy milk is one of them!

Imo it started when they took the foil away and put them in the sealed packets they are in now - crap! Then the changed the shape from big chunks to a more molded flatter shape And now they have the nerve to make them smaller and rounded ffs!

If they change the recipe I will NOT be happy.

I have a bar downstairs that I specifically sent ds1 to the shops for with my nightly cuppa so it better be good or there'll be he'll on. <and breathe...>

MrsEdinburgh Mon 07-Jan-13 22:35:42

The chocolate does not taste the same now that Cadburys have changed the shape of Dairy Milk, Whole Nut etc. It tastes cheap & feels cloggy in your mouth & claggy in your throat.

I refuse to buy/eat Whole Nut now (was my fave chocolate).

OhMerGerd Mon 07-Jan-13 23:08:33

It is awful, and surely they must be losing money. I've not bought any cadbury's chocolate over this christmas for stockings or gifts. It tastes. Rank ....

Yes, I thought the taste had changed but wasn't sure if it was just me.

Sickly and artificial, and it doesn't melt right.


thinkfast Mon 07-Jan-13 23:55:22

I'm with you. Lets start a campaign. Til they put it back the way it was I'm opting for green and blacks

Darkesteyes Tue 08-Jan-13 00:10:37

My mum opened a box of Roses when we were round there at Christmas. I had one out of it. the Hazlenut Whirl. Was not nice. I got a tin of Quality Street from my nephew and his girlfriend for Christmas and i never thought id say this but i now prefer them out of the two. I knew Kraft would do this.

FarelyKnuts Tue 08-Jan-13 00:15:43

So glad I live in Ireland where they don't mess with our chocolate grin
Still prefer galaxy though!

OscarPistoriusBitontheside Tue 08-Jan-13 00:18:13

They've been at the fingers too! Less chocolate and they tasted different. Fuck off Kraft!

aamia Tue 08-Jan-13 00:23:55

Yanbu it tastes awful now. I only buy mars now and will not eat cadburys.

JollyToddles Tue 08-Jan-13 07:02:23

My son is never going to know real Dairy Milks. What sort of world have I brought him into???

AndABigBirdInaPearTree Tue 08-Jan-13 07:07:30

Oh god, yet another British thing gone all newfangled and trendy.

Somebody link Kraft to this thread?

AndABigBirdInaPearTree Tue 08-Jan-13 07:08:04

I'm still pissy about Smarties not being in a tube.

I'm going to be cross about this for a long time.

crockydoodle Tue 08-Jan-13 07:14:35

Agree with Quality Street now better than Roses. Luckily I am close enough to The Republic of Ireland to source proper chocolate easily.

RuleBritannia Tue 08-Jan-13 07:15:06

Yes, Kraft is certainly spoiling things British. Don't buy Dairy Milk any more and they might go back to the original - OUR original.

RuleBritannia Tue 08-Jan-13 07:16:17

Americans have to have everything American, don't they? Don't they realise that there are other cultures out there? Come on Richard Branson!

Isildur Tue 08-Jan-13 07:19:20

I used to like those paper thin bars of dairy milk (marketed at very small children, I think blush) but they are definitely not the same without the lovely foil wrapper.

Irish Dairy Milk is nice, but is it just me, or is the price relatively high? Even buying a small bar in Ireland, I definitely notice the price difference between that and the UK ones.

The varients are nice too, Tiffin, Golden Crisp, the turkish delight type one..

Well that's it for me, I'll stick to maltesers! They can't fuck with those can they. The ritual of eating the chocolate off then sucking the honeycomb will go on. They've messed up my kit Kat ritual and Aero, now bloody dairy milk!

Revolt I say!!!!!!

peanutMD Tue 08-Jan-13 07:22:23

Erm... This happened months ago, there was a big uproar about it.

Last summer I think, it was in the news and everything!

They said it was to 'update' the old but everyone was saying no its to up your profits because they put the price up by 1p and shaved a few grams of the bar by removing the corners.

Sorry, where has the smarties tube gone? How do they sell them now? Packets, pick and mix??????

JollyToddles Tue 08-Jan-13 07:34:38

Peanut... Google tells me the decision was taken in September. However my local shop has only just started selling them. So because I don't read the national papers cover to cover I hadn't spotted it until it started to make a difference to me.

peanutMD Tue 08-Jan-13 07:39:08

Jolly don't get your knickers in a twist I was just pointing out it happened a while ago.

