yes, we will do anything for a mascara hit!

lol it's hardly surprising that they don't want to be associated with mothers

i'm not stopping either.

will just leave my daughter outside so they don't know.

JUST JOKING, JUST JOKING

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Well, I'm obviously too old for it as I've never heard of it!

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wheres your principles woman?!!!

I bet they wont reply

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I got half way through the form and bottled it

Might let the pros handle it...

Sorry I've emailed.

Couldnt help myself.
I wasnt snotty with them, just asked about their recent market research findings

can you send them a link to this thread perhaps? How arsy can they be!!!

I don't even use make up btw but still

I would be really interested to know what percentage of MAC users are actually mums and who the rest of their buyers are.

I may email.......

I did a link earlier on In The News - they covered it on BBC breakfast today as well

no-found it!

link to daily mail article please!

Mac obviously haven't heard of the mumsnet effect. Look whats happened to Waitrose botty cream, it's sales and publicity. (daily mail today).

Now, if we all stopped buying Mac, as obviously we are all old, mumsy and unfashionable, ooh how they'd suffer!!

ffish, bianca jagger of course.

I looked bloody gorgeous.

Will never buy again up what should we all be wearing ? . Orange pancake and blue eyshadow or maybe as a mum in their eyes we should not be wearing make up at all.... SO I take it everybody who works for Mac has no children ?????

Talilac

Glad you are enjoying being so colourful!

There make up isn't tested on animals is it?

a white suit?!
were oyu therefore ol' Bianca jagger>
or ellen de Generes?

ha ha at oompa loompa.

remember being being approached by an oompa loompa for a congratulatory kiss on my wedding day.

i managed to sidestep them, I was wearing a white suit ffs.

am googling feverishfish, the name is promising.

now i remember in my more glamorous london days I used something gorgeous by Guerlain but I don't think it was for the face.

am googling vitalumiere, not feverishfish, though your name is also promising.

lol harpo i dont liek to look wasehd out but also like to avoid the ooompa loompa look
i do a saint tropex once a week or so - or maybe moreon my face and decollete

then wait for summer.

i like chanel vitalumiere

my dd (3) once plastered herself with a very indelible Mac tranny red lipstick. That took some serrious scrubbing to get off. There are probably still remnants in her pores and always will be.

Their lipstick TOTALLY smells of playdoh!

love their mineralize powder but does anyone else think their lipstick smells WEIRD - sort of playdoughy?

and seeing as I have unexpectedly found myself on a make up thread, can anyone give me some tips about tinted moisturizer (which I have just discovered, along with skinny jeans, I am fashion backward). Had a Clarins sample but it was verrrry drying and scarily orange. then it calmed down a bit and now am quite liking this naturally tanned look. How do you put it on and what's the best one?

ps if Mac pr are watching I am a very famous top model

and mum

Thank goodness for that my dp bought me a make over (£25) and you wouldn't belive what make up he thought that bought, let alone the brushes (I did say I topped up a bit!!)

[holds on to her peacock blue liquid liner for dear life] i'm not giving it back i tell you, feminist credentials be damned, i'm going to be wearing this all summer you hear me?

yeah but although it was very annoying at the time, i doubt its the company's stance, just that of a pr who didnt quite think through what she was saying..

so as cod says, no boycott required, we'll just love them all the more for not loving us..

no prob.
i dont often lie.

I take it back I just can't belive they would say something like that. I cannot boycott as I just love it, it was my first real make up and I cannot quit.
iCod.....apologies I've been reading another board, tut tut!!

au contraire, i like it, talilac it is!

Nah, cos it's for trannies anyway isn't it?

taliac I should say lol, look at me getting you all coulourful and lilac

Talilac, silly feckers!!

Blimey, how stupid of them.

posieparker:

not a load of rubbish I'm afraid. I made the call to MAC for cod, to round up samples for forthcoming codpieces. This is how the conversation went, more or less verbatim.

I pitch the MAC PR (inhouse) with the basic info as to what mumsnet is and what cod is doing with her column.

Immediately she says they wouldn't be interested because MAC are very fashion focused.

Rather put out at the implication that mums couldn't be classed as fashion focused I ask "Would you not like to see the demographics for the site?"

She says, "no, a parenting site wouldn't really be our sort of market."

"So you're not interested in selling to mums?" I say (I used this exact phrase, sure that she was going to realise any second what a ridiculous position she was taking)

she says "No, no we're not"

SO there you have it. MAC - fashion focused therefore not interested in selling to mums according to their PR.

