Mrs M&S

(282 Posts)
Chippednailvarnishing Wed 25-May-16 22:27:40

Am I the only person who thinks the concept of Mrs M&S is bollocks and finds the whole idea crap?

PurpleDaisies Wed 25-May-16 22:28:03

I've never heard of it-what is it?

Rainatnight Wed 25-May-16 22:30:17

Ugh, I just saw this on the news and found it unbelievably patronising. It's like M&S have a death wish.

boys3 Wed 25-May-16 22:30:43

no. Just saw the clip on the beeb news. Stomach churning is one of the kinder descriptions I can think of.

Chippednailvarnishing Wed 25-May-16 22:31:05

It's who the new boss of M&S is intending to aim at www.bbc.co.uk/news/uk-36380151

It just makes me cringe, what they are aiming shouldn't be a goal, it should be fundamental part of their business...

Topseyt Wed 25-May-16 22:33:26

Heard it on the news just now. Twatty and patronising.

PurpleDaisies Wed 25-May-16 22:34:42

Thanks for the link-it's a dreadful idea.

PippaFawcett Wed 25-May-16 22:35:04

I think it sums up what is wrong with M&S.

LoisWilkersonsLastNerve Wed 25-May-16 22:37:09

Eww. An own goal methinks.

ReggaeShark Wed 25-May-16 22:37:25

Heard this today. Yuck. Are we in the 1950s? Patronising twerp. I give him 6 months.

RaeSkywalker Wed 25-May-16 22:38:21

Why on Earth are they using rubbishy marketing language as a PR tool? This cringey stuff should stay in M&S meeting rooms, not in the press. It's ok to have a shorthand term for your key customers, but you don't need to publicise it- and actually 'Mrs M&S' in itself indicates that they don't 'get' their target market at all.

Randomposter Wed 25-May-16 22:38:47

When I was young, M&S was always for the older, unfashionable. women, I don't think their image has ever really changed.

LoisWilkersonsLastNerve Wed 25-May-16 22:38:47

We need to cherish and celebrate her and make sure we're giving her exactly what she needs at the right time."

Tad, suggestive blush

PippaFawcett Wed 25-May-16 22:38:59

And another bugbear of mine - Mrs M&S can be a 'working mum'.

Don't describe me as a 'working mum' until you describe men as 'working dads'.

MadameCholetsDirtySecret Wed 25-May-16 22:40:56

Apparently Mrs (🙄) M&S is 50.

Well I'm 50 and I don't shop there at all. I shop at All Saints, Zara, Net a Porter, Cos and similar. I can't imagine what they could ever do to encourage me to spend any money there at all.

Oh yes, that pie crust dress was perhaps the most hideous thing I have ever seen.

Topseyt Wed 25-May-16 22:41:54

I note that there is no mention of Mr. M&S.

Ludways Wed 25-May-16 22:44:39

Oh shit, I'm 49 and bought a shirt there last week, I bloody love it. I'm on a slippery slope to old age!!!

Chippednailvarnishing Wed 25-May-16 22:45:05

Good job M&S's target audience are a bunch of unsophisticated women, who have little part time jobs, no financial independence and absolutely no other high street options.

Oh wait...

LoisWilkersonsLastNerve Wed 25-May-16 22:45:36

I note that there is no mention of Mr. M&S.
He's stereotypically sitting outside the dressing room holding the bags. Obviously. wink

overthehillandroundthemountain Wed 25-May-16 22:45:36

Or Dr or Prof M&S. I've never been Mrs anything, never mind the Mrs of some crappy polyester fantasy. Maybe they mean Misses, as in Misses the Point?

PippaFawcett Wed 25-May-16 22:46:24

He hands over the money for Mrs M&S to spend if home cooked dinners are on the table when he gets home from work where he is an employee not a 'working dad'.

StickTheDMWhereTheSunDontShine Wed 25-May-16 22:47:31

Mr M&S is over there, in his green V-neck sweater, sitting patiently by the lift.

Chippednailvarnishing Wed 25-May-16 22:53:43

Why so M&S find it so hard to get it right?

Topseyt Wed 25-May-16 22:57:46

Lois, yes, he is. Tutting loudly from time to time as Mrs. M&S tries on yet another item and asks him "does my bum look big in this?"

WhoKnowsWhereTheTimeG0es Wed 25-May-16 23:01:33

I refuse to be known as Mrs DHsurname so I'm certainly not going to be lining up to become Mrs M&S even though I am nearly old enough. Heard this being discussed on 5Live earlier and had to check it wasn't the 1st April.

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