John Lewis Advert

(41 Posts)
ChickyEgg Sun 11-May-14 16:13:09

I like the new advert but the tagline 'For 150 years you've never stood still....' isn't sitting correctly with me. Shouldn't it read 'For 150 years you've haven't stood still'? Please put me out of my grammatical misery...

www.youtube.com/watch?v=OAxO6KEbTiI

Suddengeekgirl Sun 11-May-14 16:32:51

You've haven't doesn't read right either to me confused

you haven't might be better

windchime Sun 11-May-14 16:50:42

Got us talking though, which was probably their intention. What bugs me more is that they have changed their font to look like Johnson's Baby products.

ChickyEgg Sun 11-May-14 16:52:40

True windchime!

CailinDana Sun 11-May-14 17:27:53

"You've haven't"?? Is that a typo?

"You've never stood" is totally correct.

ChickyEgg Sun 11-May-14 18:11:28

But CallinDana say it out loud. It just doesn't feel right.

You could also add into the choices 'for 150 years you didn't stand still....'

CailinDana Sun 11-May-14 18:16:14

It's a bit mealy-mouthed alright. But then JL's other motto is "never knowingly undersold" which is another fine shitnugget of awfulness.

I think JL's version is better

ChickyEgg Sun 11-May-14 18:35:35

I also bloody hate Tesco's 'Every Little Helps' grin

squoosh Sun 11-May-14 18:38:41

'Shouldn't it read 'For 150 years you've haven't stood still'?'

Errrr no, that would be the same as 'you have haven't stood still'.

MaidOfStars Sun 11-May-14 18:44:45

I've never been to Italy.

You've never been to my house.

What's the problem with I've never/you've never?

tethersend Sun 11-May-14 18:46:38

Either it's never, or it's for a 150 years?

ChickyEgg Sun 11-May-14 18:47:19

You have haven't stood still (if you extend it out) makes it seem worse. I thought I was quite good at this English lark too. What a wonderful language we have!! grin

ChickyEgg Sun 11-May-14 18:48:11

Maid I get I have never or you have never. Just not have haven't together iyswim

AlpacaYourThings Sun 11-May-14 18:49:14

Agree with tethersend.

Whitewaters Sun 11-May-14 18:52:03

I agree it doesn't sound right, but the first thing that came into my head when I saw it was Never Knowingly Undersold, so could it be to tie in with that perhaps?

Thymeout Sun 11-May-14 18:52:07

It isn't a new font. It's one they used to use. At the end of the ad, they show the fonts they've used over the years. I'd guess it's only temporary, just for this anniversary.

OP I can't understand where you're getting the extra 'have' from. 'You've never stood still' equals 'You have never stood still'. Nothing wrong with it.

ChickyEgg Sun 11-May-14 18:52:45

Ooh I've just notice my typo in my op For 'For 150 years you've haven't stood still'?^ Should read ^For 150 years you haven't stood still' I'm confusing myself now!

ChickyEgg Sun 11-May-14 18:53:41

I think I might go for a lie down grin

AlpacaYourThings Sun 11-May-14 19:00:37

It's the combination of '150 years' and 'never' in relation to 'you' (us) that doesn't make sense.

They have never stood still in their 150 years of existence. Fair enough.

ChickyEgg Sun 11-May-14 19:05:22

Sorry about the typo. I totally confused the issue by mistyping my idea of what I think it should be and ballsed that up. As Alpaca says, It's the combination of '150 years' and 'never' in relation to 'you' (us) that doesn't make sense.

MaidOfStars Sun 11-May-14 19:14:29

Perhaps, if they were keen to retain the 'never' theme, it might read better as:

In 150 years, you've never stood still.

ChickyEgg Sun 11-May-14 19:19:29

Yes that sounds better, MaidOfStars

tethersend Sun 11-May-14 19:30:20

I maintain that you either haven't stood still for 150 years, or you've never stood still.

'Never' means not happened since the beginning of time.

AlpacaYourThings Sun 11-May-14 19:41:44

Again, agree with tethersend.

Join the discussion

Join the discussion

Registering is free, easy, and means you can join in the discussion, get discounts, win prizes and lots more.

Register now