I thought about phoning her back and explaining that being a mum didnt mean you couldn't be fashionable, and that actually quite a lot of women were, in fact, mums so who did they think was buying their stuff if not mums? And more along these lines.

But then I realised that life is way too short to argue with snippy PRs, and moaned at Cod about it instead. Who posted it on here, and the rest is history as you see. So, no sour lollipops, no backsides talking, just one PR whose brain wasn't quite in gear..

I just think iCod is talking out of her backside, no pr company would say 'we don't want to sell to mums'. Maybe they said the members of Mumsnet are not our target market or that Mumsnet is not the right place for them to advertise, but to sell they don't want to sell to women on the basis that they have given birth I find really unbelievable.

posie
what are you on.

iCod, what a load of rubbish. MAC massively advertise to 'Moms' over the Mother's day period in the USA and here. Where do you think these things up? Besides the Mother's day why would anyone advertise to a 'mum' specifically they're hardly selling nipple cream, I want to be treated as a woman irrespective of whether I've had a child or not.
Most of your posts seem to come from a place where sour lollipops grow on trees.

bobbi brown owned by estee lauder

Nars and Laura Mercier. Ooh, and Stila. And Bobbi Brown.

Yes but thats the point. You dont want to be marketed to as a Mum, you want to be marketed to as a cool, fashionable woman and not ignored because you are also a mum, iyswim.

Lol Beau

TBH, I wouldn't have a clue which range markets to which age anyway.

god no i wouldnt were make up for mums-it makes me think mumsy, sensible shoes, no need for that sort of thing mentality it is the slippy slope to Big Pants and american tan tights

i paln to grow old disgracefully with more slap than pat butcher more hair colur than dale winton

Kate Moss wears rimmel, doesn't she?

As if.

No she probably doesn't.
Was just an e.g.

betya mossy doesn't use mac

I agree with doggies. Stuff that's marketed towards mothers would be, well, mumsy and matronly and bosomy. And that's hardly asprirational for any woman is it? Surely we all want to be rock chicks/sex goddesses/supermodels? Non?

i find SpaceNK assistants really very pippy and pseuso-superior. Clinique counter at boots or frasers for me

words of truth in that, doggie

They know we will all be flocking to buy it partly because it is cool and young and mossy etc use it.

mac is naff

The thing is I'm not sure I would really covet a brand that was marketed to mums

Makes me think of iceland or washing powder or anything that advertises while This Morning is on.

It doesn't mean that they don't want mums to buy the stuff - it's about the image they present etc.

(I'm thinking of brand identity of No 7 or Almay as opposed to MAC or similar)

omg, have used mac for ages but have to confess a changing allegience to other friendlier counters where I don't have to fight throught 50 x 12 year olds having eye shadow over-applied in a 'makeover'
Well , i spend shed loads of money on beauty products and do have an addiction to mac lipstick twig colour and their eye shadows.
hhhrumph
shall have to spend ooodles of cash at Laura Mercier and By Terry in SpaceNK which is very relaxing

so kate moss, sadie frost, gwynnie, anna friel,mylene klass all mac using mumsy frumps

damn i need to bit a bitty lipglass on now

Yes one bad PR does not a bad apple make.

Or something.

I wonder what percentage of the adult female population are mothers?

They want to market to people like Amy Winehouse who use at least 10 eyeliners and a day. But keep using them ladies as MAC do give lots of money to AIDS charities.

yes thats what i think too.

sounds like someone young and terribly trendy who is going to have a terrible shock in about ten years..

You probably spoke to someone of about 22 who thinks 'mother' is a word which goes with support stockings and slippers.

i like MAC brushes, but thinks NARS do the best range of blushers and eyeliners <<controversial>>

anyhoo, i did buy about 9 billion of their spice lipliners in the mid 1990's

lulumama made me

its the pr co.

how dare they my make up bag is mostly mac

does anyone have any alternatives who does want moms to wear there make-up?? no-one say Avon I have to draw the line somewhere

How odd. I have to say my local MAC is always a delight to shop in. I'm obviously not, erm, a twenty-something and they're always friendly. Perhaps they just crease up when I've left the shop.

when asked if they wanted to market to mums they said no.

Did they say "mums" or 'Mumsnetters"???

WTF?

