Mumsnet Talk

Probably I am. But I LOVE that song and found the ad very moving (and I love JL too so was very pleased it wasn't for tampax or something else). Sad but true!

No - I thought it was just me. The music caught my attention, wasn't sure what I was watching but it really made me cry. Glad I'm not alone.

Sorry but yes, yabu. And there are already several threads on it. And the music is crap! And I am clearly cold-hearted...

Oh and why does she look so vacant in school and when blowing out the candles? And so smug when kissing boyfriend and new hubby?

yanbu. I was blubbing too.

I only just saw it for the first time and guessed what it was from seeing the recent MN threads on it.

janeite you and I are in the freezer...

awww I love it

Hope it runs for a while, I do love the chance for a little weep in the ad breaks!

sorry hadn't realised there are other threads on it, obviously great minds think alike!

I blubbed too - I love that song and there is something really mesmorising about the ad.

I posted this the other day and everyone ignored me.

B'stards!

I'm with Janeite - first time I saw it I thought it was going to be an ad for someone like Norwich Union. I find it quite sickening tbh!

Great add, but a bit wasted on a Department Store, would have worked well for loads of other things, like cancer research.

It made me feel really sad . It made life seem so short, I could have wept for that reason.

Perhaps I need to see my GP .

Anyone else feel like that?

Yes Monty, I thought that too & it's how I'm feeling about my life at the moment. Time goes so quickly and seems to speed up with every day that passes. I like the ad but the wigs are a bit rubbish

I cried too!

YABU - have you listened to the words? They are very insulting.

It makes me feel queasy, is so naff

Hormones - (lol at name) phew! It's just been on again this minute. Yes definitely makes me feel really sad and vulnerable. Time is flying for me, whatever is going on?? What is that about, age??

Wigs are rubbish .

Pregnant and v emotional (39wks) so DP has now taken to switching channels when this ad comes on as he found me sobbing the first time I saw it

Fyfe Dangerfield has a lovely voice - think thsts what gets me

xxx

we had htis very same thread title last week

I am ashamaed to say I got a bit teary too! Its the whole birth to old thing, I am PG so I blame that

Made me well up too. I have a 7 week old DD and it made me think of her growing up..

Actually, just had a thought; did they steal the idea from UP (Pixar film)? The bit where the couple grow old together.. I watched that in the cinema at about 20 weeks pg and was absolutely in bits, proper tears streaming down my face

Me too. Am 9 weeks pg though so verrrrrry emotional right now.Had to hold the tears in as was with the (rather unemotional) ILs at the time.

I agree with dittany, actually. Used to love this song when Billy Joel sang it when I was a child, but since hearing it on the advert, I was thinking 'These lyrics do not sound exactly pro-women'.

Also agree with Monty at the feelings of sadness and vunerability.

I cried.

It's beautifully filmed and I can't be the only one who wants to live a John Lewis life? (doesn't it look lovely)

oh good not just me then, thought i must be very hormonal at the mo and was feeling crappy last night - phew!

Anyone have a youtube link to it as I've not seen it

Is it this one?

Meh <shrugs>

You lot are mental.

http://www.youtube.com/user/JohnLewisRetail?v=zMtyOCoqHTk&feature=pyv&ad=5025755340&kw=john%20lewis

www.youtube.com/user/JohnLewisRetail?v=zMtyOCoqHTk&feature=pyv&ad=5025755340&kw=john%20lewis

I welled up, I have to admit. The song is so corny, but I do love it.

<Disclaimer - am a premenstrual wreck>

Oh I really liked that, and I love that song. An advert I like for a change! Thank you for linking it.

But it's not a love song!! It's a song he wrote about the woman he was divorcing. He has said it's not anti-women but is saying women have the ability to manipulate and wreck havoc simply because they're women and men love them so. If I remember correctly he was saying it's more about admiration.

Ah I know, I thought the words were a little off, but I think I drew a different sentiment from them as to what he meant. That doesn't make a lot of sense but it does in my mind!

