to farking detest that hideous sexist sainsburys advert?

(253 Posts)
freespiritfreedom Fri 10-Oct-08 10:19:33

is that all woman have to look forward to, working in saainsburys?
and its the woman that is doing everything for the family.

MrsMattie Fri 10-Oct-08 10:20:09

'have you had your hair done?'


Poshpaws Fri 10-Oct-08 10:27:05

Agree. And I also hate the idea that Sainsbo thinks it has not already occured to the shopping public that own brand is a cheaper alternative. Really p**s me off!

OrmIrian Fri 10-Oct-08 10:29:46

It is irritating isn't it? Look at her expanding her horizons hmm.

SorenLorensen Fri 10-Oct-08 10:30:26

I haven't seen it - can you give me a run down?

BoysAreLikeRabidDogs Fri 10-Oct-08 10:30:56

har har Mrs M

VinegARGHHHTits Fri 10-Oct-08 10:32:49

And she used to be in corrie but now she works in Sainsbo, must have been a crap actress

TheShipsCat Fri 10-Oct-08 10:33:12

I feel the same about louby lou on Andy Pandy. Not setting a great example for my dds. But then it did occur to me that frankly women don't seem to be able to have it all. My career has all but died and I spend my time doing the cleaning and cooking and washing and doing everything for the family. So maybe these are just realistic representations of the options available.
Sorry, feeling a bit cynical today...

LadySanders Fri 10-Oct-08 10:37:46

its awful. do those women actually work for sainsburys or are they in fact actresses...

skyatnight Fri 10-Oct-08 10:38:10

Isn't she meant to portray a single mother? She's so 'cheap and cheerful', smilie-smilie. smile

It is irritating that they use well-known actors as characters in these adverts and then portray them as 'real' people. The advert-makers must know we've all seen her in something else. So how can the advert work if all it does is make you feel cynical?

The supermarkets have all incorporated green messages into their adverts and now it's also about thriftiness as well. Looking at the markets, we're going to be hearing a lot about this. Sales of baked beans and mince are going up. It will be interesting to see if M&S change their 'not just...' food ads.

VinegARGHHHTits Fri 10-Oct-08 10:38:50

They are actresses LS i was joking wink

MorticiaAnnSpookington Fri 10-Oct-08 10:39:00

hate them too

cupsoftea Fri 10-Oct-08 10:40:07

Not seen it but if it has JO in it it annoys me already

VinegARGHHHTits Fri 10-Oct-08 10:40:25

Dont think she is ment to portray a single mother, she goes home to her dh in the ad doesnt she?

FioFio Fri 10-Oct-08 10:41:23

she wasnt single
there was a dad at the table

they work split shifts like lots of families

loobeylou Fri 10-Oct-08 10:42:11

shipscat - your first line had me worried for a bit that i had done something to upset you!!! wink

I agree tho, male/female stereotyping in kids programs is still pretty dire, even some of the more modern ones, and there are way too many patronising ads on TV

cillit bang is my least fave one, shame my 3yo keeps saying bang and the dirt is gone

skyatnight Fri 10-Oct-08 10:45:21

I think you get to an age when all adverts seem completely and irritatingly patronising. This must be because I am older than the young 'creatives' who devise them. And older than all the policemen I (don't) see.

Anyway, I must go and wash my clothes in 'white diamond and lotus-flower' washing detergent. Then my life will be complete.

TheCrackFox Fri 10-Oct-08 10:46:41

Loobey, you have a point, Bob the builder would be nothing with out Wendy.

Can't stand the Sainsbo adverts. If they were going to make completely patronising adverts they could at least have got an unknown actress, not one from Corrie.

TheShipsCat Fri 10-Oct-08 10:53:18

Sorry Loobey! No, didn't mean you smile
What the feck does white diamond smell of anyway?

MortBlackCatResident Fri 10-Oct-08 10:55:06

<Considers name changing to 'NewGirlAtNumber42'>

<<changes mind>>

MortBlackCatResident Fri 10-Oct-08 10:55:27

Cider grin

georgiemum Fri 10-Oct-08 10:56:30

DP finds this ad hilarious. He always shouts at the Tv 'and I used to be a brain surgeon!'

sockmonkey Fri 10-Oct-08 11:05:55

TheShipsCat - I asked asked that too. I sniffed my engagement ring - nothing! May as wel just be lotus flower then.

skyatnight Fri 10-Oct-08 11:11:02

Apparently, it smells of 'the essence of elegance'. I'm not sure if that's the diamond or the Lotus Flower though. hmm

Lurkinaround Fri 10-Oct-08 11:15:28

I thought the bloke in Sainsbo advert was her brother. I'm sure she refers to him as her brother at the end.

Hate those ads. Love the fact that she has to do that 'feed your family for a fiver' thing because she earns fuck all working for Sainsbury's.

Plus the look she gives her mother as mother takes the last muffin is one of pure hatred. Maybe she put rat poison in the cream cheese?

skyatnight Fri 10-Oct-08 11:18:29

No, she doesn't hate her mum. She's sweet and humble and cheerful and grateful caring and giving... Just like Sainsbos.

TinkerBellesMum Fri 10-Oct-08 11:23:21

I think you're right, it is her brother.

I don't like these adverts either, if it was an unknown (either an actress or real person) you could accept that they really had spoken to a new member of staff and it would be a nice advert. I always thought Jamie was really picking up a mother in the shop and taking her home to cook, obviously not.

Lurkinaround Fri 10-Oct-08 11:38:25

Just done a bit of googling to find ad with brother in but found another one featuring Sainsbo's own tomato ketchup and yes, the dad is in that one.

I should be hoovering and stuff but researching Sainsbo ads just has to take priority I'm afraid.