What's so good about MAC anyway?

adn a bump for the lunchtime posse

Oh ok <sniff>

no am very ok for testers atm as there was not a good response to the call in for the week afetr next, so have about 10 on stand by

<throws MAC cosmetics in the bin>


<fishes it out again>

COD quick hijack! Are you still looking for testers? I don't have CAT but any chance you could email me instead pretty please bumperlicious . mn @ hotmail . co .uk. Thank you!

I find all this "oh we only target this particular section of the market" stuff really funny, cos you know most of the name brands are owned by a couple of companies, estee lauder and l'oreal. Even ones you think of as being independent, like Body Shop or Kiehls.

more here

I know what we do.

We drop the words 'Mac' into every thread we can. Then Cod....you contact them again suggesting they do a search under 'Mac' and they will see that really, they need us

Yes, stalk them .

What a prattish PR thing to say.

Maybe the intro could be the Paypal guy?
I think that would set the tone...

no no NO word against them

we will send them love letters and swoon aroudn hopelessly after them, and make them compilation tapes on a TDK 90 with a lot of hidden mesages in them.

They should be more concerned with the 16 year old wanna be footballer wife slappers that cake on Mac makeup and look like trannie street walkers

Looked Cod and sent reply. Bit confused now mind. (still that is very easily done)

Have to come up with a valid reason to stay using their products

Nice one WTS {grin]

Point out to them that their name stands for

Mother And Child

Did they say who they do want to buy their products?

Email them a link to this thread- that might change their minds

Right. Funny ha ha or funny pervy

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And there I was about to spend a fortune on cosmetics and just waiting to be told by Cod where to direct my dosh. Aw shucks.

Feck

I thought i had my invisible cloak on

Shag it, I would rather lock the kids in the shed while I dash to the mac counter then not buy it

<shallow emotion>

Or just how feckin' gorgeous I am we are...

Bllody stoopid of them if you ask me.

Maybe they don't realise how huge Mumsnet is?

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pmsl

They treat you mean to keep you keen.

well fuck them then. Might have to mention it to lovely mac lady on the counter as she will lose a bit of commission won't she.

Will it help to take her an anon print out of this thread maybe?

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<don't burn it>

<scuttles off to burn contents of make-up bag>

No more mac for me then! They can shove their liquid eyeliner up their pristine fanjos!

They certainly have their wish from me [shun]

How dare they!
I was going to order some make-up on the basis of recommendations here. Won't get mac now. Harrumph.
Tis a silly approach for them to have. Because while almost everyone on mumsnet is a mother, the site covers a huge range of ages, incomes, occupations. Including some (not me) fashion forwarders.

Grrrr. yes, tell the Grundiad - they'd love a story like this!

yes yes lordvenger wherefore art thou

Wonder if they would be so honest if you emailed them, doubt it

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great story!

over to lord venger, surely

or women@guardian.co.uk for the Sidelines diary bit

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I think MN should allow you to go through your (ahem) Cod Pieces and delete any recommendations that we foolishly made before we realised we were no tworthy.

you mean demanding of value and quality and shite like that?

Surely 90% of women are or will become mothers. How stupid is that?!

Isn't that known as shooting yourselves in the foot? Surely, given the price of their product range, they're trying to appeal to an adult buyer, so if having a baby rules you out then I guess most buyers would have to drop Mac by an average age of 27 or so. Bananas given most women will continue to buy cosmetics for the remainder of their life.

OK cod, your mission is now to find the best supplier of maternal cosmetics!

Right, off to Bobbi Brown in the morning for me so

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heacte, i think you just proved their point

Oh No!

And I specifically went to the MAC counter today (despite hideous rave music and extremely yoof counter personnel who ignored me for 5 mins until I went 'ahem') because of mn recommendations.

I'll have to apply my new eye shadow with a harrumph fuckers type attitude.

What? Mothers not the right image? Fuck them.

Oh, the testing thing?

How offensive.

Come on Cod I need more. I keep Mac afloat

fashion forward

i guess if i don;t know what that means, i am not it.

have been using mac on and off for the best part of 14 years

harumph! <<folds arms under bosom, les dawson stylee>>

so, do you have a link to this?

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Are you winding us up?

Ah! I knew that Feral Feminist (?) was in there somewhere!

Bastards. Wonder if I can get a refund?

link, please?!

kate moss is supposedly quite fashion forward. and it would appear she also have a functioning reproductive system.

WTF????????????????

Stupid feckers

Where was this said??

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