to think a ski company offering to pay any fines imposed by schools is wrong

(160 Posts)
bottlenecker Fri 14-Mar-14 08:21:50

The times today have an article about a "A ski company is encouraging parents to take their children on holiday during term time by offering to pay any fines imposed by schools or local councils."

AIBU to think this is wrong on every level? It promotes parents to break the law. It discriminates against those without children having to pay a higher price than those with children for the same dates. I could go on....

bottlenecker Fri 14-Mar-14 08:29:59

Its advert reads: “Are schools in the UK taking the piste? We think so. Especially with record snow levels across Morzine.”It goes on to outline its special offer, stating: “Book a week with children [and] we will, if you receive a fine from your school/local authority, pay the fine on copy of a receipt from yourselves.”
Lee Quince, the owner of MountainBase, said: “Ultimately, the decision is down to parents.”

WeLikeToParty Fri 14-Mar-14 08:37:43

I haven't read the article but just a quick question; how does it discriminate against people without children when they can go on holiday whenever they like and not get fined? Ultimately people without children would pay the same prove as people with children ....

WeLikeToParty Fri 14-Mar-14 08:38:23

Must proof read *price not prove

sooperdooper Fri 14-Mar-14 08:40:52

I can't see how it discriminates against those without children, they pay the same price whatever, don't understand what you mean at all

I'm surprised no other companies have thought of this tbh!!

fairyfuckwings Fri 14-Mar-14 08:45:05

I think it's grear PR. As you do you clearly!

kim147 Fri 14-Mar-14 08:45:05

It does encourage parents to break the law.

But I am also not sure that the effect of a week off is too harmful for pupils - depending on the age. I've had children take a week off and it's not been harmful to their education as we are constantly revisiting and building on previous knowledge.

At GCSE level, a week can be a long time.

It's a tricky one.Interesting marketing though.

kim147 Fri 14-Mar-14 08:46:16

You can just see the effect in the marketing meeting when someone came up with that idea grin

Bound to generate publicity as this is the second time I've seen a thread about it.

bottlenecker Fri 14-Mar-14 08:47:15

We like to party

Firstly you are assuming people without children CAN go on holiday whenever they like. This is not the case, people work in many sectors that require them to only take holiday during peak times.

More fundamentally they are offering to pay fines for parents so presumably that means the holiday would be taken outside of peak times and be at the reduced rate anyhow.
The fine will be paid by the holiday company which will pay it from it's profits from all it's customers.
So the fine will be paid by people who are holidaying alongside the family but are without school age children (not fair) and people who choose to do the right thing and not take their children out of school and save and pay the full cost (also not fair).

dogindisguise Fri 14-Mar-14 08:49:58

I think it's bad that they're encouraging parents to break the law. If parents wish to holiday in term time they should be responsible for paying their own fines! Skiing is expensive and I doubt there are many people that can't afford the fines.

kim147 Fri 14-Mar-14 08:51:15

True - but if you book a holiday with them and have no children, you look at the price and decide if it's good value for money compared to companies who don't do this deal.

bottlenecker Fri 14-Mar-14 08:56:13

But Kim they are effectively giving a cheaper price for the same dates depending on whether you have children and break the law!

The school fine is totally unrelated to the holiday.

If someone chooses to take unpaid leave from work in order to get a cheap holiday I would not expect the holiday company to subsidize that person and I can only imagine the uproar from parents if they did!

bottlenecker Fri 14-Mar-14 08:58:09

It is effectively a cash back offer for only one group of society.

I think it discriminates. Not sure why others can't see that.

It is very narrow minded to think the only group in our society that are limited in holiday choice or costs are parents.

kim147 Fri 14-Mar-14 09:00:16

Lots of companies subsidise holidays etc in their business.

You don't think products you buy from a supermarket aren't subsidised by more expensive products in the supermarket.

It's a company - they do what they want. It's a free market and people can choose to buy or not buy.

The question of the morality of the encouraging people to break the law is a different one. They shouldn't - but I think it's a stupid law anyway.

kim147 Fri 14-Mar-14 09:01:29

It's a business. It can do what it wants.

People can buy their product or not. If people think it's unfair, they won't buy the product.

bottlenecker Fri 14-Mar-14 09:03:25

Yes of course supermarkets have loss leaders.
However, there is free choice to buy whatever you want, there is not a cash back deal for one group who incur costs in a totally unrelated area of their life.

kim147 Fri 14-Mar-14 09:05:26

Lots of businesses use targeted promotions aimed at specific groups. It's behavioural marketing - give specific deals to specific groups.

It's just that in this case, the people not getting the deal know about it.

TarkaTheOtter Fri 14-Mar-14 09:06:21

It's the same as them offering a slightly cheaper child's ticket but better pr. I don't think it's discrimination as adult tickets will be the same "cost".

bottlenecker Fri 14-Mar-14 09:06:39

Actually Kim I'm not sure businesses can do what they want.
If they were offering the same cash back deal but only if you were female do you think it would be ok?

I think fair trading should mean that customers shouldn't unwittingly be contributing to other peoples fines.
Not everyone booking will know upon booking

mummymeister Fri 14-Mar-14 09:06:54

It was inevitable and surprised that no one else has done it yet. will probably see it for uk offers soon I would expect. tourism businesses are seeing lower numbers book due to the Gove changes and as a business they have to do something about it. would suggest again that everyone prices up the holiday that they took last year in school hols with the price of an identical holiday this year. prices in school hols will go up to cover the loss - simple economics as Kim 147 says you either buy the product or you don't. great publicity idea though.

bottlenecker Fri 14-Mar-14 09:08:07

But not ALL children will get the deal, only ones who have been pulled out of school unauthorised.

kim147 Fri 14-Mar-14 09:08:19

"Actually Kim I'm not sure businesses can do what they want.
If they were offering the same cash back deal but only if you were female do you think it would be ok?"

Businesses target people. You get a discount sent to you based on your spending.

It's not a cash back deal .

In my town, people in the NHS, students and the Forces get a 10% discount in shops. Who is paying for that?

Nataleejah Fri 14-Mar-14 09:08:23

I think its great!

meditrina Fri 14-Mar-14 09:09:24

It shows how much notice holiday companies (or this one at least) are taking of the debate about reducing the price difference between term time and peak time holidays. They are instead choosing to increase it by making term time even cheaper.

kim147 Fri 14-Mar-14 09:10:16

A restuarant near me gives "free meals to mums" (*terms and condtions apply)

So who is subsidising that?

DS and I had a big discussion about what the T & C would be for that.

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