She quite clearly hates her mother

redclover79 Fri 10-Oct-08 11:43:10

That ad grates on me too! As if anyone gets to stand around prettying up the leaflet stands all the time, she should be stuck on the till and spoken down to so it's a little more realistic...
<bitter at maternity leave ending soon and going back to My Shitty Job>

Yeni Fri 10-Oct-08 11:49:57

I love the way the cream cheese advert masquerades as an advert for Sainsbury's own brand while subtly implying you should only buy branded goods or spend your life living in fear of being found out by your scary mother for buying cheaper cheese.

isgrassgreener Fri 10-Oct-08 11:53:24

Oh so mean and bitchy to say she must be a crap actress, we are hardly going to believe Nicole Kidman buying her stuff in Sainsburys are we.

Agree the ads are a bit sick making but the script is not the fault of the actors in it.

It is very hard for women actors once they get past 30/35, I'm sure she is very happy to get a run of ads to secure her financial future.

melpomene Fri 10-Oct-08 13:56:33

If you think the Sainsbury's ad is sexist, just wait til you see this ad for Trident Insurance hmm

rosmerta Fri 10-Oct-08 14:31:32

Is the Trident one a p*take? Can't believe someone thought that would be a good idea hmm

The Sainsbury's ones never used to bother me but now they are really irritating! I just can't seem to turn on the tv without JO popping up somewhere

Habbibu Fri 10-Oct-08 14:42:33

Dear God. Just seen the Trident one. Am Never Ever buying their insurance. Are only men or gay women with very high boredom thresholds expected to buy insurance?

skyatnight Fri 10-Oct-08 14:43:14

Er, yes, I think that advert is aimed at men!
And the ladees featured in it are very, um, decorative and bouncy.

Of course these ladees have nothing whatsoever to do with insurance (and I don't see in what way it would encourage you to buy insurance (unless there is a danger of being hit by a nubile woman on a pogo stick?)) but, Trident are right, in that they do make a change from parrots and nodding dogs and elephants and Michael Winner and...etc., and maybe men don't mind being patronised as being sex-crazed morons.

Habbibu Fri 10-Oct-08 14:46:04

At least the dog is assumed to have sufficient intelligence to speak. So it's either animals or bouncing women? God, even Pot Noodle came up with half-decent adverts for a shit product.

skyatnight Fri 10-Oct-08 15:36:42

Very true.

I can't think of any interesting insurance adverts. It's not an interesting product unless you need to claim. There's that Zurich 'change happens' one with the music... Zurich only bother with a good advert because their product is pitched as a quality one (expensive) whereas many others compete on price and so have cheapo adverts.

sarah293 Fri 10-Oct-08 15:42:08

good grief. Just seen the advert. What century we living in again?

mawbroon Fri 10-Oct-08 15:49:32

Definitely know that woman's face. Was it Corrie? Who did she play?

I have almost stopped watching tv. that is one way not to get irritated by ads! smile

sarah293 Fri 10-Oct-08 15:52:21

just calld Trident and they said all the blokes like the advert and the guy says its fine.

sarah293 Fri 10-Oct-08 15:53:40

and he said he likes looking at pogo-ing women and its not offensive or degrading. ahem.

sarah293 Fri 10-Oct-08 15:54:00

so there and he was pretty rude.

Liffey Fri 10-Oct-08 15:54:25

Yes, you're right, it is kind of depressing and sexist.

Habbibu Fri 10-Oct-08 15:55:30

Riven, did you ask him if they wanted to lose the custom of 50% of the population (and aren't women generally a better insurance risk anyway)? Seems rather foolish in the current climate.

sarah293 Fri 10-Oct-08 15:59:42

I did and he said the advert wasn't aimed at women. He really didn't give a toss. So I told him that a parenting forum was talking about it but he said no-one had ever complained and he got quite patronising and started talking about the Taleban making women wearing burqas. Which was a bit bizarre to be honest.
So I said we'd never buy insurance off them so ner.

sarah293 Fri 10-Oct-08 16:00:09

Message withdrawn at poster's request.

Habbibu Fri 10-Oct-08 16:09:34

Good God.

TinkerBellesMum Fri 10-Oct-08 16:39:03

Did you ask him if there is a female version with scantily glad men jiggling their bits around?

ehoward Fri 10-Oct-08 16:39:08

just call Trident told them the advert was brilliant wish I had a body like those girls!!!!!!All my girl friends love it, so does my mum think anyone knocking the add must be sad and very lonely.

SmugColditz Fri 10-Oct-08 16:41:55

Those 'white diamond and lotus flower' things make me want to scream, WHAT DOES A WHITE DIAMOND SMELL LIKE, HUH? HUH?

ehoward Fri 10-Oct-08 16:45:12

Forgot to add, just called Robert, he was charming and only too happy to discuss the ad. Felt sorry some women might be upset but his company sells great value insurance and was anything but sexist. He sounded really horny quite honestly.

TinkerBellesMum Fri 10-Oct-08 16:48:06

You can buy black diamond too. Does that help any?

sarah293 Fri 10-Oct-08 16:48:11

well, I'm not lonely but having daughters I am fed up of women's bodies being used to promote everything.
Dunno why Robert suddenly started going on about burqas.
Maybe the advert is aimed at male brains which are in their underwear and they'll accidently buy some insurance?

RubySlippers Fri 10-Oct-08 16:50:07

that Trident advert is a disgrace

why should breasts be used to promote insurance???

nothing to do with being sad or lonely - it is just so disrespectful and out-dated

ehoward Fri 10-Oct-08 16:50:33

riven leave it alone ! ive got 3 daughters and i asked them 2 look at the ad and they loved it .

