School Runway- To think that Easy Living mag have alientated their readers with this junk

(143 Posts)
snapsnap Fri 06-Apr-12 21:07:26

This is not a joke. Each month they visit a school and detail some of the Mums outfits. I mean I am living in the centre of Paris and am not encountering this ridiculousness

Eve Fri 06-Apr-12 21:09:15

Hate the new style of it .

pleasethanks Fri 06-Apr-12 21:10:33

I must admit I raised an eyebrow when I saw the feature. All the dressed to the nines woman in it.

snapsnap Fri 06-Apr-12 21:11:49

It really has lost something I think, although I always preferred Red.
The amount of space they devote to this school run thing is astounding. Do Mums really spend all that time agonising over what they wear on the school run. When I am in work, I obviously drop off in work clothes and when I am home, its generally verryyy casual, I just dont get it

ThreadWatcher Fri 06-Apr-12 21:22:42

link please!

Cos I dont know what school runway is?

IamMummyhearmeROAR Fri 06-Apr-12 21:29:25

I haven't seen the most recent issue as I get it as a hand me down, but yes, the previous 2 have been ridiculous. I have taught for years in many different cities, and now am on the other side of the gates but I have never witnessed women rolling up in Prada or anything similar and they are alienating a lot of their readership presenting this as an interesting or relevant feature. Mostly I am trying to get to the school having removed yesterday's knickers from the inside of my jeans.

TheDowagerCountess Fri 06-Apr-12 21:33:19

Couldn't agree more. Didn't bother renewing my subscription when I saw the new format and that feature is worst of all. Where have they dragged those mums up from? Will stick with Red now.

Corcrikeyermintrude Fri 06-Apr-12 21:34:18

Reading it, I was wondering if they give the parents warning - surely no-one goes to that much effort for the school run?

animula Fri 06-Apr-12 21:35:47

I quite like the school runway feature.

Give them credit - it's a little bit tongue in cheek: it's aimed at women of my generation, who remember i-D taking snaps of people in the street and itemising what they're wearing. Or going back a bit further: all those "vox pops" local newspapers used to fill white space with. on-line mags (I believe) still do this.

It's a sort of "real people's fashion" bit. Surely that's a good thing? Or am I missing something?

And I rather like the pictures of other mothers. On a purely human level, I just like having a nosey at other people, and making up stories about how they live.

carernotasaint Fri 06-Apr-12 21:36:01

snapsnap i prefer Red too. Its my favourite.
Easy Living used to be ok but i dont like the new style of it either.
And the School Runway feature just makes women feel more pressured. Its the sort of feature i would have expected to see in the Daily Mail.

LentillyFart Fri 06-Apr-12 21:36:06

In our Primary days - thankfully now long past - there was one woman who was the most arresting fashion victim I have ever seen. Ever. Then or since. How we laughed! In a whole school career she's the only one I recall so it really can't be that common!

animula Fri 06-Apr-12 21:37:42

... you lot are hard to please, though. How could you not love the mother in the sequin jacket this month? I loved her. I'll give my heart to anyone who stands in front of the window, cup of tea in hand, at 8.30 a.m., and says: "Today is a day that will be all the better with a few sequins."

peeriebear Fri 06-Apr-12 21:40:49

Is it as laughable as the i fashion feature where they take a selection of random 'man/woman in the street' from a city centre and give a rundown of their outfit? Only without fail they are all uber-hip, achingly trendy Fucking Hipsters with trilby hats, brogues with no socks, rolled up orange jeans and a rank sports jacket. There are plenty of different vibrant interesting styles out there but i seems to have a boner for hipster 'chic'.

snapsnap Fri 06-Apr-12 21:42:07

Here is the online version School Runway

Animula My issue with it is that it sets up this idea that women should be dolling themselves up for the school run. All I could think of with the sequin jacket was - arrgh scratchy

animula Fri 06-Apr-12 21:49:50

I don't think it is, though, snapsnap. The feature is folded away inside a women's magazine, so I think those who might be vulnerable to such pressure are shielded + I suspect Easy Living readers are towards the older end of the spectrum and probably not very susceptible at all.

Seriously, did you see that feature and think "OMG - I must dress up for school!!!!" I'm guessing no.

Four seconds in a school playground will disabuse anyone of the notion that getting dressed up for a school run is compulsory.

Quite the opposite, in fact. Those of us who have kept the joy of the dressing-up box since childhood alive in our hearts often find that adult play in the realm of clothes is, actually, quite frowned upon.

Lastly, I'd say that the economic climate ahead is going to knock the stuffing out of ostentatious "wealth" dressing. Though I would say that I don't think that feature is about that, so much, rather than (I think) being about women who enjoy clothes (of all income brackets) and also happen to be mothers.

animula Fri 06-Apr-12 21:52:11

Having said all that ... I really did like the fashion in the old-style Easy Living, which seemed to be more converse and chintz and more mature lady centred.