I only saw it because I was visiting my dairy milk addict Gran when it was on and, oh the drama grin

theplodder Tue 08-Jan-13 07:39:52

Everything will be tasting like Hershey bars soon.... that spoilt milk / sick taste in your mouse. Bloody Kraft!

theplodder Tue 08-Jan-13 07:42:48

in your mouth, even.

JollyToddles Tue 08-Jan-13 08:31:09

Sorry peanut, I'm just so pissed off!

Dairy milk is the only chocolate I really eat so they've ruined chocolate for me sad

Multipack of four bars are still chunks ... £1 in Tesco express

[diet starts here emoticon]

HollySheet Tue 08-Jan-13 09:36:05

theplodder, leave my mouse out of this, he's done nowt wrong! grin

I haven't eaten Dairy Milk in years, when I was at school the only chocolate bars they would sell/allow was cadburys because they boycotted Nestle!

Stinkyminkymoo Tue 08-Jan-13 09:47:36

I'm sorry but Cadburys hasn't been right for a while now hmm. I have to confess to having to defected to Galaxy counters. Like Minstrels but naked. Mmmmmmm

Nooo! This is the main reason I prefer Dairy Milk over Galaxy - the chocolate just melts all wrong when it's not in a nice rectangle.

At least they can't possibly do that to the larger bars. Can they?

Fakebook Tue 08-Jan-13 10:18:34

Cadburys don't make adverts like this anymore either. sad.

Ephiny Tue 08-Jan-13 10:27:33

I knew they'd made the bars smaller as well as changing the shape angry. Haven't made them any cheaper though...

nickelbabylyinginamanger Tue 08-Jan-13 10:28:33

i've tweeted them :

@dairymilk if anyone wants to start a campaign.

Psammead Tue 08-Jan-13 10:28:51



like the new shape.

It looks as though it would fit just nicey into the roof of your mouth.

However, I would kill most of you and walk over your bodies just to get hold of even the tiniest bit of cadburys, no matter how rank. I've had it with this super swanky Swiss chocolate. Gimme Cadbury's nooooow!

New bar = travesty!! Also live in Ireland (tho am a northsider!) but have access to both non-messed with Cadburys delicious goodness and this new Frankenstein stuff. New stuff def doesn't taste as good sad ;(

CatPussRoastingOnAnOpenFire Tue 08-Jan-13 10:48:24

My two big bugbears:
1: how the buggering hell do I pick the chocolate off of a mint aero now? The stupid lumps aren't even in a neat row!
B: what the flying fuck has been done to Rolos? When I was a kid, you could pick all the chocolate off and be left with a lovely bit of chewy toffee! Then they made the Toffee into caramel, so you could only prise the disc of chocolate off of the bottom. Now, not only is the filling ridiculously soft, but the chocolate is so thin that all you can do is get in a sticky mess! sad

The next MN campaign should be called "Don't fuck with our chocolate"!

gillian88 Tue 08-Jan-13 10:51:21

Agreed!! I love the chunky rectangles, where it melts on the outside but on the inside its still thick and hard and there's loads of sucking left!!
On the topic of cadburyd Roses- where on earth have the coconut ones gone!! I bit into a blue one thinking it was coconut and it was bloomin hard caramel, nearly broke a tooth!!! angry

melika Tue 08-Jan-13 11:01:27

Who the hell does Irene Rosenfeld think she is???

She promised she wouldn't mess with it!!!

melika Tue 08-Jan-13 11:02:17

MNHQ we want a word with her, NOW!!

LemonBreeland Tue 08-Jan-13 11:10:35

That looks awful. Can't bring myself to buy that shit now.

Bloody Kraft messing with a prefectly good shape. It has history, do they not understand this. angry

IfNotNowThenWhen Tue 08-Jan-13 11:16:33

Oh God, are Flakes still the same?? <panic>

slatternlymother Tue 08-Jan-13 11:40:18

The BASTARDS! The shape changing BASTARDS! angry

notcitrus Tue 08-Jan-13 11:48:05

Not met this yet but as I usually only eat Dairy Milk when PMT occurs at the same time as a crisis, they'd better watch out...

It's not been the same since they got rid of the wonderful purple foil, though.

BoffinMum Tue 08-Jan-13 11:51:10

I think the shape will exaggerate the smooth mouthfeel now. So I am happy with the new version.