'And she'll promise you more
Than the Garden of Eden
Then she'll carelessly cut you
And laugh while you're bleedin''

How the hell does that fit??

Bad song choice and cheesy, trite content.

Well Bunny, that kinda fits with a song about someone you're divorcing!

Definitely brogan but in the context of a schmaltzy ad about life and family it's just wrong.

BusyMissIzzy, yes, I thought of that sequence in 'Up' too. Some of these rip-offs are shameless! Like the Berocca ad with the treadmills, which is a completely barefaced steal of OK Go dancing on treadmills (here, if there's anyone left in the world who hasn't seen it and is interested - www.youtube.com/watch?v=pv5zWaTEVkI&feature=related)

Back to the topic, I'm getting seriously hacked off with John Lewis's advertising tbh. It seems all wrong and too over the top for them, somehow. Though, having watched the TV doc, I can see that they're desperate to recoup some of their lost profits....

Just had a baby girl and this ad really got me - I was a sniveling wreck

Made me cry too...either the sentimentality of it all, or the favourite song......or maybe how much profit JL will undoubtedly make out of me, cradle to grave.........

I am pregnant and homonal but this ad did not make me cry, though I thought it was lovely.

The one at Christmas (sweet child of mine) was more emotional imo.

OP - YANBU, I got choked up too.

It made me think of my own little one as a teenager and an adult and then having her own life with us fondly watching on (she's 8).

When I think of her going on a gap year or anything grown up, it does make me cry a bit

I cried - in fact, I'm welling up now just thinking about it. And I am not hormonal, just susceptible to bouts of melancholy. Agree with Monty27 and Gay40 about the passing of time and how brief it can all seem. And summer's lease hath all too short a date........

I found it irrationally upsetting because DD died so it reminded me of everything she won't be doing. Aside from that, the lyrics of the song are not too nice in parts, and it also makes me realise that I have spent far too much money in John Lewis and will continue to do so for my entire life so all in all, I do not like the advert!

Oh crumpette - Now I am having a little weep for you.

No YANBU

My friend works in the marketing and design dept at John Lewis, they were all shown the finished ad in a large group, she said most people had a tear or two in their eye, especially the Mums!

I don't watch a lot of telly, so seeing this advert was miraculous. I did cry, my dd (8.11) told me to open my eyes really wide to stop the tears coming out. That's what she does at school when she's upset. Her statement really made me blub.

crumpette.

basically substitute the word woman with consumer and you will have the right sentiment

As soon as i saw this ad, I knew it was the one you were talking about in the thread title. I welled up. It is a lovely song, and a very clever ad. but once you have seen it two or three times, it is rather annoying...

I also feel quite depressed watching it, as my life has never evolved to the huge-garden-with table-large-enough-to-host-informal-luncheon-parties-with-loads-of-lovely-friends-eating-lovely-food -dahling-stage, or a kitchen big enough for a giant Smeg fridge...

I hate that sexist advert! I've emailed to complain about it. Sexist song, too, written by a twonk.

Also, they have a modern woman, complete with laptop, who becomes old and has grandchildren.

In what, the 10 years since laptops came out?

FFS.

expat there are much worse adds out there

Yes, there are, Eric. I've complained about those, too.

And this one as well, sexist lot of wank that it is.

Just watched it, have never sen it before.
I LOVE it, and the song too. Makes me want to do one similar for my kids. Have a few to different songs.

What surprised me was that my husband and son really love that ad.

It makes me wonder if they really do appreciate me after all!

Why do you think it so sexist? Because of the song?

The song is sexist. And the whole woman-as-wifey bollocks is sexist, too.

Let's have a 'He's always a man' one and stereotype him as barbequeing, doing DIY (but not any housework) and leaving his dirty socks and underwear on the floor, shall we? We'll age him 30 years in 10, too.

Can't stand Billy Joel, either.

His songs all make me want to jump off a bridge.

Remember 'Uptown Girl'?