RubySlippers Fri 10-Oct-08 16:51:30

ehoward - interesting way to introduce yourself to MN

just the three posts hmm

do you work for Trident by any chance?

ehoward Fri 10-Oct-08 16:54:22

no i just joined the site and always interested in other peoples opinions who do u work for is this a free country??????

policywonk Fri 10-Oct-08 16:54:42

To be fair to Trident (not that I really want to), that film is no more vulgar, brain-dead, insulting or inappropriate than about 50 per cent of the music videos that get made these days. They're just knocking out the same brain-dead crap.

policywonk Fri 10-Oct-08 16:55:46

If you're interested in other people's opinions, why are you telling riven to 'leave it alone'?

sarah293 Fri 10-Oct-08 16:55:54

no, youre not interested in my opinions cos you told me to 'leave it alone' hmm

ehoward Fri 10-Oct-08 16:59:06

I said that cos your arguement wasn't balanced, I care about value & cost as a mother and if this is their way of marketing we dont have to buy but i reckon my husband & lots of other men like him may well buy cos it's tongue in cheek!

Liffey Fri 10-Oct-08 16:59:10

ehoward, this is a site for parents, mostly women, some men, but not really for benny hill types pretending to be women.

ehoward Fri 10-Oct-08 17:00:34

I am probably more woman than you'll ever be!

sarah293 Fri 10-Oct-08 17:02:16

hmm, weird, I call trident. New poster appears.

TinkerBellesMum Fri 10-Oct-08 17:04:53

Did you tell them where you were from Riven? I find it unusual that a call centre would allow someone to request a particular operator and it's a long shot to actually get him.

freespiritfreedom Fri 10-Oct-08 17:05:04

its cuz of assholes like robert, bf in public is so taboo.


ehoward Fri 10-Oct-08 17:05:07

Everything is a conspiracy isn't it, you have nothing better to do then bitch about things & bitch at a new person on this site. does this site only belong to you & your sad & outdated opinion

Liffey Fri 10-Oct-08 17:05:11

Yeah, I'm 34a so I'm not a woman at all. I'm a prune.

Good work Riven!!

mummsy11 Fri 10-Oct-08 17:06:00

ladys ladys we all need 2 chill i heard about the advert and 2 be honest wat is all the fuss about common after speaking with the owner robert id be more than happy 2 insure with TRIDENT..... sounds like some of u ladys need 2 get a life i find trident a breath of fresh air for the insurance market!!!!!!!

TinkerBellesMum Fri 10-Oct-08 17:06:25

Or maybe we've just picked up a troll from the cross boarding activities of this week hmm

needmorecoffee Fri 10-Oct-08 17:06:55

gosh, lot of textspeak on this thread. Schools out is it?

Liffey Fri 10-Oct-08 17:07:27

ehoward, I'm new here too, but I didn't wander in and start talking about trident or breasts or telling people there's a conspiracy.

How's it outdated to have an opinion that breasts shouldn't be used to sell insurance? I thought that was freedom of speech?? Tripping yourself up because you have no co-herent philosophy besides liking plenty of breasts.

Saggarmakersbottomknocker Fri 10-Oct-08 17:07:49

Arf @ howard.
Are you on commission?

mummsy11 Fri 10-Oct-08 17:07:59

needs more coffe sounds like she has an open mind is it really that bad coffee?????

ehoward Fri 10-Oct-08 17:08:28

What do you mean commission?

Saggarmakersbottomknocker Fri 10-Oct-08 17:08:58

Who let the trolls out?

Liffey Fri 10-Oct-08 17:09:30

"for the insurance market" funnily enough I don't see things from the insurance market's perspective. See them from the customer's perspective. Who or what are you ehoward?

needmorecoffee Fri 10-Oct-08 17:09:46

just read whole thread. Not sure why 2 new posters have suddenly appeared and are praising some insurance company no-one had ever heard of?

LadyOfWaffleIsScaryEnough Fri 10-Oct-08 17:11:09

Trident advert is pathetic. Sainsburys annoying. Only good ads are the Guinness ones grin

needmorecoffee Fri 10-Oct-08 17:11:19

maybe the credit crunch means they are all bored in the insurance business and have come to troll MN?

needmorecoffee Fri 10-Oct-08 17:12:55

don't really watch adverts. Thats when I go put the kettle on. There's one with some woman patting her bum I recall. Certainly don't watch or pay attention to insurance adverts. I always call several companies in yellow pages and decide from there.

I came on to comment on the sainsbo adverts but reading the thread a feeling of deja vu came over me - anyone remember the thread about Lapland UK and all those new people raving about it.
Namechange anyone? hmm

LadyOfWaffleIsScaryEnough Fri 10-Oct-08 17:13:25

oooohoooo, ehoward if you work for trident you are going to be in soooooooooo much trouble

ehoward Fri 10-Oct-08 17:14:20

Liffy, I have a life, I live with my husband & 3 children we have more than enough security and a very wide circle of friends, correct me if i'm wrong but isn't this site an open forum or does everything have to clear through you? I agree the guiness ad is the best.

See, just time to change back hmm

needmorecoffee Fri 10-Oct-08 17:16:25

ehowerd, is your husband called Robert?
Not sure why telling us you have a wide circle of friends justifies your liking for some stupid advert?

policywonk Fri 10-Oct-08 17:17:07

Pro-Trident posters: please learn to use punctuation. Your posts are literally incomprehensible.

ehoward Fri 10-Oct-08 17:17:37

No my husband is called Peter not that it is any concern of yours. If you want to get personal you have hit the wrong girl!

Aitch Fri 10-Oct-08 17:17:38

rofl at the trident ad. it's not on the telly, is it?

Liffey Fri 10-Oct-08 17:17:56

I didn't say you didn't have a life ehoward. I'm sure you're busy with all your wanking and ogling and pretending to be a married lady. You should have a cup of tea and a kit kat now.

Aitch Fri 10-Oct-08 17:18:02

or wrong troll...

needmorecoffee Fri 10-Oct-08 17:18:19

its teen textspeak Policy.
Next we'll have Jamie Oliver on here defending Sainsbo adverts grin

LadyOfWaffleIsScaryEnough Fri 10-Oct-08 17:18:32

I haven't seen it on the telly, but I guess it would only be on late at night...