GrumpyOldHorsewoman Tue 08-Jan-13 11:54:30

Bought some from a kiosk on Saturday and nearly broke my bloody teeth! they are now too deep to bite through when cold. Fuckers.

digerd Tue 08-Jan-13 11:59:56

The one thing I missed when living in Germany was Cadbury's Milk Chocolate.
The only milk chocolate was Milka, which I did get used to and enjoyed, but was never as mmmmmm addictive as CMC.

I miss the foil with the paper wrapped around i, so the bar used to slide around. My Grandma used to buy me miniatures.
And yes to taste change - I had one Roses chocolate at Christmas, and that was it. Really sickly and fatty tasting.
I think it has changed colour too.

IndiaJade Tue 08-Jan-13 12:32:38

As a non-chocolate eater, I would like to complain about my favourite sweet, the Tracker Bar, made by Mars. For the last decade I have watched as the bar has got smaller and smaller and the price has gone up! Soon it will only be a cube.

And don't get me started on Walkers Crisps, the packets seem to shrink on a weekly basis so now I have defected to McCoys.

It is all about money with these sharks, they don't change the shapes to make it more healthy or pleasant for the consumer.

I wish they'd leave the ingredients and shape the same and just put the price up if they have to. Do they think we don't notice??

AWimbaWay Tue 08-Jan-13 12:45:14

I wondered why I hadn't noticed this when I eat so much of it, the realised I never buy anything smaller than the 200g bar which doesn't appear to have changed blush.

JustFabulous Tue 08-Jan-13 12:45:50

My MIL bought me some for Christmas and I thought I was imagining the different shape and taste. I won't be buying it again.

MarmaladeSkies Tue 08-Jan-13 12:48:14

Didn't they have Ritter Sport there,Digerd? I love Ritter Sport Alpine Milk possibly even more than Dairy Milk,and Ritter Sport Yogurt is my favourite chocolate bar ever.

I get unreasonably angry with anyone who fucks about with my chocolate.

Sod off Kraft and stop mucking about with Dairy Milk!!!

LadyWellian Tue 08-Jan-13 12:58:51

This is utterly wrong. As every right-thinking person knows, the little oblongs of chocolate in a bar of Dairy Milk are called drawers. OK perhaps it's just me. These new things look nothing like drawers.

AWimbaWay Tue 08-Jan-13 13:01:16

Ooh, Ritter Sport Marzipan, hmm.

HerRoyalGoddess Tue 08-Jan-13 13:09:49

angry I thought it was just me being weird and imagining CDM had a different taste, because it was my FAVOURITE chocolate (I made Gollum look sane) but after reading the posts here I now know better!

CDM now tastes cheap and powdery, Fucking Americans always thinking they know best. If we wanted to eat stuff that tastes awful Hershey chocolate would be more popular.


I now prefer Lindt chocolate and Green & Blacks chocolate it depends which is on offer in the supermarket. Well done Kraft you've just lost Cadburys a customer who was loyal to your brand for twenty years (I'm 31).

Lionsntigersnbears Tue 08-Jan-13 13:10:58

grumpyoldhorsewoman you just made me spray coffee at my screen laughing. So sorry to hear that. OMG I'd forgotten the existence of Rittersport yog!!!! MUST get some

taypottick Tue 08-Jan-13 13:11:11

It does taste different and not in a good way. I have started looking out for the old square shaped bars in shops (such is my chocolate addiction.) I have even done a taste experiment with my dd comparing the two. The new one is more sweet and cloying.

I've moved over to eating twirls or flakes because they are made in Ireland and the chocolate tastes much nicer.

I feel quite strongly about this, I knew Kraft would muck it up.

If all caburys is going to taste like American chocolate I'm boycotting. American chocolate is vile. Kraft are vile! These are the people to brought the world spray cheese in a can! In a can! Madness.

I'll stick with mars bars and malt erasers from now on thankyouverymuch!

They changed the shape of Galaxy a while back. Now it doesn't sit in your mouth nicely. It has too many corners.

SinisterBuggyMonth Tue 08-Jan-13 13:48:08

Bloody hell! They look awful -- actually quite glad I'm on a diet now and don't have to eat those turd shape morsals--

I bet they somehow have less chocolate in too. Like when OXO cheekily changed the shape of the cubes into branded X's, ending up with 8 chunks cut out of it.

Howe does it effect the big bars?

whiteandyelloworchid Tue 08-Jan-13 13:48:58

why buy cadburys and fuck it up

piss off kraft

SinisterBuggyMonth Tue 08-Jan-13 13:49:51

well that didn't fucking work did it?