BARF.

It's the weasly dance in Uptown Girl that makes me barf!

Oh, funny how people see things defferetnly, i think it's sweet i really do.
Not discounting what you think though, just don't see that side of it.
They should do a man one next, infact they probably will if they read this thread !

PMSL, that explains our differences, 'Uptown Girl' was the first song i ever bought (Billy Joel version)

I agree that it is rather stereotyping and sexist, but it is still very, very clever. The fact that there have been several threads about it shows that.

This is a great commentary on advertising to women and men.

I don't like it either (as I said on the other thread). Its designed to tug on the heartstrings you silly old sausages.

I've only seen it twice. What I find odd about it is that all the images are so sickeningly perfect, the JL interiors and all the things, but when the Granny and Grandad take the dc out at the end, its not on a glorious country walk with a stupendous view of the rolling hills of England, but a rather scrubby old bit of recreation ground with a Tower block in the background. Looks like Hackney Marshes to me! Would have thought the South Downs or the Peak District would be more on-message, shurely?

Very nice piece of marketing.

the woman in it could be my mil. there are people like this but the don't wear the same top their entire lifes.

i am not sure it is sexist, smug yes

Eldest daughter had just announced that she and the son-out-law are engaged to be married next year, so the ad is a bit close to home at the moment. I like it

Well, job done.

You're all talking about it.

The wonders of marketing.

but i am not going to buy more john lewis stuff cos of the add. so does it really work or is marketing all smoke and mirrors.

There's more to advertising that getting you to run out and buy something. It's about brand placement, getting an idea of a shop into your mind, being aware of it.

The 'things' in the ad are fairly in the background, the camera only fleetingly picks them out.

What they're trying to do is fix the idea in your mind that JL is a shop that will be with you for all your life as a woman, that they understand what makes you tick. And for many of us, that's home and family.

Someone pointed out that "she steals like a thief" isn't a great line to have in a song advertising your department store.

Maybe they're trying to make the shoplifting demographic feel welcome. I don't think anybody's ever reached out to them before.

thats quite touching dittany. i am now imaging all the women smuggling large porcelain giraffes out of john lewis humming the song to themselves.

who buys those weirdy porcelain animals?

this shit

I love it

I imagine myself like that when I'm old, still shopping at John Lewis I am obsessed with the place, I honestly find little reason to shop anywhere else.

Who would pay £545 for a tin bayleaf tree?

That's almost demanding to be shoplifted.

or 95 for 3 miniature willow baskets?

I think that it works because the scenes are so believable I love it.

Well it brought a lump to my throat when I saw it last night. I thought about DD getting older and it made me feel so sad. I didn't notice the lyrics at all.

I was hoping that maybe the fact that I was being so hormonal about it might mean I was finally pregnant (hopelessly deluded emoticon).

What is the song?

Haven't seen the ad.

I do find it manipulative and a touch misogynist. BUT BUT BUT.......
that bit where the baby crawls into the tunnel and the little girl comes out? I burst out crying in huge heaving sobs every time at that point because I feel that's exactly how fast dd has grown up <WAIL>

Quite clearly I am a cold hearted bitch as I find it rather long boring and rambly

But then again I have never in my life stepped foot in a John Lewis (there aren't any oop north) so what do I know.

I was beginning to get worried that the last shot would be featuring a very nice John Lewis coffin.

It reminds me of the banned Xbox ad 'Life is Short'.

Warning: if you haven't seen it, it was banned because it drew 136 complaints from viewers who found it "offensive, shocking and in bad taste".

I was actually moved by the final message.

Liked the much more gentle JL ad too.

oh for goodness sake you soppy lot!! <rolls eyes>

pull yourselves together, it is an advert, it's only purpose it to make you spend your money.

MilaMae !!!

Helloooooooooo there's one in Cheadle, south Manchester - my Mum's never out of it!

I am weeping just thinking about it. My DS is 10 weeks and I keep picturing him crawling out of a tunnel aged 8.