But I am very much enjoying their on-line presence, so I am going to give the new EL a fair go.

peeriebear Fri 06-Apr-12 21:55:22

Well, I once went to pick up DD2 from school in my lurid pink Animal 'lounge pants'. I wonder what they'd have made of that.

myhandslooksoold Fri 06-Apr-12 21:56:31

Used to love Easy Living but I've cancelled my subscription since the format changed. Its totally turned me off- yet another sensible women's glossy becomes obsessed with fashion, what the latest thing you need to buy is, and distressingly, what cosmetic surgery is a 'must have'.
Sigh

SuePurblybiltFromChocolate Fri 06-Apr-12 21:58:05

So those women send in pictures of themselves? I thought it was like the features where they stop stylish people in the street.
That lady with the red trousers really needs a wee.

animula Fri 06-Apr-12 21:59:26

I am v. v. sad that it's people sending in photos, though.

On a more serious note, though - women's magazines, of the type we say we want, are almost impossible to produce - they just don't make enough money to meet costs of circulation and production.

I'm wondering if on-line will be the way of the future. (Any journalists/media studies people out there with views?)

snapsnap Fri 06-Apr-12 22:02:48

animula judging by the Louboutin boots, Vuitton bag, Garrard necklace, Prada bag and Hermes scarf in this issue, it really doesn't look like stealth dressing is on its way out.

If EL was trying to simply show womens style, then why focus on the school run alone.

I dont think the feature is damaging or vindictive, just silly and a bit misjudged. Perhaps I am not who they are appealling to with this new look

PatsysPyjamas Fri 06-Apr-12 22:03:39

Old EL was very samey each issue,but it was different to other mags on the market. New EL just seems quite superficial. It's obviously trying to be younger and trendier, but I think people liked it because it was more real. They have cut all their books stuff, which I used to enjoy.

PatsysPyjamas Fri 06-Apr-12 22:04:57

The photos are not sent in, I don't think.

southeastastra Fri 06-Apr-12 22:06:44

i started a similar thread on here a week ago - it's a very mn type of magazine isn't it

<strokes chin>

takingiteasy Fri 06-Apr-12 22:10:22

The women in the pictures linked are hardly dressed to the nines or being OTT, just dressed from what I can see, and on the whole looking pretty sensible and stylish. The only one I think is a bit over dressed is her in the cream mini dress and fur coat thing. My school isn't in a fancy area, far from it, and I'd say 80% of the mothers in the morning manage to look put together and decent. The ones that don't, never do if that makes sense.

Why is there all this scorn for people who don't do the school run looking like worzel gumadge?

TheDowagerCountess Fri 06-Apr-12 22:14:24

I am just amazed anyone can look so glam for the school run - I don't look that good on a night out! Wish I could pull off a sequinned jacket.

southeastastra Fri 06-Apr-12 22:16:35

because the school run in 8.30 in the morning and most norma humans do not look like that then grin at least not without help

takingiteasy Fri 06-Apr-12 22:18:10

What kind of help?

CruciFlisspaps Fri 06-Apr-12 22:21:24

I prefer Essentials. Much more sensible smile

southeastastra Fri 06-Apr-12 22:31:41

having time to pick out an outfit that early and put on make up etc

that article makes women and mothers look stupid, can you imagine a male equalivent, would be just viewed on as daft

animula Fri 06-Apr-12 22:32:06

<googles Essentials>

I have to say, knowing they're pictures that have been sent in has kind of killed it for me.

I'm going to share an anecdote with you:

Years ago a friend and I were snapped for one of those "What the Folks Are Wearing These Days" things.
The format was that they'd then ask you a ffew questions. The question they asked us was "What do you think of our magazine?"

I gave a bland sort of answer but my friend said: "You're a pile of overpriced shit that knows fuck all about nothing."

They didn't print our pix. sad grin

animula Fri 06-Apr-12 22:33:13

southeasastra, there are male equivalents, though they're mainly in on-line magazines/blogs these days.

southeastastra Fri 06-Apr-12 22:35:07

do they do the male school run fashion show? that would be quite cool grin

animula Fri 06-Apr-12 22:37:24

That would be funny, southeastastra. Actually, I think they've totally missed a trick there. they could have caused an internet furore, an internet tsuanmi, as well as a whole load of snurking, if they had gone for "School-run fitties" ... and maybe gone to a school a month and rated it out of ten for male eye-candy.

wonderwooman Fri 06-Apr-12 22:38:28

It just doesn't come across as realistic in any way at all. I know it's a fashion mag (which I've subscribed to for the past few years) and these women are sporting high fashion/style, but it's not in the slightest bit representative of the school run in MY rural, Wiltshire world...

I enjoy looking at the garb but take it with a pinch of frustrated salt.

MaeMobley Fri 06-Apr-12 22:38:29

Totally irrelevant but nearly all the mothers in the top line appear to be Jewish.

I used to love EL & Red.

Sorry ladies, but 'women's magazines' of any kind: best avoided. Before you ask, yes, never knowingly perused since I gave up Just-17. When I was 17. Am now 42.

this is a total setup. Louise Galvin is pretty well known. Her PR agency set this up for sure.

