As the title says really... As if "10 Items or Less" wasn't infuriating enough, Tesco have now extended this to proudly proclaiming that they use LESS lorries to transport their packs of loo roll.
I would like to ring them just to scream the word "FEWER" down the phone at them.
It does matter, doesn't it? Ok, so perhaps in forums and private emails it matters less if there are a handful of errors here and there, but on advertising and packaging from a national supermarket chain, AIBU to expect them to at least use the correct words?
Did that bit of packaging really make it through every level of their massive marketing department without a single person pointing out the erroneous use of "less"? Or was it a conscious decision because... well... Nope, I cannot fathom the logic of why anyone would knowingly use the wrong word.
This actually made me cross enough to take a photo of the offending item and tweet it to Tesco. That was maybe slightly U of me. 
AIBU?
To think that grammar matters and to ring Tesco to berate them for their "Same luxury, less lorries" sticker on my loo roll?
SmiteYouWithThunderbolts · 29/09/2013 09:31
Got too much time on your hands?!
What can I say? It's a distraction from running round after 4 dc (one of whom is autistic) and a husband recovering from knee surgery! 
Lambzig, do you mean it should have been: "your order has successfully been placed?"
Otherwise I am :s as to why it is incorrect!
Bollocks, Birds! If they were trying to be alliterative & clever they would have done it with the first two words as well. Eg, Same Style, Less Lorries. It is pure ignorance and highly irritating so YANBU, OP. In fact well done and thank you.
Bollocks to you Argy , the two main words are "luxury" and "lorries", this is to justify why they cannot price match Lidl and Aldi and then they move on to the "we care about the planet" tactic.
Advertisers are asked to have a point, even to the simplest slogan and then chose the stand out words, it is phychologists that come up with this stuff, not people who hold PHD's in English.
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Smite ...you are my heroine!! Are you running for parliament in the next election by any chance..Smite for PM!
Now THERE's an idea. 
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