It is a genius piece of advertising. Look at all the posts here talking about it! I was on the puter last night not looking at the TV and looked up because I love the Billy Joel version of the song. Then I was glued to it and blubbed at the end.

Told Dh to watch it and he too went rather misty eyed. John Lewis is being very clever recently with publicity.

Someone earlier said that who wouldn't want her life...me! She's so.....conformist isn't she?

Who wanted to see the gap year, the drunken orgies, the divorce, the new hubby, the step family, the fantastic career as a high flying lawyer / doctor / artist etc. And actually i wouldn't have minded the grave - but their ending was a bit safer i guess...

Dull!

Hello Hellooooo! - not sure how far ooop north you are but I am Newcastle and we have very big John Lewis and a Waitrose. And I like the ad ...

No, if you are of a similar age to the end of the ad, it is still Bainbridges, & will never ever be John Lewis

This f*ing advert has ensured 100% that even if John Lewis had 99% reductions in store I would never shop there. Nauseating crap.

It's only an advert

I didn't like or dislike the ad, just a bit meh. I do like JL though.

I'm just curious about how it's sexist? I think no matter how women are portrayed someone will find it offending, we each are playing a role; it would be silly to ignore that fact. Some women are like that so I don't get the stereotyping comment.

but I am scared to say that as expat scares me a little.

I don't think it's sexist, either. It just gets on my wick. John Lewis are a company like any other out to make money, if anyone wants to believe that they "care" about their client-base and their life, then they are free to believe it. It's rubbish, of course.
Businesses are out to make money.

Although I must say that the f*ing Halifax "Isa Isa baby" advert also makes me want to chuck things at the tv. Bastards of hell!!!!!!!!!!!

at 40 weeks I now cry at everything but this had me sobbing

I cried at the song on the radio, thinking of a wonderful woman I know who has to cope with her husband having MN and fading...life can be truly shit.

I love this add and the song

I hate it (hate's a strong word, but...)

I physically shudder at how it shows a whole life being lived inside 90 seconds, I just don't like that kind of thing. Underlines how short life is and I dislike books and films that do the same thing - you need time to come to terms with the passing of time I think!

And I can't believe no one's remarked on how utterly unconvincing her bump is.

i've not seen the ad on tv so had a wee look at one of the you tube links- i cry very easily but that advert didn't even produce a tear i was listening to the song more than i was watching though- found it offensive aswell!

Well, glad to see I am not being total unreasonable but clearly this is a love it / hate it issue!

Seems to have had more impact on those who:

a) are extra hormonal for some reason (tick for me)
b) like JL anyway (big tick for me, live in the sticks now, the only thing I miss about London is Peter Jones!)
c) are a bit soppy to begin with (er, yes another tick for me)

Beautifully filmed, the tone is just perfect for the way that many feel about the store, a clever piece of advertising, subtle and very stylish - yes i am a marketeer.

Well done JL!...Now, about my broken pram....!

Not sure about the choice of song - the words aren't that nice.....

certainly did not make me cry - it's a bit smug and middle class "happy family" ish - which of course is who it's aimed at.

I'm not pregnant and definitely not near PMT time either and I properly cried after seeing ad. Lovely ad.

Hellooooooooo, whereabouts up north are you?

There's two in Manchester (ok one is Cheshire), one in Newcastle, one in Sheffield, one in Liverpool, one in Glasgow and another in Edinburgh.

Yeah I'm soppy and like John Lewis anyway too....

wow- i was gonna start a thread on this the other night but thought it'd be a silly thread... but i blubbed too!! Even my DH said it was very moving... he's not sloppy in the slightest!!

'Although I must say that the f*ing Halifax "Isa Isa baby" advert also makes me want to chuck things at the tv. Bastards of hell!!!!!!!!!!! '

watch it on fast forward, about X4 iirc

she looks like a hellish chicken

v v funny

I saw this ad last night and I definitely did not find it worthy of tears.

yab a nutter

So glad I found this thread- thought I was losing the plot as I snivelled through it! Am 44 and makes me realise how fast my DD has grown up. She's 23- how did her childhood fly by so fast?