And the photos were obviously taken in winter so what's with all the bare arms?

Stupid, stupid, stupid. Magazine for running it. Women for buying into it.

southeastastra Fri 06-Apr-12 22:43:19

lowering the price to £2 would make me buy the magazine for a few months to try

have noticed lots lowering their prices lately, there is just so much similar stuff out there

marriedinwhite Fri 06-Apr-12 22:44:20

Have never heard of or read Easy Living. Have a 17 year old and a 13 year old at two very expensive schools. Have never particularly noticed what anyone is wearing and oddly amongst parents paying about £18k per child nobody seems to care much. I'm usually on my way to work. On my odd day off, I must confess I have pulled on a coat and boots over my nightie. Have only put the boots on in case I might have had to get out of the car grin

PatsysPyjamas Fri 06-Apr-12 22:46:28

Just read the link. I CANNOT BELIEVE that women send their own picture in. Unless they work in fashion/media and are looking to raise their profile, I think that is the saddest thing I've ever heard.

PatsysPyjamas Fri 06-Apr-12 22:48:34

Margoandjerry, I think it's more normal that media friendly types get involved than a normal woman with nothing to promote.

oldteacher Fri 06-Apr-12 22:49:35

It's dire but hilarious.

1) I think a lot of the women featured wear the same style- so look naff next to each other.
2) It is a PR stunt and a lot have individual businesses to promote.
3) I'd bloody love them to come to my school- we'd have exercise gear, boot leg jeans, goretex, uniforms, tiny bit of boden, possibly a PJ or two- it would make far more interesting.

echt Fri 06-Apr-12 22:52:11

Having semi-lurked on school run threads over the years (I am already IN a school by then, swearing at a photocopier) this made me laugh out loud. But as much as its looks silly, there are still threads on MN where women appear genuinely concerned about what to wear, so I suppose there's a market.

By chance I saw several school runs in Melbourne a few days ago.

Black, grey. More black. And black.

Everyone has sunglasses, all year round. Not as twattish as it sounds because the moment the sun is out, it's dazzling so you always need them. More importantly it means you don't need eye make up on.

WipsGlitter Fri 06-Apr-12 22:54:28

I think the ones that have been printed so far have been taken by EL not ones that have been sent in; I think they are on their website/facebook. I agree they are all waaaayyy too styled to be spontaneous shots. I think I prefer the new EL, but would not pay more than £2.50 for it.

The concept of "school run" makes me very twitchy. It's the implication that it's the highlight of the day/something to "dress up" for and that's a bit tragic and sad really.

MorrisZapp Fri 06-Apr-12 22:55:44

Yikes indeed. And I for one am also sick of reading my way to the end of a confessional piece, nodding and empathising, only to read at the end 'Juju Middleby's new novel 'Manolo Darcy and the Insulting Cliche' is published by Penguin'.

Makes me feel violated, every time.

southeastastra Fri 06-Apr-12 22:57:57

i am now kind of wishing my son went to a school where i could show off my new cut off jacket with shoulder pads...

taxiforme Fri 06-Apr-12 23:01:36

Does not appeal to me, not very relevant to my life which is what I used to buy EL for. Now reverted to Red.

Might as well have pics of "who looks good at Verbier this year" or "BA First Class Lounge lady pics". The women are wearing clothes which most of us can only dream of affording.

grin at Juju Middleby! V funny!

coffeeaddict Sat 12-May-12 19:46:56

Juju Middleby is writing for them because she does it for free - the credit is the only payment - and all the editorial budgets have been cut. It's Juju or nobody. And she is pressured into it by her publishers.

And mothers on school runs don't get paid either....

KenDoddsDadsDog Sat 12-May-12 19:55:00

Which schools do they go to to find mothers wearing that stuff?

harrietlichman Sat 12-May-12 20:13:15

Absolutely - I subscribe to the bloody thing and need to sort out how to get out of it - who are these women??? As for the fashion pages lately - vile, vile, vile.

I renewed my subscription the month before it changed, and I HATE the new format. It's just so superficial and meh. I think it will cease to exist in six months time - its never good when they reduce editorial content, relaunch as a new format and slash the price. (It happened to Eve too).

motherinferior Sat 12-May-12 20:27:04

There's a new ed, hence the shakeup: I wouldn't assume, at all, that it's going to fold. Eve was passed from hand to hand, and She went through numerous last-ditch revamps before folding.

Haven't written for it for ages though (have in-house job on another mag at the moment) so don't have the inside goss.

Superstickybeak Sat 12-May-12 21:35:48

I too have cancelled my subscription.
Do they not know there are mums who do school runs who shock don' live in South London?

And YY to whoever said it simply perpetuates the myth that all women should look pretty and impractical.

CointreauVersial Sat 12-May-12 21:47:06

I think the whole "School Runway" thing is just weird; I mean, don't you just wear what you plan to wear for the day? Sometimes I turn up in a suit and heels, sometimes in jeans, sometimes in paint-splattered decorating clothes....