SinisterBuggyMonth Tue 08-Jan-13 13:50:12

oh it did that time....

MerryCouthyMows Tue 08-Jan-13 13:52:11

It's wrong, just all wrong. On the plus side, Poundland have multipacks of the old style bar now...

HazeltheMcWitch Tue 08-Jan-13 14:02:37

HerRoyalGoddess - you know that Kraft own Green & Blacks too, so they're probably coming for that next...

Jins Tue 08-Jan-13 14:03:49

CDM now tastes cheap and powdery

It always tasted cheap and powdery. I do disagree with the change of shape though

MerryCouthyMows Tue 08-Jan-13 14:06:33

Even the large bars have been buggered up here. It's a travesty - I've been loyal to CDM chocolate since I was 5 years old.

I will NOT be buying any of the new bars, one was enough for me to decide that it tastes of bloody talcum powder instead of luscious Dairy Milk.

I now avidly hunt for old style bars.

Kraft : Fuck off messing with my chocolate. If the cost of ingredients for the old recipe have gone up, then charge me more. I will still pay it if it means having BAR shaped, yummy tasting old Dairy Milk.

In fact I'd probably pay £3 a bar if it meant being able to have CDM when I need it...

I've never liked Galaxy, it's too claggy. Green & Blacks is nice, but expensive and just not the same as Dairy Milk. Nothing else compared to opening that purple wrapper and smelling Dairy Milk, and that first delectable BLOCK from every bar...


ChristmasFayrePhyllis Tue 08-Jan-13 14:06:52

YANBU. I am pissed off about the new Aeros - less chocolate for the same price, so the price has effectively gone up. Bastards.

MerryCouthyMows Tue 08-Jan-13 14:10:18

If they fuck with my G&B Maya Gold chocolate too, I will throw rotten tomatoes at the sneaky fuckers.

I will be RAGING.

They're messing with my chocolate, and a hormonal woman with no access to decent chocolate is NOT a pretty sight...

TisILeclerc Tue 08-Jan-13 14:12:21

Message withdrawn at poster's request.

IfNotNowThenWhen Tue 08-Jan-13 14:18:16

Right, so Flakes and Twirls are still the same then?
Who do Kraft think their customers are? When you fuck with a woman's chocolate, you have made an enemy for life!
Boycott Kraft!

IfNotNowThenWhen Tue 08-Jan-13 14:19:33

So true about Roses too. We have always had a tin of them at Xmas, and they are not the same. Also, my tin had hardly any Brazilian Darknesses in it, which upset me greatly.

Lots of the Cadbury's chocolate producing has been moved abroad. We went to Cadbury World in October and in case you don't know the set up, every now and again on the way round they hand you some chocolate.
We were given 3 bars of chocolate and none of them were even made in the feckin place we were looking at!! They were all "produced under licence in the EU"

Same as taypottick am now sticking with flakes and twirls as they taste fantastic but that's because they're made in Ireland.I think Time Out bars are as well.

HerRoyalGoddess Tue 08-Jan-13 14:25:46

Hands off my chocolate you american bastards....

HerRoyalGoddess Tue 08-Jan-13 14:29:31

NewsFlash: Kraft are being sued by millions of women....Women all over the UK are stating that Kraft are impeding on their human rights to have decent chocolate that's the right shape...more on the News@nine

Pedallleur Tue 08-Jan-13 15:02:39

It's rubbish chhocolate anyway marketed by a huge US corporation. Don't buy it, just go toAldi and buy there Moser/Roth stuff which does have a lot of cocoa solids in it as opposed to palm oil etc

CFSKate Tue 08-Jan-13 15:10:08
wriggletto Tue 08-Jan-13 15:11:57

It's not the same - am glad it's not just me. It tastes sweeter and cheaper and fattier, more like that mouth-sick feel you get with American chocolate. There are lots of things I love about the USA but their chocolate is an abomination. And yes, I KNOW Dairy Milk is an abomination to French/Swiss/dark chocolate lovers, but it was our abomination. [weeps]. Nothing's been the same since they took the foil and paper off the old Yorkies.

And YES, Irish Dairy Milk has always been a million times nicer. I'm now off to Poundland to investigate the old supplies...

Listen up, Kraft. Stop fecking with my favourite foodstuffs.

Cheese doesn't need to be square and symmetrical yet you made it so with your freakish 'cheese food' slices.

Cadbury's Dairy Milk needs to be in squares yet you make it ROUND. ROUND!