Maybe, a bit. But I've always loved that song and my 20mo has forsaken the meercat advert for "she can kill with her eyes".

My boy's got great taste - v proud mum

one of the worst ads ever. frumpfantastic. if thought my life could be reduced to the episodes i have with quite possibly THE MOST BORING shop on this planet, i would jump of a bridge now.

My lifes more Wilkinsons and primark than John Lewis ..so no it doesn't make me cry

I really like the visuals and while the song sounds lovely - when you listen to the lyrics it's shocking!

I do NOT identify with this:

She can ruin your faith with her casual lies
And she'll take what you give her, as long as it's free
Yeah, she steals like a thief
Then she'll carelessly cut you
And laugh while you're bleedin'
And she's suddenly cruel

Now if you want a soppy John Lewis advert, this one for waitrose always makes me well up at christmas time: http://www.youtube.com/watch?v=64C3H6R1v-s&feature=related

link www.youtube.com/watch?v=64C3H6R1v-s&feature=related

sorry.

Joining the soppy/emotional gang
Wept buckets

Ah it's a lovely advert.
To be honest I didn't notice the lyrics at all, just the images, which almost had me in tears despite my husband prattling on beside me all the way through.
BTW not pregnant and don't shop at John Lewis!

I think the John Lewis Ad agency have been taking notes from this

Didn't make me emotional, but the book 'Once there were giants' did the first few times I read it to my daughter, and guess it's a similar sentiment. Although think that was more realising that my own Mother feels such strong love for me as I do for my dcs.

Made me almost cry too! I thought I would be the only one - and then I got even more emotional when I realized it was John Lewis because I love to shop there...

...and I'm not pregnant or premenstrual. How sad am I?

Yes, what is it about John Lewis that makes us feel at home? I always feel it offers me a reflection of my life as it could be if I were a better housewife and worked harder and earned more: a kind of shinier and neater version of myself. But not scary or intimidating.

I also like the way they're organised: the fact that they're all shareholders. It's a kind of socialism/capitalism mixture that appeals to my wet Tory sentiments.

I laughed out loud when I saw this thread.

Yes I cry everytime I see it

I'm a renowned tv weeper and I'm pregnant too so even worse at the moment and I love John Lewis , but I didn't cry. Feel like I've seen the ad before - there was an insurance ad years ago of a girl growing up and having her own family etc.

Song sounds pretty, if you don't listen to the words.

I preferred the JL Christmas ads with kids playing with adult things. That was clever, and stood out from the usual Christmas stuff, but this is just schmaltzy

Oh My Goodness, I read this thread without having actually seen the advert, so I youtubed it!

I'm quite a toughy when it comes to soppy stuff, but the tears came, and continued to thinking about it afterwards.

I can't even blame it on pregnancy hormones like some of you!

It makes me sad, but only because they obviously hired someone who can't sing to murder a Billy Joel classic. Such a shame.

Oh I cried! I am pretty emotional at the moment being on my IVF 2WW and drugged up to the eyeballs on progesterone. It was the baby / little girl bits that got me and then I just kept on blubbing!

I'm not preggers so have no excuse- thought I was the only one-phew! I love that ad- I watch it with a lump in my throat every time- I think theres a longer one where she starts out as a baby which is my favourite!

noeyedear - really? would love to see that one, have only seen the one where she starts off as a little girl so far.

am loving the blub-fest

megonthemoon, I'm glad you said that, I thought it actually was an insurance ad when I saw it, was completely when it finished and was for a big shop that sells stuff. I'm normally a serial weeper (could have killed BT when they used the ET music on their ad, 10 seconds and weeping like a baby, don't even get me started on the Great Ormond St ones) but this left me completely blank.