I do like to see features on what ordinary people are wearing, as I find it a lot more inspiring than some aspirational item on designer clothes. So if they called this regular item "what ordinary people are wearing this month" I might find it more credible. "School Runway" is a total red herring.

Housewife2010 Sat 12-May-12 22:12:21

I've subscribed since it came out about 10 years ago, but I found a 2 year old copy the other day and was surprised by how much better it was. There is very little reading in it now. The December copy was awful. There was just pictures of gifts & nothing to read. I have just resubscribed though - £12 and a free gift of £37 of Ojon - it would have been rude not to!
BTW a mum at my DD's school trumps all the Runway Mum's for her fashion accessory - she collects her child with her pet lizard on a lead! Very popular with the reception children.

blackeyedsusan Sun 13-May-12 00:09:01

hmm... there seems to be no-one specialising in my look. perhaps i could conerr the market in hedge backwards....

HexagonalQueenOfTheSummer Sun 13-May-12 00:11:55

What bugs me is they have chosen women wearing high-end clothes and shoes, rather than average mums, who still look just as good as these women despite probably having a clothing budget of one tenth the size of these womens' budgets each year.

Superstickybeak Sun 13-May-12 09:14:30

Most of the mums I know look better, actually, because they are wearing clothes that look good, look practical and wouldn't elicit a laugh and a poking finger.

Bonsoir Sun 13-May-12 09:15:55

Why are you even reading Easy Living, Red etc?

eggyblackett Sun 13-May-12 09:21:48

I bought a copy of EL for the first time in ages last week and was really disappointed by the new format. I won't be buying it again.

HandMini Sun 13-May-12 09:33:03

I think "dire but hilarious" sums it up brilliantly. Half those photos featured a professional blow dry I swear it. I wish I had the guts to send in a real photo of myself....hair scraped back, glasses, face un made up (and often unwashed), joggers, jumper, puffer gilet, trainers, rucksack (I walk to work after dropping DD off). Heck, we should do it, let's flood EL with REAL school/nursery run pics and see if they have the guts to print them. MN campaign!

Superstickybeak Sun 13-May-12 09:39:08

I loved the feature on women we are all supposed to admire.

A bunch of vacuous twits all in fashion or meja. Not a single academic, business leader, or industry figurehead.

It's completely shit and I put it in the recycling. The world needs more shallow fashion mags full of shallow women like it needs a hole in the head.

Bonsoir is right.

Lovelynewboots Sun 13-May-12 09:49:01

Here in the glamorous east midlands, there are very few of us who look good on the school run. The ones who look really smart are usually on their way to work. Us SAHM's are usually in jeans and a top that is clean. But I do live in quite a rural area. I wish I did look that glamorous.

Lovelynewboots Sun 13-May-12 09:50:50

Womans Weekly does this sort of thing quite well and chooses much older women, who usually buy their clothes from supermarkets and charity shops and look fabulous. Incidentally they are all shapes and sizes.

Superstickybeak Sun 13-May-12 10:07:21

Each to their own but I think you'd be laughed and pointed at if you schlepped up to our school in some of those twattish get ups.

but it's al jodhpurs, Boden and Joules here!

SamuelWestsMistress Sun 13-May-12 13:11:19

Ugh. That seems rather ghastly to be honest. Not the glam looking women but the idea of the whole feature!

I'll send them a photo of me in my stinking jodhpurs, hunters and hole ridden hooded tops, scruffy thin hair and smudged mascara (i put some on every morning just to make an effort) Wonder if they choose to feature it? The smelly horse woman at pick up style is the latest look.

I was pissed off that I didn't get the free gift this month- feel subscribers should get a better deal, not a worse one.

CaptainHetty Sun 13-May-12 13:49:45

So... These women send in pictures of themselves...? All seems rather vain to me.

They'd love me, rocking up to the school gate at 8.30 having thrown on the nearest available pair of clean jogging bottoms and anything long enough to cover up my expanding bump. Hair pulled back or shoved under a hat. Done. I feel I've made significantly more effort than the ones who appear to have forgotten to take their PJs off and just tucked them into Ugg boots, at least.

LAlady Sun 13-May-12 14:18:06

My friend did this. She had a makeover and hair styled etc. She chose an outfit from her wardrobe which she wouldn't wear ordinarily for the school run. She looked very glamorous but it's not a true reflection at all.

jane9000 Thu 18-Apr-13 16:11:10

I was in this feature. My friend asked me if I would be in it and I thought why not. I dropped my child off at school and had my picture taken on my way to work as a specialist on a neonatal intensive care unit. All the clothes were my own and were what I would go to work in every day. Believe it or not, I am a mum, I like wearing nice clothes, I don't have a problem with other people looking nice and I have a career.

jane9000 Thu 18-Apr-13 16:12:45

And I live in Sheffield

HazeltheMcWitch Thu 18-Apr-13 16:13:34

Believe it or not, I am a mum, I like wearing nice clothes, I don't have a problem with other people looking nice and I have a career.