NiniLegsInTheAir Tue 08-Jan-13 16:20:53

When Kraft took over Cadbury didn't they promise that they wouldn't change the chocolate we loved? Lies, all lies. Wankers.

TisILeclerc Tue 08-Jan-13 16:25:51

Message withdrawn at poster's request.

Badgersnatch Tue 08-Jan-13 16:33:53

Bastards! No wonder we live in Broken Britain, Kraft have destroyed our cultural and gastranomic heritage!

FierySmaug Tue 08-Jan-13 16:49:47

RuleBritannia Totally agree about Americans wanting to make everything American. I've been to America and eaten their 'chocolate'. It's vile and tastes like crap. Cadbury's is (was?) the best chocolate in the world.

Great name by the way.

Doyouthinktheysaurus Tue 08-Jan-13 16:51:45

Celebrations were shit this year too!

We've been to Cadbury World a coupleof times and they trade relentlessly on their Quaker history and nostalgia without so much as a mention that they sold out to Krafthmm

I love the social history side of the Cadbury brothers story being a relocated Brummie and the smell of chocolate around Bourneville makes me feel like I'm in Charlie and the Chocolate Factory but their Chocolate is not what it was....

pookamoo Tue 08-Jan-13 17:12:24

I haven't read the whole thread. I thought something was off with the Christmas chocolates this year though. sad

If Kraft want a "focus group" I think they've got one here though! grin


UnrequitedSkink Tue 08-Jan-13 17:12:30

Go HERE and fill the page with outrage and ire! I was upset about our tin of Roses over Christmas as they taste yuck now, and now THIS! Corner-nicking recipe-changing bastards.

AndABigBirdInaPearTree Tue 08-Jan-13 17:16:58

Well as others have pointed out, Kraft do make a 'cheese-like product', perhaps they are aiming for a 'chocolate-like product' now.

I live in the US and we buy CDM as a treat and family bring it to us when they come over. No real point now. It was the nostalgia that kept us wanting more. Get rid of that and why not buy other chocolate, it isn't hard to lay your hands on it here if you know what you are looking for. Bring back the purple foil! Generations of Brits grew up making purple foil rings and purple foil 'paper' aeroplanes. They want to buy that for their kids to do too.

Ritter Sport Yogurt is my favourite chocolate bar ever

We are ritter sport yoghurt fans too.

The new aeros look stupid and blobby too.

Lisatheonewhoeatsdrytoast Tue 08-Jan-13 17:37:41

I am not happy about this!!! I will just have to stick to galaxy now! I liked the thick bite to Dairy Milk sad

skratta Tue 08-Jan-13 17:42:39

Count yourself lucky! Cadburys are manufactured by Hershey's herebin the USA. Hershey's! Not even manufactured by its own makers, but delegated to the worst chocolate maker ever. Things I miss about the UK- tea. Yes,stereotyped you could say, but the biggest brand here is Lipton, which I hate. No nice tea at all. Maltesers, sticky toffee puddings at family cafe restaurant things, hula hoops, not to mention what I miss from Sweden, where I'm from, things like acquavit, which is herring, Milka bars. I miss Cadbury most though!

packamacka Tue 08-Jan-13 17:47:44

Herroyalgoddess that should be the slogan for the Mumsnet campaign:

"You can't improve on perfection, you can however fuck it up"

Ephiny Tue 08-Jan-13 17:48:36

I don't remember the purple foil wrapper, must have been before my time. I do remember KitKats having the foil and paper wrapping though. They're just not the same now you can't do that running your fingernail down the foil thing.

I agree about the lack of proper tea and nice chocolate in the US. Hershey's is vile and Lipton tea is just...meh.

realcoalfire Tue 08-Jan-13 17:51:33

Very shrewd marketing
10% less chocolate in each bar and marketing it as an improvement.
Like the great OXO cube swindle!

HazeltheMcWitch Tue 08-Jan-13 17:55:26

Lipton tea is shit , isn't it? Tea for people who don't like tea. Or tasty things.

HazeltheMcWitch Tue 08-Jan-13 17:56:19

I've never ever ever had Ritter Sport.
In light of recent CDM events, I may need to rectify this.

carocaro Tue 08-Jan-13 17:56:45

Bugger off you Yanks and leave our chocolate alone!! Shall we come over there and change the shape of the classic and well loved Hersheys Kiss? No! because we know better!!