Carmenere Fri 10-Oct-08 17:18:48

So you don't have to be literate to work for TRIDENT?

mummsy11 Fri 10-Oct-08 17:19:04

ladys i feel that u are becoming very personall is there nothing more important in ure lives!!!! u all sound threatened by attractive women!!!

LadyOfWaffleIsScaryEnough Fri 10-Oct-08 17:19:05

PMSL @ wanking and ogling.

Liffey Fri 10-Oct-08 17:19:21

LOL at you being a 'girl' with a husband called Peter Ehoward. Bet you have hairy fingers and a beer belly.

ehoward Fri 10-Oct-08 17:19:55

You need to wash your foul mouths out!

policywonk Fri 10-Oct-08 17:20:13

<cups hand to ear> Pardon?

needmorecoffee Fri 10-Oct-08 17:20:22

ewwww, hairy fingers.

What does 'ure' mean? Don't they teach spelling at school any more?

Liffey Fri 10-Oct-08 17:20:34

Mummsy11, be careful not to mispell the same words as ehoward.

LadyOfWaffleIsScaryEnough Fri 10-Oct-08 17:21:15

Has anyone rung trident to see if there is a Robert tapping madly away at his computer?

mummsy11 Fri 10-Oct-08 17:21:23

liffey u are disgracefull i am reporting you to mums net administrator!!!!! i use this site with my children!!

needmorecoffee Fri 10-Oct-08 17:22:08

yeah Liffey. Bet you are scared now grin

Carmenere Fri 10-Oct-08 17:22:13

lolololol do they allow children in the office at TRIDENT?

combustiblelemon Fri 10-Oct-08 17:22:35

The insurance industry is full of misogynist wankers. Ditto sales. Combine the two and you get that advert.

needmorecoffee Fri 10-Oct-08 17:22:51

Ladyofwaffle grin

LadyOfWaffleIsScaryEnough Fri 10-Oct-08 17:23:00

If you use this site so much you would know there was alot more going on than 'wanking' and 'ogling'. We even use the 'c' word here wink

ehoward Fri 10-Oct-08 17:23:03

If this is a serious website allowing free speech then I can walk on water!

needmorecoffee Fri 10-Oct-08 17:23:43

least the dog one was vaguely amusing in a sort of 'isn't insurance boring' type way.

combustiblelemon Fri 10-Oct-08 17:23:59

Psst, we flay people with soppy names.

policywonk Fri 10-Oct-08 17:23:59


needmorecoffee Fri 10-Oct-08 17:24:25

employees of that insurance company aren't doing themsleves any favours here.

LadyOfWaffleIsScaryEnough Fri 10-Oct-08 17:24:44

I am using my right to speak freely by saying...

the trident advert is pants.

Carmenere Fri 10-Oct-08 17:25:15

They will be off to All Bar 1 for drinks soon.

needmorecoffee Fri 10-Oct-08 17:25:31

but will it make you buy the insurance ladyofwaffle?

Saggarmakersbottomknocker Fri 10-Oct-08 17:26:43

Just reminded me that I need a new sports bra.

ehoward Fri 10-Oct-08 17:26:53

Well done liffy & the rest of your troops, you have shown this website to be unbalanced, incoherent, sexist & pathetically bitchy!

needmorecoffee Fri 10-Oct-08 17:27:06

oh, they are based in Essex.

LadyOfWaffleIsScaryEnough Fri 10-Oct-08 17:27:12

Not in a million years. What has insurance got to do with bouncy boobies? Makes me think the company is run by a bunch of cowboys. Esure all the way wink

Carmenere Fri 10-Oct-08 17:27:53

Yes but the target market isn't smart arsed twenty year old blokes working in the insurance business.

Saggarmakersbottomknocker Fri 10-Oct-08 17:28:41

You'll fit in well then howard.

FrockHorror Fri 10-Oct-08 17:29:21

grin Saggarmakersbottomknocker

combustiblelemon Fri 10-Oct-08 17:29:37

High level insurance company- not a little pissant one like this- Christmas dinner. Awards given to female employees inculded best rack and most improved body. Clients regularly sent links to hard core porn to female staff. Company line- get a sense of humour/ if you can't cope playing with the boys go and knit something. Year 2003. I doubt it's improved much.

needmorecoffee Fri 10-Oct-08 17:30:28

gosh liffey, years of mumsnetting and you've brought disrepute on the website!

Carmenere Fri 10-Oct-08 17:31:19

It's past 5.30 they will have finished work.

needmorecoffee Fri 10-Oct-08 17:31:58

I think i'd pick a company run by women. There's one on our high street thank goodness.

TheCrackFox Fri 10-Oct-08 17:32:56

Well, I make all the financial decisions in our household so I think I'll pass on using Trident.

FWIW instead of making crap adverts to boost their profits perhaps they should think about redundancies - half their staff seem to spend all day on Mumsnet.

I bet there are no more postings from robert ehoward and mumsysillyname now cos they'll be on their way home 5.30 office close.

policywonk Fri 10-Oct-08 17:33:46

Email Robert and tell him you think he's a cock:

needmorecoffee Fri 10-Oct-08 17:33:46

same here crackfox. I choose the insurance. I think its very common.

Dammit xpost with Carmenere while a 2yr old climbing up the blinds distracted me for a while grin

<<but we were right, weren't we>>

OrmIrian Fri 10-Oct-08 17:34:49

Free speech! What an outrageous idea. We only allow certain opinions previously passed by MN control. Haven't you seen the MN handbook of acceptable opinions shock. There's a whole page on fruitshoots for a start. Can't have free speech cluttering up our lovely clean forum.


mummsy11 Fri 10-Oct-08 17:34:55

booo!!!! im still here ive never gone away!!!

OrmIrian Fri 10-Oct-08 17:35:25

I hate the word 'boobies' btw.