So you searched out a 11month old thread just to make that point?
OK.

NinaHeart Thu 18-Apr-13 16:19:17

Agreed. Utterly annoyed by this for several reasons...
1. I don't do the school run so can't relate
2. I care less than nothing about what the "posh mum of today" is wearing
3. They all seem to be dolled up to the nines. Where are the scruffy NORMAL mums in jeans and fleeces and trainers?

It's niche and nasty.

EL used to be decent and now its shit.

jane9000 Thu 18-Apr-13 16:24:18

What is wrong with you people? Have you got nothing better to do than bitch at or about people.

I 'searched' out an 11 month old link because a friend and i were talking about the magazine and this particular link came up. A friend is someone you spend time with rather than sitting on your own on your computer bitching about people's lives, of which you have no knowledge of.

erm I slagged off the mag not you.
Jeez love lighten up
oh and the friend comment makes you sound a tad petulant.

Ahahahaha I just clicked on that link and scrolled down and recognised one of the mums from the school DS1 used to attend. It was full of mums who had more money than sense and were obsessed with appearance one of the many reasons we didn't fit in there grin

Limoncellolovely Thu 18-Apr-13 16:40:17

Think those pictures have been sent in think I spotted the 'StyleGuile' lady in one of them so yes probably a percentage of those ladies probably have agendas to push. I have only seen the online version they all look pretty normal to me nothing really uberglam, magazine may be different of course. Doesn't really bother me or make me feel inferior or in anyway pressured in needing to glam up for the school run, just looks like the magazine has taken note of the popularity of 30 and 40 something mum blogs and come up with this way of tapping into this. In some respects getting more 'normal' shaped people into fashion magazines can only be a good thing surely ?? instead of the usual troop of airbrushed celebrities. Glamour magazine has its street style section cant really see this is any different if you don't like it don't buy it. Have to be honest I have never really considered Easy Living as a fashion magazine tis news to me, I had it filed under same heading as Good Housekeeping would consider Vogue and InStyle as fashion to be honest.

NinaHeart Thu 18-Apr-13 16:40:35

Not "bitching about people's lives", just commenting on the presentation of their apparel.
Which I still think is pretentious shite.

andubelievedthat Thu 18-Apr-13 16:40:57

you have no idea of how envious a mere mortal like myself is of those who can get involved in that whole school gates scene ! from the place where i stood ,when taking my daughter to school, (down at heel housing scheme ) it sounds interesting/fab.

MNBlackpoolandFylde Thu 18-Apr-13 16:44:30

I just got soaked on the way home from work including boots so rocked up to dds school having done a three second change in jogging pants, flip flops and my mums coat blush I dont know anyone that glam at school and its a pretty middle class school.

I am soooooo glad that my school run is nothing like this.

ThingummyBob Thu 18-Apr-13 16:45:46

<< arf arf >> at jane9000 and her stealth boast by resurrecting an ancient thread

HazeltheMcWitch Thu 18-Apr-13 16:46:48

Oh, I think jane9000 was talking about me, with the 'bitch at or about people'

So the rest of you may have friends, and it's me who is 'sitting on your own ... bitching about people's lives, of which you have no knowledge of.'

grin

Oh and who gives a flying fuck in real life how musch the other parents on ths school run's outfit cost/where it's from/yadda yadda???

HazeltheMcWitch Thu 18-Apr-13 16:47:50

Agree with people up thread who have said that EL is crap now. It has been since the lovely Susie Forbes moved on, IMHO.

I doubt Jane will be back but I'm sure we can expect yet another "mumsnet is full of biatches" article, radio programme sometime soon. Or maybe an article in next month's EL grin

Lurleene Thu 18-Apr-13 16:54:42

May I just say that aside from the School Runway, I HATE the new 'Passion' section too?

It makes me cringe, and also means I can't leave the magazine lying around the house!

kungfupannda Thu 18-Apr-13 16:56:14

I am trying to image myself posing, all side-on and bent-knee-ed with a coy little head-tilt, in the middle of the road outside DS1's pre-school.

I suspect the effect might be rather spoiled by the fact that I do the "school run" in whatever combination of suit skirt and jacket happens to be clean with my favourite baggy cardigan over the top, and footwear ranging from ugg boots to flip-flops, depending on the weather.

There's another female lawyer with children at the school/pre-school and she is all smart and shiny, like you'd expect a lawyer to be. I have thus far resisted any attempts to be introduced to her - one of the staff keeps trying. I'm imagining her looking at me incredulously and saying "You're a lawyer? YOU?"

MarmaladeTwatkins Thu 18-Apr-13 16:56:20

I've cancelled my subscripion. It's gorn downhill since Deborah Joseph took over it. She clearly still thinks that she's running Company magazine. If she thinks that her reader demographic gives a shit about what some pampered mothers in Hampstead are wearing to take little Jacinta to her Montessori school/about swotting up how to give a decent blow-job, she is very mistaken.

kungfupannda Thu 18-Apr-13 16:57:31

Oh, old thread.