Can't believe it's got such a reaction though, ad agency have earned their fee!

cant see what all the gushing is about.talk about bigging something up for no good reason

agree with scottishmummy

It's for John Lewis is it? I makes me well up so much I can't watch it (but I am always a nightmare with things like that, I sing along to the Johnny Cash childrens album for my DS and I end up in tears!!!}. It's a beautiful song, and Fyfe has NOT murdered it, though he's certainly no Billy.....

It is utter paff

I cried at this. And it reminded me of the movie 'Up' (which also had me in floods..)

ive gone off it now, once was enough

can i ask exactly what did people well up about?what caused such greetin

it's a lady...sniff... growing up...sniff.. looking pretty... in a... sniff..a... BEAUTIFUL HOME

and....

exactly

never thought i would say it about an advert..but love it

nope dont get it.aspirational commercial.nowt else

It's sorta like a horoscope - makes an awful lot of people thing they are seeing their own life reflected. (Only better because it is all a big showroom with goo dlighting and a soundtrack.)

You are hard headed women, scottishmummy and pointydog!

I think posters above have given loads of reasons why it touches a chord with them individually (obviously the ad agency have been v clever to make sure it touches lots of chords with lots of people!)

I don't normally analyse things this much (honestly) but since you ask....I think for me quite a lot of the emotion is due to the song, and the memories that it brings back from my "Billy Joel days". If it was the same ad but with a completely different soundtrack, or no music at all, I think I'd still like it but don't think the tears would flow.

jesus wept a glossy ad.attributing so much to it is bitty gushy and lame

seems to get plenty of you lot goin though

I had to look on the youtube clip to see what all the fuss was about. I've not seen it on tv.

Didnt make me cry.

sob we don't have a tv so just watched it on YouTube.
It got me at the bit where the little girl crawled out of the tunnel and she'd gone from toddler to school age... argh it's all happening so quickly!!!

nursery says my children are great tunnel crawlers!not familiar with the song or billy joel

I watched on Youtube as the odious Melanie Madonaghue (or summat) wittering about it in Torygraph.

Leaves me cold.
They are trying to sell you stuff girls. Wake up and smell the cawffee.
It doesn't flow anyway as all seems roughly in same time period (apart from some guests at wedding in vaguely 60s gear which makes even less sense as the bride not in this style.)

I would sooner go dogging with George osborne than allow myself to be moved by an ad.
(Althoguh obv. John Lewis excellent folk.)

love the guillemots though

Youngest has just grown out of his 0-3 month clothes & I was sat in the bedroom floor sniffing as I put them into storage -THAT was bad enough then they h-had to d-do THAT to me???!!
Worse than that, other half was watching an online video where an old guy lays dying alone and his life flashes before him to a suitably tearful tune. The flashbacks were in slow motion & reverse order, so the last shot I saw before I had to leave the room was from his point of view looking up as his mum when he was a baby .... aaaahhhh! DON'T go looking for it!

Dp is in tears each time he sees it.
I am noplussed by it. A lifetime shopping at John Lewis just depresses me. I reckon if they did coffins they would have shown a funeral scene. In fact they do flowers online don't they, couldn't they have tied that in?

Sean and the other one on 6music has just described it as "the ad that makes you want to kill yourself"

I was telling somebody on another thread the other day - my DH cried at this advert - I walked into the living room and found him wiping away a tear! I've only seen it on youtube but I didn't cry.

28 weeks pregnant, hormonal, and still no tears here. Don't get the fuss.

spiikypixie We watched the tale of Benjamin Button the other day, and his life goes in reverse (sort of) so when he gets to the end, he is a baby.
"He closed his eyes and went to sleep"
wwwwaaaaaaa!!!! sob sob sob

in the freezer too i'm afraid....just didn't get it

it's a great song really well used by JL. You can tell it's their ad from the very beginning which is really clever.

When I was BF I used to cry at the Pampers/immunisation ad with all the little babies - EVERY TIME

reminded me of an old kodak advert - but i still cried at it. all about how quickly time passes - but if you buy stuff at JL it will last for ages?? do they have the same sofa or something - could not see through the tears..