TheCrackFox Fri 10-Oct-08 17:36:05

Do you get paid overtime Mummsy11 or do you get commission?

sarah293 Fri 10-Oct-08 17:36:12

oh great. I go away for a short while, come back and find fruitloops have posted. well, given that company have my number if I get any freaky calls I know what to tell the police. sigh.

mummsy11 Fri 10-Oct-08 17:37:21

commission im a housewife i wish !!!!

mummsy11 Fri 10-Oct-08 17:37:22

commission im a housewife i wish !!!!

RubySlippers Fri 10-Oct-08 17:37:32

not fruitloops - employees of Trident i think

laptop on the train.
Short journey home.
internet on mobile.

Following instructions to keep it going after 5.30.....

TheCrackFox Fri 10-Oct-08 17:39:03

Mummsy - it is called a SAHM nowadays. I have never met a woman who would refer to themselves as "mumsy", interesting choice of username.

ehoward Fri 10-Oct-08 17:39:10

Riven you're a right one, start a riot then look to blame everyone else. This is way more exciting than the BBC site!

freespiritfreedom Fri 10-Oct-08 17:40:45

or housewife

mummsy11 Fri 10-Oct-08 17:41:20

hhhmmmmm!!!! u women have far 2 much time on your hands, i am a lady who has an opinion like the rest of you ladys, give up on the trident employee thing!!!!! can no one disagree on this site!!

LadyOfWaffleIsScaryEnough Fri 10-Oct-08 17:41:27

roffle @ Riven starting a riot.

witcheseve Fri 10-Oct-08 17:42:02

I knew it, I knew it, the one with the cheap ketchup is the dad not the brother. Mentioned this on a different thread last week. We may all hate it but its certainly got us talking.

First time I saw it I said as if working in Sainsburys is something to aspire to. So annoying. I wonder what will happen next. Will she find a lover in the shape of her boss and give up working there straight away.

OrmIrian Fri 10-Oct-08 17:42:20

Bad riven! Put down that petrol bomb at once!

sarah293 Fri 10-Oct-08 17:42:29

a riot? weren't me what mentioned the stupid advert in the first place.
Not seen any riots though. Just bored insurance employees.

Juliette108 Fri 10-Oct-08 17:42:34

Ehoward-as in Emily Howard? 'I'm a lady?'
Give it a rest. Mummsy11 and don't even SOUND like women. Embarassing.

TinkerBellesMum Fri 10-Oct-08 17:42:40

LOL Liffey, do you need a hug? Are you scared?

Find it rather amusing that someone who "use[s] this site with my children" is going to report this thread to "mums net administrator".

And the idea that women are sexist because they don't like women being exploited for an advert in 2008 hmm

ehoward Fri 10-Oct-08 17:43:16

sorry girls but I swear by waitrose

lulumama Fri 10-Oct-08 17:43:17

can i have a precis of the argument and a link or description of said advert before i start judging offering a well balanced opinion

sarah293 Fri 10-Oct-08 17:44:05

'u women' hahahahahahahah
Ormrian <sulks> why not? <whiiiiiine>

RubySlippers Fri 10-Oct-08 17:44:08

it is a series of women jiggling their breasts

that is it

there is a link to it on page 2 of this thread

LadyOfWaffleIsScaryEnough Fri 10-Oct-08 17:44:14

lulu - trident link near the bottom (or top) of the thread.

sarah293 Fri 10-Oct-08 17:45:15

bouncing breasts lulu, designed to engage the average male brain which must be in his underwear grin

LadyOfWaffleIsScaryEnough Fri 10-Oct-08 17:45:22


Liffey Fri 10-Oct-08 17:45:29

I'm terrified. I'm 32A so I don't really deserve to open my mouth and express an opinion.

I bet these guys are amazed they've been rumbled. Women that aren't thick hmm who would have thought!!!????

No word from the towers yet, so I haven't been banned.

skyatnight Fri 10-Oct-08 17:46:29

Trident are definitely very old-fashioned and cheesey. Look at this
Should have the tag line: 'Because the laydee loves Milk Tray/Hi Karate aftershave...' (circa 1973)
I have to say I prefer the pogo one - honest blatant sexism.

pointless pointless video, almost (but not quite) as irritating as Eric Prydz's video for Call on me
And yes sexist twaddle, out of date in this day and age

mummsy11 Fri 10-Oct-08 17:46:58

what is the problem the advert or that we are all middle aged jealous women , i know id like a body like that!

sarah293 Fri 10-Oct-08 17:48:15

thats like soft porn!

combustiblelemon Fri 10-Oct-08 17:48:18

Lulumama, if you've ever watched tv late at night and seen the sex chatline adds, imagine girls like that in skimpy clothing with no sports bras bouncing on pogo sticks.

Tyme Fri 10-Oct-08 17:48:21

Lol at this thread.
Did they think they could come here and change our opinion with those exceedingly weak posts?

LadyOfWaffleIsScaryEnough Fri 10-Oct-08 17:48:26

Speak for yourself, I am 22.

sarah293 Fri 10-Oct-08 17:48:52

i though you were 'all woman' or was that the other guy?

Liffey Fri 10-Oct-08 17:49:02

yeah, in your bed buddy, but dream on.....

Repeats, ignore the troll, ignore the troll

middle aged, what anyone over 17 is middle-aged in your dimwit brain

sarah293 Fri 10-Oct-08 17:50:12

well, I give them one thing, most companies when you phone up say meaningless stuff about listening to their customers. Least thing one was honest about not giving a toss.

sarah293 Fri 10-Oct-08 17:51:06

good thing Ms Whitehouse is no longer with us really grin

Liffey Fri 10-Oct-08 17:51:07

Yes, and anybody who doesn't think it's totally cool do objectify women is 'middle-aged'.

