to think Asda have done it again

(32 Posts)
kim147 Sun 07-Jul-13 21:03:07

Message withdrawn at poster's request.

blackbirdatglanmore Sun 07-Jul-13 22:11:51

The majority of shoppers at major supermarkets are female. The store layout, advertising and products are aimed at women, particularly women with children. As such, the adverts feature women to relate to their target audience.

The problem is when companies swap the genders around so that men take the woman's place it can look silly and a little forced - a bit like when schools in areas that are predominantly white force the two or three children of Chinese or African heritage to pose in the prospectus. The adverts are trying to appeal to women, so they use a woman to identify with - well, women.

kim147 Sun 07-Jul-13 22:13:59

Message withdrawn at poster's request.

WorraLiberty Sun 07-Jul-13 22:18:34

Did he hell her to go and make the tea?

I haven't seen the ad

If he did, then YANBU

If he didn't, then YABU to suggest they should tell each other to go and do anything.

kim147 Sun 07-Jul-13 22:20:55

Message withdrawn at poster's request.

kim147 Sun 07-Jul-13 22:25:16

Message withdrawn at poster's request.

softlysoftly Sun 07-Jul-13 22:33:40

So what is it's stupid - have you seen my Chewbacca one

[Grin]

WorraLiberty Sun 07-Jul-13 22:33:51

Oh I hated the Xmas one

But this one just sounds pretty 'meh' to me

I don't see why either of them should have to stop what they're doing and get told to go and cook.

Just make a fucking sandwich, that's what I'd do...

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