So no-one will be rocking up to take pictures of my unique "cardi-and-flip-flops" style any time soon?

kungfupannda Thu 18-Apr-13 16:58:26

Maybe we should do an alternative MN version....

You've summed it up perfectly Marmalade

MsWinnieBaygo Thu 18-Apr-13 17:03:40

I don't really care what others wear to be honest but some of you on this thread seem to take pride in trying look as scruffy and unkempt and possible and openly scorn others who want to make an effort with their appearance and enjoy fashion. Each to their own.

StuntGirl Thu 18-Apr-13 17:04:05

I will come take a picture of your cardi kungfu. It sounds very fetching.

I have never understood the need to be unkempt, unless you have to dress from charity shops. It is easy to pick a jacket and shoes/boots that will fit many looks, in colours that you wear. A few pairs of whatever you want to wear on the bottom and top, all similar colour themed and you have an outfit that works. Unless you have a disabled child or a baby, there is no excuse to be dirty. My DD attends a SN school and the parents did used to look a lot better than those pictured, it is one thing that you do for yourself and it does make you feel better. Surely you are just dressing for the day, when you get up?

"Unless you have a disabled child or baby there is no excuse to be dirty"
shock
I'll mention that to my friend who's child is in a special school and suggest she needn't bother with her appearance any more.

NinaHeart Thu 18-Apr-13 17:53:37

I've got a disabled stepson. Where does leave me on the sartorial scale please?

Spandler Thu 18-Apr-13 18:05:52

Like most features of this type, it only shows middle class women that can afford Hobbs, and Boden, and Kew. I don't suppose it would do the magazine's image any good if they visited the town where I live and saw us all dressed in New Look, Primark and Dorothy Perkins' clothes.

It's like most of the style blogs; totally unattainable, and just serves to make those of us that haven't got a big clothing budget feel like poo

WipsGlitter Thu 18-Apr-13 18:11:10

I have a disabled child and I AM the most glamorous person you will ever meet. So there.

MarmaladeTwatkins Thu 18-Apr-13 18:11:27

I haven't got a big clothing budget and I don't feel poo, honest!

I look at women like these and think, Yes you look groomed/nice/whatever but it cost you £££££££'s to do so and you have zero imagination. Anyone with a platinum credit card can waltz into a designier shop and pick a frock off the shelf. It's women who can look good on £30 that have the imaginations and individuality, IMO.

Spandler Thu 18-Apr-13 18:14:20

Exactly, Marmalade! And that's the kind of woman that should be included in these features too IMO

IntheFrame Thu 18-Apr-13 18:18:46

Sorry but I would be sending in hundreds of photo's if I looked like this.

I like the comment that other mothers tell her they don't understand why she bothers (although that's not quite what she's hearing though!)

I don't know anyone that looks like that let alone on the school run.

IntheFrame Thu 18-Apr-13 18:27:47

No me neither.

And I wouldn't be wearing that Missoni dress anywhere near children..

how much does something like that cost?

JamieandtheMagicTorch Thu 18-Apr-13 18:35:22

Dunno about this really.

If you've always really cared about fahion, or just what you wear, having DCs won't stop that.

And if you are going on to work after dropping the children off, then of course you'll be a bit dressed up.

What is patronising is the whole idea of the school run being the sole focusnof any of these women's days.

MarmaladeTwatkins Thu 18-Apr-13 18:35:42

Aaaaah, the school runway section on the website is nothing like the one in the magazine! I think it looks like they'll upload most pictures sent in to the website... the magazine is more picky. We're talking £6,000 of clothes to take your kid to school...

JamieandtheMagicTorch Thu 18-Apr-13 18:40:18

It is a bit unsisterly to criticise a mother for wearing nice clothes, UNLESS you criticise non mothers in the same way.

I agree that it should be about style, not budget.

HazeltheMcWitch Thu 18-Apr-13 18:43:26

Are people criticising mothers for wearing nice clothes? Most people are slagging of the feature, that presents such a false spectacle of 'reality'. Also judging those who judge others on their clothes.

FelixCited Thu 18-Apr-13 18:56:59

On my school run it is exactly like EL... In fact I wouldn't be surprised if they rocked up with their cameras.
Mulberry & Hermes handbags, designer clothes and now the sun has come out so has all the expensive sunglasses. ..
Sigh ..

Floggingmolly Thu 18-Apr-13 19:08:58

Two thirds of mums admit to wanting to look fabulous when they take their kids in. hmm
Could the school run seriously be the social highlight of anybody's day?
Time they got out a bit in the evenings, maybe?

kungfupannda Thu 18-Apr-13 19:28:23

StuntGirlThu 18-Apr-13 17:04:05

I will come take a picture of your cardi kungfu. It sounds very fetching.