AndABigBirdInaPearTree Tue 08-Jan-13 18:01:13

Not shrewd if the customers hate it.

Skratta, where are you? We can buy a good number of different Brit teas here in So Cal. It was a lot harder though when we first came here. We can also buy things like Maltesers but pay a HUGE premium. I thought Aquavit was a spirit? Bevmo sell it.

I can't find skips or monster munch or thorntons though.

BartletForTeamGB Tue 08-Jan-13 18:06:14

I feel like a bit of a traitor to the cause because I really like the new shape with the Cadbury Caramel. It just feels nicer in my mouth.

MadHairDay Tue 08-Jan-13 18:10:56

This is a disaster .

My grandad would be so upset (he was a high up manager type at Cadbury's for 50yrs, hence we had a childhood of lots of lovely Cadbury's and I am LIVID when they go and change things like this)

<and relax>

Already pissed off at Cadbury's today because someone bought me a large box of Roses and there was only ONE hazel whirl in there. Only one of the buggers and about 10 bloody strawberry creams. Sold out, they have.

Please don't tell me the taste has changed too <weeps>

Cadbury's is in my blood, man. How am I going to cope now?


akaemmafrost Tue 08-Jan-13 18:11:58

It takes ages to melt now and doesn't melt properly. I used to love fruit and nut but it just doesn't work right now sad. I know we are taking the piss on this thread but it does actually make me sad and regretful. I remember the old adverts with the glass and a half of milk pouring into every bar and my mouth used to water. Was my most favourite chocolate growing up, the mid sized bar with the purple foil in little squares.

Kraft are wankers honestly they really are for doing this.

Dillydollydaydream Tue 08-Jan-13 18:14:14

It's wrong I tell ya. I hope the giant buttons still taste the same ?

akaemmafrost Tue 08-Jan-13 18:14:26

I am moving permanently to Lindt. There is nothing else to be done.

TheCrackFox Tue 08-Jan-13 18:17:54

I just bloody knew Kraft would fuck everything up.

IMO the taste has changed and not for the better. The shape is all wrong too.

Osmiornica Tue 08-Jan-13 18:23:08

The new dairy milk looks crap. I have half a tin of uneaten roses in the house which noone wants as they taste too bland.

OddBoots Tue 08-Jan-13 18:28:40

So does anyone know which chocolate tastes most like the old CDM? Galaxy has always been a bit oily for me, is Lindt the way to go?

DrCoconut Tue 08-Jan-13 18:36:32

So I didn't imagine it. We were discussing the apparent taste change in CDM only a short time ago.

giraffesCantGoFirstFooting Tue 08-Jan-13 18:40:53


Feelingood Tue 08-Jan-13 18:41:37

The caramels are just not caremelly enough anymore.

Did someone mention Ritter Sport? I love them. Particularly the coffee and marzipan ones.

MarmaladeSkies Tue 08-Jan-13 18:55:13

I haven't tried the coffee Ritter Sport.envy I want one now.

Lipton tea is awful I agree.It seems to be all that's on offer when you go to France or Spain,and it's barely drinkable. I love their peach iced tea though,if not as much as Nestea.I wish we could get that here.

Lipton is all you get in Italy too, although the lemon one is weirdly nice. Nestea is nice.

You have to try a coffee Ritter, it's delicious!

tootssweet Tue 08-Jan-13 18:58:25

Thank you for bringing this to my attention - I had thought it was me at fault. Stupid Kraft feckers - I loved fruit & nuts but they haven't felt right for a while. I'll back your campaign - boycott Kraft!!!!

IfNotNowThenWhen Tue 08-Jan-13 19:11:22

Oh, yesssss. The foil wrapped KitKat...the way you could slip off the outer paper,smooth the foil over the chocolate and then run a nail down the crevice to expose the kit kat...and then SNAP!
I just can't look a KitKit in the eye anymore. The thrill is gone.

AdoraBell Tue 08-Jan-13 19:13:46

Someone said they out soy in Roses. confused Soy, in Roses WTAF!

Makes me glad I live over here, the "real" chocolate is still real and the milk stuff isn't likely to get any soy anytime soon. Elf and safety and Elfy eatin don't mean nuffin heregrin

I can't forgive them for taking the coffee cream out of Roses. Yes, I am the freak that likes the coffee creams and proud of it. grin

Valpollicella Tue 08-Jan-13 19:49:27

We need an MN Xmas Nomination thread but for those in need of real CDM (or Maltesers etc) chocolate...