TheCrackFox Fri 10-Oct-08 17:52:52

That's right because the only emotion women are allowed to feel is jealousy or simpering approval.

policywonk Fri 10-Oct-08 17:53:26

I don't know whether those posters are women or not - but I can tell you that there are a lot of women on this site who are enthusiastic consumers of porn. The consumption of objectified images of women is not the sole preserve of men.

sarah293 Fri 10-Oct-08 17:53:54

I can't be bothered anymore. Got better things to do. I made a complaint assuming it was a proper company but there ya go. Not getting my business so thats the best way of dealing with crap.

skyatnight Fri 10-Oct-08 17:55:01

It is to be taken tongue-in-cheek (no pun intended) though isn't it? I agree the Trident ads are sexist but we are meant to watch with a post-modern sense of humour and not knee-jerk react into feminist diatribes? (Please don't shoot me. I like to think of myself as a feminist.)

Since Ladettes, the culture does seem to have turned full-circle and sexism is fashionable again? The young (women included) seem to revel in it.

I'm sure a good surgeon can give you a body like that mumsy.

And, robert mumsy, before you slag off MIDDLE AGED LADIES, please remember that the golden rule in marketing these past 40 years, has been 'follow the baby boomers'.
So, if you don't want to sell your insurance to anyone over 40, slag off anyone under 40 who thinks your ad is desperate and rubbish, and prefer to sell insurance to boy racers who want to look at pneumatic boobies, then your insurance company will probably be looking to the government for a bail out very soon.

mummsy11 Fri 10-Oct-08 17:56:02


Was that advert porn?
[missed me]
Seemed idiotic bimbettic rather than porn [puzzle]

I am also retiring as I find it hard to believe that we are sold [and believe} the line that adverts such as that Trident one are a feminist triumph [v puzzled] in a post modern way sad

combustiblelemon Fri 10-Oct-08 18:00:56

I'd love a realistic insurance advert.

"Hi, we can offer you low premiums because we have a company policy of making it nigh on impossible to make a claim. We'll keep you on hold for hours. Occasionally our call centre staff will hang up on you as soon as you're connected to improve their response time stats. They will also not know anything that might help you, and take your number swearing to call you back. They will do nothing, but don't hate them too much, because we treat them like shit, pay them fuck all and time their toilet breaks. The chances are if you call back two weeks later that staff member will have left. We will use any available opportunity to refuse your claim, for example if you didn't declare you once had chicken pox as a child and that you are left handed."

witcheseve Fri 10-Oct-08 18:01:55

It's not on TV is it? It could only be shown after 9 pm as its verging on soft porn.

combustiblelemon Fri 10-Oct-08 18:03:47

It's an attempt at viral marketing.

ehoward Fri 10-Oct-08 18:06:47


skyatnight Fri 10-Oct-08 18:10:28

Darrel. I am not selling anything nor do I see these adverts as feminist triumphs nor did I say that. The bouncy one is blatantly sexist. What I said was that things seem to have gone full circle. Young women now have no idea nor any interest in what we refer to as feminism. It seems to be as irrelevant to them now as communism became to politics. Modern feminism seems to be all about using your sex to get what you want rather than trying to promote equality of the sexes.

skyatnight Fri 10-Oct-08 18:13:40

Now I've turned defensive and humourless. Oh well.

Fair enough skyatight, misunderstood your point

lulumama Fri 10-Oct-08 18:17:15

was someone high when they thought that advert would be a good idea!!

considering it is often women who make decisions re houshold bills etc.. this was a Bad Idea, and is one way to ensure that I will never , ever, ever use Trident

do they think we are all thick or something>

oooh, a post modern company, how hilaaaarious

i think not

shock that someone got paid to think up that ad

Liffey Fri 10-Oct-08 18:18:38

It's true some younger girls today do see using their looks as some sort of modern feminism, but they are wrong, because that means only young stupid women with big breasts have any voice, and the wrong people are listening.

Juliette108 Fri 10-Oct-08 18:20:26

I repeat; ehoward- EMILY HOWARD -little Britain 'I'm a lady'. A man posing as a woman etc etc....

TinkerBellesMum Fri 10-Oct-08 18:22:54

And that phrase has been used hmm

I look just like her Juliette grin

BitOfFungusthebogeyman Fri 10-Oct-08 18:32:48

well I am a hottie, and I think the ad is sexist crap. So ner.

skyatnight Fri 10-Oct-08 18:41:00

No probs Darrell.
Agree Liffey but not just stupid women with big breasts. It seems to also be clever women with big breasts and clever women with long legs and average-brained women with curvy waists, etc., using their sex as a tactic again.

But it is naive to think that it will work for longer than short term (after all, we all get old). Unless you are just looking for a husband, using your sex to get your own way just plays into a man's hands (literally?) Especially in the workplace. In the long run, it could help to use your sexual allure subtly, but, unless you are also good at your job, you won't be taken seriously. The only way to get a good job and keep it is to be good at your job and earn respect as an equal.

And/or work part-time in Sainsbury's where they like you to be chirpy and docile but, probably, still want you to be good at your job as well.

needmorecoffee Fri 10-Oct-08 18:42:07

get thee on a pogo stick Fungus grin

Liffey Fri 10-Oct-08 18:46:38

Ehoward has clocked out, left the call centre and is on his way home on the 18.13 to Billaricay.

Liffey Fri 10-Oct-08 18:47:17

No offence to Billaricay, just the first English town that came to mind because I watched Gavin and STacey last night.

skyatnight Fri 10-Oct-08 18:51:29

Imagine going to your moggelling agency:
'We may have a job for you. No, it's not catalogue work, it's an advert for an insurance company. How's your pogo? Could you try on this silver lame bikini...'

policywonk Fri 10-Oct-08 18:54:11

sky, when I was Googling Trident earlier on, one of the sites that came up is a glamour model agency proudly announcing that their models are used in that piece of shite.

pointygravedogger Fri 10-Oct-08 19:01:55

yanbu. I hate it too.

skyatnight Fri 10-Oct-08 19:02:12

Well they don't look too happy in the advert. One has a fixed grin, another looks pissed-off parading as smouldering-sexy and the middle one looks hopping mad.