[flicks hair and pouts glamorously]

kungfupannda Thu 18-Apr-13 19:29:36

I did the pre-school run yesterday with the £5 price sticker still on my sunglasses. blush

MrsCampbellBlack Thu 18-Apr-13 20:52:56

Definitely not a case of sending the photos in. And don't ask how I know wink

BaconAndAvocado Thu 18-Apr-13 20:57:01

I've seen said article and it kinda makes me giggle. These mums must get up at the crack of dawn to look that good and get their DCs ready?

Equally, it strikes me as very shallow to feel the need to put so much effort into an event that surely last 15 mins tops?

Hey go, nowt as queer as folk......

Or maybe they all normally look like Waynetta Slob but have scrubbed up as they knew Easy Living were coming?!

MrsCampbellBlack Thu 18-Apr-13 20:59:01

Or maybe they have stuff to promote and that's why they did it?

And many people dress nicely for their day to day life and the school run is just a tiny part of their day.

Honestly its just a bit of fun isn't it?

But I don't buy Easy Living - too much sex for me wink

Floggingmolly Thu 18-Apr-13 21:13:20

Which one are you, then, MrsCampbell????

raisah Thu 18-Apr-13 21:28:06

The whole school run experience can be challenging from reading some of the threads om here. Women dont need this to add to the many other anxieties & challenges that they have. It is sexist, is there an equivalent for men? Are men scrutinised so much for the outfits they choose to wear to collect their kids in? I am dreading my ds starting school in Sept & all the stupid school gate politics. Luckily as I will only pick up once a week & my cm will do the rest.

DyeInTheEar Thu 18-Apr-13 21:39:22

I like a nice outfit. I like looking at people in interestingly put together outfits. One of things I like about living in London.

But this is total shit. It makes me want to never do a school run again in protest. Fucking fucks sake. Only when I see a load of grown men looking delighted that they've been stopped because of what they are wearing will this patronising bollocks sit well with me. We're grown ups -we don't need people telling us we look all pretty in our clothes.... "Oooh look, lovely mum, all stylish and matching on the school runway. Maybe she uses scented Always as well. Let's take her picture for our magazine"

If you look like you've made a massive effort you've done it all wrong anyway.

ReturnOfEmeraldGreen Thu 18-Apr-13 21:40:03

I have just cancelled my subscription - I used to like EL a lot but it is pish now. I started subscribing in 2008, back when it was quite square but in a good, positive way - lots of practical articles about how to get stuff done, good books coverage, nice interiors ideas and recipes.

The new format is so cliched and boring - agree with previous poster re: utter cringeworthiness of the sex section ('Passion' hmm ). I also hate the sodding 'school runway'. I happily pick up a (free) copy of Harpers, sometimes Elle too every month because I love looking at designer clothes and beautifully-styled locations, but I really couldn't give a fuck about what private school mummies are wearing on their journey from the school gates back to their 4x4s. I have no idea what EL is for any more.

Also, if I'm going to read a frivolous magazine I want it to be big, glossy, heavy and lovely, not bloody 'tablet-sized'!

someone should send a link from this thread to the EL editor because there seem to be a lot of disgruntled ex readers around. EL was great lots of indepth articles great food and no sex smile The "mystery writer" woman in EL describing her sex life is the worst bit of writing I have ever had the misfortune of paying for.

CoolCadbury Thu 18-Apr-13 22:00:21

Got to hand it to Angela Kearsey - the only one not wearing skinny jeans. grin. Good on her.

The thing is, it's people's choice whether they want to be "dressed up" for the school run. I look hideous in the morning, especially in the winter but at least I am warm.

Still, it's a cheesy feature I think.

DIddled Thu 18-Apr-13 22:31:41

I just piss myself at school runway- I used to think I was well to get there dressed at all ( conveniently forgetting the time I was sick down my coat after an unusually boozy night out)!

I have been a EL subscriber for many years and SR wouldn't put me off but as other posters have mentioned , the Passion section has hacked me off no end- I don't buy a woman's magazine to hear about some journos bedroom shenanigans - plus I now have to hide it in case my DH gets ideas! Just one more think for me to feel inadequate about as if being not rich thin or stylish wasn't enough!!!!

Darkesteyes Thu 18-Apr-13 23:34:56

Hi Diddled. They started that Passion section as a knee jerk reaction to 50 Shades.
I will admit that i am still buying EL but its gone down to £2.50 so its cheaper.
I buy Red and Psychologies every month too and they are loads and loads better than EL.
After Christmas they did shrink the size of EL too which pissed me off. Instead of being magazine size its now what they call tablet size.

Darkesteyes Thu 18-Apr-13 23:54:18

Sorry When i posted i thought Diddleds was the only new post on this thread.

Darkesteyes Fri 19-Apr-13 00:05:01

Ah yes the mystery writer who calls herself Sarah Stone who writes about her sex life with husband Ed every month.
Each month the column always seems to start off the same way saying that they havent had sex for ages. So was the column from the previous month made up then. It doesnt quite ring true.

Rosie Greens column in Red is really good. And a lot of the time its funny. Ive laughed out loud several times while reading it.
Red is getting a new editor now because Sam Baker resigned a while ago. I hope they dont change it like the other lot did to EL.