Nominating yourself by all means but with donors who have access to Poundland/Lidl/Irish/wherever shops that sell the real stuff to get it to those who are truly in need grin

JollyToddles Tue 08-Jan-13 19:58:08

Can't believe this is a discussion of the day. Amazing!

OddBoots Tue 08-Jan-13 20:05:26

My Mum says the most recent Poundland stuff she has bought is the new rubbish. sad

Mayisout Tue 08-Jan-13 20:06:16

Green and Black were taken over by a larger company, was it Kraft??

I will happily boycott CDM. I already boycot Terry's Chocolate Orange as they now make it in Czechoslovakia (I think) instead of York, Oh, and it's rubbish now.

Getting back on topic, I agree that Cadburys does not taste right any more and as it's not produced in the UK either. I am happy to boycott.

Sorry, should be *, I am happy to boycott.

Minimammoth Tue 08-Jan-13 20:29:59

CDM tastes like plastic now. Even Tesco's choc is better. I haven't bought any for ages so would be up for boycott.

mam29 Tue 08-Jan-13 21:18:16

Glad not just me used to adore roses now they just rank!

I have ha maybe 3 new shaped bars and its tastes different even my fave the whole butsad. will be studying packs now see where its made.

I live near the factory they said they were not shutting down.

hostile takeovers nasty why by a british firm then fuck with what was good.

Everythings getting smaller, less weight but going up.

how i remember the purple foil was lush.

The mutipack kit kats still have foil in corner shop,

ised to adore the mini dairy milks in the little tacky plastic dispenser and they came in mini bars in big square box that looked like large square matchbox.

do krafy not own cadburys ireland then?
2 different recipes maybe we need to ask irish retailers to ship luckily have a few mates in ireland. take it roses ruined forever even the cramel kegs changed shape and taste yuck, never been quality street fan. Milk tray also not as good.

clippityclop Tue 08-Jan-13 21:27:40

Don't wish to sidetrack or anything but isn't it Kraft who buggered about with Marmite and made it all runny (ie probably watered it down?) Green and Black are now owned by Kraft. Thought there was something different about the Roses we got this Christmas. How do we protest about this please? Enough is enough....

Melfish Tue 08-Jan-13 21:35:43

Mmm coffee Ritter? May have to trek to the German shop in London Bridge for a fix. Highly recommend the yoghurt and cornflake flavours too, yum!
Cadburys and kitkat have gone downhill since the foil was taken off. I do hope they haven't messed with the fruit and nut.

Grrrrrrrr, have left a snarky comment on their Facebook page, the insincere recipe-meddling bastards.

I like 'Creamy Milk' by Green & Blacks's, but shall have to give it up if I join the boycott... sad

HazeltheMcWitch Tue 08-Jan-13 22:00:47

clippityclop - Marmite is owned by Unilever.

IneedAsockamnesty Tue 08-Jan-13 22:40:29

Dear Cadbury dairy milk fakers,

Once apon a time I loved you, I would have walked bare foot for 19 miles in the rain just to hold you, I would have swoped my best bra just to smell your wonderful aroma, I would have hidden with you for hours in the dark as long as you were there. I would have fought almost to the death to defend your honor.hell has not yet invented anything I wouldn't have done in exchange for half an hour in your company.

You and I we had a thing going,it was special it was magical and I remained faithful to you and you alone.

So you repay me by depriving me of corners and changing, your changing wasn't even for self development ohhhh nooooooooo nothing so selfless for you,just self self self

I never want to see you again, please shut the door on your way out and never darken my doorstep again.

VivaLeBeaver Tue 08-Jan-13 22:46:59

Dairy milk hasn't been the same since they got rid of the purple foil.

They've definitely changed the recipe have they. I don't like it anymore.

They are saying on their FB page that 'the recipe hasn't changed for 100 years'.
I conclude from this that they are no longer following the recipe.hmm

VivaLeBeaver Tue 08-Jan-13 22:51:16

The big bars have gone from 400g to 360g!

Valpollicella Tue 08-Jan-13 22:52:44

Yup Viva....the smaller ones have lost 4gms. From49 to 45. So bigger ones have also had a 10% shinkage too.....


mrsL1984 Tue 08-Jan-13 22:58:52

Oh u have all made me giggle at this post!!

bureni Tue 08-Jan-13 23:02:00

mam29, just buy the dairy milk from Lidls as they get their supplies from Ireland.

Foggles Tue 08-Jan-13 23:04:50

The Flakes are not the same either.