(Get it? 'hopping', pogo sticks...har har. grin)

TinkerBellesMum Fri 10-Oct-08 19:06:43

One of the women (at least) has a boob job and her boobs are just round and hang there. It seems to defeat the point that she's not even bouncy hmm

witcheseve Fri 10-Oct-08 19:13:31

Does anyone agree that the Aero ad featuring the guy from SATC is using his bod to sell us the chocolate. At least he speaks to explain how the bubbles melt.

theSuburbanDryad Fri 10-Oct-08 19:15:18

Roffle at the idea that a "mum" who uses MN with her kids (as if!!) thinks someone could get banned for saying "wanking".

That's made my evening, that has. Liffey - have you been banned yet??

policywonk Fri 10-Oct-08 19:15:32

witches, I agree that men are objectified in some advertising too. But never in quite such a gynaecological way. An equivalent ad would involve men in tiny pants hopping up and down while the camera lingered lovingly on their bouncing cocks. And that's not something I've seen recently on the telly.

Habbibu Fri 10-Oct-08 19:16:59

Am quite taken with the idea that Riven got to speak to "Robert the owner" at the first go - what insurance company is it whose owner mans the phones? Either "Robert the owner" is a call centre "team member" or Riven has a lot of clout. Why don't we invite "Robert" for a MN chap, and ask him about which customers pose the least risk for insurance companies in the current climate, and whether that was the demographic he was aiming for? we may have to use shorter words, mind.

Habbibu Fri 10-Oct-08 19:17:33

"mn chat", obv. Although clearly he's free to join...

pointygravedogger Fri 10-Oct-08 19:20:45

I have never notced the woemn's breasts.

I have noticed their inane grins and their conversations which are like an 8 year old's.

witcheseve Fri 10-Oct-08 19:21:26

Men are not portrayed in this manner, yet!

Agree that a lot of young girls nowadays aspire to become a wag rather than have a career. They have a shock coming to them if they don't change that attitude.

UmMwahahahaaaaa Fri 10-Oct-08 19:27:03

ROFL at this thread - those Trident employees trying so hard... bless... hope they get a little bit of a bonus.

Although I am quite defensive and humourless too when it comes to yet another depressing pigeonholing, limiting, sexist ad...

TinkerBellesMum Fri 10-Oct-08 19:29:24

It wasn't Riven who said it was the owner, it was Emily. "She" also said he sounded horny hmm

Habbibu Fri 10-Oct-08 19:32:25

I know, Tink - that was my point - Robert the call centre guy is suddenly "Robert the owner"...

Habbibu Fri 10-Oct-08 19:33:07

Sorry - my post could read as a dig at Riven, which it most certainly wasn't!

OrmIrian Fri 10-Oct-08 19:33:15

Well bouncing cocks would be laughable, not arousing. To be frank cocks are fairly funny anyway out of context. It appears that bouncing breasts inspire a different emotion in men.

OrmIrian Fri 10-Oct-08 19:33:16

Well bouncing cocks would be laughable, not arousing. To be frank cocks are fairly funny anyway out of context. It appears that bouncing breasts inspire a different emotion in men.

lovecat Fri 10-Oct-08 19:35:37

OMG, they're based in Ilford....<waah!>

Funnily enough many years ago I used to work with a bloke called Rob Marshall who was popularly known as 'Bullshit Bobby' - this advert would have been the sort of thing he'd have thought was a great idea... I wonder if it's him?shock

Aitch Fri 10-Oct-08 19:35:55

surely the ad isn#t on the telly, it is meant to be sent as a viral email between stupid boys. it's niche marketing, innit?

Aitch Fri 10-Oct-08 19:36:30

stupid boys need insuring too...

lovecat Fri 10-Oct-08 19:37:05

Bob? Is that you??

Habbibu Fri 10-Oct-08 19:37:16

Pretty poor niche marketing in current climate, though. "We'd like more high-risk customers, please. We think the time is right".

SorenLorensen Fri 10-Oct-08 19:38:37

I'm loving the idea that the only reason we could possibly have for objecting to the Trident ad is that we are humourless, middle aged hags who are jealous. Ye Gods, did feminism not reach your neck of the woods, Mummsy11?

And ehoward - "but i reckon my husband & lots of other men like him may well buy cos it's tongue in cheek!" Thankfully, I married a man with a brain (not that I believe for one minute you have a husband...)

Aitch Fri 10-Oct-08 19:40:33

you could insure their wank mags against damage from moisture in the air. [blee]
looking forward to tomorrow... drive carefully, the weather's hideous.

theSuburbanDryad Fri 10-Oct-08 19:41:39

Yes - excuse me but I am 26 and hot!!!


SorenLorensen Fri 10-Oct-08 19:42:38

I'm 39 and warm (may be a hot flush, granted grin)

Habbibu Fri 10-Oct-08 19:43:09

That's just reminded me of a flat we had in partick, Aitch - you could always tell when parents were coming to visit the flat opposite, as all the jazz mags were chucked out of the window onto the roof of the shop below. Why they didn't hide them under mattresses is beyond me. Yes, dd and I v. excited - she's very taken with babies right now, and I expect she will worship your dd1.

needmorecoffee Fri 10-Oct-08 19:43:25

lovecat, yes I believe it is.

policywonk Fri 10-Oct-08 19:59:20

Well I got a reply to my email, and Robert Howard is indeed the Director of this outfit.

TinkerBellesMum Fri 10-Oct-08 20:02:12

Ah, I'm with you Makes sense without pregnant brain on. (nearly typed "pregnant brian on" I don't think we should go there!)