AvrilPoisson Fri 19-Apr-13 00:05:32

Hahaha! One of those mums on the school run is StyleGuile!
(the blogger...have I spelled it correctly?)
I should hope she is well turned out- she's a personal image consultant.

Darkesteyes Fri 19-Apr-13 00:08:46

Does anyone remember Eve magazine. I loved it and was gutted when they cancelled it 5 years ago.

mysteryfairy Fri 19-Apr-13 13:27:05

I'm really glad this thread got bumped because I just really enjoyed browsing through the outfit pics. To me there looks to be a wide variety of budgets represented and amongst some fab ones there are some, in my opinion, ill judged choices so I don't see it as madly confidence undermining. I think most people could appreciate school runway as a bit of an (admittedly weak) pun rather than anything more dictatorial surely?

propertyNIGHTmareBEFOREXMAS Fri 19-Apr-13 13:49:47

I don't see any real harm in it. Wear what makes you feel comfortable Most people would not have a clue what a Hermes scarf looked like, or even a Prada bag for that matter. Not worth stressing about.

I remember StyleGuile saying something on her blog about how she sent in a few different pics for them to choose from, so people do send in the photos.

I used to live EL, but its got a lot worse. And I hate the photo they use of the editor in the opening pages, where she's standing in her office gazing into the middle-distance like a wax-work.

NinaHeart Fri 19-Apr-13 14:54:57

I swapped from Eve to EL but agree with all that has been said. especially the guff in the Passion section. Am seriously considering cancelling subscription (but love a mag dropping throguh the door - which one should I try next?)

MoominmammasHandbag Fri 19-Apr-13 15:49:54

I must be missing something here. I have clicked on the link and the women look like most of the Mums in our school playground - skinnies, boots, nice jacket and scarf.

Darkesteyes Fri 19-Apr-13 16:04:16

NinaHeart try Red. Ive been buying it for years really enjoy reading it.

Darkesteyes Fri 19-Apr-13 23:42:30

As for ELs School Runway i cant really relate to the school gates thing as i dont have children but it is a subtle way of putting as much pressure on older women as there is on younger ones.
Glamour and EL are both from the same company (Conde Nast) so i suppose they are trying to make EL into Glamour for older women.

WipsGlitter Sat 20-Apr-13 07:39:17

moomin in the mag it's more glam and labels are to the fire. I think these (in the link) are ones people send in themselves, whereas the mag is a more organised photoshoot.

I agree about the mag particularly the passion killer section. I get red which I mostly like...

freddiefrog Sat 20-Apr-13 09:43:05

I don't understand "getting dressed up for the school run". Don't we just get dressed in what we're going to wear for the day, whether we're SAHMs or off to work?

I love clothes and fashion and make up, I do make an effort with what I wear, to tame the birds nest and slap on some make up every morning. I'm not "getting dressed up" to do the school run, I'm wearing the clothes I've closed to wear that day.

I did the school run in a pair of leopard print heels yesterday, they were an irresistible impulse buy 6 months ago and I rediscovered them lurking in the back of my wardrobe, and thought sod what anyone else thinks

I quite like browsing through the pics, but to be honest, I see the skinnies/boots/scarf look most days on me at school, there's nothing really outrageous there

LaMaga Sat 20-Apr-13 12:38:03

Seen the pictures, not many black people there.

DilysPrice Sat 20-Apr-13 13:45:02

Bizarrely, I saw this feature in EL in the hairdressers today for the first time ever, so can express an opinion on coincidentally zombified thread (the only "woman's magazine" I normally read is Stylist, which has solid feminist principles, a Lucy Mangan column, and is free).

I think you're giving it a bit of a hard time. Apart from the (to me) baffling obsession with handbags stamped with LOOK AT MY LOVELY MONEY on them in 72 point type, the clothes are mostly medium to high end High Street, rather than designer. Obviously not everyone can afford to get clothes from Whistles or Jigsaw or even GAP and Top Shop, but they're not the sole preserve of oligarchs' trophy wives. And the looks they are wearing are realistic and easy to copy from New Look, H&M or charity shops if you're interested in doing it - just because they're spending a thousand quid on jeans, a top, a scarf, boots and a handbag doesn't mean you can't achieve the same effect for a tiny fraction of the price (admittedly in my case I'd need hair extensions and a live-in professional blow dryer).

I think the school run dressing "thing" is a side effect of the Cranford law. The ladies of Cranford didn't dress up to shop in Cranford because the only people who'd see them were their friends, who already knew what they looked like. And they didn't dress up to go to London because no-one they'd know would see them (this is why so many people dress so appallingly on holiday). It's that middle ground of people who recognise you but don't "know" you that causes the problems if you're that way inclined, and the parents of your children's friends are very much in that class.

Darkesteyes Thu 09-May-13 17:38:53

Easy Living magazine to close. It seems to be a very worrying time for those who work in magazines. It is sad that they are losing their jobs.

www.guardian.co.uk/media/2013/may/09/easy-living-closes-print-edition

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