The wrapper is wrong.

They are shorter.

They don't taste as flakey

Is nothing sacred? sad

MerryCouthyMows Tue 08-Jan-13 23:10:52

The multipacks of 4 bars in my local Tesco are still PROPER CDM (this thread made me NEED chocolate...). And the multipacks are on offer for £1 right now.

[Going to stock up emoticon]

I want PROPER Dairy Milk, not stuff that tastes of talcum powder.


Iteotwawki Tue 08-Jan-13 23:11:21

The recipe for CDM in the UK is different from the CDM in NZ.

So it's obviously changed somewhere in the last 100 years!

UK: milk, sugar, cocoa butter, cocoa mass, vegetable fat, emulsifiers (e442, e476), flavourings.

NZ: Legal Description: Milk Chocolate

Ingredients: Full Cream Milk, Sugar, Cocoa Mass, Cocoa Butter, Milk Solids, Emulsifiers (Soya Lecithin, 476), Flavours. May contain traces of Nuts. Milk Chocolate contains Cocoa Solids 26%, Milk Solids 28%

What's the betting the vegetable fat in the uk bars is palm oil? Thinking of not boycotting it here to prove that the original shape & recipe sells. Or I could defect to Whittaker's altogether (nz choc manufacturer) who make solid bars of heaven. In foil smile

starfishmummy Tue 08-Jan-13 23:25:02

Buy bigger bars??

DH bought me a "roll" ofchocos a few weeks ago and the chocolate just didn't taste right

spudmurphy Tue 08-Jan-13 23:30:21

If you boycott Dairy Milk try the M & S milk chocolate with raspberries - tis delish, particularly with a cup of coffee to melt it in your mouth.
Anybody tried the Zero bar ( milk) by a company called Cote d'Or - tis amazin!!!

pumpkinsweetieMasPudding Tue 08-Jan-13 23:34:53

Talking of M & S spud, i remember a strawberry white chocolate pink bar they sold when i was a child, it was delish smile
I bought some Cadburys Caramel bars today, they were oddily shaped, the caramel was eeeuurrgh and the chocolate hmm well it might as well have been chocolate cheeseblush

AtoZandbackagain Wed 09-Jan-13 00:33:56

Stop buying it. Loss of sales should force a rethink.

Have posted a mini rant on the facebook page. I'm not buying it while it looks like turds and tastes like plastic turds.

I am buying Aldi's real chocolate in the meantime. Yum.

wriggletto Wed 09-Jan-13 09:33:33

The other thing that really annoys me about Dairy Milk 2.0 is the way Kraft/Cadburys are overbranding everything so it's Dairy Milk Caramel, and Dairy Milk Bubbly and Dairy Milk Dairy Milk - half the joy of chocolate used to be the variety on the shelf, and arguing the subtle differences of Spira vs Flake vs Twirl, etc

I am perfectly aware that Dairy Milk = Cadbury so any chocolate in a Cadburys bar will be Dairy Milk! Stop blanding out my chocolate!

I know I'm too involved here

spudmurphy Wed 09-Jan-13 15:45:01

Pumpkins the M&S choc with raspberries is quite a dark milk chocolate. Sublime smile

spudmurphy Wed 09-Jan-13 18:08:59

Purely for research purposes !!!grin
I purchased both the new rounded shape Dairy Milk bar and the traditional Dairy Milk bar - they had both in my local Poundland style store- not in U.K. Definitely the traditional one tastes a whole lot less cloying.

bureni Wed 09-Jan-13 19:35:34

I buy a brand called Fin Carre from Lidls @ only 99 pence for 200 grams, it is imo superior to the old recipe Irish made rectangular dairy milk bar which weighs the same but cost twice as much in lidls. Certainly worth a try for the sake of 99 pence.

spudmurphy Thu 10-Jan-13 19:13:33

Today, again purely for research purposes to test the majority view on this thread , I ate the 2 different shaped Dairy Milk bars ( just polished them off grin) i had purchased yesterday. I concur with the majority. smile

HazeltheMcWitch Thu 10-Jan-13 21:46:39

Nominates spud for the Nobel Prize for Chemistry. And maybe the one for Peace also.

tonkoch Sat 06-Apr-13 12:04:49


tonkoch Sat 06-Apr-13 12:05:30
frazzledbutcalm Mon 08-Apr-13 10:00:13

Just signed. There's only 5 signatures!

adverti Thu 16-May-13 15:05:57

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