I think I'm 27 hmm

Habbibu Fri 10-Oct-08 20:09:26

Ah. V small set-up, then... What did the Director say, pol?

mehgalegs Fri 10-Oct-08 20:17:25

pmsl at trident trolls
"hhhmmmmm!!!! u women have far 2 much time on your hands, i am a ladywho has an opinion like the rest of you ladys, give up on the trident employee thing!!!!! can no one disagree on this site!!

policywonk Fri 10-Oct-08 20:24:55

It says it might be privileged and/or confidential <frets>

I'll paraphrase:

Dear Mr Policywonk <angry>

Your interpretation of the clip is surprising. It is not pornographic. We are trying to resurrect the fortunes of the insurance industry in new and surprising ways. We seek to be an ethical insurance company, and do not sell payment protection or critical illness cover.

We showed the clip to our employees and they loved it. Your complaint and a complaint from another Mumsnetter are the only ones we've received.'

Actually, to be fair it's quite thorough and polite (also some slightly eccentric bits that I won't transcribe for fear of being sued). grin It does sound as though Mr Howard is taking a personal interest in all things Trident, so it is quite possible that it was him that people were speaking to on the phone.

Habbibu Fri 10-Oct-08 20:28:32

"We are trying to resurrect the fortunes of the insurance industry in new and surprising ways." I'll say it's surprising - but it's rather more retrograde than "new". I really would like to know whether they expect to get female customers with this. Or men with brains. (and once more with feeling - i.e. lower risk customers...)

Habbibu Fri 10-Oct-08 20:30:32

Just googled - they are a tiny set-up from the looks of things. I do hope they don't have an Icelandic bank a/c.

TinkerBellesMum Fri 10-Oct-08 21:42:20

Let me get this straight. The top bloke is called Robert Howard and a new member called ehoward and saying "I'm a lady like you ladies" is defending the company whilst trying to say "she's" nothing to do with them?

Boco Fri 10-Oct-08 21:49:28

I think this is my favourite thread of all time! MN versus Trident. Oh goodness that double troll thing was inspired.

I definitely second getting Robert to do a live webchat so we can quiz him about how exactly this is 'new' or 'surprising'. Whataloadofshit.

I also want to see Trident do the slow-mo bouncing cocks thing. Just to even things up.

PurplePumpkinWitchyOne Fri 10-Oct-08 21:50:41

If they're based in Ilford, I could nip in there tomorrow if they're open grin wink

Don't suppose it's Cranbrook Road is it, Lovecat?

witcheseve Fri 10-Oct-08 21:54:00

We should do a calender with all our hotties on it. Give it to Robert in exchange for money to our fav nominated charity. Yes?

policywonk Fri 10-Oct-08 22:06:39

Robert Howard's email was pretty good for spelling and punctuation...

witcheseve Fri 10-Oct-08 22:16:40

Well public school has obviously paid off. He's learnt to spell and also where his colon should go.

Dottydot Fri 10-Oct-08 22:18:00

definitely live chat with Robert Howard - go on MN Towers....

princesspeahead Fri 10-Oct-08 22:20:44

ha ha ha
this thread is hilarious

poor robert, I feel almost sorry for him. although why he got his most illiterate and unintelligible employee to post on his behalf I can't imagine (unless it was him? no, surely not... grin)

witcheseve Fri 10-Oct-08 22:33:52

No it was some of his sub-ordinates as policywonk has said he knew his colons from his semi-colons. His staff are most likely made up of eastern europeans on mininum wage who have never heard of feminism. MNet towers please feel free to delete certain posts in case you get sued again!

TinkerBellesMum Fri 10-Oct-08 22:53:01

I disagree, I think it is be him and he thinks that's "dumbing down" his English enough to pass off on a parenting board (too much Bounty). My last post states my reasons for thinking it's him.

Saggarmakersbottomknocker Sat 11-Oct-08 08:24:44

So it looks like Mr Howard (and friend) were here yesterday then?

You know Robert, you'd probably have got a much better reception (although I can't promise) if you'd come in to discuss the merits of your video like a grown up. Using your surname as a username was a bit lazy wasn't it?

lovecat Sat 11-Oct-08 21:22:55

No, no, he's Robert D Marshall on the website, not Robert Howard!

Not Cranbrook Road, PurpleOne, he's t'other side of Ilford on the High Road - somewhere between Lidl and The Cauliflower, I reckon. Classy....

Can't be arsed to schlep that far to picket the offices...wink

So whereabouts are you in the lovely borough of Redbridge, purple?

FreakyLadyFrightALot Sat 11-Oct-08 21:25:20

tbh, everytime I see it I am thinking...erm, who would even consider shopping in sainsbutrys if short of is almost in waitrose/m&s, unless special occasion....if short of money the last place you shop, lol

IhaveaSONcalledJesse Sun 12-Oct-08 11:39:41

Came on here to ask if anyone had seen the febreze ad with the guy coming in from work to find all the "musty smells" being blitzed by his wife, who's straight out of the 1950's - the Sainsbury's ad pales in significance in comparison.
Then I started reading.... I nearly fell unconscious laughing.

Janos Sun 12-Oct-08 16:35:09

Dunno about the Sainsbo's ad but just had a look at that insurance one.

Guess we should all fuck off back to the 1970s huh?

"It is not pornographic. We are trying to resurrect the fortunes of the insurance industry in new and surprising ways"

What, women in bikinis jiggling their tits? Thats soooo new and innovative.

Remind me never to get my insurance from these guys.

junkcollector Sun 12-Oct-08 23:22:58

This thread cannot die. It's hilarious.

Monkeytrousers Fri 17-Oct-08 17:58:02

Wots all this about?

Monkeytrousers Fri 17-Oct-08 18:06:10

I can see why some might think it's sexist. but it isn't. Offensive to some maybe - and that's a different issue - but not sexist

Monkeytrousers Fri 17-Oct-08 18:10:30

Sainsbury's are going to be doing a Bridget Jones type ad soon. He names Claudia and she's a plump foodie writer

Join the discussion

Join the discussion

Registering is free, easy, and means you can join in the discussion, get discounts, win prizes and lots more.

Register now