Why do we need to take it so blinkin literally (i.e analyze all the lyrics..as it happens I think the lyrics are great love hurts - it doesn't discrimante, in this case its the man(if we must analyse)) it is the overall message. The ad encapsulates a life time in a couple of minutes which in itself is really clever and it doesn't matter that its idyllic, aspirational..or rather why is that a bad thing? Do I want to look at how short AND shite life can be? It's not brain washing us to go to JL but it is advertising for gawwds sake, what do we expect. In fact much like the Guiness White Horses ad, it may well generate awards and vast discussion but not directly impact the bottom line but why do we have to feel attacked by it..I am admittedly 40.2 weeks pregnant but my other half loved it too. It reminded us both how quick DS will grow up and we chatted about the fact that we will probably be grandparents one day, although it freaked us out a bit we had a great chat about it.

But the Halifax Isa Isa baby...don't get me started...

17 weeks pg now and feeling large and tearful... desparately wanted to cry lol! In fact DH was downstairs watching TV and I was upstairs having a bath when it came on last time and just the music floating up the stairs made me sniffle a bit; thank God I'm not the only one! But then I got a bit upset over that sponsor a donkey advert earlier too. If I'm going to have time off work ill, I definately shouldn't watch any TV! I can't be trusted!

Like the ad - like another poster said (sorry can't remember who) it reminds me of the children's book 'once there were giants' - that guarantees a sob once you're a mum.

hmmm not so much. (heart of stone icon)

you are being unreasonable.
You are also being manipulated.
Bloody awful,condescending bollox.
I hate that advert.

mmm, hormones pphhfft. me ,never.

I was all teary as well! I keep thinking of my children going through life and getting old!

the Halifax Isa Isa baby...don't get me started...

LOL. I take it you're not a fan...

Better than every ad most ads by the Halifax but I find so many annoying... even the music for one B+Q ad about some discount card was getting on my nerves.

I did quite enjoy one of B+Q where a station was decorated, and it took me ages to look across early enough (normally looking at PCs) to spot the name of the station, which I have now forgotten.

Will it get me to buy anything from these stores? Unlikely. Only time I might take notice of an advert is where a particular product at a low price is promoted and I can compare with web stores... then I might be tempted a little.

Speaking as a hardcore feminist with a serious career and a new baby... this advert is beautiful and clever - and does what it should do, which is encourage JL's target demographic to feel good about them and themselves!!

When it came on for the first time (and we hadn't heard anything about it beforehand) DH and I both just stopped talking and were transfixed by the TV; when it ended we just looked at each other weepily and both said "that was a lovely ad!" It summarises a feeling that life is short and shouldn't be wasted.

I loathe sexist ads - this one is clever because the male singer is admiring the woman for being a rounded person with a full life - which works great as an image for JL.

Couldn't agree more Cerys36

Just makes me worry about getting old! And doubt very much their clothes last that long!

schlocky faux-aspirational.dont get it at all.certainly dont relate to it or get why it evokes such response

Me neither scottishmummy

Not enough weight issues, broken hearts or defunct laptops for my liking...

Well I hadn't seen this till today and I watched it at work thinking 'Tsk I won't cry at an ad'......got as far as the birthday cake and I was absolutely gone. I think it's a good if smug ad, beautifully shot and I love the song.

Doesn´t move me at all.
And as one poster put quite early on-in a couple of scenes why does the girls it there vacantly with her mouth open?

And the song-I thought it was about him loving someone despite her faults.

I hate that add it's boring, too long and whats it got to do with JL anyway?.

Apparently EVERYTHING in the ad is a JL product.

Haven't read the whole thread, but my BIL cried at this when he first saw it....god help him when his first born comes along in the next few weeks

This thread has just been really viley spoilt

dogging with George Osborn..............

that is vile..................

vile vile vile

"because the male singer is admiring the woman for being a rounded person with a full life"

He called her a thief and a liar!